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Digg it UP - Branding in the Face of Mergers and Acquisitions
Does bill Gates know something we do not know about Six Flags amusement parks? No probably not, but anyone as smart as he, certainly understands the future of Virtual Reality. Look at the new X-Box 360-degree system? Obviously Microsoft gets it and their research teams may have entered the Virtual Reality Realm a little late, but they certainly understand gaming. Mr. Gate’s increased his holding in the company from 8% to 10%. There can only be one reason in my opinion, Virtual Reality is coming to a theme park near you. This probably makes a bit of sense and also a rebounding economy tends to really bolster Theme Parks. In GA actually in Six Flags over Georgia, where actually they are still arguing over one particular flag some interesting things are happening;http://atlanta.bizjournals.com/atlanta/stories/1998/06/01/story1.htmlLots of spen
Building Your Point of Distinction<
Shopping is an experience for the senses: the colors, the textures, the lighting, but ultimately it is the act of shopping that people enjoy. The enjoyment a person gets from shopping comes from the emotions and release in endorphins that race thought a person’s bloodstream as they purchase that new sweater or flat screen television. It is not the purchase of a box of cereal or dish washing detergent that excites us; it is the purchase of those extra things, things that are by most standards luxuries, that causes us to experience a rush.On top of that desire for that shopping rush, marketers have been successful in creating need. They have succeeded in convincing us that we need everything: we need this shampoo to make our hair thicker and softer, that car to make us more appealing to the opposite sex, and they have even convinced the population t
Today, mergers and acquisitions (M&A) are commonplace. They are strategic decisions grounded in geographic expansion, product and competency diversification, and brand leveraging. While businesses clearly address the associated legal and financial issues, they often overlook a critical component—brand management. Effective brand management goes well beyond the basic marketing tools. It requires an integrated approach to ensure consistency of your corporate message and identity throughout all aspects of your business. Without careful brand management, your M&A effort is vulnerable to failure.
Simply put, brand management helps to secure stability and brand loyalty for your company. You may consider discounting its importance to the M&A process, but be prepared for the possible outcomes:
- Brands are managed inconsistently and brand equity suffers
- Management and staff send mixed messages, creating confusion in the marketplace
- Company image/brand loses value in the market
- Employee morale decreases and turnover increases
- Customers lose confidence and leave
- Competitors steal your best customers
- Shareholder price plummets
Why is brand management frequently overlooked in the M&A process?
- Companies lack the experienced resources to focus on it.
- Organizations don’t realize the need to address it until it’s too late.
- Business leaders neglect it because they are concentrating on financial and legal issues.
Hiring an outside brand management strategist can bring dedicated resources and an independent perspective to the process. That’s why successful companies make brand management a cornerstone in their overall M&A strategy. By incorporating brand management in the early discussions around a merger or acquisition, your organization will come out stronger and more focused. Best of all, shareholders, clients, employees and the public will remain loyal to your brand.
Nearly 50% of all mergers fail to sustain or bolster shareholder value. Why? Because they don’t realize that brand is not an event. It’s a process. A brand management strategy ensures that your business can withstand the challenges associated with M&A, both today and through future market fluctuations. Working with an outside brand management team can help you assess and manage your company’s brand in relationship to specific competitors and the broader industry — a crucial part of any successful M&A effort.
Building Your Point of Distinction Definition and Objectives of Bookkeeping and Accounting Systems
Accounting is defined as "the art of recording, classifying and summarizing in terms of money transactions and events of financial character and interpreting the results thereof." In simplest words, we can say:(1) Accounting is an art(2) of recording classifying and summarizing(3) in terms of money(4) transactions and events of financial nature and(5) interpreting the results thereofAccounting is an art of correctly recording the day to day business transactions: It is a science of keeping the business records in a regular and most systematic manner so as to know the business results with minimum trouble. Therefore, it is said to be a statistical procedure for the collection, classification and summarization of financial information.Objectives of AccountingT
Simply put, brand management helps to secure stability and brand loyalty for your company. You may consider discounting its importance to the M&A process, but be prepared for the possible outcomes:
- Brands are managed inconsistently and brand equity suffers
- Management and staff send mixed messages, creating confusion in the marketplace
- Company image/brand loses value in the market
- Employee morale decreases and turnover increases
- Customers lose confidence and leave
- Competitors steal your best customers
- Shareholder price plummets
Why is brand management frequently overlooked in the M&A process?
- Companies lack the experienced resources to focus on it.
- Organizations don’t realize the need to address it until it’s too late.
- Business leaders neglect it because they are concentrating on financial and legal issues.
Hiring an outside brand management strategist can bring dedicated resources and an independent perspective to the process. That’s why successful companies make brand management a cornerstone in their overall M&A strategy. By incorporating brand management in the early discussions around a merger or acquisition, your organization will come out stronger and more focused. Best of all, shareholders, clients, employees and the public will remain loyal to your brand.
Nearly 50% of all mergers fail to sustain or bolster shareholder value. Why? Because they don’t realize that brand is not an event. It’s a process. A brand management strategy ensures that your business can withstand the challenges associated with M&A, both today and through future market fluctuations. Working with an outside brand management team can help you assess and manage your company’s brand in relationship to specific competitors and the broader industry — a crucial part of any successful M&A effort.
