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Digg it UP - Social Networks - Search Engine Marketing for Web2.0
It is scary to think about just how vulnerable each of us is in regards to identity theft. You may find yourself thinking about it once your wallet or purse has been lost or stolen. Anyone who has it can access your credit cards, PIN numbers, and social security numbers if they are in there. Other methods of getting such information include over the internet, the phone, watching people when they use an ATM, and going through other people’s trash.Protect yourself from Identity TheftMonitor your credit report because fraudulent activities will show up there. Make sure you look into any questionable activities that you find on your credit report. You can get free copies of your credit report from the three major credit reporting agencies - Equifax, Experian, and TransUnion. Each one has to legally give you one free copy per year.Make sure you keep a list of all your passwords, bank account information, credit card numbers, social security numbers, and other personal information in a very safe place in your home. If your information is lost or stolen you have a quick way of b
“What is del.icio.us?
del.icio.us is a collection of favorites - yours and everyone else's. Use del.icio.us to:
• Keep links to your favorite articles, blogs, music, restaurant reviews, and more on del.icio.us and access them from any computer on the web.
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat a
Nothing happens without taking action. However, action without a plan is just busyness and is not guaranteed to get you anywhere. Before you can take focused action, you need to know the big picture. Where are these actions taking you? This is why it is important to set long term, medium term and short term goals for your business. Once you do this, you can break the goals down into activities that once completed will move you closer towards your goals.Goals can be broken down into monthly and weekly objectives which you can then plan how to achieve. This planning will create a list of activities which will help you to achieve your goals. Every night, make a list of essential activities you need to do the following day in order to move your business forward as well as those activities that are a part of the necessary daily activities of the business.Once you know what actions you need to take to develop your business, the key to taking action and avoiding procrastination is to always to the most important thing. If you always do the most important thing, you will always be moving toward
I recently had the opportunity to attend Search Engine Strategies in New York City this past February, 2006. While attending a session in regards to community marketing tactics using both Wikipedia and tagging, the panel asked the audience, “Who here knows what Wikipedia and tagging are?” less than half the room raised their hands.
Let me give you an overview of these concepts.
Wikipedia is a free community content driven encyclopedia. I have included an excerpt about Wikipedia from their about section located at http://en.wikipedia.org/wiki/Wikipedia:About
“Begun in 2001, Wikipedia has rapidly grown into the largest reference website on the Internet. The content of Wikipedia is free, written collaboratively by people from all around the world. This website is a wiki, which means that anyone with access to an Internet-connected computer can edit, correct, or improve information throughout the encyclopedia, simply by clicking the edit this page link (with a few minor exceptions such as protected articles).”
Your benefits of using Wikipedia as an online marketing strategy are various. To begin with, your submitted content about your product or company may be very short and simple to begin with. As your content ages and more members view and contribute to your content with edit revisions, your content submission will grow and grow. For example, your submission may start out as a forty word brief that may turn into a multi-page article. Additionally, Wikipedia has a good Google Page Rank of 9 which will help boost your website’s PR with a quality backlink from your submitted content. Finally, using keywords that relate to your site in your contribution will assist you in controlling more space within the search engine results’ pages for your particular brand, product or name. For example, doing a Google Search for the term “Microsoft” returns a Wikipedia content entry about Microsoft in the tenth position of the Google SERP for “Microsoft”.
You should only submit content about a famous person, a patented product your company invented, a trademarked brand, famous places, etc. When you write your content you will want to write from an extremely neutral viewpoint. Don’t write all sorts of features and benefits; write more factual based information related to your subject. Your focus needs to be the community and not your subject. Tread lightly, the community is helpful to assist you in producing additional content, but be careful of keyword spamming and link spamming.
Although there are many benefits to using Wikipedia for SEM, there are also just as many caveats to using it. Submitting content to Wikipedia is a double-edged sword. You will only want to contribute to Wikipedia if your product or service is of relevance to the community. Using spammy techniques in your content or submitting an entry that has no real value such as “another affiliate website” could have the opposite of desired effect by producing negative feedback about your brand or product from the community.
Tagging on the other hand doesn’t have quite the negative drawbacks as posting to Wikipedia.
Del.icio.us is a social bookmarking site where members contribute links based on tags that anyone can search. I have included their about page found at del.icio.us/about below:
“What is del.icio.us?
del.icio.us is a collection of favorites - yours and everyone else's. Use del.icio.us to:
• Keep links to your favorite articles, blogs, music, restaurant reviews, and more on del.icio.us and access them from any computer on the web.
