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Digg it UP - Logo vs Business Identity , Which One is Right for Your Small Business?
Advertising Market from a South African Perspective
Advertising and marketing in the South African market is one of the toughest in the entire world, just for starters 22 different languages can be identified in our market. You might say this is common in many countries the world over. But do they have 11 official languages as is the case in South Africa.Capturing a broad market in South Africa is virtually impossible unless you have an internationally acclaimed product, something that has built up a reputation overseas either in the USA or European markets. This is not to say our own big brands have not captured a
aterial for as long as you own your business. Advertising and marketing in the South African market is one of the toughest in the entire world, just for starters 22 different languages can be identified in our market. You might say this is common in many countries the world over. But do they have 11 official languages as is the case in South Africa.Capturing a broad market in South Africa is virtually impossible unless you have an internationally acclaimed product, something that has built up a reputation overseas either in the USA or European markets. This is not to say our own big brands have not captured a
2. Based on in-depth questions, and gathering a fair amount of research. Business identities are based on research rather than guesswork.
3, A true reflection of your personality, the message you want to send to clients and your vision.
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their busin
Medical Billing - Barcoding
For those of you who are involved in the medical billing industry and don't know what barcoding has to do with your job, hopefully, this installment on barcoding will give you just enough information to be informed and not so much as to confuse the stuffing out of you. Barcoding is kind of a behind the scenes process that ties in to your retail sales operation, if you have one.The medical industry has been shortchanged. No doubt about it. While we can walk into a supermarket and pick up just about any item and find a UPC, or Universal Product Code, the same can'
There seems to be a lot of confusion between logos and business identities. As
a small business owner it's important that you identify what your logo
or business identity is supposed to do for you, and what result you intend on
getting from having it designed. Below are two lists that compare side
by side what you can expect from a logo and from a business identity.For those of you who are involved in the medical billing industry and don't know what barcoding has to do with your job, hopefully, this installment on barcoding will give you just enough information to be informed and not so much as to confuse the stuffing out of you. Barcoding is kind of a behind the scenes process that ties in to your retail sales operation, if you have one.The medical industry has been shortchanged. No doubt about it. While we can walk into a supermarket and pick up just about any item and find a UPC, or Universal Product Code, the same can'
This all comes down faith and belief in yourself and your company. Business owners that invest in a business identity know they have a good business model and want to invest in their future success. Conversely, logo-purchasing business owners aren't confident or self-assured that they'll be in business all that long. Business identity clients see their money going towards an investment; logo clients see their project as a risk and an expense.
One last note, logo-purchasing clients who do survive past two years typically end up investing more time and money redoing their business image (and that includes discarding all of the old collateral materials that feature the old logo).
My advice: if you have confidence in your ability to sustain and grow your business, and you intend on being around more than 2 years - make the investment. I promise you that you'll be glad you did. If you aren't sure about how things are going to turn out, consider holding off on a business image until you see it as an investment rather than an expense.
A logo:
1. Quick fix solution so you have something to put on your business card.
2. Logos are pumped out with no thought to the company; it's ideal target market, nice or competitive landscape. In fact, a designer can create a logo without ever having met the client.
3. A typeface, icon and color scheme chosen at random, or just what looked cool that day
4. A symbol that at worst looks like clip art, at best it's passable
5. The logo won't make you feel much different about your company at all. In fact you may find yourself making excuses like, "I am having that redone", "That's just something I threw together", or "I am going to have that redesigned next month".
6. Logos can actually make you more apprehensive about networking, promoting and selling your business since you are not comfortable or confident in your business image. Having a logo, particularly a poor one, adds anxiety to people.
7. Logos add confusion and worry when it comes to reproducing them. Not having standard PMS colors and not the right file formats for professional printers can cost a huge amount of time and stress. Your logo may work on a t-shirt or banner, but then again it may not.
8. Logos separate you from the competition in your mind.
9. Better hope you don't have any questions or concerns, there is no support.
A Business Identity:
1. Designed to be placed on every marketing and collateral material for as long as you own your business.
2. Based on in-depth questions, and gathering a fair amount of research. Business identities are based on research rather than guesswork.
