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Digg it UP - Promote your Site with Free Emails and Newsletters
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There’s a major copywriting axiom that applies equally to the technique of listing products on eBay.‘Sell the Sizzle, Not the Steak’ is great advice, it means extolling the benefits of your product, not merely describing the features of whatever you are selling.It works because people don’t buy steak for its own sake, they buy for the eating experience, the taste, the sizzle.You must sell benefits of your product (sizzle), not the product itself (steak)if you’re going to reach the widest audience of eager b
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