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Digg it UP - 3 Steps to Creating A Knockout Corporate Logo For Dum Dums
Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form
Step 2 - Choose a dull colour such as grey
Battleship grey - has there ever been a colou
One of the most effective and least costly marketing tools you could ever use is color business cards. In view of its importance, you should always take time to ensure they get printed exactly how you want it to be. Otherwise, it will lose its effectiveness. You need to make sure it contains all important infor
Step 1 - Choose a dull font such as helvetica
In the world of high flying executives and corporate back slapping deals done upon yachts etc. the one thing almost all self-made millionaires will agree on is that you must give the impression that your company is a straightlaced solemn outfit. Standard fontfaces such as helvetica or times will signify your ability to fit in with suits without ruffling too many feathers and will be looked favourably upon by those all important investors looking to harvest some of their cash in your business.
Step 2 - Choose a dull colour such as grey
Battleship grey - has there ever been a colour
The Telephone And Your Business "Mr. Watson -- come here -- I want to see you.". These were the first words spoken over our beloved telephone in 1876 by its inventor Graham Bell to his assistant in the next room (Thomas A. Watson). I have posted Grahams hand drawn diagram below, in case you want to
Step 1 - Choose a dull font such as helvetica
In the world of high flying executives and corporate back slapping deals done upon yachts etc. the one thing almost all self-made millionaires will agree on is that you must give the impression that your company is a straightlaced solemn outfit. Standard fontfaces such as helvetica or times will signify your ability to fit in with suits without ruffling too many feathers and will be looked favourably upon by those all important investors looking to harvest some of their cash in your business.
Step 2 - Choose a dull colour such as grey
Battleship grey - has there ever been a colou
As the cost of office space continues to skyrocket, office managers everywhere are looking for better ways to conserve floor space. This trend has caused an extraordinary increase in use of vertical document storage systems in offices worldwide.Most filing and storage systems found in office supply stores are des
Step 2 - Choose a dull colour such as grey
Battleship grey - has there ever been a colou
If you think advertising is a high-stakes gamble, one that is full of risks and gimmicks at expensive prices, think again. Advertising follows, in fact, some very logical rules. The first is that good advertising is based on market research. Before you advertise, you need to understand the customers you're t
Step 2 - Choose a dull colour such as grey
Battleship grey - has there ever been a colou
Today’s packaging industry offers multitudes of products designed to help you run a more efficient, profitable business. However, the variety of packaging choices can often prove overwhelming to someone who does not specialize in the industry.One of the most innovative products available today is plastic corrugat
Step 2 - Choose a dull colour such as grey
Battleship grey - has there ever been a colour more appropriate for the deadening nature of high corporate investiture? No, not by my reckoning at any rate. But surely a grey logo among a sea of other bland logos is just going to get lost isn't it? Hmmm, I've got to hand it to you, you're right but do you know what - if we add a smidgin of royal blue somewhere within our hypothetical logo we achieve the type of chin stroking brilliance that committee members and associate directors can spend literally minutes debating before abstaining to the golf course and soho massage parlours.
Step 3 - Choose a dull symbol such as a circle
Right this is where our creative minds get to have some fun. Do we put the grey/blue circle before the words or after
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