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Digg it UP - Write It and They Will Come
A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004Someone had asked Philippa why Websites are such a 'pain' in a pre-seminar question. Her opening reply was simple, yet powerful, "when you stop improving your site, you stop growing." She believes that Websites are a work in progress much like a business plan or one's own self-improvement. In fact, the first question you should ask yourself about your own Website is, "What does it really do for people?"The second question is "Who is your audience?" You see, websites are really a lot like a business plan! If you are trying to attract prospective clients, then each individual page on your site should offer something of value to your audience. The number one way that Philippa adds value to her audience i
A fateful day is coming when there will be no more advertising, marketing, or public relations. Why? Simple: we're killing our industry by being too successful at it.The communications field keeps finding new ways to send sales messages to target audiences, and by utilizing these new methods to the maximum extent possible, we are strangling the effectiveness of all media. Quite frankly, marketing intrusiveness is out of control.Ads Beyond Counting. Some reports claim you'll view 10,000,000 ads in your lifetime, yet with new communication channels and new techniques of marketing, that number is probably under-estimated.Sponsored data is built into your mail, e-mail, Web sites, video games, online games, magazines, newspapers, newsletters, and media broadcasts. Ads are delivered by TV, radio, phones, outdoor boards, private veh
Or stay in your happy little daze, constantly check your counter 80 times a day and be the only unique visitor your site gets. Either way you are deluding yourself if you don't think marketing is the key to your success on the Internet.
So easy to say -- market your site -- but so hard to do. Especially since the Internet is so vast, where do you start?
You start by taking it one step at a time -- otherwise because of the size of the Internet, you'll go insane, get depressed because you feel like you're tap dancing in place or quit. None of these are viable choices so let's see if I can help you on your journey to success.
But first, understand this -- it takes sheer hard work, persistence and loads of time to be successful on the Internet. Marketing is an every day job because the Internet is dynamic and constantly changing. What worked yesterday, won't today.
The Free-Rider Problem: The Inefficiencies of Production and Distribution in Private Markets Caused By The Free-Rider ProblemThe study of microeconomics provides us with a clear explanation of how the free-rider problem creates a dilemma for producers in the private market. It impedes the consumers' valuation of a good, lowering profit, and ultimately raising production costs. As a producer in the private market one should understand from where this problem arises and thus learn to avoid it.The free-rider problem is caused by the production of a good with two main characteristics. The first of these characteristics is called nonrival consumption. Goods that have this characteristic are usually non-divisible in terms of consumption, in that their consumption by one person does not affect the quantities consumed by others.
So easy to say -- market your site -- but so hard to do. Especially since the Internet is so vast, where do you start?
You start by taking it one step at a time -- otherwise because of the size of the Internet, you'll go insane, get depressed because you feel like you're tap dancing in place or quit. None of these are viable choices so let's see if I can help you on your journey to success.
But first, understand this -- it takes sheer hard work, persistence and loads of time to be successful on the Internet. Marketing is an every day job because the Internet is dynamic and constantly changing. What worked yesterday, won't today.
<Every where you look on the Internet, it seems somebody is trying to tell you how to optimize your website and get top ten results. Be in the top ten on Google, Yahoo, MSN all in 48 hours. This is ludicrous. If you know how to get top ten rankings in 48 hours on all of the major search engines then you are lying or in the process of being hired by Google. The fact is that nobody can get top ten rankings in 48 hours.SEO or search engine optimization has gone through many different phases. Webmasters used to do cloaking which is a process of telling the search engine spider something different then what is actually on the page. This allows the web page to get higher rankings. The main search engines ban websites for doing this.The latest phase in SEO is to get a lot of back links to your site. It is true that search engines like to
You start by taking it one step at a time -- otherwise because of the size of the Internet, you'll go insane, get depressed because you feel like you're tap dancing in place or quit. None of these are viable choices so let's see if I can help you on your journey to success.
But first, understand this -- it takes sheer hard work, persistence and loads of time to be successful on the Internet. Marketing is an every day job because the Internet is dynamic and constantly changing. What worked yesterday, won't today.
<Are you thinking about starting an online business? Have you already started one and you’re not making the money you’d like to? If you answer yes to either of these questions then there are some truths about internet marketing that you need to know.First of all, “Forget All The Hype” and “Get Rich Quick Schemes” that you read about every day on the internet. It’s not going to happen! If you’re like me, you get lots of email everyday promising to make you rich overnight. It’s entirely possible to make a good living on your computer from the comfort of your home and maybe even someday get rich. But it won’t happen overnight. It will take some careful planning, instruction, commitment, and persistence.Don’t believe that you can put your business on complete autopilot and do absolutely nothing and still have money rolling in all the ti
But first, understand this -- it takes sheer hard work, persistence and loads of time to be successful on the Internet. Marketing is an every day job because the Internet is dynamic and constantly changing. What worked yesterday, won't today.
<The first thing I’m going to offer you is a reality check. You absolutely can start something on ‘the cheap’ that can be profitable and may grow into a major empire–but in the beginning it’s going to require a lot of hard work, learning, patience and tenacity to keep going. It’ll also probably require you to keep your day job for quite a while as well, if you like eating…Every day I run across someone online who has lost their job for some reason, and right away they’ve decided to try creating their own work on the web instead of seeking out new employment to work for someone else. Believe me, I understand that desire, but the notion that you can create and launch a startup today that will cover your living expenses immediately just isn’t realistic.It saddens me every time I talk with someone in this position, because I really do know ho
If you have a minimal budget (read that non-existent) at your disposal, it means you must be creative in your marketing endeavors. But before you become creative, you'd better get organized or you'll still be dancing in place. This means, you build a marketing template to place links on when you go to sites.
This is simply an HTML page with headings so when you visit a site you'll need to return to next week or month, you just copy and paste the URL and put it on your template. It should be a hyperlink (i.e. < The first plac
HTTP = HTML link (for blogs, profiles,phorums):
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