3, A true reflection of your personality, the message you want to send to clients and your vision.
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their busine
5 ways to Raise Capital for your Business
Raising capital to start a new business may seem like a daunting task, but it need not be overwhelming if you follow a few basic business practices. If you have a viable idea that will net a return for your investors and prepare a compelling business plan the chances are good that you can find investors to join you.If you're thinking about getting outside or equity capital to help fund your business, there are some things you need to do first, that can make your business more attractive to investors. Follow these simple ideas, and you'll be well on your way to rais
ents see their money going towards an
investment; logo clients see their project as a risk and an expense.
Raising capital to start a new business may seem like a daunting task, but it need not be overwhelming if you follow a few basic business practices. If you have a viable idea that will net a return for your investors and prepare a compelling business plan the chances are good that you can find investors to join you.If you're thinking about getting outside or equity capital to help fund your business, there are some things you need to do first, that can make your business more attractive to investors. Follow these simple ideas, and you'll be well on your way to rais
One last note, logo-purchasing clients who do survive past two years typically end up investing more time and money redoing their business image (and that includes discarding all of the old collateral materials that feature the old logo).
My advice: if you have confidence in your ability to sustain and grow your business, and you intend on being around more than 2 years - make the investment. I promise you that you'll be glad you did. If you aren't sure about how things are going to turn out, consider holding off on a business image until you see it as an investment rather than an expense.
A logo:
1. Quick fix solution so you have something to put on your business card.
2. Logos are pumped out with no thought to the company; it's ideal target market, nice or competitive landscape. In fact, a designer can create a logo without ever having met the client.
3. A typeface, icon and color scheme chosen at random, or just what looked cool that day
4. A symbol that at worst looks like clip art, at best it's passable
5. The logo won't make you feel much different about your company at all. In fact you may find yourself making excuses like, "I am having that redone", "That's just something I threw together", or "I am going to have that redesigned next month".
6. Logos can actually make you more apprehensive about networking, promoting and selling your business since you are not comfortable or confident in your business image. Having a logo, particularly a poor one, adds anxiety to people.
7. Logos add confusion and worry when it comes to reproducing them. Not having standard PMS colors and not the right file formats for professional printers can cost a huge amount of time and stress. Your logo may work on a t-shirt or banner, but then again it may not.
8. Logos separate you from the competition in your mind.
9. Better hope you don't have any questions or concerns, there is no support.
A Business Identity:
1. Designed to be placed on every marketing and collateral material for as long as you own your business.
2. Based on in-depth questions, and gathering a fair amount of research. Business identities are based on research rather than guesswork.
3, A true reflection of your personality, the message you want to send to clients and your vision.
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their busin
Raising Money The Yummy Way: Fundraising Cookies
Many not-for-profits provide valuable programs within the communities that they serve. Often these services are provided to individuals and families who may not be able to afford these needed services. Therefore, in order for the not-for-profit to raise the needed financial resources they have to engage in an aggressive fundraising program.Some of these fundraising efforts can include asking for outright donations, the writing of grants and conducting special events. Often these special events include golf tournaments, walk-a-thons, dinners, raffles, auctions, etc.
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A logo:Many not-for-profits provide valuable programs within the communities that they serve. Often these services are provided to individuals and families who may not be able to afford these needed services. Therefore, in order for the not-for-profit to raise the needed financial resources they have to engage in an aggressive fundraising program.Some of these fundraising efforts can include asking for outright donations, the writing of grants and conducting special events. Often these special events include golf tournaments, walk-a-thons, dinners, raffles, auctions, etc.
1. Quick fix solution so you have something to put on your business card.
2. Logos are pumped out with no thought to the company; it's ideal target market, nice or competitive landscape. In fact, a designer can create a logo without ever having met the client.
3. A typeface, icon and color scheme chosen at random, or just what looked cool that day
4. A symbol that at worst looks like clip art, at best it's passable
5. The logo won't make you feel much different about your company at all. In fact you may find yourself making excuses like, "I am having that redone", "That's just something I threw together", or "I am going to have that redesigned next month".
6. Logos can actually make you more apprehensive about networking, promoting and selling your business since you are not comfortable or confident in your business image. Having a logo, particularly a poor one, adds anxiety to people.
