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Digg it UP - Effective Professional Branding – The Transition From What You Know to Who You Are
Do you want to completely eliminate every competitor you will ever face?Do you want your clients and prospects to see you as a unique solution to a focused challenge they encounter?Does feeling good about the start of every day excite you enough to take action that is different than what you have been doing?If so, I would like to introduce you to the greatest single differentiator anyone can ever have; your authentic talent in business.Talent is that secret that has been seen as the domain of people we call "talented." Artists, writers, musicians, anyone involved in art.But art is really life after all. Talent does not have to be limited to people engaged in artistic pursuits.Art is the expression of a feeling. An emo
Professional branding has also shifted from a marketing model. It is more than an exte
Continuing now. . . My ancestors died to protect this land and her people and you guys sit in rooms posturing, with not a clue as to how life on Earth or the free economic system works at all. Not even a little bit. I have only met a handful of congressmen that I did not get bored talking to in five minutes due to their lack of intellect and contrived rhetoric. Now we see the extent of those carefully worded politically correct academy awards winning speeches written by pollsters and practiced in mirrors are doing. They are not accomplishing the task at hand. We need results not blame; we need leaders not words. We need action not promises. If you cannot do the job dismantle the system, simplify it and start over. You are not needed. This is so obvio
Building professional branding is essential for one’s career and business success. Tom Peters talked about professional branding almost ten years ago. However, economic changes, globalization, new technologies, job market trends, and outsourcing have changed the meaning of the concept and it’s implementation. How can you brand yourself to be successful in the current markets? What changes do you have to make in order to establish effective professional branding which will demonstrate your career and business success?
The evolution of the professional branding concept.
Tom Peters wrote “ Big companies understand the importance of brands. Today in the age of the individual you have to be your own brand. You are the CEO of Me Inc. You have to be a brand like Nike, General Motors, Dell or Microsoft. Instead of being your job title or job description or your resume, you must be a professional brand. When you are a brand you are recognized for who you are”. Examples of people who are a brand are Michel Jordon , Tiger Woods & Oprah Winfrey and others. What are the components of professional branding?
A brand :
Communicates distinctive traits and qualities.
Is easy to remember & to be recognized.
Earns the respect and the trust of others.
Creates a value to your clients.
Builds a competitive advantage among others.
Influences others.
Branding transition from the marketing model to the experimental model .
The traditional concept of branding was based on marketing theories. It stated that companies need to communicate their image . One of the major strategies for branding was advertising . However, stronger competition, globalization and economic changes changed the rules for success. It’s not enough to have a good image, or to make a promise to the clients. Clients want to know that your company’s products create a real value for them compared to the competition. In order to win the competition for clients’ preferences you have to be innovative. Innovation in today’s market is the sole strategy for economic success. Hooly Lindman (Aug 2004) published an article with the title The Good Brand and she wrote: ‘brands are less and less about what we buy, and more and more about whom we are. A good brand is authentic. This means that companies need to demonstrate that they doing good and well. Consumers must sense that their actions are sincere and not only PR “. Ten years ago companies built their brand only on savvy advertising. This has changed and we can see companies such as Google and Amazon which have built a brand on client’s tangible experiences.
Professional branding has also shifted from a marketing model. It is more than an exter
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home.That's right you don't even have to leave home. What could be better, your clients are coming to you and you don't even realize it. Okay lets get started, each of these methods I'm sure you have either heard about or are already doing most if not all. They are not new, nor are they some sort of secret.1. If you work outside of the home as many of us do as well as running a home business, you can post your business cards or flyers on your company bulletin board where company news is displayed. You should check with your Human Resources de
The evolution of the professional branding concept.
Tom Peters wrote “ Big companies understand the importance of brands. Today in the age of the individual you have to be your own brand. You are the CEO of Me Inc. You have to be a brand like Nike, General Motors, Dell or Microsoft. Instead of being your job title or job description or your resume, you must be a professional brand. When you are a brand you are recognized for who you are”. Examples of people who are a brand are Michel Jordon , Tiger Woods & Oprah Winfrey and others. What are the components of professional branding?
A brand :
Communicates distinctive traits and qualities.
Is easy to remember & to be recognized.
Earns the respect and the trust of others.
Creates a value to your clients.
Builds a competitive advantage among others.
Influences others.
Branding transition from the marketing model to the experimental model .
The traditional concept of branding was based on marketing theories. It stated that companies need to communicate their image . One of the major strategies for branding was advertising . However, stronger competition, globalization and economic changes changed the rules for success. It’s not enough to have a good image, or to make a promise to the clients. Clients want to know that your company’s products create a real value for them compared to the competition. In order to win the competition for clients’ preferences you have to be innovative. Innovation in today’s market is the sole strategy for economic success. Hooly Lindman (Aug 2004) published an article with the title The Good Brand and she wrote: ‘brands are less and less about what we buy, and more and more about whom we are. A good brand is authentic. This means that companies need to demonstrate that they doing good and well. Consumers must sense that their actions are sincere and not only PR “. Ten years ago companies built their brand only on savvy advertising. This has changed and we can see companies such as Google and Amazon which have built a brand on client’s tangible experiences.
