Tags |
|
|
Links |
|
|
Digg it UP - How To Achieve A Success In Runet? Invest In Search Engine Marketing
Developing a small business is not an easy task. There are many small business owners who spent years developing their business. Developing a business plan and finding business financing alone can take a large amount of time and it can cause a large amount of stress. Since a lot of work goes into getting a small business developed there are many business owners who would do anything to make their business a success.Different business owners measure success in different ways, but one common way that it is measured is by the satisfaction of clients. This satisfaction is not only obtained by offering quality products or services, but it is also obtained by just being available. A small business that specializes is services offered to other individuals need to be available more often than most other business owners.Even small business owners have a life outside of their business; therefore, they often need to find a way that allows their clients to get in contact with them. The easiest way to allow your clients to have constant contact with you is by giving them your personal phone number; however, many business owners would prefer not to do that. Instead many
Cheap listing better than
Not sure what to talk about at your next networking meeting or cocktail party? The key to easy conversation is getting curious about other people. When you see someone you want to talk to, get curious about who that person is, what s/he likes, who you know in common, what brings the person to the event, etc. Allowing your inquisitive mind to blossom will improve your conversational skills dramatically.Below, you'll find tips on easy ways to initiate a conversation, keep it going, and exit with grace.1) Breaking the Ice
If you are on the shy side or feel unsure about what to say, use this simple method to strike up a conversation. Ask a person who looks friendly a question about your shared environment – the party, place, group, or even the food. Questions like:"Are you a member of this group?"
"The food is fantastic – did you try one of these?"
"What do you think about this conference center?"
"How are you connected to this group?"Another option is to compliment the person – but make sure your flattery is sincere. Personalize the comment if you can. Instead of just mentioning the item you admire, add something about the person's good taste. For ex
This article presents a summary of how the Russian people (the fastest growing population on internauts all over the world according to comScore World Metrix, Jan 2007) look for information. It also explains why it is good to assure a good exposure in search engine listings in the Russian search engines.
Searching activity in the Russian Internet (known also as Runet) is concentrated in 4 major search engines. These are:
- Yandex.ru – with 48,4% of market share;
- Google – 28,6%;
- Rambler.ru – 15,9%;
- Mail.ru – 4,7%;
Business promotes itself in Russia
As a result of intense development of Runet, not only the local SMBs are spending money on PPC campaigns but also international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between $1.5 mln - $3.5 mln with up to 50% of it spent on search engine advertising in Yandex.ru.
Search Engine Marketing on the top
Because of the great interest among advertisers, 2006 spendings on search engine promotion in the Russian Internet grew by 150% comparing to year 2005 and reached $110 million. As a result, search engine advertising has beaten banner advertising (with $100 million spendings) first time ever. This should be a very important signal for all the companies which promote themselves online, that SEM activity (a mix of technology and words which allows to reach now more than 90% of internet users) is an optimum way of the promotion (Lenta.ru - http://lenta.ru/news/2007/02/12/advert/).
Optimum costs of promotion
The minimum price for a single click (CPC) in Yandex.ru varies from (depending on the industry) $0.50 ("stickers") to $5.00 ("refridgerators"). In Begun.ru one can pay $4.00 ("cash terminals"), $5.70 ("sight correction"), $5.90 ("companies registration") and even $6.20 for "company closure". The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 - $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).
Investing money in paid listings should be then cheaper and more efficient of course. When talking about banners, one pays for impressions, not users’ interest measured by clicks and actions taken on the advertiser’s website. The opposite payment model is assigned to sponsored links – payment is made only for users interested in products and services who click and visit the website.
Competition among advertisers
The highest prices in Yandex.Direct are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig of Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are selling flats in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.
Why Yandex?
Coming back to the most important search engine in Russia... Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled the revenues in last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers being very interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog - http://company.yandex.ru/blog/).
Cheap listing better than e
Hello Internet junkies and friends,Did I mention my frustration with online marketing and the years it took me to get where I am today?Did I mention I've found the right solution and the benefits included for you, and I, and the whole family?Well, If I didn't, then excuse me while I take a deep breath. Awww...There's an ole gospel hymn with the words, "I saw the light...", meaning Jesus Christ as, the way, the truth, and the life. Amen! Many of you have probably sang it a time or two, right?Well, could I tell you that I believe I have found the light. The Online Internet light that is.Yes, and I'll explain a little in detail as you read on, but first...Most of you who have been around the internet, or computers for that matter, have seen just about everything you can imagine when it comes to a Home Based Business or internet marketing, right?Many of you have joined at least half of those promising you lot's of money that didn't materilize.Well, I guess I'm right there with you, and after nearly fifteen years of messing around with this stuff, I wasn't getting anywhere because I didn't have the necessary tools nor funds to get the job done.Let me te
Business promotes itself in Russia
As a result of intense development of Runet, not only the local SMBs are spending money on PPC campaigns but also international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between $1.5 mln - $3.5 mln with up to 50% of it spent on search engine advertising in Yandex.ru.