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat ab
A job fair represents a good opportunity for job seekers to meet with the job offers in persons, meaning with the employing companies representatives. If you are looking for a job, a job fair is an event you shouldn’t miss. You will have the chance to interact personally with the employers and you will get a glimpse on the companies inside. You will also have the opportunity to meet a lot of employers in a short time and in the same place. And you may even get an interview right there if you are exactly what the employer is looking for.In order for you to best benefit from a job fair, here are some tips you should take into consideration.First of all, always do your homework before attending a job fair. Study the list of the companies participating to the job fair and select those you are interested in applying for a job. Keep in mind that you will have limited time at the job fair and you will not be able to meet all the employers. Therefore, make your own list of companies and do some research on them. Check their web sites; get familiar with their specific field of expertise.A
“Begun in 2001, Wikipedia has rapidly grown into the largest reference website on the Internet. The content of Wikipedia is free, written collaboratively by people from all around the world. This website is a wiki, which means that anyone with access to an Internet-connected computer can edit, correct, or improve information throughout the encyclopedia, simply by clicking the edit this page link (with a few minor exceptions such as protected articles).”
Your benefits of using Wikipedia as an online marketing strategy are various. To begin with, your submitted content about your product or company may be very short and simple to begin with. As your content ages and more members view and contribute to your content with edit revisions, your content submission will grow and grow. For example, your submission may start out as a forty word brief that may turn into a multi-page article. Additionally, Wikipedia has a good Google Page Rank of 9 which will help boost your website’s PR with a quality backlink from your submitted content. Finally, using keywords that relate to your site in your contribution will assist you in controlling more space within the search engine results’ pages for your particular brand, product or name. For example, doing a Google Search for the term “Microsoft” returns a Wikipedia content entry about Microsoft in the tenth position of the Google SERP for “Microsoft”.
You should only submit content about a famous person, a patented product your company invented, a trademarked brand, famous places, etc. When you write your content you will want to write from an extremely neutral viewpoint. Don’t write all sorts of features and benefits; write more factual based information related to your subject. Your focus needs to be the community and not your subject. Tread lightly, the community is helpful to assist you in producing additional content, but be careful of keyword spamming and link spamming.
Although there are many benefits to using Wikipedia for SEM, there are also just as many caveats to using it. Submitting content to Wikipedia is a double-edged sword. You will only want to contribute to Wikipedia if your product or service is of relevance to the community. Using spammy techniques in your content or submitting an entry that has no real value such as “another affiliate website” could have the opposite of desired effect by producing negative feedback about your brand or product from the community.
Tagging on the other hand doesn’t have quite the negative drawbacks as posting to Wikipedia.
Del.icio.us is a social bookmarking site where members contribute links based on tags that anyone can search. I have included their about page found at del.icio.us/about below:
“What is del.icio.us?
del.icio.us is a collection of favorites - yours and everyone else's. Use del.icio.us to:
• Keep links to your favorite articles, blogs, music, restaurant reviews, and more on del.icio.us and access them from any computer on the web.
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat a
This will be a list of domain name terms that are commonly used in the industry. I hope this eases some confusion or at least educates a few people out there. There's nothing more frustrating than talking to customer service and not understanding the words they're saying.Administrative Contact: The administrative contact is an individual authorized to make certain changes to a domain name on behalf of the registrant. This person will tyically have the ability to transfer a domain name, so it's recommended to be someone the registrant trusts.Appraising: Evaluating a domain name and determining the value of that domain in the market.Country Code: These are special TLD's that refer to a specific country. For example, .us is the United States while .ca is Canada.Deactivation: This refers to a domain name no longer being in the "zone files". The domain servers no longer have access to the domain name's data, and any websites or email addresses associated with the domain name will become inactive. A domain that is deactivated may still be renewed.Deletion: This is when a
You should only submit content about a famous person, a patented product your company invented, a trademarked brand, famous places, etc. When you write your content you will want to write from an extremely neutral viewpoint. Don’t write all sorts of features and benefits; write more factual based information related to your subject. Your focus needs to be the community and not your subject. Tread lightly, the community is helpful to assist you in producing additional content, but be careful of keyword spamming and link spamming.
Although there are many benefits to using Wikipedia for SEM, there are also just as many caveats to using it. Submitting content to Wikipedia is a double-edged sword. You will only want to contribute to Wikipedia if your product or service is of relevance to the community. Using spammy techniques in your content or submitting an entry that has no real value such as “another affiliate website” could have the opposite of desired effect by producing negative feedback about your brand or product from the community.
Tagging on the other hand doesn’t have quite the negative drawbacks as posting to Wikipedia.
Del.icio.us is a social bookmarking site where members contribute links based on tags that anyone can search. I have included their about page found at del.icio.us/about below:
“What is del.icio.us?
del.icio.us is a collection of favorites - yours and everyone else's. Use del.icio.us to:
• Keep links to your favorite articles, blogs, music, restaurant reviews, and more on del.icio.us and access them from any computer on the web.
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat a
Hiring an applicant can prove to be very expensive if a proper pre-employment screening is not done before hand. The employee might have falsified their education background, previous employment details, or criminal history. The best way to check for these things is through a pre-employment screening.A candidate’s resume might not provide all the answers required by an employer. Also, even when the resume looks impressive, there might be some hidden falsifications that might crop up during the screening.No candidate would volunteer information regarding drug problems or having a criminal or sexual abuse record. Such things can be found only during a pre-employment screening. It is the duty of every employer to provide a safe and comfortable working environment to all the employees, which is not possible if the present applicant has some skeletons in the closet that would require some investigations to discover.Some employers opt for nationwide search if the candidate is not local. This might take a little longer for verification but is often worth the wait. This also might be n
Although there are many benefits to using Wikipedia for SEM, there are also just as many caveats to using it. Submitting content to Wikipedia is a double-edged sword. You will only want to contribute to Wikipedia if your product or service is of relevance to the community. Using spammy techniques in your content or submitting an entry that has no real value such as “another affiliate website” could have the opposite of desired effect by producing negative feedback about your brand or product from the community.
