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Digg it UP - How to Win when you are Outspent
It is not enough to look at the bottom line of your profit and loss statement to determine how profitable your company is, but to also examine each job for profitability. You could conceivably being making a company wide profit but loosing money on some jobs.What costs should be included in your job costs reports? Materials, Labor and Subcontractor costs are the obvious. However, there are other costs to consider such as labor and overhead burden and equipment costs for example. Labor burden consists of payroll tax expenses (FICA, SUTA, and FUTA) and other payroll related costs such as workman’s compensation insurance and general liability insurance. By estimating a yearly budget for overhead costs and defining an estimated rate to charge a job for overhead you will have a way to apply overhead burden to your jo
First, you must make sure that your brand was built, not just for clarity and simplicity (both are vital) but also for persuasion. If your brand symbols and
We have reached the halfway point in the 2006 season of commercials. We kicked the season off with the studs and duds of the Superbowl commercials where we all loved the FedEx cavemen and the Budweiser Streaker. But this season also featured the duds: the Nationwide Fabio parody, the Diet Pepsi and Sierra Mist ads, the H3 Little Monster, the Sprint commercials, and the annoying Taco Bell guy.Moving into the second half of 2006, the ads have somewhat rebounded with plenty of studs; but there are also plenty of duds still out there. Here are your Best and Worst of 2006:Best – Sublymonal Advertising from Sprite The latest ad from Sprite has quickly become an issue of debate on many online forums. People are loving it and others are hating it. Hit or miss advertising is very
There are some rules that Stealing Share has discovered in our quest to be the authority in stealing market share. In marketing, advertising, brand development, and the rest of one’s life, focus and clarity always lead to better results. How do you know when you have such focus? That is the subject of this short article.
More Than The Category
First, you must make sure that your brand was built, not just for clarity and simplicity (both are vital) but also for persuasion. If your brand symbols and
The quality of your staff induction plans says more about your managerial style and company culture than you think. At its simplest, employees work harder for companies that care for them, and hard working employees keep customers happy, bringing money into the company. You put loads of effort into attracting and retaining customers – can you say the same about your new employees?Staff induction plans can range from pitiful, or downright boring, to effective ways to harness the enthusiasm and energy of your new employee.Pitiful Induction Plans = Dis-heartened EmployeesAt the pitiful end of the spectrum, a new starter will be lucky to have a workspace waiting for them and maybe a couple of people say hello as they begin their new career. Why would this person bother to work hard when it’s obvious the man
There are some rules that Stealing Share has discovered in our quest to be the authority in stealing market share. In marketing, advertising, brand development, and the rest of one’s life, focus and clarity always lead to better results. How do you know when you have such focus? That is the subject of this short article.
More Than The Category
First, you must make sure that your brand was built, not just for clarity and simplicity (both are vital) but also for persuasion. If your brand symbols and
I’ve had the pleasure and honor to meet some of the world’s greatest leaders and leadership gurus, from Sir Richard Branson, General Tommy Franks, and Captain Mike Abrashoff to Dr. Warren Bennis, Dr. Henry Mintzberg, and Tom Peters. And I get paid to do it! Through our work with Linkage Inc., we help support their broadcasts of these famous people by designing and developing participant and facilitator guides that many clients use to turn a 90-minute presentation into a true learning and growth opportunity.I recently had the opportunity to meet with Marshall Goldsmith, world authority in helping successful leaders get even better by achieving positive change in behavior: for themselves, their people, and their teams. His newest best-seller, What Got You Here Won’t Get You There, has sold over a million copies in t
There are some rules that Stealing Share has discovered in our quest to be the authority in stealing market share. In marketing, advertising, brand development, and the rest of one’s life, focus and clarity always lead to better results. How do you know when you have such focus? That is the subject of this short article.
More Than The Category
First, you must make sure that your brand was built, not just for clarity and simplicity (both are vital) but also for persuasion. If your brand symbols and
As business intelligence moves into the computer age, corporate dashboards are becoming a necessity in business intelligence technology. Although business intelligence has used corporate dashboards for years, their popularity has increased greatly due to the change and advancement in the technology used. However, with the great amount of information available, there are some key design issues to consider if you want to use corporate dashboards for your business intelligence.If you want to design an effective corporate dashboard for your business intelligence technology, you will need to decide on some design goals. You will need to think about the function and look of your corporate dashboard as it relates to the type of business intelligence you are trying to put together. Some corporate dashboards are flashy re
More Than The Category
First, you must make sure that your brand was built, not just for clarity and simplicity (both are vital) but also for persuasion. If your brand symbols and
…You finally admit you don’t know what you’re really doing. Mind you, that’s not a bad thing at all. It’s just that you realize that perhaps you aren’t knowledgeable in all areas of business. Don’t you have an accountant, attorney, and insurance agent already? Why? Because they know their own fields of expertise best. So, its only makes sense to consider using a professional in the complex and confusing area of advertising.But, how do you know that you need one? Take a look at your current marketing strategy. Can you answer any of the following questions:How do you reach your ideal customer?How much should you spend to reach them?Are you already spending too much or too little?What type of media gives you the great ROI?What is an ROI and why is it so important?<
First, you must make sure that your brand was built, not just for clarity and simplicity (both are vital) but also for persuasion. If your brand symbols and brand equity markers are clear but static, you have some serious and immediate work to do (take our Evaluate You Brand test (www.stealingshare.com/brand_quiz.asp). When we ask companies to tell us what their brand means, more often then not we hear a litany of category descriptors like convenient, effective and value. Even Nordstrom could claim those brand values in the department store category. So could TIDE detergent and Apple Computer. In order to persuade, your brand must have, within its definition, the core “life” beliefs that propel your customer to choose — not just products and services, but life choices as well. They need to see your brand as an important touchstone for people who define themselves as
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