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Digg it UP - Tracking the Success of Your Website - Google Analytics
If you want to make money online, having your own web page is just the beginning. It like having a billboard in the middle of the Nevada desert, if nobody see it, it’s as if it does not exist. It’s worthless. The best way to look at it is like this. If the three key passwords in real estate are location, location, location, then on the Internet, its traffic, traffic, traffic. Your most important task is to drive traffic to your site. But not just any traffic, targeted traffic. I’ll repeat this again, your most important task is to drive targeted traffic to your site, period. If you have no traffic, your site has no value. A web page is nothing without traffic. On the Internet, traffic is everything.Your website is like an imaginary city in the middle of the desert
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect o
One of the fun parts of owning this site is doing the research for the products we bring you. This research often leads me into many a local toy store. I especially like the small specialty stores. I find that they offer a more unusual product, often built with a little better quality and design. It is in these great, small special stores that really special items can be found. I am always on the look for those items.It was in a local store one day that I actually realized the purpose and reasoning behind my own site and others like me.For many parts of the world internet shopping is just another way to look for something and maybe buy it. Buying products off the net is commonplace and quite safe. And there are good reasons for that. It works, internet shop
Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards this end. It is better to focus efforts on bringing in targeted traffic that will convert to sales or enquiries. To understand more correctly how well a website is performing, and who is visiting the website, a good website statistics package is required, as well as an understanding of the data these website reports produce.
With many website hosting packages free website statistics are available. However, the information is not always easy to understand or doesn't always give you the information in a way that is easy to understand.
Google Analytics
Google Analytics is a great application that Google provides absolutely free. It tracks all activity on your website, not just visits through Google. All you need is a Google Account, and FTP access to your website to insert a small amount of code in your website, and away you go. If you don't already have a Google account, I encourage you to set one up as soon as possible! You can do so at: https://www.google.com/accounts/NewAccount Not only will you have access to Google Analytics, but having a Google account gives you a whole host of other tools.
Visitors
As a start, it is a good idea to find out how many visitors are coming to your website. Visitors are broken down into new and returning visitors. While it is great to attract new visitors to your site, you should aim to see a decent percentage of returning visitors as well, as this gives a good indication that people find your site interesting enough to come back to.
Depth of Visit
How many pages are viewed during a visit to your website?
Length of Visit
How much time do visitors spend on your website? If they are spending very little time on your site when you have an information-rich site, then you need to start looking at the navigational report to find out where you are losing them.
Keywords
The Keywords that people are finding your website through, are a good indication of what keywords are performing well for you in the search engines. Are the keywords that are displaying for you truly reflective of what you offer? If not, then it is time to revamp the content on your website.
Referrals
Which referrals drive the highest quality traffic? This report lists activity coming via referrals from other websites. This is useful for tracking links that you cannot control. You can gauge the overall effectiveness and importance of PR activities, partnerships, etc. The referrals are compared to the number of visits, page views per visit, conversion rates and average value per visit.
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect or
As promised in the previous article published on EzineArticles "Link Exchange and Yahoo Pipes" today I am going to show step by step how anyone can use Yahoo Pipes technology to get better effect from the link building.I have recently made a test and created special Yahoo pipe which had three aims:- get better Yahoo exposure/indexing; - get more traffic from visitors of Yahoo Pipes; - get more potential link exchange partners.Today I am going to explain how exactly I made it.I created a special Yahoo pipe where I submitted the RSS feeds on my sites that had link building directories. The beauty of Yahoo Pipes technology is that other people, who liked the way this or that pipe can simply click 'Clone' link and get this pipe ready for
Google Analytics
Google Analytics is a great application that Google provides absolutely free. It tracks all activity on your website, not just visits through Google. All you need is a Google Account, and FTP access to your website to insert a small amount of code in your website, and away you go. If you don't already have a Google account, I encourage you to set one up as soon as possible! You can do so at: https://www.google.com/accounts/NewAccount Not only will you have access to Google Analytics, but having a Google account gives you a whole host of other tools.
Visitors
As a start, it is a good idea to find out how many visitors are coming to your website. Visitors are broken down into new and returning visitors. While it is great to attract new visitors to your site, you should aim to see a decent percentage of returning visitors as well, as this gives a good indication that people find your site interesting enough to come back to.
Depth of Visit
How many pages are viewed during a visit to your website?
Length of Visit
How much time do visitors spend on your website? If they are spending very little time on your site when you have an information-rich site, then you need to start looking at the navigational report to find out where you are losing them.
Keywords
The Keywords that people are finding your website through, are a good indication of what keywords are performing well for you in the search engines. Are the keywords that are displaying for you truly reflective of what you offer? If not, then it is time to revamp the content on your website.
Referrals
Which referrals drive the highest quality traffic? This report lists activity coming via referrals from other websites. This is useful for tracking links that you cannot control. You can gauge the overall effectiveness and importance of PR activities, partnerships, etc. The referrals are compared to the number of visits, page views per visit, conversion rates and average value per visit.
