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Digg it UP - Visual Branding Keys To Make Your Business Memorable
Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used.Here are three lessons, in Claude's own words. Please note that due to the era that it was written in, the language may be a little dated and that he uses the word "man" instead of "people".1. An advertiser suffered much from substitution. He said, "Look out for substitutes," "Be sure you get this brand," etc. with no effect. T
Consistency in your business advertising is paramount. If you have colorful brochures, which state information about your business but it does not match the advertisements that the customers see in the newspaper and in your radio advertising sends a completely different message then often you can confuse your customers.Even if each selective type of advertising is targeted towards a different type of customer for your business often customers will see multiple impressions with different messages and this causes conflicts i
But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.
Let's say you are getting ready to run errands on a busy Saturday morning, thinking about the groceries that need to be bought, the dry cleaning that needs to be picked up, and the packages that must get to the post office before noon. The trip to the post office reminds you that your favorite aunt's birthday is next Wednesday. You need to add buying and mailing a birthday card to your list of things to do. Without a moment's hesitation, you know ex
If you own, or work for a credit repair business and you are looking to add some clients to your book of business, buying credit repair leads may not be a bad place to start.Credit repair leads may not be a bad choice because these potential customers have committed to having their credit repaired by a professional such as yourself.People looking for credit repair are not just surfing the web looking for information, they are serious about it and are waiting on a phone call.Where can you find credit repair lea
But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.
Let's say you are getting ready to run errands on a busy Saturday morning, thinking about the groceries that need to be bought, the dry cleaning that needs to be picked up, and the packages that must get to the post office before noon. The trip to the post office reminds you that your favorite aunt's birthday is next Wednesday. You need to add buying and mailing a birthday card to your list of things to do. Without a moment's hesitation, you know e
Do you know where in the office the most rumors are put out? It’s in the coffee kitchen! This is a place to gather in a company and you can learn a lot there. It is also the place where often mobbing starts. It is a place where employees feel kind of safe and not watched. There is a rule of thumb here: The worse the working atmosphere in the company the more frequented the coffee kitchens are.Management is always suspicious when watching employees gathering in small groups all over the place with their coffee mugs in their
Let's say you are getting ready to run errands on a busy Saturday morning, thinking about the groceries that need to be bought, the dry cleaning that needs to be picked up, and the packages that must get to the post office before noon. The trip to the post office reminds you that your favorite aunt's birthday is next Wednesday. You need to add buying and mailing a birthday card to your list of things to do. Without a moment's hesitation, you know e
The Federal Trade Commission has set forth an agenda to revamp the Franchise Rule. Actually not revamp and get rid of the unnecessary over regulation and over disclosure, but to re-define it and pile on more minutia. The Federal Trade Commission ought to re-consider all these potential rule changes and advise from attorneys in the industry because such comments and advise are self serving and do not help consumers. Attorney firms might hire Federal Trade Commission staff in the future and therefore many see vast amounts of abuse o
Copyright 2005 SurefireMarketing.comEvery year I've been in business for myself online has been better than the previous one. Recently, I decided to create an "Apprentice" program (Yes, even before Trump) and I was extremely pleased that we had nearly 100% of my Apprentices get an online venture up and running.I've gone back and thought about their projects and how they developed and I came to a striking conclusion that will be worth a lot of money to you this year if you heed it. There was one key aspect that got th
A great logo is key.
You have given a great deal of attention to your company name and believe it speaks to who you are and what you do. Great! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in your target customer's mind. That is exactly what a
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