to do with setting the whole thing up. The way my old account was converted over to the new format, categories were made into campaigns, and ad groups seem to have been created and named based on individual aI just recently had my Yahoo! account upgraded to the new platform last week. The local reps had been by my office a few times to go over all the features, take feedback and get everyone ready for the change over. All the prep combined with ease of use has made for a very pleasurable experience so far.

The interface is attractive and easy to use, the bidding tools are helpful if you're just looking to maximize traffic and the reporting is friendlier and easier to use. My personal favorite is the new tool that helps estimate keyword visibility at a particular bid. This tool offers a bid adjusting slider and a graph that allows you to see a visual representation projected visibility at the various bids. It’s fun and easy to use, and is great for maximizing your top performing terms.

The only drawbacks so far have to do with setting the whole thing up. The way my old account was converted over to the new format, categories were made into campaigns, and ad groups seem to have been created and named based on individual ad

over. All the prep combined with ease of use has made for a very pleasurable experience so far.

The interface is attractive and easy to use, the bidding tools are helpful if you're just looking to maximize traffic and the reporting is friendlier and easier to use. My personal favorite is the new tool that helps estimate keyword visibility at a particular bid. This tool offers a bid adjusting slider and a graph that allows you to see a visual representation projected visibility at the various bids. It’s fun and easy to use, and is great for maximizing your top performing terms.

The only drawbacks so far have to do with setting the whole thing up. The way my old account was converted over to the new format, categories were made into campaigns, and ad groups seem to have been created and named based on individual a

ze traffic and the reporting is friendlier and easier to use. My personal favorite is the new tool that helps estimate keyword visibility at a particular bid. This tool offers a bid adjusting slider and a graph that allows you to see a visual representation projected visibility at the various bids. It’s fun and easy to use, and is great for maximizing your top performing terms.

The only drawbacks so far have to do with setting the whole thing up. The way my old account was converted over to the new format, categories were made into campaigns, and ad groups seem to have been created and named based on individual a

h that allows you to see a visual representation projected visibility at the various bids. It’s fun and easy to use, and is great for maximizing your top performing terms.

The only drawbacks so far have to do with setting the whole thing up. The way my old account was converted over to the new format, categories were made into campaigns, and ad groups seem to have been created and named based on individual a

to do with setting the whole thing up. The way my old account was converted over to the new format, categories were made into campaigns, and ad groups seem to have been created and named based on individual ad creatives. If you want to try to save yourself the trouble of having your account converted, you can use a bulk sheet from Google (while they last) and have their system convert it to their format. The challenge of uploading a bulk sheet in the new system is the file format requirements. Be sure to save your bulk sheets as a Unicode text file, but with a CSV extension. That may sound a little confusing, so I’ll repeat: do not save your bulk sheet as a CSV file, but as a Unicode text file and name it “whatever.csv”.

All in all, I'm VERY excited about the new Yahoo! paid search platform. The old Overture UI was my big complaint with advertising on Yahoo!, so that's already a huge plus, but we'll have to wait and see how the new bidding model does.