Tags |
|
|
Links |
|
|
Digg it UP - Make A Name For Yourself, Or Someone Else Will
Internet use is increasing rapidly and is revolutionizing the way business is done. New businesses and business models are emerging, customer behavior and expectations are changing, and more customers, suppliers and competitors are going online.This presents substantial challenges and opportunities for all businesses. To survive and prosper in this global and competitive environment, businesses must embrace the Internet and use it to
What’s more, if you can’t concisely and immediately articulate who you are and what you’re all about, one of two things will happen:
1) Someone else will communicate their personal brand and steal the show, according to Peter Montoya.
2) Someone else will take the liberty of communicating your brand for you. And it might not be the one you want.
For example, I was once introduc
Great business ideas and bold marketing plans are useless if you do not budget carefully. In this article we explore some of the most common budgeting mistakes and how you can avoid them.Do not count taxable amounts as company holdingsIt is easy to forget that the balance in the company’s bank account does not represent the true holding value of the company. Remember that if you exceed the VAT threshold, a certain amoun
I realized this axiom years ago during the first few years of wearing a nametag 24-7. See, while that time wasn't the most comfortable or productive, it was certainly the most interesting and enlightening. Probably because the idea was still evolving; and wearing a nametag was still SO organic that every day brought about exciting new moments its evolution.
By the time I graduated college, strangers began to approach me not only to ask why I was wearing a nametag; but also to ask if I was, in fact, “That Guy Who Wore the Nametag.”
“Um, yeah. Yeah I am,” I’d say. Meanwhile I’d be thinking, Wow! They already know who I am! Cool.
But it wasn’t until January 15th, 2003 that it all came clear. That was the day CNN interviewed me about my first book HELLO, my name is Scott. That was the day I officially took ownership of my unique, powerful and UNFORGETTABLE personal brand - whether I liked it or not.
I guess I just never thought that “someone” would be CNN.
You see, whether or not you’re a news buff, all television interviews are the same: the screen will display the person in question, his or her full name; then below is a one-line description of that person’s job title, position or role in the featured story.
So, here’s what CNN wrote about me:
SCOTT GINSBERG: NAMETAG WEARER
It was the hardest I ever laughed in my life. Nametag Wearer? Ha! You can’t make this stuff up!
Which brings up an interesting point about branding, uniqueness and making your idea UNFORGETTABLE.
PICTURE THIS: you’re sitting at the CNN studio, ready to be interviewed about your cool new idea, company or product. After giving the producer the correct spelling of your full name, she asks you, “Oh, and one last thing before you go on the air in five minutes: what two or three words do you want written underneath your name?”
Two or three words. That’s how fast your personal brand must be communicated. Not just with the media, but with personal introductions, marketing materials, business cards, websites and the like. It’s a sad but true fact which reflects the rapid acceleration of our culture.
What’s more, if you can’t concisely and immediately articulate who you are and what you’re all about, one of two things will happen:
1) Someone else will communicate their personal brand and steal the show, according to Peter Montoya.
2) Someone else will take the liberty of communicating your brand for you. And it might not be the one you want.
For example, I was once introduce
China is an emerging market and after the trade mission by U.S. Treasury Secretary Henry Paulson and FED Chairman Ben Bernanke the opportunities for major U.S. businesses in China should expand. From manufacturing to technology and medical and financial, the opening of the door into China will continue the growth of the U.S. in that region.Just recently Citigroup (NYSE: C) acquired a major China based financial institution by the nam
“Um, yeah. Yeah I am,” I’d say. Meanwhile I’d be thinking, Wow! They already know who I am! Cool.
But it wasn’t until January 15th, 2003 that it all came clear. That was the day CNN interviewed me about my first book HELLO, my name is Scott. That was the day I officially took ownership of my unique, powerful and UNFORGETTABLE personal brand - whether I liked it or not.
I guess I just never thought that “someone” would be CNN.
You see, whether or not you’re a news buff, all television interviews are the same: the screen will display the person in question, his or her full name; then below is a one-line description of that person’s job title, position or role in the featured story.
So, here’s what CNN wrote about me:
SCOTT GINSBERG: NAMETAG WEARER
It was the hardest I ever laughed in my life. Nametag Wearer? Ha! You can’t make this stuff up!
Which brings up an interesting point about branding, uniqueness and making your idea UNFORGETTABLE.
PICTURE THIS: you’re sitting at the CNN studio, ready to be interviewed about your cool new idea, company or product. After giving the producer the correct spelling of your full name, she asks you, “Oh, and one last thing before you go on the air in five minutes: what two or three words do you want written underneath your name?”
