Digg it UP - Internet and Businesses Online

Safeguards Agaist Employee Dishonesty
Losses through theft and fraud vary considerably by the type of operation and the efficiency of their management. To fully understand the cost lets look at the following example:Losses range, for example, from 1.5 percent of sales for a well-managed department store to about 13 percent for a loosely controlled opera

y were searching for?

8. The primary entrance page. It most likely won't be the home page. You may want to put some introductory information and navigational aids on this page, so that visitors will something about the website as a whole.

9. The primary exit page. Which page are your visitors viewing when they leave to go to a different website? Is it expected? Did they purchase prior to exiting?<

How To Find Profitable Niches
Many people when starting to sell online make the mistake by developing their product first and then find their niche market. This is the wrong process. Your first step should be finding your profitable niche market first. A profitable niche is basically a market where there are already people spending money buying product

Traffic statistics can be cumbersome, but focusing on what matters and utilizing that information will payoff in terms of a higher conversion rate and increased traffic. Consistently monitoring where your traffic is coming from and how visitors navigate through your site will give you a good indication of whether you're moving in the right direction. What to look for in your website statistics:

1. Unique hits on each page. This number tells you how many visitors you've received, so you can judge:

- Popularity of the page. Is this page providing visitors what they want?

- What you can reasonably charge advertisers on that page.

2. The source of your visitors. Where were they before they came to your site? Was it a link, an ad, search result?

3. The path of the visitor through your website. For example, they may have jumped from a subdirectory pages to the home page. You may want to re-direct visitors to more-important pages by placing a larger link button from other pages to the most critical page.

4. The type of browser which is being used by your visitors. Usually given in percentages, this information will tell you if you need to make changes to accommodate these browsers for displaying your site properly.

5. The time of day & day of the week when hits occurred. Plan updates of new material & maintenance time.

6. The average time spent on a page or the entire site. This indicates if the material is interesting to the user or being visited for only a single purpose.

7. The average number of pages visited. Are visitors to the site getting something they were searching for?

9. The primary exit page. Which page are your visitors viewing when they leave to go to a different website? Is it expected? Did they purchase prior to exiting? Transparency in Online Transactions
In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.Looking at the various types of media, we realise just how large the choices are for an