This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.

These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.

TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING

While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:

1. amazing
2. cancel at any time
3. check or money order
4. click here
5. congratulations
6. dear friend
7. e-mail marketing
8. for only ($)
9. for free
10. great offer
11. guarantee
12. increase sales
13. order now
14. promise you
15. risk free
16. special p
    MLM Training - Who Needs It?
    Would you ever give a nine year old the keys to the car and send them to go pick up their younger sibling from school? Of course not, there are some things in life that are just unheard of. Unfortunately in business, especially in Network Marketing, people are sent out to “drive their business vehicle before they have come of age.”Network marketers, both novice and expert, should not be sent out to acquire custome
    you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.

    These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.

    TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING

    While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:

    1. amazing
    2. cancel at any time
    3. check or money order
    4. click here
    5. congratulations
    6. dear friend
    7. e-mail marketing
    8. for only ($)
    9. for free
    10. great offer
    11. guarantee
    12. increase sales
    13. order now
    14. promise you
    15. risk free
    16. special p
        Dare to Be Different: The Evolution of an Ezine
        As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience – I want top-of-mind awareness for myself, my business and my offerings.Now for years, I’ve known that publishing my very own newsletter would be an optimal way to do that and more however, as an innovative marketer, I kept coming back to
        that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.

        TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING

        While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:

        1. amazing
        2. cancel at any time
        3. check or money order
        4. click here
        5. congratulations
        6. dear friend
        7. e-mail marketing
        8. for only ($)
        9. for free
        10. great offer
        11. guarantee
        12. increase sales
        13. order now
        14. promise you
        15. risk free
        16. special p
            Is Your Business Ready for Podcasting?
            Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called computer geeks. These days however, it is not uncommon to see podcasts from businesses and corporations trying to widen their horizons and get a hold of a larger market. As podcasts inherently surpasses the limits of traditional broadcasting and advertising, they present a feasible alterna
            other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:
            1. amazing
            2. cancel at any time
            3. check or money order
            4. click here
            5. congratulations
            6. dear friend
            7. e-mail marketing
            8. for only ($)
            9. for free
            10. great offer
            11. guarantee
            12. increase sales
            13. order now
            14. promise you
            15. risk free
            16. special p
                Small Office Congratulations With A Gift Basket
                In small offices these days, seems that the few works are not given enough praise on the good jobs they do. By the amount of cut backs that offices have, at times these workers are worked to the bone and never give recognition.Managers and owners should take the time to give the staff an item that will show their appreciation. By taking time out of your day and getting a secretary a gift or small gift basket can m
                k here
            17. congratulations
            18. dear friend
            19. e-mail marketing
            20. for only ($)
            21. for free
            22. great offer
            23. guarantee
            24. increase sales
            25. order now
            26. promise you
            27. risk free
            28. special promotion
            29. this is not spam
            30. to be removed
            31. unsubscribe
            32. winner

            WHAT'S A PUBLISHER TO DO?

            You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs.

            Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic — you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.

            While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's n