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Digg it UP - Using Social Media Marketing to Promote Your Specialist Information Website
1. Generate Targeted Traffic from Online Discussion Forums.Online discussion forums provide an excellent way to promote your website without paying any money. Nowadays, you dont even have to lurk around before you begin to post. Just browse the messages and you can start posting. There are basically three different ways to participate. You can ask questions, respond to requests for help or just post any useful information that fits with the general topic of that discussion forum. To promote your site in online discussion forums, all you have to do is enter your website address or ad in your signature line at the bottom of each message. Every time you post or respond to questions your ad will be displayed. If you post good content, people who read your threads will also check out your website. This is an excellent way to drive targeted traffic to your website at no cost to you. You can take this type of site promotion a step further by
Non-technical people can pay to use vBulletin (www.vbulletin.com). More technical people can use a free opensource solution such as PHPBB (www.phpbb.com).
You can register your forum with BoardTracker (www.boardtracker.com) to make it easier for people to find.
6) Create How-To or Product Review Videos
It has never been easier to create short videos that can demonstrate your expertise. How-to videos are very popular. For example, if your website is about Making Money on eBay, you could create a short video on "How to Take Perfect Photos for Your eBay Listings". Make sure you have your website URL on the opening and closing sequence of your video to promote your website.
Post your videos on YouTube (www.youtube.com) and Google Videos (http://video.google.com/). Give it a catchy title and teaser to get people interested. Also link to the videos from your own website.
7) Share Your Photos
If you have photos related to your subject area, post them on photo sharing websites such as Flikr (www.flikr.com) and PhotoBucket (www.photobucket.c
One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google's excellent online interface. There are no hidden fees - it costs a mere $5. USD to setup a campaign and requires a credit card submission at startup. We highly recommend this interactive marketing process to all of our clients and incorporate an AdWords Select component with all of our marketing campaigns.Google's Pricing ModelGoogle charges you on a CPC ("Cost per Click") basis - you only pay for each clickthrough to your web site from Google's, no more no less. You don't pay for "impressions" (number of times someone views your ad) like many first generation Internet advertising models - it's truly a results driven marketing process
My definition of social media is:
'online technologies and practises that people use to share their opinions, insights and experiences with each other. Information can be shared as text, images, audio or video via blogs, message boards, wikis, RSS, podcasts and social networking sites'.
At the heart of social media is the ability of individuals to interact with other people so that they feel involved and part of a community. A big part of this phenomenon is the activity of finding, sharing and recommending products, services, events and experiences to like-minded people. This is where social media crosses over with marketing.
Social media can be a great way to have your website promoted by word-of-mouth.
If you can get people to talk about and recommend your services to their peers, it is more powerful than any marketing you can buy. So how can you get started?
How Can You Make Social Media Work for You?
The good news is it is easy to start the process of using social media to promote your website.
1) Create a MySpace Page
MySpace (www.myspace.com) is the largest and best-known social network. Individuals create profiles about themselves and then invite similarly minded people to become their online friends. When someone becomes a friend, you can communicate with them and subtly direct them towards your own website.
Setting up your own page is simple and free. Go to www.myspace.com and follow the instructions. Put up a brief description about yourself and a link to a more detailed biography page on your own website. Remember, the goal of this page is to drive people to your own site so make sure you get plenty of links included without overtly promoting your website.
Spend an hour every week developing your site and building your list of friends. Invite relevant people to comment about your website.
2) Add Bookmarking Links to Your Article Pages
A big part of the social web is the ability for people to build lists of their favourite sites or articles. People with similar interests can then share their lists and benefit from other people's recommendations. If your website has free content, you should make these articles easy to bookmark or add to favourites lists. There are a lot of internet sites that now host and share bookmarks. You can add links to these sites to your article pages.
There are two ways of doing this. You can go to each of the leading bookmarking sites and download their code and links onto your site. The ones that you should include are:
Digg - www.digg.com
Technorati www.technorati.com
Del.icio.us www.del.icio.us
Reddit www.reddit.com
However, if you go this route it can be time consuming and you will omit many of the potential bookmarking sites. The alternative is to put a link to AddThis.com (www.addthis.com) on the foot of each page. This gives your users access to over 30 bookmarking sites.
3) Add an RSS Feed
RSS stands for Really Simple Syndication or Rich Site Syndication, depending on who you ask. RSS allows people to be notified every time new articles are added to your website so they can keep up to date with your content.
Ask your developer to create some RSS code for your website and then put a link on all of your pages to the RSS code page. The link should be a small orange rectangle with the letters RSS in white.
Publish your RSS feeds at Feedburner (www.feedburner.com) to encourage distribution and interest.
