Tags |
|
|
Links |
|
|
Digg it UP - What To Make Of It? A Guide To The Analysis Of Your Web Log
Walk into any type of medical office and the first thing you should see is a smile with a warm and friendly greeting. My motto is 4 little letters that have big meaning "PEPP." Professionalism- No matter what the situation, always be professional. Patients can spot someone not being professional a mile away and that does not present a good first impression. Efficient- Schedule your time, stay organized, and don't save for tomorrow what you can do today. Always give 110% and strive for excellence each and every day. Positive- No matter what is going on, keep a positive attitude. Patients are coming to us because they are in some type of pain, and letting them see a positive outlook can make them feel better. Last but not least Pleasant- Just be nice. This is a very simple concept. Let the patient know you care about their problem. List
Unique visitors must certainly only be used as a guide; if a person visits your website from home and from work, they will most probably be viewed as two different visitors. On the other hand, if a large company has many different people, from the same location, visiting your site, chances are they will all be recorded as one unique visitor.
** Return Visitors **
Another way of looking at the Unique Visitors vs. Total Visitors statistics is as a measure of your efforts to get visitors to come back again and again to your site; perhaps
Is commitment something you gain on the way, or do you need it right from the start?Many projects and business activities fail because of a lack of commitment. Some of these activities stop halfway others near the end – when most commitment is needed – and others do not even get really started. It?s all in the emotion around it. People can be sceptic at first, they are insecure (I know I am) and they wait what others do before they step in.Even in personal relations you cannot do without commitment. Or put it another way; personal relations are relations because of the commitment. You said ?yes? at one point at time. It is possible that commitment fades away down the road. But this is another topic. Any relation starts after commitment.Commitment is not something you gain over a period of time. You need it at day one. Proje
Be aware; the contents of the web log will not be 100% accurate so rather than using it as measure by which you pay your staff, for instance, you should use it as a guide and for identifying trends. To be able to get valid trend information, as with all statistical analysis, the longer the time period and greater the volume of information, the more useful the statistics will be.
One more thing to draw to your attention before we get started: you will need a reliable web log analysis tool in order to be able to discover the information I am about to take you through. The web log itself is just a large text file full of lines of data that describe a visitor’s steps through a site. Making sense of those thousands and thousands of lines of text requires a tool to sort the data, collate and present it to you in a useful format.
I recently conducted a review of a number of tools, and found 'Absolute Log Analyzer' from B1tStr1ke software to have the right mix of functionality, usability and value for money.
** Visits vs Hits **
The first thing you are likely to see when you are navigating through the results in your web log analysis tool is that you have hundreds or thousands of hits to your site in any given day or month. Woohoo!!! You didn’t realise how popular it was, right? The key thing here is that a hit is recorded every time an image, page or other page element is required from the web server in order to display the page to a visitor. If your home page contains 13 different elements, every time a visitor goes to that page, it will add another 13 hits to your hit count! Important tip: it is the number of Visits that tells you how many visitors you’ve had in a particular time period, not the number of Hits.
** Unique Visitors **
Clearly the number of visits may be made up of the one person visiting your site multiple times per day, it may consist of entirely unique visitors, or more likely, a combination of both. The better web log analysis tools enable you to see how many unique visitors there were to your site over a given timeframe.
If you view the number of unique visitors over a longer period of time, you can start to get a feel for your success in improving the reach of your website over time, and whether the number of visitors has stagnated.
Unique visitors must certainly only be used as a guide; if a person visits your website from home and from work, they will most probably be viewed as two different visitors. On the other hand, if a large company has many different people, from the same location, visiting your site, chances are they will all be recorded as one unique visitor.
** Return Visitors **
Another way of looking at the Unique Visitors vs. Total Visitors statistics is as a measure of your efforts to get visitors to come back again and again to your site; perhaps t
Is it really an impossible dream to generate an obscene amount of money online? Is it all hype? Or is it indeed possible to make millions from an email publication or two?Great American legends like Henry Ford became famous by first dreaming up and then doing something that had never been done before. If you take this article seriously and go on to own an email publishing empire, you will not have done something that has not been before. You will simply be a statistic, yet another successful Internet publisher.In other words, all you need to do is carefully study what those who came before you did and then simply duplicate the process and your life could change – no hype. Here is one of the most successful publishing models ever. This technique that you are about to take a close look at, has served most Internet publishers well. M
One more thing to draw to your attention before we get started: you will need a reliable web log analysis tool in order to be able to discover the information I am about to take you through. The web log itself is just a large text file full of lines of data that describe a visitor’s steps through a site. Making sense of those thousands and thousands of lines of text requires a tool to sort the data, collate and present it to you in a useful format.
