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e this common press release mistake: they write too much copy.
So it doesn't matter how well you have written your press release, if it's too long then it won't get read. So keep your press release short. Make sure you remove words that do not need to be there. Again, edit ruthlessly.
5) Promote Your Press Release Online
The best way to promote your press release online is to use an online press release service. One highly regarded service is PrWeb.com. As it states on their website:
"[PRWeb is the] recognized leader in online news and press release distribution service for small and medium-sized businesses and corporate communications. PRWeb pioneered
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Writing a press release (or news release) AND getting it
published is not difficult.
Remember, though, good press releases -- i.e. press releases that get published and make news -- can provide invaluable marketing for your business or website. So it is worth understanding the mechanics of writing a press release that makes news.
Namely:
1) Have a story to tell
2) Think like a journalist
3) Format the press release properly
4) Keep your press release short!
5) Promote your press release online
Let's look at these press release guidelines a bit closer.
1) Have A Story To Tell
You must have a story to tell, a hook, or an interesting angle. Whilst demand for news is great, the news must still be interesting.
So, find your story and develop it; position your press release, somehow, to be different. And try and incorporate the following:
- holiday and event tie-in articles
- internet innovations and developments or unique products
- unusual events or unique personal accomplishments
- humour and wisdom, or fun and tragedy
Always remember the human interest angle.
2) Think Like a Journalist
A 'story to tell' must be told with the person looking to tell that story in mind; i.e. you must think like a journalist.
So what reasons would an editor want to publish your news? What benefits would their readers get? Is it relevant and timely?
Write a compelling headline. If you don't then the journalist (or editor) will simply not read any further. Use words like YOU, NEW or HOW TO to achieve this.
Always write your press release for scanability and in a way that means it can be published (in a magazine, for example) with as few edits as possible.
Write short, punchy paragraphs and remember to answer these questions: "Who? Why? What? Where? When? & How?"
3) Format The Press Release Properly
Here is an example press release layout. Use the following as a guide.
[START]
- (a)</p><p>For immediate release</p><p><Simple Contact></p><p><Sub-heading></p><p><Leading Paragraph> - (b)</p><p><Main Paragraph(s)> - (c)</p><p><Final Paragraph> - (d)</p><p><Full contact details>
[END]</p><p>Notes:
(a) Offer a benefit, for example.<br>
(b) What? Why is it needed? How will it help? Include quotes, too, if possible.<br>
(c) Who is it aimed at? Who cares? Provide facts.<br>
(d) Summarise the press release, or provide a call to action</p><p>4) Keep Your Press Release Short!</p><p>The most important aspect of writing a successful press release? Keep it short.</p><p>With so much to consider when writing a press release it's not surprising that most people make this common press release mistake: they write too much copy.</p><p>So it doesn't matter how well you have written your press release, if it's too long then it won't get read. So keep your press release short. Make sure you remove words that do not need to be there. Again, edit ruthlessly.</p><p>5) Promote Your Press Release Online</p><p>The best way to promote your press release online is to use an online press release service. One highly regarded service is PrWeb.com. As it states on their website:</p><p>"[PRWeb is the] recognized leader in online news and press release distribution service for small and medium-sized businesses and corporate communications. PRWeb pioneered<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/61560/advice--Some-Fast-Ways-To-Lose-Money-Online-Quickly.html"> Some Fast Ways To Lose Money Online Quickly</a><br>Most people online are searching for the quick and easy way to make money online. But most people who are looking for quick fixes also find that their money also is lost in an equally quick manner. Get rich quick scams abound on the internet and this article highlights a few of the most common get rich quick scams online.The $5 email work at home scamEver so often one of my newsletter readers will tell me about the latest work at home scam that they have found. Th</div>interesting angle. Whilst demand for news is great, the news must still be interesting.</p><p>So, find your story and develop it; position your press release, somehow, to be different. And try and incorporate the following:</p><p>- holiday and event tie-in articles<br>