4) Email to a Friend
Enabling people to easily email an article to a friend is not typically bundled under the heading of social media marketing, but in my view it is another way to encourage people to share and recommend your content. Add an Email a Friend' link to all of your content pages.
5) Add a Forum
Having a Forum on your website is a great way of building a community around your subject area. Monitoring the forum will both give you a chance to understand what people are discussing and promote your expertise by adding your own comments.
The downside of a forum is it does need to be carefully managed. You need to allow people to make negative comments so they don't feel they are being censored, but you have to stamp out aggressive behaviour, personal insults, spam and meaningless rubbish. This can be time-consuming work, so don't bother with a forum unless you have the time to do it properly.
Non-technical people can pay to use vBulletin (www.vbulletin.com). More technical people can use a free opensource solution such as PHPBB (www.phpbb.com).
You can register your forum with BoardTracker (www.boardtracker.com) to make it easier for people to find.
6) Create How-To or Product Review Videos
It has never been easier to create short videos that can demonstrate your expertise. How-to videos are very popular. For example, if your website is about Making Money on eBay, you could create a short video on "How to Take Perfect Photos for Your eBay Listings". Make sure you have your website URL on the opening and closing sequence of your video to promote your website.
Post your videos on YouTube (www.youtube.com) and Google Videos (http://video.google.com/). Give it a catchy title and teaser to get people interested. Also link to the videos from your own website.
7) Share Your Photos
If you have photos related to your subject area, post them on photo sharing websites such as Flikr (www.flikr.com) and PhotoBucket (www.photobucket.co
BPM Tools Give Broader View: Project management and BPM tools go hand in hand. In fact, they are complementary of each other. Business Performance Management (BPM) tool software connects the dots created by project management. A strong association between project management and BPM tools is very clear considering that more and more business organizations are using BPM tools to view the results their business plans are producing. BPM tools help you get the big picture of how different individual projects are coordinating each other to attain better overall results.What is Project in Business World? What does a project mean when we analyze the importance of project management and BPM tools? Any business attempt that requires resources and budget is known as project. Whether you start a new plant or start producing new product, a major software change or campaign to reshuffle the IT structure, all of these are the examples of a business project. Wh
1) Create a MySpace Page
MySpace (www.myspace.com) is the largest and best-known social network. Individuals create profiles about themselves and then invite similarly minded people to become their online friends. When someone becomes a friend, you can communicate with them and subtly direct them towards your own website.
Setting up your own page is simple and free. Go to www.myspace.com and follow the instructions. Put up a brief description about yourself and a link to a more detailed biography page on your own website. Remember, the goal of this page is to drive people to your own site so make sure you get plenty of links included without overtly promoting your website.
Spend an hour every week developing your site and building your list of friends. Invite relevant people to comment about your website.
2) Add Bookmarking Links to Your Article Pages
A big part of the social web is the ability for people to build lists of their favourite sites or articles. People with similar interests can then share their lists and benefit from other people's recommendations. If your website has free content, you should make these articles easy to bookmark or add to favourites lists. There are a lot of internet sites that now host and share bookmarks. You can add links to these sites to your article pages.
There are two ways of doing this. You can go to each of the leading bookmarking sites and download their code and links onto your site. The ones that you should include are:
Digg - www.digg.com
Technorati www.technorati.com
Del.icio.us www.del.icio.us
Reddit www.reddit.com
However, if you go this route it can be time consuming and you will omit many of the potential bookmarking sites. The alternative is to put a link to AddThis.com (www.addthis.com) on the foot of each page. This gives your users access to over 30 bookmarking sites.
3) Add an RSS Feed
RSS stands for Really Simple Syndication or Rich Site Syndication, depending on who you ask. RSS allows people to be notified every time new articles are added to your website so they can keep up to date with your content.
Ask your developer to create some RSS code for your website and then put a link on all of your pages to the RSS code page. The link should be a small orange rectangle with the letters RSS in white.
Publish your RSS feeds at Feedburner (www.feedburner.com) to encourage distribution and interest.
4) Email to a Friend
Enabling people to easily email an article to a friend is not typically bundled under the heading of social media marketing, but in my view it is another way to encourage people to share and recommend your content. Add an Email a Friend' link to all of your content pages.
5) Add a Forum
Having a Forum on your website is a great way of building a community around your subject area. Monitoring the forum will both give you a chance to understand what people are discussing and promote your expertise by adding your own comments.
The downside of a forum is it does need to be carefully managed. You need to allow people to make negative comments so they don't feel they are being censored, but you have to stamp out aggressive behaviour, personal insults, spam and meaningless rubbish. This can be time-consuming work, so don't bother with a forum unless you have the time to do it properly.