Two or three words. That’s how fast your personal brand must be communicated. Not just with the media, but with personal introductions, marketing materials, business cards, websites and the like. It’s a sad but true fact which reflects the rapid acceleration of our culture.
What’s more, if you can’t concisely and immediately articulate who you are and what you’re all about, one of two things will happen:
1) Someone else will communicate their personal brand and steal the show, according to Peter Montoya.
2) Someone else will take the liberty of communicating your brand for you. And it might not be the one you want.
For example, I was once introduc
Giving corporate or business gifts can be highly effective and is a common practice. However, if you mess up and give something that is not appropriate your intent may be misunderstood, you may ruin a business relationship or you may never get your foot in the door with a prospect.Part I of Corporate Gift Giving Guidelines covers what to avoid when giving a business gift. See belo
You see, whether or not you’re a news buff, all television interviews are the same: the screen will display the person in question, his or her full name; then below is a one-line description of that person’s job title, position or role in the featured story.
So, here’s what CNN wrote about me:
SCOTT GINSBERG: NAMETAG WEARER
It was the hardest I ever laughed in my life. Nametag Wearer? Ha! You can’t make this stuff up!
Which brings up an interesting point about branding, uniqueness and making your idea UNFORGETTABLE.
PICTURE THIS: you’re sitting at the CNN studio, ready to be interviewed about your cool new idea, company or product. After giving the producer the correct spelling of your full name, she asks you, “Oh, and one last thing before you go on the air in five minutes: what two or three words do you want written underneath your name?”
Two or three words. That’s how fast your personal brand must be communicated. Not just with the media, but with personal introductions, marketing materials, business cards, websites and the like. It’s a sad but true fact which reflects the rapid acceleration of our culture.
What’s more, if you can’t concisely and immediately articulate who you are and what you’re all about, one of two things will happen:
1) Someone else will communicate their personal brand and steal the show, according to Peter Montoya.
2) Someone else will take the liberty of communicating your brand for you. And it might not be the one you want.
For example, I was once introduc
Advertising is an ongoing process that is designed for sustainable results over time. However, when your ad contains a coupon, a special time-limited offer or other inducement to act immediately, you can get measurable results almost at once - provided your offer, timing and media selection were right and you had already established a rapport with your audience. Remember that a single ad does not an advertisin
PICTURE THIS: you’re sitting at the CNN studio, ready to be interviewed about your cool new idea, company or product. After giving the producer the correct spelling of your full name, she asks you, “Oh, and one last thing before you go on the air in five minutes: what two or three words do you want written underneath your name?”
Two or three words. That’s how fast your personal brand must be communicated. Not just with the media, but with personal introductions, marketing materials, business cards, websites and the like. It’s a sad but true fact which reflects the rapid acceleration of our culture.
What’s more, if you can’t concisely and immediately articulate who you are and what you’re all about, one of two things will happen:
1) Someone else will communicate their personal brand and steal the show, according to Peter Montoya.
2) Someone else will take the liberty of communicating your brand for you. And it might not be the one you want.
For example, I was once introduc
As any young freelance designer in Paris will tell you, you must approach design houses in Europe with an answer to their plea for something new and different, innovational and having never been done before. It makes one question weather beauty and wear-ability is no longer important so long as the press makes a comment or two even if those lines in the press are unflattering. After all, there is no such thing as bad press, right?In
What’s more, if you can’t concisely and immediately articulate who you are and what you’re all about, one of two things will happen:
1) Someone else will communicate their personal brand and steal the show, according to Peter Montoya.
2) Someone else will take the liberty of communicating your brand for you. And it might not be the one you want.
For example, I was once introduced before giving speech in the following way:
“Ladies and gentleman, I have the honor of introducing today’s speaker. Scott Ginsberg…uh…doesn’t have any credentials…but uh…I’m sure you’ll be amazed by his youth! Please welcome, Scott Ginsberg.”
I could actually hear the sound of my heart breaking as I walked on stage.
At least, I think it was my heart breaking. Then again, it might have been the sound of my credibility being crushed before an audience of 100 strangers, or perhaps it was the sound of the launching sequence of a speech I was about to totally bomb, which I did.
This is what COULD happen to you if you’re not prepared to articulate your brand. It reminds me of the famous question from William Shakespeare's Romeo & Juliet: "What's in a name?"
But also reminds me of a more important question: "What's AFTER a name?"
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/7962/diggitup-Make-A-Name-For-Yourself-Or-Someone-Else-Will.html">Make A Name For Yourself, Or Someone Else Will</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/7962/diggitup-Make-A-Name-For-Yourself-Or-Someone-Else-Will.html]Make A Name For Yourself, Or Someone Else Will[/url]
Related Articles:
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
Market Saturation and Brand Building
Bookmark it:
|