- internet innovations and developments or unique products<br>
- unusual events or unique personal accomplishments<br>
- humour and wisdom, or fun and tragedy</p><p>Always remember the human interest angle.</p><p>2) Think Like a Journalist</p><p>A 'story to tell' must be told with the person looking to tell that story in mind; i.e. you must think like a journalist.</p><p>So what reasons would an editor want to publish your news? What benefits would their readers get? Is it relevant and timely?</p><p>Write a compelling headline. If you don't then the journalist (or editor) will simply not read any further. Use words like YOU, NEW or HOW TO to achieve this.</p><p>Always write your press release for scanability and in a way that means it can be published (in a magazine, for example) with as few edits as possible.</p><p>Write short, punchy paragraphs and remember to answer these questions: "Who? Why? What? Where? When? & How?"</p><p>3) Format The Press Release Properly</p><p>Here is an example press release layout. Use the following as a guide.</p><p>[START]
<Title or Headline> - (a)</p><p>For immediate release</p><p><Simple Contact></p><p><Sub-heading></p><p><Leading Paragraph> - (b)</p><p><Main Paragraph(s)> - (c)</p><p><Final Paragraph> - (d)</p><p><Full contact details>
[END]</p><p>Notes:
(a) Offer a benefit, for example.<br>
(b) What? Why is it needed? How will it help? Include quotes, too, if possible.<br>
(c) Who is it aimed at? Who cares? Provide facts.<br>
(d) Summarise the press release, or provide a call to action</p><p>4) Keep Your Press Release Short!</p><p>The most important aspect of writing a successful press release? Keep it short.</p><p>With so much to consider when writing a press release it's not surprising that most people make this common press release mistake: they write too much copy.</p><p>So it doesn't matter how well you have written your press release, if it's too long then it won't get read. So keep your press release short. Make sure you remove words that do not need to be there. Again, edit ruthlessly.</p><p>5) Promote Your Press Release Online</p><p>The best way to promote your press release online is to use an online press release service. One highly regarded service is PrWeb.com. As it states on their website:</p><p>"[PRWeb is the] recognized leader in online news and press release distribution service for small and medium-sized businesses and corporate communications. PRWeb pioneered<div style="float:right;position:relative;width:200px;padding:10px;"><a href="/article/55424/advice--How-to-Make-Money-Selling-on-eBay---Become-a-Top-Quality-Seller.html"> How to Make Money Selling on eBay - Become a Top Quality Seller</a><br>Do you want to know how to make money selling on eBay? Start by establishing the goal that you will be a top quality seller. Develop a list of actions that you will take to make that goal a reality. The list of actions will be long, but achieving them will have a very positive impact on your eBay business.Those who know how to make money selling on eBay know that there are several key actions that every top quality seller needs to take. Top on the list is to over deliver in</div>to publish your news? What benefits would their readers get? Is it relevant and timely?</p><p>Write a compelling headline. If you don't then the journalist (or editor) will simply not read any further. Use words like YOU, NEW or HOW TO to achieve this.</p><p>Always write your press release for scanability and in a way that means it can be published (in a magazine, for example) with as few edits as possible.</p><p>Write short, punchy paragraphs and remember to answer these questions: "Who? Why? What? Where? When? & How?"</p><p>3) Format The Press Release Properly</p><p>Here is an example press release layout. Use the following as a guide.</p><p>[START]
<Title or Headline> - (a)</p><p>For immediate release</p><p><Simple Contact></p><p><Sub-heading></p><p><Leading Paragraph> - (b)</p><p><Main Paragraph(s)> - (c)</p><p><Final Paragraph> - (d)</p><p><Full contact details>
[END]</p><p>Notes:
(a) Offer a benefit, for example.<br>
(b) What? Why is it needed? How will it help? Include quotes, too, if possible.<br>
(c) Who is it aimed at? Who cares? Provide facts.<br>