Non-technical people can pay to use vBulletin (www.vbulletin.com). More technical people can use a free opensource solution such as PHPBB (www.phpbb.com).
You can register your forum with BoardTracker (www.boardtracker.com) to make it easier for people to find.
6) Create How-To or Product Review Videos
It has never been easier to create short videos that can demonstrate your expertise. How-to videos are very popular. For example, if your website is about Making Money on eBay, you could create a short video on "How to Take Perfect Photos for Your eBay Listings". Make sure you have your website URL on the opening and closing sequence of your video to promote your website.
Post your videos on YouTube (www.youtube.com) and Google Videos (http://video.google.com/). Give it a catchy title and teaser to get people interested. Also link to the videos from your own website.
7) Share Your Photos
If you have photos related to your subject area, post them on photo sharing websites such as Flikr (www.flikr.com) and PhotoBucket (www.photobucket.c
Affiliate Marketing is one of the easiest ways for you with a website to make a Profit Online and a very effective process of advertising online.What is Affiliate Marketing? It is an agreement between a merchant and you website owner). The owner of the website/domain allows the use of his/her site to advertise the merchant's product by linking to the merchant's website/domain. For this the merchant pays the owner (Affiliate) a commission on all sales generated on his site. Every time a person goes to the Affiliate's website and clicks on the link, and then purchases. The Affiliate get a seller's fee, commission.With this arrangement the merchant "scores" by getting money for his product. The Affiliate "scores" by gaining the cash reward for advertising the product on the site. So the customer is happy as he /she owns the product. The Affiliate is happy, gained a commission. Merchant is happy, sold the product, got paid for. Everyone is happ
There are two ways of doing this. You can go to each of the leading bookmarking sites and download their code and links onto your site. The ones that you should include are:
Digg - www.digg.com
Technorati www.technorati.com
Del.icio.us www.del.icio.us
Reddit www.reddit.com
However, if you go this route it can be time consuming and you will omit many of the potential bookmarking sites. The alternative is to put a link to AddThis.com (www.addthis.com) on the foot of each page. This gives your users access to over 30 bookmarking sites.
3) Add an RSS Feed
RSS stands for Really Simple Syndication or Rich Site Syndication, depending on who you ask. RSS allows people to be notified every time new articles are added to your website so they can keep up to date with your content.
Ask your developer to create some RSS code for your website and then put a link on all of your pages to the RSS code page. The link should be a small orange rectangle with the letters RSS in white.
Publish your RSS feeds at Feedburner (www.feedburner.com) to encourage distribution and interest.
4) Email to a Friend
Enabling people to easily email an article to a friend is not typically bundled under the heading of social media marketing, but in my view it is another way to encourage people to share and recommend your content. Add an Email a Friend' link to all of your content pages.
5) Add a Forum
Having a Forum on your website is a great way of building a community around your subject area. Monitoring the forum will both give you a chance to understand what people are discussing and promote your expertise by adding your own comments.
The downside of a forum is it does need to be carefully managed. You need to allow people to make negative comments so they don't feel they are being censored, but you have to stamp out aggressive behaviour, personal insults, spam and meaningless rubbish. This can be time-consuming work, so don't bother with a forum unless you have the time to do it properly.
Non-technical people can pay to use vBulletin (www.vbulletin.com). More technical people can use a free opensource solution such as PHPBB (www.phpbb.com).
You can register your forum with BoardTracker (www.boardtracker.com) to make it easier for people to find.
6) Create How-To or Product Review Videos
It has never been easier to create short videos that can demonstrate your expertise. How-to videos are very popular. For example, if your website is about Making Money on eBay, you could create a short video on "How to Take Perfect Photos for Your eBay Listings". Make sure you have your website URL on the opening and closing sequence of your video to promote your website.
Post your videos on YouTube (www.youtube.com) and Google Videos (http://video.google.com/). Give it a catchy title and teaser to get people interested. Also link to the videos from your own website.
7) Share Your Photos
If you have photos related to your subject area, post them on photo sharing websites such as Flikr (www.flikr.com) and PhotoBucket (www.photobucket.c
Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up as many flyers as you can afford to duplicate! The more flyers you put up the better chances you have of making money.Go to the web site of the product your promoting, and save their web page to your hard drive. Modify the page a little bit so that it is in the form of a flyer, and be sure to include your own affiliate link on the flyer to ensure you make money.Once you are satisfied with the way it looks, compile a list of all the possible places you may be able to put up your flyers,(ie) college campuses, neighborhood bullentin boards, supermarkets, etc. If you don't have the time to place them, consider hiring someone to do it for you.If your flyer directs your potential c
Publish your RSS feeds at Feedburner (www.feedburner.com) to encourage distribution and interest.