Building Your Point of Distinction<
It's been said that the antidote to liking/loving is not hating,
but indifference. So, when an ad makes you angry or disgusted or
evokes any other strong emotion, it has done it's job. That is
what advertising is supposed to do! Isn't it?There is an advertisement currently running on T.V. that makes
me so disgusted that I spent quite a few minutes last night
discussing it with my sister,The ad is for a well known brand of toothpaste that is being
recommended for people with sensitive teeth. Nothing wrong so
far. There are plenty of people with sensitive teeth and I have
no personal knowledge of the truthfullness of the claims made by
the manufacturer.My objection is to the presentation of this product. There is a
beautiful women, dressed only in camisole and under wear
parading around as she touts the benefits of using this
Why is brand management frequently overlooked in the M&A process?
- Companies lack the experienced resources to focus on it.
- Organizations don’t realize the need to address it until it’s too late.
- Business leaders neglect it because they are concentrating on financial and legal issues.
Hiring an outside brand management strategist can bring dedicated resources and an independent perspective to the process. That’s why successful companies make brand management a cornerstone in their overall M&A strategy. By incorporating brand management in the early discussions around a merger or acquisition, your organization will come out stronger and more focused. Best of all, shareholders, clients, employees and the public will remain loyal to your brand.
Nearly 50% of all mergers fail to sustain or bolster shareholder value. Why? Because they don’t realize that brand is not an event. It’s a process. A brand management strategy ensures that your business can withstand the challenges associated with M&A, both today and through future market fluctuations. Working with an outside brand management team can help you assess and manage your company’s brand in relationship to specific competitors and the broader industry — a crucial part of any successful M&A effort.
Building Your Point of Distinction<
If you have bought a real estate property then main cause of concern would be the residential construction costs. In your endeavor to give that perfect look to the house the costs of construction soar so high that it becomes difficult to control them. However, if you get the construction work done by contractors, then they can help you in cutting those high residential construction costs and save a lot of money.Renovation can turn out to be a nightmare if you do not keep a tab on the high residential construction costs. Only a building industry expert can guide you on how to get that dream house while keeping the residential construction costs within control. Often, to deal with high residential costs, cheap material is used that doesn't do any good and only makes matters worse. An honest and hard working contractor will give you good results without
Hiring an outside brand management strategist can bring dedicated resources and an independent perspective to the process. That’s why successful companies make brand management a cornerstone in their overall M&A strategy. By incorporating brand management in the early discussions around a merger or acquisition, your organization will come out stronger and more focused. Best of all, shareholders, clients, employees and the public will remain loyal to your brand.
Nearly 50% of all mergers fail to sustain or bolster shareholder value. Why? Because they don’t realize that brand is not an event. It’s a process. A brand management strategy ensures that your business can withstand the challenges associated with M&A, both today and through future market fluctuations. Working with an outside brand management team can help you assess and manage your company’s brand in relationship to specific competitors and the broader industry — a crucial part of any successful M&A effort.
Building Your Point of Distinction<
“Payroll Taxes are Due, with Penalties and Interest”At least that is what the letter from the IRS says. First thing, don’t panic. Quoting Daniel J. Pilla’s study for the Cato Institute “About 40 percent of the revenues the IRS collects through penalty assessments are abated when citizens challenge the penalties.”So we now know the odds are good that the IRS is wrong or will blink first. What do we do?The normal problems with payroll taxes are.Failure to File.Taxes under reported.Taxes under deposited.Taxes deposited late.Any of these can create a situation where the services charges penalties and interest against a business and then sucks up subsequent tax deposits creating additional late and short payments simply exacerbating the situation. We will get to that later.Read t
Building Your Point of Distinction Your company builds brand with every customer contact, planned or unplanned. And, every interaction (no matter how insignificant) makes a lasting impression. Each impression combines with all those that have gone before to create your brand. Every gesture, every action, every word — every point of contact with your customer enriches or erodes your brand.
Whether you realize it or not, if you are in business, you have a brand and you must manage it continuously.
An effective brand management firm invests as much time in pre-planning as it does during the M&A announcement and post-announcement stages. They help companies by:
- Understanding the business and what the original brands were intended to represent.
- Aligning this knowledge with actual market perceptions to develop a strategic brand management plan.
- Identifying the strengths, weaknesses and opportunities associated with each company and assessing their impact on the “new” entity and existing business.
- Recommending brand management strategies that will drive the marketing and communication initiatives for the company.
- Researching and evaluating potential acquisition candidates or merger partners by answering questions like:
- “How does the prospect’s brand compare to your company’s brand?”
- “What is each brand’s strongest attribute?”
- “How is the brand relevant to future customers?”
- “Which candidate will best help reach strategic objectives?”
- Should one brand dominate or should a new brand be created?”
- Determining the most beneficial identity for the new company. Maybe it’s keeping one name and getting rid of the other as Cingular did when it acquired AT&T Wireless. Perhaps it’s combining the names like Exxon and Mobil or creating a new name entirely as Verizon did when Bell Atlantic and GTE merged. All have their pros and cons. Cingular had the stronger brand recognition. For ExxonMobil, both companies boasted loyal customers. Keeping both names enabled them to retain both client bases. Bell Atlantic and GTE agreed to create a new wireless business wi
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