Search Engine Marketing on the top
Because of the great interest among advertisers, 2006 spendings on search engine promotion in the Russian Internet grew by 150% comparing to year 2005 and reached $110 million. As a result, search engine advertising has beaten banner advertising (with $100 million spendings) first time ever. This should be a very important signal for all the companies which promote themselves online, that SEM activity (a mix of technology and words which allows to reach now more than 90% of internet users) is an optimum way of the promotion (Lenta.ru - http://lenta.ru/news/2007/02/12/advert/).
Optimum costs of promotion
The minimum price for a single click (CPC) in Yandex.ru varies from (depending on the industry) $0.50 ("stickers") to $5.00 ("refridgerators"). In Begun.ru one can pay $4.00 ("cash terminals"), $5.70 ("sight correction"), $5.90 ("companies registration") and even $6.20 for "company closure". The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 - $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).
Investing money in paid listings should be then cheaper and more efficient of course. When talking about banners, one pays for impressions, not users’ interest measured by clicks and actions taken on the advertiser’s website. The opposite payment model is assigned to sponsored links – payment is made only for users interested in products and services who click and visit the website.
Competition among advertisers
The highest prices in Yandex.Direct are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig of Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are selling flats in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.
Why Yandex?
Coming back to the most important search engine in Russia... Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled the revenues in last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers being very interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog - http://company.yandex.ru/blog/).
Cheap listing better than
If you are one of the many business that are starting to do a great deal of their marketing online, then you are definitely heading in the right direction.There are literally millions of people who use the internet every single day, and when you use online marketing, you can effectively bring people to your website who are potential clients. While some people think that internet marketing online is extremely difficult, when you know what you are doing and you have done the right research, it can be quite easy and profitable as well.There are a variety of different methods of internet marketing online. These methods include email advertising, pay-per-click ads, press releases, article directory submissions, and even banner ads as well. While there are a variety for you to choose from when it comes to internet marketing, you will want to make sure that you choose the best marketing strategy. One of the best marketing strategies out there is actually free of charge and it can help you to bring in traffic to your website.This special internet marketing strategy is called search engine optimization. Basically, search engine optimization deals with ways that you can enhance and optimize your website so
Optimum costs of promotion
The minimum price for a single click (CPC) in Yandex.ru varies from (depending on the industry) $0.50 ("stickers") to $5.00 ("refridgerators"). In Begun.ru one can pay $4.00 ("cash terminals"), $5.70 ("sight correction"), $5.90 ("companies registration") and even $6.20 for "company closure". The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 - $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).
Investing money in paid listings should be then cheaper and more efficient of course. When talking about banners, one pays for impressions, not users’ interest measured by clicks and actions taken on the advertiser’s website. The opposite payment model is assigned to sponsored links – payment is made only for users interested in products and services who click and visit the website.
Competition among advertisers
The highest prices in Yandex.Direct are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig of Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are selling flats in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.
Why Yandex?
Coming back to the most important search engine in Russia... Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled the revenues in last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers being very interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog - http://company.yandex.ru/blog/).
Cheap listing better than
It’s September 10th and there I am again, driving North on the New Jersey Turnpike towards Kenilworth (this time). This is the first day of eight over the next three weeks at a company in this town off exit 11 and up the Garden State Parkway, interspersed with a couple days in Maryland, two in Connecticut and one in Manhattan. Three weeks of constantly being on the go, being busy conducting seminars and consulting.Team Building is the topic for this day, with four more to follow. How to build effective and efficient teams, communicate better, know your and your team members’ strengths and weaknesses, delegate, motivate and of course have some fun along the way.What a great group of folks they are, a dozen in the morning class and the same for the afternoon session. I leave at around 5:30 to head home to Philly. On the road I’m mentally figuring out how much time I have to eat, make my calls, spend some time with my son maybe talking, just relaxing and or watching sports before going off to sleep. Tomorrow is a special day. September 11th and I’m to meet my clients Paul and Lynn in Trenton at 7:30 A.M. to catch the train to Manhattan.
We have a day of meetings scheduled and a “surprise” Birthday Party i
Competition among advertisers
The highest prices in Yandex.Direct are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig of Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are selling flats in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.
Why Yandex?
Coming back to the most important search engine in Russia... Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled the revenues in last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers being very interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog - http://company.yandex.ru/blog/).
