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Digg it UP - Is It Time to Legally Register Your Trade/Service Mark?
Businesspeople routinely hand out business cards to prospective customers, colleagues, and social acquaintances, both as a marketing technique and for an easy way to keep in touch.Possibly because of the popularity of business cards, personal calling cards, which in decades past have gone out of fashion, are also making a comeback. Rather than scribbl
3. Register in your State.
In Massachusetts, the filing fee is $50 and lasts 10 years.
4. Register in the US.
The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection lasts so long as the mark is used in commerce.
5. Register Internationally.
International registration has become much easier with the Madrid Protocol (effective November 2003), which allows a mark to be protected in several count
Newsletters are something that a business should not take for granted. It’s one effective way of maintaining a solid relationship with your customers. Basically, the newsletters are the means used by marketers to boost up their brand. It’s a way of keeping your customers informed about your company.What’s the best thing about newsletters? You have the
* If you are successful, you will be copied.
I learned this lesson the hard way. When my business partner and I started Tables to Teapots (a retail store in Acton, MA), we had no idea how successful we would be. After several years of hard work, a TV feature on Chronicle and a story in Inc. Magazine, our business was booming. Then one day, a customer came in and said, “I didn’t know you’d opened up in New Hampshire.” Well, we hadn’t opened up in NH. But, an enterprising copycat had opened a store and called it NH-Tables to Teapots.
We were lucky. While we had the rights clearly established in Massachusetts, we had not filed a federal Trademark protecting the name in other states. By taking an aggressive position, I was able to convince the NH copycat to change the name of his business.
Legally, our “rights” to the name attach from the time we used it in commerce. However, we would have been on stronger footing if we had registered the Trademark.
Trademark/Service Mark Registration
Any word, phrase, name, symbol, sound … that identifies or distinguishes your product or service from those made or sold by others, is eligible for Trademark Protection. (Trademark applies to products; Service mark applies to services.)
Check to Confirm that Your Name is Available.
Before you invest in applying for a Trade/Service mark, it’s important to search and see if anyone else is claiming the name or similar name. You can search online for the Internet domain name (www.networksolutions.com). You can also search on the Web site of the United States Patent and Trademark Office (www.uspto.gov). These searches do not guarantee that the name is not in use, but they are a good indication of availability.
Steps to Protect Your Name
1. Reserve the Internet Domain name.
2. Use TM or SM symbols.
Put the Trademark (TM) or Service mark (SM) symbol on your materials. This puts the world on notice that you are claiming the mark.
3. Register in your State.
In Massachusetts, the filing fee is $50 and lasts 10 years.
4. Register in the US.
The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection lasts so long as the mark is used in commerce.
5. Register Internationally.
International registration has become much easier with the Madrid Protocol (effective November 2003), which allows a mark to be protected in several countr
The Law of Social Proof. The Law of Authority. The Law of Contrast. Do these terms mean anything to you? They will in a moment!You won't find these laws in your country's Constitution or legal writings, but whether you realize it or not they affect your life every day. That's because these laws are being used to influence your thoughts and actions all
We were lucky. While we had the rights clearly established in Massachusetts, we had not filed a federal Trademark protecting the name in other states. By taking an aggressive position, I was able to convince the NH copycat to change the name of his business.
Legally, our “rights” to the name attach from the time we used it in commerce. However, we would have been on stronger footing if we had registered the Trademark.
Trademark/Service Mark Registration
Any word, phrase, name, symbol, sound … that identifies or distinguishes your product or service from those made or sold by others, is eligible for Trademark Protection. (Trademark applies to products; Service mark applies to services.)
Check to Confirm that Your Name is Available.
Before you invest in applying for a Trade/Service mark, it’s important to search and see if anyone else is claiming the name or similar name. You can search online for the Internet domain name (www.networksolutions.com). You can also search on the Web site of the United States Patent and Trademark Office (www.uspto.gov). These searches do not guarantee that the name is not in use, but they are a good indication of availability.
Steps to Protect Your Name
1. Reserve the Internet Domain name.
2. Use TM or SM symbols.
Put the Trademark (TM) or Service mark (SM) symbol on your materials. This puts the world on notice that you are claiming the mark.
3. Register in your State.
In Massachusetts, the filing fee is $50 and lasts 10 years.
4. Register in the US.
The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection lasts so long as the mark is used in commerce.
5. Register Internationally.
International registration has become much easier with the Madrid Protocol (effective November 2003), which allows a mark to be protected in several count
Most of us small business owners don’t have the luxury of having a secretary or office manager to screen our calls for us. It can become overwhelming when answering sales call after sales call from telemarketers prevent us from doing what makes us money. To top it off, we can sometimes be talked into spending our hard earned money on products or services that
Trademark/Service Mark Registration
Any word, phrase, name, symbol, sound … that identifies or distinguishes your product or service from those made or sold by others, is eligible for Trademark Protection. (Trademark applies to products; Service mark applies to services.)
Check to Confirm that Your Name is Available.
Before you invest in applying for a Trade/Service mark, it’s important to search and see if anyone else is claiming the name or similar name. You can search online for the Internet domain name (www.networksolutions.com). You can also search on the Web site of the United States Patent and Trademark Office (www.uspto.gov). These searches do not guarantee that the name is not in use, but they are a good indication of availability.
Steps to Protect Your Name
1. Reserve the Internet Domain name.
2. Use TM or SM symbols.
Put the Trademark (TM) or Service mark (SM) symbol on your materials. This puts the world on notice that you are claiming the mark.
3. Register in your State.
In Massachusetts, the filing fee is $50 and lasts 10 years.
4. Register in the US.
The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection lasts so long as the mark is used in commerce.
5. Register Internationally.
International registration has become much easier with the Madrid Protocol (effective November 2003), which allows a mark to be protected in several count
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost.Today I'll introduce you to a simple, low-cost, branding process that will magnetise your busin
Steps to Protect Your Name
1. Reserve the Internet Domain name.
2. Use TM or SM symbols.
Put the Trademark (TM) or Service mark (SM) symbol on your materials. This puts the world on notice that you are claiming the mark.
3. Register in your State.
In Massachusetts, the filing fee is $50 and lasts 10 years.
4. Register in the US.
The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection lasts so long as the mark is used in commerce.
5. Register Internationally.
International registration has become much easier with the Madrid Protocol (effective November 2003), which allows a mark to be protected in several count
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics. What colors attract people to you? Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what
3. Register in your State.
In Massachusetts, the filing fee is $50 and lasts 10 years.
4. Register in the US.
The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection lasts so long as the mark is used in commerce.
5. Register Internationally.
International registration has become much easier with the Madrid Protocol (effective November 2003), which allows a mark to be protected in several countries by filing a single application.
In conclusion, if your business name, tagline or brand is important to your business, then it makes sense to take steps to legally protect it.
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