eb masters begin to associate with other web masters, offering to link to each others’ web sites. Many web masters band together, basically creating massive links pages with everybody’s links on them, and the web sites or web pages that make it to the top of the results are again, not the onThe idea with search engines and rankings is that the search engines want to make the best possible decision about which web sites and web pages should be ranked in the highest spots.

In theory, search engines could just evaluate the content on the web site or web page, and whichever web site ranked more highly for the information on their web page or web site, that would be the page or site that would be the most highly ranked. Of course, as soon as the search engines might do this, savvy web masters would manipulate their web site so that their web site would appear to have more content than someone else’s, for the same topic.

So just evaluating a web site or web page based on its content is not really feasible.

So search engines instead choose to rank web pages and web sites primarily by how many web sites or pages are linking in to the given web site or web page. The theory here is that if you have a web site that has more inbound links, then your web site or web page must have more popularity or importance than a web site or web page with fewer links.

Of course, as soon as the search engines do this, then immediately savvy web masters begin to associate with other web masters, offering to link to each others’ web sites. Many web masters band together, basically creating massive links pages with everybody’s links on them, and the web sites or web pages that make it to the top of the results are again, not the one

b site ranked more highly for the information on their web page or web site, that would be the page or site that would be the most highly ranked. Of course, as soon as the search engines might do this, savvy web masters would manipulate their web site so that their web site would appear to have more content than someone else’s, for the same topic.

So just evaluating a web site or web page based on its content is not really feasible.

So search engines instead choose to rank web pages and web sites primarily by how many web sites or pages are linking in to the given web site or web page. The theory here is that if you have a web site that has more inbound links, then your web site or web page must have more popularity or importance than a web site or web page with fewer links.

Of course, as soon as the search engines do this, then immediately savvy web masters begin to associate with other web masters, offering to link to each others’ web sites. Many web masters band together, basically creating massive links pages with everybody’s links on them, and the web sites or web pages that make it to the top of the results are again, not the on

ave more content than someone else’s, for the same topic.

So just evaluating a web site or web page based on its content is not really feasible.

So search engines instead choose to rank web pages and web sites primarily by how many web sites or pages are linking in to the given web site or web page. The theory here is that if you have a web site that has more inbound links, then your web site or web page must have more popularity or importance than a web site or web page with fewer links.

Of course, as soon as the search engines do this, then immediately savvy web masters begin to associate with other web masters, offering to link to each others’ web sites. Many web masters band together, basically creating massive links pages with everybody’s links on them, and the web sites or web pages that make it to the top of the results are again, not the on

site or web page. The theory here is that if you have a web site that has more inbound links, then your web site or web page must have more popularity or importance than a web site or web page with fewer links.

Of course, as soon as the search engines do this, then immediately savvy web masters begin to associate with other web masters, offering to link to each others’ web sites. Many web masters band together, basically creating massive links pages with everybody’s links on them, and the web sites or web pages that make it to the top of the results are again, not the on

eb masters begin to associate with other web masters, offering to link to each others’ web sites. Many web masters band together, basically creating massive links pages with everybody’s links on them, and the web sites or web pages that make it to the top of the results are again, not the ones that should be in the top positions, but instead they are the web sites or pages of web sites that belong to these ‘link farms’ as they are called.