Cheap listing better than
You all know what I am referring to and I'm sure you are as fed up as I am with all the parsing of common words to misrepresent something, someone or both. The parsing of commonly held words is stupid and will not be tolerated by the masses any longer! If an advertiser wants us to dance a jig or jump through hoops to receive their low cost, almost worth nothing, free or freebie item all they must do is simply say so. Rather than parsing of words to mean almost free or free if you are new to our service, or free for the taking but it will exclude you from future almost free or freebies items, just simply say so.Most adults are capable of understanding that you are a business because you want to feed your family. As adults most people don't want you as a business to lose any money. As adults most people would like to know that you are making a fair profit and will be in business for years to come. As adults we simply wish for you to not parse words in an attempt to take advantage of anyone! We are giving you businesses, big and small, fair warning that we consumers are fed up with the parsing of words to take advantage of consumers and we are not going to let it continue any longer. We promise to embarrass you
Cheap listing better than expensive banner impression
Lew Glejzer, the director of AdWatsh advertising agency predicts that expenses on search engine marketing in 2007 will go over $200 million in total. All innovative companies that think about future take seriously into account paid listings – adds Dmitrij Wasiljew, Link.ru director. The banners are becoming more expensive and will probably be exclusively used by large companies while search engine marketing is affordable for SMBs as well.
"Key" keywords
In order to be completely successful one need to use precisely defined keywords – the ones which are both relevant to company business profile and are frequently used by people in queries made in search engines. The most popular queries between Dec 2006 and Feb 2007 were: papers (proceedings), desktop wallpapers, horoscope, postcards, weather, games, news, mp3, proverbs, dates, mobile phones, recipes, friendships, music, anecdotes, jobs, cars, predictions, sex, erotics, map of Moscow, chat, samsung d500, kamasutra, flats, photos, nokia, football, russian radio, lyrics, motorization, porno, pregnancy, Aeroflot (according to SpyLOG stats - http://gs.spylog.ru/r/?reportId=8&categoryId=1). Maybe this will be an inspiration for somebody when planning a PPC campaign on, let’s say, Yandex...
Who can see the advertisement?
Most of them are the Russian people – 44.4%, but the advertisement can be also presented to the Americans (14.5%), Ukrainians (4.7%) and Germans (3.5%) not to mention others. That is why search engine marketing in Russia gives some opportunities in reaching people from different parts of the world. When talking about the Russian cities, there is one strong leader – the capital (Moscow) with 44% and other cities like Sankt-Petersburg (10.1%) or Jekaterynburg (2.6%), according to another SpyLOG stats - http://gs.spylog.ru/rsu/?categoryId=1.
What are the benefits of search engine marketing?
Search engines are responsible for a significant traffic share on Russian websites. This is the result of good exposure in organic listings as well as paid listings activity conducted by Russian companies. The examples below present some traffic statistics on different sectors in the Runet on Nov 2006 (http://gs.spylog.ru/tcu/5/preView/274.html).
Finance
- Users monthly: 1 200 000
- Traffic share:
- 57% - direct visits
- 32% - search engines
- 11% - other sources
- The most commonly used keyphrases in this sector:
- credits, banks, mortgage, consumer credits, car credits, credit calculator, credit card
- Users monthly: 1 801 000
- Traffic share:
- 64% - direct visits
- 29% - search engines
- 7% - other sources
- The most commonly used keyphrases in this sector:
- notebooks, computers, driver, computer sale, notebook sale, notebook review, Asus, laptop installment, Dell inspiron 1300, Dell inspiron 6400
- Users monthly: 1 115 500
- Traffic share:
- 47% - search engines
- 46% - direct visits
- 7% - other sources
- The most commonly used keyphrases in this sector:
- mobile phones, cellphones, nokia, mobile phones catalogue, sony ericsson, nokia 8800, mobile phones online sellers, mobile phone sale, nokia n72
- Users monthly: 1 923 000
- Traffic share:
- 44% - search engines
- 38% - direct visits
- 18%- other sources
- The most commonly used keyphrases in this sector:
- Mazda, Ford, Nissan, Citroen, Honda, Mitsubishi, Suzuki, Renault, Ford Focus
- Users monthly: 2 484 900
- Traffic share:
- 58% - direct visits
- 33% - search engines
- 9% - other sources
- The most commonly used keyphr
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/79328/diggitup-How-To-Achieve-A-Success-In-Runet-Invest-In-Search-Engine-Marketing.html">How To Achieve A Success In Runet? Invest In Search Engine Marketing</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/79328/diggitup-How-To-Achieve-A-Success-In-Runet-Invest-In-Search-Engine-Marketing.html]How To Achieve A Success In Runet? Invest In Search Engine Marketing[/url]
Related Articles:
Media Relations: When Numbers Lie
The Logistics Of Web Site Statistics - Find Out If Your Web Site Is Working, For Free!
Bookmark it:
|