7. Logos add confusion and worry when it comes to reproducing them. Not having standard PMS colors and not the right file formats for professional printers can cost a huge amount of time and stress. Your logo may work on a t-shirt or banner, but then again it may not.
8. Logos separate you from the competition in your mind.
9. Better hope you don't have any questions or concerns, there is no support.
A Business Identity:
1. Designed to be placed on every marketing and collateral material for as long as you own your business.
2. Based on in-depth questions, and gathering a fair amount of research. Business identities are based on research rather than guesswork.
3, A true reflection of your personality, the message you want to send to clients and your vision.
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their busin
Medical Conferences
Medical conferences brings physicians and researchers together to present and discuss their work. These conferences provide an important channel to exchange of information between health care professionals.Professsinal medical conferences can expose those in the field to new ideas and skills. They are considered essential in the field to keep abreast with new techniques and methodologies that those in the profession need to ehance their practice or research. If your in the medical field have attending a conference is in your future, there are some tips that will ma
ually make you more apprehensive about networking, promoting and selling your business since you are not comfortable or confident in your business image. Having a logo, particularly a poor one, adds anxiety to people. Medical conferences brings physicians and researchers together to present and discuss their work. These conferences provide an important channel to exchange of information between health care professionals.Professsinal medical conferences can expose those in the field to new ideas and skills. They are considered essential in the field to keep abreast with new techniques and methodologies that those in the profession need to ehance their practice or research. If your in the medical field have attending a conference is in your future, there are some tips that will ma
7. Logos add confusion and worry when it comes to reproducing them. Not having standard PMS colors and not the right file formats for professional printers can cost a huge amount of time and stress. Your logo may work on a t-shirt or banner, but then again it may not.
8. Logos separate you from the competition in your mind.
9. Better hope you don't have any questions or concerns, there is no support.
A Business Identity:
1. Designed to be placed on every marketing and collateral material for as long as you own your business.
2. Based on in-depth questions, and gathering a fair amount of research. Business identities are based on research rather than guesswork.
3, A true reflection of your personality, the message you want to send to clients and your vision.
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their busin
Fashion Jewelry Online Is Becoming Vital For Business
Fashion jewellery is an essential part to augment one’s personality. Not only clothes that a woman wears add up to her personality but the matching accessories sum up a distinct aura. Fashion jewelry comes into many line and styles. The approach of jewelry is to enhance a woman’s outlook by giving her different look altogether. Different occasions, situations and places are symbolized with different type of jewelry. It doesn’t matter how much jewelry she wears before buying any other. If it is in fashion, it goes in with the other fashion accessories.Fashion Je
aterial for as long as you own your business. Fashion jewellery is an essential part to augment one’s personality. Not only clothes that a woman wears add up to her personality but the matching accessories sum up a distinct aura. Fashion jewelry comes into many line and styles. The approach of jewelry is to enhance a woman’s outlook by giving her different look altogether. Different occasions, situations and places are symbolized with different type of jewelry. It doesn’t matter how much jewelry she wears before buying any other. If it is in fashion, it goes in with the other fashion accessories.Fashion Je
2. Based on in-depth questions, and gathering a fair amount of research. Business identities are based on research rather than guesswork.
3, A true reflection of your personality, the message you want to send to clients and your vision.
4. A symbol of yourself that you are proud to share with your family, customers and competitors
5. Makes you feel confident about your business. The business identity will make you feel like you are able to compete with bigger and more established companies.
6. It's been proven time and time again that business owners that have invested in a Business Identity over a logo will lose their apprehension about promoting their business and sell it more effectively and aggressively. This turns into additional clients and revenue.
7. Business identities give you peace of mind knowing that you will have the right file format for every situation. You never have to worry if you have the right format. You'll also get consistent results every time with Pantone colors assigned to every color in your Business Identity.
8. Business identities separate you from the competition in your client's mind.
9. Don't worry; if you have a question or concern, support is always available for you.
If you're looking for a logo, well we might not be the right fit, but I know Kinko's can do one for you in about the same time it would take to have a pizza delivered.
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