4) Email to a Friend
Enabling people to easily email an article to a friend is not typically bundled under the heading of social media marketing, but in my view it is another way to encourage people to share and recommend your content. Add an Email a Friend' link to all of your content pages.
5) Add a Forum
Having a Forum on your website is a great way of building a community around your subject area. Monitoring the forum will both give you a chance to understand what people are discussing and promote your expertise by adding your own comments.
The downside of a forum is it does need to be carefully managed. You need to allow people to make negative comments so they don't feel they are being censored, but you have to stamp out aggressive behaviour, personal insults, spam and meaningless rubbish. This can be time-consuming work, so don't bother with a forum unless you have the time to do it properly.
Non-technical people can pay to use vBulletin (www.vbulletin.com). More technical people can use a free opensource solution such as PHPBB (www.phpbb.com).
You can register your forum with BoardTracker (www.boardtracker.com) to make it easier for people to find.
6) Create How-To or Product Review Videos
It has never been easier to create short videos that can demonstrate your expertise. How-to videos are very popular. For example, if your website is about Making Money on eBay, you could create a short video on "How to Take Perfect Photos for Your eBay Listings". Make sure you have your website URL on the opening and closing sequence of your video to promote your website.
Post your videos on YouTube (www.youtube.com) and Google Videos (http://video.google.com/). Give it a catchy title and teaser to get people interested. Also link to the videos from your own website.
7) Share Your Photos
If you have photos related to your subject area, post them on photo sharing websites such as Flikr (www.flikr.com) and PhotoBucket (www.photobucket.c
Overall, what you have to understand with search engines is that they are built to emulate how we think and to give us what we want. Those same people who are trying "get rich quick" schemes (or selling them to you) probably don't really see this in their lives. Search engines are built to give you what you want, and are constantly reprogrammed so that you do get better results.What anyone wants from the Internet is valuable information really fast.When people are trying to work this system through lots of padded keywords, bogus links, annoying pop-ups and other short-cuts - they just don't get it. As honesty is always the best policy, your best way to work the Internet (and get a lot of income through it) is to provide a valuable service - information you have that they can use to improve their life.Here's some key points I've gleaned through recent work and study in Article Marketing:>Preparation - the first key to success:<
Non-technical people can pay to use vBulletin (www.vbulletin.com). More technical people can use a free opensource solution such as PHPBB (www.phpbb.com).
You can register your forum with BoardTracker (www.boardtracker.com) to make it easier for people to find.
6) Create How-To or Product Review Videos
It has never been easier to create short videos that can demonstrate your expertise. How-to videos are very popular. For example, if your website is about Making Money on eBay, you could create a short video on "How to Take Perfect Photos for Your eBay Listings". Make sure you have your website URL on the opening and closing sequence of your video to promote your website.
Post your videos on YouTube (www.youtube.com) and Google Videos (http://video.google.com/). Give it a catchy title and teaser to get people interested. Also link to the videos from your own website.
7) Share Your Photos
If you have photos related to your subject area, post them on photo sharing websites such as Flikr (www.flikr.com) and PhotoBucket (www.photobucket.com). For example, if your website is about steam trains, take a camera to your next steam train show and post the pictures on these sites. People searching for steam train images are likely to try these sites. They can then follow the link on the photo to your website. P.S. Remember to include links back to your own site from the images.
8) Create a Blog
Blogs are very simple content sites where short articles are listed one after the other on the home page. They are usually used to write about current events or comment on news.
Some successful content websites are blogs. Some are much more like magazines with feature articles. If your site is more feature-based, consider starting a separate blog that can be more informal and brief. Update the blog every day even if it is with just one- or two-sentence comments. Blogs that are infrequently updated quickly lose their audience.
Use the blog to drive traffic to your main website.
You can get basic blogging software for free. Try Wordpress (www.wordpress.com) or Blogger (www.blogger.com). For a managed service, try Typepad (www.typepad.com).
**********
In many ways, today's social media technologies are still fairly primitive, but I can say with confidence that the phenomenon that they have created of customers taking control of the buying process is here to stay. Customers will continue to get stronger, so publishers, manufacturers and anyone else with customers better start listening to what they are saying.
One last point before I finish. It's really a word of warning. Once you adopt the social media marketing techniques, you are inviting people to comment about your service. You must be ready for negative as well as positive feedback. Good companies listen to the feedback and make positive changes. Poor companies ignore it or worse still, call their lawyers to fight it.
If you jump into the social media world, be ready to participate, listen, learn and take action.
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