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  • Digg it UP - Printable Web Pages as an Overlooked Marketing Resource

    Your Visitors Will Grow Your Website if You Let Them!
    I’m sure you have heard about Viral Marketing, but I bet you haven’t considered how powerful some of those same strategies can be when you change it from getting others to advertise for you to getting others to GROW your website.Instead of trying to think about how to have your sites be Viral – think about how you ca
    r deadlines, publishing dates or the like.
    - Annotated lists of useful resources.
    - Product descriptions.
    - Teasers of book chapters etc.
    A Tale of Two Cheesecakes: Mass Markets vs Niche Markets
    I love cheesecake.My wife makes the fluffiest, creamiest, most delectable cheesecake I have ever tasted, slightly browned at the edges, delicious light yellow, dripping with cherries or blueberries. There is no store-bought cheesecake that can hold a candle to it.Yet companies like "The Cheesecake Factory" or
    It becomes more and more clear, that online presence has to be viewed as just one side of our total presence in the market place. One aspect to improve the situation for many websites would be to make it easy for visitors to print web pages.

    This should be possible with longer texts as well as with product pages and pages displaying just overviews. The potential of prints from your website as a marketing tool should be activated.

    Some ideas for print pages:

    - Full contact information of all kinds on one page, including a map showing how to find you.
    - Catalogue like pages.
    - Reviews.
    - Schedules for deadlines, publishing dates or the like.
    - Annotated lists of useful resources.
    - Product descriptions.
    - Teasers of book chapters etc.

    How to Spot New Internet Business Opportunities without Losing Your Focus
    Anyone who has done business online will tell you, it can be overwhelming! The rapid pace of change and the constant inflow of new information and new business opportunities are both exciting, AND can also be very distracting! If you have too many "irons in the fire" then you dilute the effectiveness of your time and your
    ation for many websites would be to make it easy for visitors to print web pages.

    This should be possible with longer texts as well as with product pages and pages displaying just overviews. The potential of prints from your website as a marketing tool should be activated.

    Some ideas for print pages:

    - Full contact information of all kinds on one page, including a map showing how to find you.
    - Catalogue like pages.
    - Reviews.
    - Schedules for deadlines, publishing dates or the like.
    - Annotated lists of useful resources.
    - Product descriptions.
    - Teasers of book chapters etc.

    Laugh and the Work World Laughs With You
    Many of today's work environments are rife with moody bosses and co-workers, repetitive tasks and unpredictable market pressures. Stress abounds. Managers often tell me they can’t afford the time or cost for my humor workshops; how can they afford not to address workplace stress. We know clinically that laughter
    nd pages displaying just overviews. The potential of prints from your website as a marketing tool should be activated.

    Some ideas for print pages:

    - Full contact information of all kinds on one page, including a map showing how to find you.
    - Catalogue like pages.
    - Reviews.
    - Schedules for deadlines, publishing dates or the like.
    - Annotated lists of useful resources.
    - Product descriptions.
    - Teasers of book chapters etc.

    Search Engine Marketing - Getting The Balance Right
    Getting the Balance Right Ever since the infamous Florida update in Google the corporate world has concentrated on pushing its marketing budget into paid search largely ignoring natural search as a driver for visitors. This situation was forced on them in the outset as Florida kicked most of the bad practice employed b
    >- Full contact information of all kinds on one page, including a map showing how to find you.
    - Catalogue like pages.
    - Reviews.
    - Schedules for deadlines, publishing dates or the like.
    - Annotated lists of useful resources.
    - Product descriptions.
    - Teasers of book chapters etc.
    Fraud Prevention - The Most Cost Effective Way to Reduce Losses
    Create & Maintain an Appropriate Culture Culture is important in any organization but to have the appropriate attitude of honesty and high ethical standards is important to prevent fraud. Management must demonstrate this model by providing a tone at the top emphasis on this culture. After setting t
    r deadlines, publishing dates or the like.
    - Annotated lists of useful resources.
    - Product descriptions.
    - Teasers of book chapters etc.
    - Fax and mail order forms.
    - Guaranties.
    - Instructions in how to use your products.
    - Frequent asked questions with answers.
    - If you run an advanced customer support system make a page that shows how easily to find the relevant email address for a specific inquiry.
    - Reports (longer in pdf format or zip)
    - Online ebooks.
    - Newsletters.

    Remember to include on all print pages:

    - The full url of the page.
    - The url of your home page.
    - Basic contact information
    - A short indication of which kind of product or service you are offering.
    - If needed a copyright

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