Professional branding has also shifted from a marketing model. It is more than an exte
There are four critical areas causing business plans to change. All are changing trends in the business environment. The four areas we will examine are: 1) government trends, 2) economic trends. 3) technological trends and 4) cultural trends. Each one causes a specific impact on our decisions and requires us to make adjustments. Some changes are dramatic and require dramatic reactions to minimize their effect on our business.First are government trends. There are several different sources caused by changes in regulations, tax policies and new legal precedence. Most of these are not a direct result of what we are doing in our business, but are the result of political and social shifts. On the legal side, changes result from court cases. It is a
A brand :
Communicates distinctive traits and qualities.
Is easy to remember & to be recognized.
Earns the respect and the trust of others.
Creates a value to your clients.
Builds a competitive advantage among others.
Influences others.
Branding transition from the marketing model to the experimental model .
The traditional concept of branding was based on marketing theories. It stated that companies need to communicate their image . One of the major strategies for branding was advertising . However, stronger competition, globalization and economic changes changed the rules for success. It’s not enough to have a good image, or to make a promise to the clients. Clients want to know that your company’s products create a real value for them compared to the competition. In order to win the competition for clients’ preferences you have to be innovative. Innovation in today’s market is the sole strategy for economic success. Hooly Lindman (Aug 2004) published an article with the title The Good Brand and she wrote: ‘brands are less and less about what we buy, and more and more about whom we are. A good brand is authentic. This means that companies need to demonstrate that they doing good and well. Consumers must sense that their actions are sincere and not only PR “. Ten years ago companies built their brand only on savvy advertising. This has changed and we can see companies such as Google and Amazon which have built a brand on client’s tangible experiences.
Professional branding has also shifted from a marketing model. It is more than an exte
In any business entity, the type of business determines the income tax return form to be filed. In other words, the business structure determines the legal and tax considerations. S Corporation is one of the most common forms of business structure with a limited number of shareholders that is treated as a partnership for tax purposes.An S Corporation is a type of corporation that is taxed under subchapter S of the Internal Revenue Code. Small business proprietors commonly use the S Corporations structure. There are no corporate taxes. Profits and losses directly pass to stockholders. S Corporations allow pass-through tax treatment and thus avoid double taxation associated with standard C corporations. The percentage of ownership determines the percent
Professional branding has also shifted from a marketing model. It is more than an exte
Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard. He basically put up an eBay auction offering to wear a temporary tattoo on his forehead to advertise for whoever was the winning bidder. Well, a year or so later this is starting to become a phenomena and is rapidly growing. I got a chance to interview a man from the UK who currently has an auction up and he is getting a permanent tattoo ad. This is kind of taking the whole body advertising to a new level.1. Tell me a little bit about yourself?I have been in business all my life. From running and owning my own world wid
Professional branding has also shifted from a marketing model. It is more than an external image. It has to be authentic. In order to succeed in the current job market who you are is more important than what you know. What you know relates to your skills, knowledge, and career experiences. Who you are relates to your unique personal assets and how they can create a value to your company’s clients and enhance your company’s economic success. Professionals who would like to excel in their job and have career success need to be innovative (about products, processes, business models), flexible, have openness and a global mind, be passionate and adaptable, an out of the box thinker, thrive on chaos, and so on. These qualities relate to your authentic self. You have to be able to respond to complex, unpredictable and chaotic business environments. Holding onto what you know can prevent you from being open to new strategies and new knowledge which is essential for success in the current markets.
Building good professional branding & communicating it.
Professionals who are branded have to be :
An expert at something which creates a real value to clients.
Innovative.
A leader.
Cross culturally intelligent.
Business oriented.
Adaptable to fast changes.
Good professional branding has to be dynamic, authentic and innovative. It has to be dynamic because the business environment is changing fast. It has to be authentic ( your unique personal assets and soft skills ) because it will make a difference and contribute to the company’s success. It has to be innovative because this is how you can contribute something unique compared to other professionals.
The process of professional branding involves building the contents and communicating it to your business environment (such as: your boss, peers, clients etc.) You can build a new professional branding by reading (cross cultural knowledge, business, literature,), writing (articles, blogs), volunteering, working in another country, getting experiences in other industries, learning other languages, and networking with others etc. Communicating your professional branding can be expressed in your job performance, in your job search, in a presentation, by speaking and in other ways. In one of my articles I wrote about purple cow self-marketing tools such as: self website, blog, presentation, video as an excellent strategy to communicate your
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