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Incentive Marketing
Incentive marketing, simply put is a specific plan to get people to do what you want them to do. This could be employees or customers; you offer a reward of some kind for performing certain objectives. When we say incentive marketing however this usually refers to customers or clients. We want them to remain loyal to a brand, product or company, and so in order to do this we set up an incentive marketing st

3. Selecting the right content for your lens

When choosing content for your lens, think of it as you would a landing page. You can add three keywords when you first set up your lens but you can also add more later…do so.

Squidoo encourages you to add a whole range of modules, such as Amazon, eBay, etc because that’s how they can best monetise your lens. But remember this is a whole bunch of exit routes away from your lens. So I would not use them. However there is one I would use…

If you have a related blog that you update regularly, then

Which is Better – Hire a Salesperson or Invest in a Sales Assistant?
What does it cost to hire a good salesperson? Many companies spend about one fourth the annual salary of a salesperson on job placement. They spend another fourth on sales training before the salesperson becomes effective and efficient. Most of these costs are hidden costs which the business doesn’t take into consideration. If this is true, then half the annual salary of a new salesperson is spent before th

Everyone, by now, has heard of Seth Godin’s Squidoo and many of you may have a lens or two in place already. But as a marketer are you maximising the potential of your lens? This series of articles discusses how to use Squidoo effectively as a marketing tool.

The idea behind Squidoo was that each person’s lens would present a view of any topic that interested them. That it would then contain that person’s links to related websites, blogs, RSS feeds, eBay, etc. Anyone looking for similar information would then use such a lens as a starting point for their own searches.

As Squiddo is indexed constantly by the major search engines, and is possibly considered an authority site by Google, it is a good place to put a link to your site or blog. Many marketers are indeed using Squidoo for this purpose and this purpose alone. Nothing wrong with that, of course.

However, just because Google appears to favour Squidoo at the moment, this does not mean this will always be the case. As more lenses are put up, some of which may be of dubious quality, Google may eventually lower it’s importance.

So in the future we may have to come up with more imaginative ways of using Squidoo effectively.

Squidoo lens are very easy to set up and I won’t go into the mechanics now…just head on over to www.squidoo.com and have a go at it…but before you do remember these three key points:-

1. Choosing a name for your lens

When choosing a name for your lens, this becomes your page title (you can change it later). So if your lens is about ‘making english sausages’…name your lens ‘How to Make English Sausages’. If your lens is about a product, then pick that.

2. Choosing a domain name for your lens

When choosing your page name, remember you should treat this in exactly the same way as you would select a relevant domain or sub-domain name. So taking the example above you would select. www.squidoo.com/how-to-make-english-sausages (This can not be changed later.)

Now, you may not have to go to that level of targeting…but remember lenses are being put up all the time and the more common keywords are disappearing fast.

Anyway, by choosing your title and domain name carefully it is relatively easy to get a good natural SERPS ranking.

3. Selecting the right content for your lens

When choosing content for your lens, think of it as you would a landing page. You can add three keywords when you first set up your lens but you can also add more later…do so.

If you have a related blog that you update regularly, then

eCourses: Promoting Your Product? Offer a Free eCourse From Your Website
What is an ecourse?Ecourse is a series of emails sent to the subscribers at a specified interval. This can be achieved by a follow up autoresponder software that can be loaded with email messages and it sends the messages at specified intervals.Tips in creating an ecourse:1. Make your ecourse short like 5 - 10 messages. Too many messages makes the subscriber lose his focus. If p

So in the future we may have to come up with more imaginative ways of using Squidoo effectively.

Squidoo lens are very easy to set up and I won’t go into the mechanics now…just head on over to www.squidoo.com and have a go at it…but before you do remember these three key points:-

1. Choosing a name for your lens

2. Choosing a domain name for your lens

Now, you may not have to go to that level of targeting…but remember lenses are being put up all the time and the more common keywords are disappearing fast.

Anyway, by choosing your title and domain name carefully it is relatively easy to get a good natural SERPS ranking.

3. Selecting the right content for your lens

When choosing content for your lens, think of it as you would a landing page. You can add three keywords when you first set up your lens but you can also add more later…do so.

If you have a related blog that you update regularly, then

The Best Business Online
We often receive e-mails about the best business online ever created and if we don't seize the opportunity right away we are basically not worth to be in the industry. Therefore, every single opportunity that we receive is the best business online. Many of us have actually believed such claims and tried some of these so called opportunities. If we want to look at the bright side we would say that the lost m

with more imaginative ways of using Squidoo effectively.

Squidoo lens are very easy to set up and I won’t go into the mechanics now…just head on over to www.squidoo.com and have a go at it…but before you do remember these three key points:-

1. Choosing a name for your lens

2. Choosing a domain name for your lens

Now, you may not have to go to that level of targeting…but remember lenses are being put up all the time and the more common keywords are disappearing fast.

Anyway, by choosing your title and domain name carefully it is relatively easy to get a good natural SERPS ranking.

3. Selecting the right content for your lens

When choosing content for your lens, think of it as you would a landing page. You can add three keywords when you first set up your lens but you can also add more later…do so.

If you have a related blog that you update regularly, then

Google's AdSense Program: How You Can Make Money JUST By Writing About A Topic You Love
Many people wonder how on earth they could earn money if they ran their own web site but didn't actually *sell* anything. If you have no products or services to sell then where does the money come from?Well the answer is that you can make money in lots of ways when you run a web site - and **selling products and/or services** is not only just one option but also one of the most labour-intensive optio

ur lens

Now, you may not have to go to that level of targeting…but remember lenses are being put up all the time and the more common keywords are disappearing fast.

Anyway, by choosing your title and domain name carefully it is relatively easy to get a good natural SERPS ranking.

3. Selecting the right content for your lens

When choosing content for your lens, think of it as you would a landing page. You can add three keywords when you first set up your lens but you can also add more later…do so.

If you have a related blog that you update regularly, then

Internet Marketing Debate: Affiliate Marketing versus Create Your Own Product
Internet marketing has so many great opportunities. You can create your own product or you can sell someone else’s (affiliate marketing).Which should you do?If you affiliate market, you can get started immediately--just send traffic to an affiliate site.If you create your own product, you can make much more money on the backend---they buy your product and then a month later, they buy a

3. Selecting the right content for your lens

When choosing content for your lens, think of it as you would a landing page. You can add three keywords when you first set up your lens but you can also add more later…do so.

If you have a related blog that you update regularly, then add an RSS feed from it to your lens. In that way your lens gets refreshed regularly.

So, to sum up…Squidoo lenses are a good source for back links to your site or blog, but if used effectively they can become valuable marketing tools in their own right. In the next article I discuss how you can use Squidoo lenses to create your own mini traffic network, so look out for that.

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Bulgaria is the fastest growing textile and clothing producer in Europe, according to a report by Textiles Intelligence. Between 2000 and 2006, Bulgarian production of textiles expanded by 152%, while output of clothing increased by 109%. By comparison, EU production of textiles fell by 21% over the six year period, while output of clothing fell by 32%.

Spam, it's a dirty word. Recipients hate it, and email marketers know that if it isn't controlled, it has the potential to discredit the email marketing way of life, and put a stop to it all together. Honest email marketers, which pretty much sums up all of us, do our utmost to make sure that our email campaigns are law abiding, and all above board, BUT have you considered your email subject lines, and what they say about you, and your email marketing reputation?

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