(d) Summarise the press release, or provide a call to action</p><p>4) Keep Your Press Release Short!</p><p>The most important aspect of writing a successful press release? Keep it short.</p><p>With so much to consider when writing a press release it's not surprising that most people make this common press release mistake: they write too much copy.</p><p>So it doesn't matter how well you have written your press release, if it's too long then it won't get read. So keep your press release short. Make sure you remove words that do not need to be there. Again, edit ruthlessly.</p><p>5) Promote Your Press Release Online</p><p>The best way to promote your press release online is to use an online press release service. One highly regarded service is PrWeb.com. As it states on their website:</p><p>"[PRWeb is the] recognized leader in online news and press release distribution service for small and medium-sized businesses and corporate communications. PRWeb pioneered<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/17082/advice--Should-I-Open-My-Own-Collection-Agency-.html"> Should I Open My Own Collection Agency?</a><br>First of all, we need to know the basic functions of a collection agency. A collection agency is a third party b-to-b (business to business) kind of enterprise. Its main task of service is to collect bills, NSF (non sufficient fund) checks or debts for individuals or other business establishments. It is important to have knowledge on the legalities concerning the operation of a collection agency so consulting a lawyer would be a vital step.A major factor to consider for </div>a)</p><p>For immediate release</p><p><Simple Contact></p><p><Sub-heading></p><p><Leading Paragraph> - (b)</p><p><Main Paragraph(s)> - (c)</p><p><Final Paragraph> - (d)</p><p><Full contact details>
[END]</p><p>Notes:
(a) Offer a benefit, for example.<br>
(b) What? Why is it needed? How will it help? Include quotes, too, if possible.<br>
(c) Who is it aimed at? Who cares? Provide facts.<br>
(d) Summarise the press release, or provide a call to action</p><p>4) Keep Your Press Release Short!</p><p>The most important aspect of writing a successful press release? Keep it short.</p><p>With so much to consider when writing a press release it's not surprising that most people make this common press release mistake: they write too much copy.</p><p>So it doesn't matter how well you have written your press release, if it's too long then it won't get read. So keep your press release short. Make sure you remove words that do not need to be there. Again, edit ruthlessly.</p><p>5) Promote Your Press Release Online</p><p>The best way to promote your press release online is to use an online press release service. One highly regarded service is PrWeb.com. As it states on their website:</p><p>"[PRWeb is the] recognized leader in online news and press release distribution service for small and medium-sized businesses and corporate communications. PRWeb pioneered<div style="float:left;position:relative;width:200px;padding:10px;"><a href="/article/19408/advice--Handbag-Wholesale---Where-to-Start.html"> International Franchising; Did You Read the Agreement?</a><br>Perhaps this may amuse you in some way. Did you know one of the ways that international franchisees of a US based franchisor often try to get out of the franchise agreement is by saying that they did not read it or could not read it? Or that they did not understand what they read, yet signed it and promised to follow all the stipulations? Well it is true.And yes it happens in the United States too with franchisees who do not follow their words, signature or promises to foll</div>e this common press release mistake: they write too much copy.</p><p>So it doesn't matter how well you have written your press release, if it's too long then it won't get read. So keep your press release short. Make sure you remove words that do not need to be there. Again, edit ruthlessly.</p><p>5) Promote Your Press Release Online</p><p>The best way to promote your press release online is to use an online press release service. One highly regarded service is PrWeb.com. As it states on their website:</p><p>"[PRWeb is the] recognized leader in online news and press release distribution service for small and medium-sized businesses and corporate communications. PRWeb pioneered Free Press Release Distribution and continues to set the standard for online news distribution."</p><p>You can either promote your press release for free, or they offer various paid-for services that guarantee a variety of levels of online exposure.</p><p>--</p><p>So there you are: another promotion tip that *you CAN* do, to promote your website or business. Simply follow the checklist outlined above, to make sure that your next press release gets published
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