Tagging on the other hand doesn’t have quite the negative drawbacks as posting to Wikipedia.
Del.icio.us is a social bookmarking site where members contribute links based on tags that anyone can search. I have included their about page found at del.icio.us/about below:
“What is del.icio.us?
del.icio.us is a collection of favorites - yours and everyone else's. Use del.icio.us to:
• Keep links to your favorite articles, blogs, music, restaurant reviews, and more on del.icio.us and access them from any computer on the web.
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat a
Your online email marketing campaigns can be either tarnished or polished by the appearance of your email messages.Follow the steps below and utilize the marketing potential of your email:Treat the Subject line seriously. Craft the wording as you would a headline for an advertisement. Make people want to open the message and READ IT!Put your proper name or company name in the From field, not some obscure or slang identification. Starting the message with Dear Mr. or Dear Ms. is businesslike. Avoid the "How You Doing" approach.Always run the spell check program and proofread the message before sending it. Pick up any wrong spellings the spell checker may have missed. Correct grammar mistakes and utilize punctuation well. (See Resource Box for a free punctuation guide)Answer email within 24 hours. This is big. Do this and your credibility with customers will rocket.Never answer emails when feeling irritated. Wait a few hours and when you feel calm, think out a reply that is mild, respectful, frien
“What is del.icio.us?
del.icio.us is a collection of favorites - yours and everyone else's. Use del.icio.us to:
• Keep links to your favorite articles, blogs, music, restaurant reviews, and more on del.icio.us and access them from any computer on the web.
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat about once a month. Below is an excerpt from del.icio.us to help you answer what various parts of tags are:
Posts
When a user saves an item on del.icio.us, it is posted to the front page as well as the tag page for each chosen tag. A sample is below explaining the various information pieces:
Here is a del.icio.us example listing under the tag “web 2.0” O'Reilly -- What Is Web 2.0 save this by Scottcard to web2.0 oreilly article reference ... saved by 2938 other people .
You will first notice the title with the link to the site, next is an option to save the link to your tags. Secondly, you see a Username Scottcard. Here you can click the username to see Scottcard’s tags. Next you can click on the next links to see other related-sites within those tags. Lastly, you will see a highlighted link where you can view the members who have saved this site.
The good and the bad of tagging is that you will receive good quality backlinks to your site and increase visibility. The bad is that the majority of the time your tags will be removed from community members because the members are technically savvy and intolerant of any type of commercial push. Choose your keywords wisely and make sure your tag is in the right place and contributes to the community. Other tagging sites to consider are: http://technorati.com/tags/ and http://digg.com/. There are many others, but these are the ones that matter.
I see tagging or social bookmarking sites such as del.icio.us gaining in popularity within the next three years as blogs did two years ago. Yahoo has already taken notice by purchasing del.icio.us and flickr. Digg.com and furl.com are also making headway. Other sources to consider are the social network sites for developing a web2.0 SEM strategy.
MySpace is the current king of social networks, as it is literally a social-space network with 2.5 times more daily users than Google (psst, this is a huge untapped market). The domain dates back to 1999 where it was originally an online hard-drive of sorts. The current rendition took hold in 2003 making MySpace barely three years old. The main demographic is made up of teens to 20-somethings. The music industry is currently using MySpace as a marketing tool, not the labels themselves, but the bands. For example, Pearl Jam is announcing their upcoming release for May with sample songs and concert date announcements. One of their sample songs from their upcoming albums is one of the most played songs across the entire MySpace network. Independent film makers have also taken notice. In February 2006, amateur filmmaker David Lehre released a short film called MySpace: The Movie. This short film has quickly become a hit, registering over six million views following its release.
Benefiting from MySpace traffic is pretty straight forward. You will want to create a user profile and post links to your company or websites such as blogs, feeds, etc. Profile note, you can post html code in any field regarding your profile. Next, create your social pipeline of users and keep the demographic inline with any product or link you wish to shamelessly promote in the future. You don’t want to get spammy here either. The downside would be getting your user profile terminated from MySpace or members posting negative comments within your profile. Again, tread lightly by thinking neutral and keep the benefit of the community in mind.
The opportunity costs associated with community based SEM are very high. However, tagging in particular may be time prohibitive for most organizations as it requires a lot of trial and error. Tagging can see
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/81004/diggitup-Social-Networks--Search-Engine-Marketing-for-Web20.html">Social Networks - Search Engine Marketing for Web2.0</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/81004/diggitup-Social-Networks--Search-Engine-Marketing-for-Web20.html]Social Networks - Search Engine Marketing for Web2.0[/url]
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