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Digg it UP - Self-Employed Professionals: What's Separating Your Services From the Rest of the Pack?
Acquisitions let owners establish a base, such as: obtain a going concern in a particular location and establish a niche, i.e. bring in more business of a certain type in the market. Acquisitions also h
2. What is it about your actual business that makes you different or unique in some way?
3. What results can you promise your clients that others do not?
4. When a p
One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask… how can I make a profit giving my products and services away without charging for them?
If you want to attract more clients and quickly double your current client base, you'll need to identify that "special something" you provide for your clients and be able to clearly communicate it in all of your marketing materials.
Determine what separates you from the rest of the pack. It’s easier than you think!
Begin by answering the following questions:
1. What is the ONE THING that you do that others in your profession are NOT doing?
2. What is it about your actual business that makes you different or unique in some way?
3. What results can you promise your clients that others do not?
4. When a p
China last year became the first country ever to import more than $1 billion of American scrap, according to the newspaper American Metal Market. The demand is so high that most scrap suppliers that sel
If you want to attract more clients and quickly double your current client base, you'll need to identify that "special something" you provide for your clients and be able to clearly communicate it in all of your marketing materials.
Determine what separates you from the rest of the pack. It’s easier than you think!
Begin by answering the following questions:
1. What is the ONE THING that you do that others in your profession are NOT doing?
2. What is it about your actual business that makes you different or unique in some way?
3. What results can you promise your clients that others do not?
4. When a p
Should you operate your business as a corporation? Or is there another, simpler alternative?You've probably noticed that in the past decade there are more and more businesses with their names fo
Determine what separates you from the rest of the pack. It’s easier than you think!
Begin by answering the following questions:
1. What is the ONE THING that you do that others in your profession are NOT doing?
2. What is it about your actual business that makes you different or unique in some way?
3. What results can you promise your clients that others do not?
4. When a p
It’s probably not even your fault. You are great at insurance or plumbing, but clueless when it comes to creating effective marketing in the local directory. So you rely on gut instinct and input
Determine what separates you from the rest of the pack. It’s easier than you think!
Begin by answering the following questions:
1. What is the ONE THING that you do that others in your profession are NOT doing?
2. What is it about your actual business that makes you different or unique in some way?
3. What results can you promise your clients that others do not?
4. When a p
If one were to go an annual report for El Paso Energy from 2000; they would find on page 11 of the shareholders report a picture of their 80,000 square foot trading floor, with 700 merchant staff. Enron
2. What is it about your actual business that makes you different or unique in some way?
3. What results can you promise your clients that others do not?
4. When a prospect asks the question, “Why should I hire you, instead of so and so” - how do you respond?
If you’re really stuck trying to define what makes you different, ask a couple of your best clients why they chose to work with you—and continue to work with you—instead of your competitors. Use this information to create a unique marketing message that appears in all of your marketing efforts.
Remember, if you’re not differentiating yourself from your competitors –you ARE invisible to your prospects!
Cheers to more clients!
© 2005 Connie Scholl
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