I recently conducted a review of a number of tools, and found 'Absolute Log Analyzer' from B1tStr1ke software to have the right mix of functionality, usability and value for money.
** Visits vs Hits **
The first thing you are likely to see when you are navigating through the results in your web log analysis tool is that you have hundreds or thousands of hits to your site in any given day or month. Woohoo!!! You didn’t realise how popular it was, right? The key thing here is that a hit is recorded every time an image, page or other page element is required from the web server in order to display the page to a visitor. If your home page contains 13 different elements, every time a visitor goes to that page, it will add another 13 hits to your hit count! Important tip: it is the number of Visits that tells you how many visitors you’ve had in a particular time period, not the number of Hits.
** Unique Visitors **
Clearly the number of visits may be made up of the one person visiting your site multiple times per day, it may consist of entirely unique visitors, or more likely, a combination of both. The better web log analysis tools enable you to see how many unique visitors there were to your site over a given timeframe.
If you view the number of unique visitors over a longer period of time, you can start to get a feel for your success in improving the reach of your website over time, and whether the number of visitors has stagnated.
Unique visitors must certainly only be used as a guide; if a person visits your website from home and from work, they will most probably be viewed as two different visitors. On the other hand, if a large company has many different people, from the same location, visiting your site, chances are they will all be recorded as one unique visitor.
** Return Visitors **
Another way of looking at the Unique Visitors vs. Total Visitors statistics is as a measure of your efforts to get visitors to come back again and again to your site; perhaps
You're sitting at your desk, and suddenly it hits you; a breathtakingly beautiful idea for a new product, that "one and only" offering to catapult your company into instant success. You know it will work. You know everyone will want to buy it. Even your family loves the idea. You invest a good deal of time and a substantial amount of money developing and introducing this product you love, but a year passes and not one unit sells.What at first seemed like an exciting, profitable new concept has become an extremely expensive, disappointing undertaking for your company. How could this have happened?Quite simply, you were blinded by love and you fell for the wrong product. More than a mere business decision the product became a powerful new passion for you or your company's product development team. The obsession for this new product
** Visits vs Hits **
The first thing you are likely to see when you are navigating through the results in your web log analysis tool is that you have hundreds or thousands of hits to your site in any given day or month. Woohoo!!! You didn’t realise how popular it was, right? The key thing here is that a hit is recorded every time an image, page or other page element is required from the web server in order to display the page to a visitor. If your home page contains 13 different elements, every time a visitor goes to that page, it will add another 13 hits to your hit count! Important tip: it is the number of Visits that tells you how many visitors you’ve had in a particular time period, not the number of Hits.
** Unique Visitors **
Clearly the number of visits may be made up of the one person visiting your site multiple times per day, it may consist of entirely unique visitors, or more likely, a combination of both. The better web log analysis tools enable you to see how many unique visitors there were to your site over a given timeframe.
If you view the number of unique visitors over a longer period of time, you can start to get a feel for your success in improving the reach of your website over time, and whether the number of visitors has stagnated.
Unique visitors must certainly only be used as a guide; if a person visits your website from home and from work, they will most probably be viewed as two different visitors. On the other hand, if a large company has many different people, from the same location, visiting your site, chances are they will all be recorded as one unique visitor.
** Return Visitors **
Another way of looking at the Unique Visitors vs. Total Visitors statistics is as a measure of your efforts to get visitors to come back again and again to your site; perhaps
Have you noticed it already? What is the biggest change on the internet in the last five years? If you haven't already noticed it, it is the growth of audio and video on ordinary websites.How often recently have you browsed onto a webpage and an audio track has started instantly? Until about a year ago it required an expensive studio setup to be able to stream audio across the web. Now there are free open source programs that will let you record straight to your hard drive. The quality is good enough, without any editing, to be used online. The piece of software that is used to create the streaming audio file is inexpensive enough for anyone. In fact members of my site have access to it included in the resources section.Video is now taking the net by storm as well. Within the very near future you will begin to see the sort
** Unique Visitors **
Clearly the number of visits may be made up of the one person visiting your site multiple times per day, it may consist of entirely unique visitors, or more likely, a combination of both. The better web log analysis tools enable you to see how many unique visitors there were to your site over a given timeframe.