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect o
Have you ever noticed how many articles there are on creating your own marketing materials? These articles concentrate on things you "should do," offering such clever advice as "Know your audience," "Say it with pictures" or "Write clearly and distinctly." Now I'm not saying any of that is bad advice. But you should also know what not to do. That's what this article is about. Or more specifically, it's about what most do-it-yourselfers are tempted to do--but shouldn't.Nothing screams "Design Novice" like the following 10 mistakes:1. Don't enlarge your logo so it's the main focus of the page. Yes, your logo features the name of your company. But it's not the main point. People are interested in what you're selling, not who you are. In fact, the smaller your
Visitors
As a start, it is a good idea to find out how many visitors are coming to your website. Visitors are broken down into new and returning visitors. While it is great to attract new visitors to your site, you should aim to see a decent percentage of returning visitors as well, as this gives a good indication that people find your site interesting enough to come back to.
Depth of Visit
How many pages are viewed during a visit to your website?
Length of Visit
How much time do visitors spend on your website? If they are spending very little time on your site when you have an information-rich site, then you need to start looking at the navigational report to find out where you are losing them.
Keywords
The Keywords that people are finding your website through, are a good indication of what keywords are performing well for you in the search engines. Are the keywords that are displaying for you truly reflective of what you offer? If not, then it is time to revamp the content on your website.
Referrals
Which referrals drive the highest quality traffic? This report lists activity coming via referrals from other websites. This is useful for tracking links that you cannot control. You can gauge the overall effectiveness and importance of PR activities, partnerships, etc. The referrals are compared to the number of visits, page views per visit, conversion rates and average value per visit.
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect o
Search Engine Optimization (SEO) is a wonderful technique if you are trying to bring in more and more visitors to your website. The search engines employed by web surfers should clearly ensure that your site is always available as a result of relevant ‘searches’. This is going popularize your website like never before. There are 4 basic requirements for a quality SEO.1.) A definite requirement in search engine optimization is definitely possessing all the knowledge of notions followed by search engines, specifically, you should be attuned to the lists if rules and regulations provided by the more popular ones like Google and Yahoo. Once you’ve known them stick to them to ensure best results.2.) Use of keywords, in the course of search engine optimization is
Keywords
The Keywords that people are finding your website through, are a good indication of what keywords are performing well for you in the search engines. Are the keywords that are displaying for you truly reflective of what you offer? If not, then it is time to revamp the content on your website.
Referrals
Which referrals drive the highest quality traffic? This report lists activity coming via referrals from other websites. This is useful for tracking links that you cannot control. You can gauge the overall effectiveness and importance of PR activities, partnerships, etc. The referrals are compared to the number of visits, page views per visit, conversion rates and average value per visit.
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect o
HTML forms are one way a user can send data to Web sites. They are essential in almost every interaction one can have with a site, such as:Queries on search enginesProviding information (tags, comments, personal data, logins/registering, etc)Finding/purchasing certain objects from e-catalogsIn most cases, forms usability will improve the usability of the entire site. The primary goal of form usability is making sure that the intended users are able to interact properly with the Web site while having a positive and convenient experience.Tips for Achieving An Accessible HTML Form1. Helping users understand the form will save them time and ensure that they provide correct input. On the other hand, instructions
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect or want.
Conversion data
Arguably this is one of the most important pieces of information. Conversion data gives you a true understanding of how successful your site really is.
Conversional goals can be set up through your Analytics settings. Take time to think about what goals you want to track. These may be sales or web enquiries you are receiving, or specific pages in your website that you want to focus on. Keep in mind that if your visitor contacts you by phone or fax, this will not be reflected in the goal conversions. However, you can set your contact page as being a goal to get a feel for how many people are looking for your contact details.
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driving high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date ranges. The reports also allows you to compare data, so you can find out how your site is tracking against a previous date period.
Beta Version
The current Beta which is just in the process of being released, provides a lot more flexibility, and one of the most exciting things about the new version is that it allows you to schedule reports, daily, weekly, monthly or quarterly. This is great news as it makes the process of accessing your website reports even easier.
Google Analytics Features
There are many other features that Google Analytics offers, and it is worth spending the time having a good look at them and trying to understand what they have to offer you. Alternatively, speak to your webmaster or SEO specialist and get them to help you understand how Google Analytics can help improve your website performance. By having a better understanding of it, you can potentially increase your profits significantly.
Final Note
When you analyze the data from your website statistics with the intention of improving your site, or getting a good indication of how your site is performing, it is important that you have a decent snapshot of the data to work from, i.e. make sure that you are not making assumptions based on the data of a single day, as trends vary over time, and even from day-to-day.
IMPORTANTLY- never become complacent! Make sure you review your website report
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