If you view the number of unique visitors over a longer period of time, you can start to get a feel for your success in improving the reach of your website over time, and whether the number of visitors has stagnated.
Unique visitors must certainly only be used as a guide; if a person visits your website from home and from work, they will most probably be viewed as two different visitors. On the other hand, if a large company has many different people, from the same location, visiting your site, chances are they will all be recorded as one unique visitor.
** Return Visitors **
Another way of looking at the Unique Visitors vs. Total Visitors statistics is as a measure of your efforts to get visitors to come back again and again to your site; perhaps
The recent increase in media interest in personal identity theft has provided a reminder that company identity theft at Companies House is still a major problem for UK limited companies. These companies are being encouraged to proactively take action to deal with company filing fraud at Companies House. There are over two million company records held by Companies House which currently reports that of the five hundred thousand documents filed at Companies House each month, including company accounts, approximately fifty are identified as false.Company hijacking at Companies House can involve:The company directors are changed - Fraudsters file change in company director forms 288 to notify Companies House of a change to the company's officers. These will either be stolen identities of real people or completely fictitious individuals
Unique visitors must certainly only be used as a guide; if a person visits your website from home and from work, they will most probably be viewed as two different visitors. On the other hand, if a large company has many different people, from the same location, visiting your site, chances are they will all be recorded as one unique visitor.
** Return Visitors **
Another way of looking at the Unique Visitors vs. Total Visitors statistics is as a measure of your efforts to get visitors to come back again and again to your site; perhaps to obtain more information about your services or to order additional products. Where building repeat business or building community is part of your strategy, this is a very important measure.
** Pathway through your Website **
Some of the more sophisticated web log analysis tools provide you with a list of the top 10 or more pathways used to navigate through your site. This information can help you to determine whether your navigation provides quick access to the most commonly required pages, or whether your visitors have to wade through multiple links in order to find what they are looking for.
** Search Terms Used **
Details of the words or phrases used in a Search Engine which then lead a visitor to your site are very important assistance in driving more traffic to you site. If you have optimized your site for key words or phrases that aren’t being used, then it may be time to update your optimisation to more relevant search terms.
** Geographical Location **
If your web log analysis tool provides you with geographic information about the visitors, it can be used as input to business questions such as:
1. What languages should I offer on my website?
2. How is my marketing activity to those locations performing?
3. Should my content be modified to meet the needs of the
visitors?
4. Do I need to undertake further marketing to broaden the
reach of my website?
** Marketing Activity **
One of the key uses for web log analysis is as a measure of the success of your marketing activities. Whenever you have executed a particular marketing activity that interfaces with your website, you should check for peaks in the visits to your website, particularly on pages that are relevant to the marketing activity, to assist you to determine its success.
Important Tip: to be able to measure the success of a marketing activity clearly requires that you keep a record of the dates of your various marketing activities, and any URLs associated with the activity.
** Time of Day / Day of Week Peaks **
Another interesting measure is to view the visits to your website by time of day, and day of the week. Depending on the geographical location of the majority of your visitors, you may be able to ascertain whether you are mostly receiving visits outside of business hours or during business hours. This will help you to decide what sort of content to provide, and whether to include music and other elements that may not be so appropriate in the
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/82916/diggitup-What-To-Make-Of-It--A-Guide-To-The-Analysis-Of-Your-Web-Log.html">What To Make Of It? A Guide To The Analysis Of Your Web Log</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/82916/diggitup-What-To-Make-Of-It--A-Guide-To-The-Analysis-Of-Your-Web-Log.html]What To Make Of It? A Guide To The Analysis Of Your Web Log[/url]
Related Articles:
Explode Your Income with 3 Power-Charged Online Marketing Strategies
Internet Marketing – Have You Given Outsourcing A Thought?
Bookmark it:
|