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  • Digg it UP - Co-Branding in Automotive Service Businesses

    Brand Image - Brand Identity Guru
    Having a brand image is not a “have or have not” proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think you’re something completely different. That’s when a brand image company can help. You need to consider hiring a brand image company that identifies your most powerful brand image and
    ithin its 5 superstores; you have to think that 'express detailing' at car washes is simply a natural. progression.

    Many professional detailers would disagree saying these types of services are different animals. Some complain that fixed site car washes have ruined t

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    In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location. The same strategies are used on the Internet only you can see it happen faster in real time on Internet web sites. In general much of the new thinking has been customer driven due to lifestyle changes, low unemployment, time factors and quality of life issues of the consumer.

    If you look at amazon.com which now sells tapes, records and toys when previously it was strictly a books sales site. It can quickly add new revenue streams by offering it's customer base more reasons to buy more things. Do you to see the revolutionizing effect of this trend? We have on-line search engines being paid million dollars from car companies and furniture companies for their industries exclusive rights to e-commerce directly on those sites. As Starbucks begins to sell house wares on their web site, and Home Depots add McDonalds inside their stores and Bank of Wal-Mart opening it's own brand of bank within its 5 superstores; you have to think that 'express detailing' at car washes is simply a natural. progression.

    Many professional detailers would disagree saying these types of services are different animals. Some complain that fixed site car washes have ruined th

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    in real time on Internet web sites. In general much of the new thinking has been customer driven due to lifestyle changes, low unemployment, time factors and quality of life issues of the consumer.

    If you look at amazon.com which now sells tapes, records and toys when previously it was strictly a books sales site. It can quickly add new revenue streams by offering it's customer base more reasons to buy more things. Do you to see the revolutionizing effect of this trend? We have on-line search engines being paid million dollars from car companies and furniture companies for their industries exclusive rights to e-commerce directly on those sites. As Starbucks begins to sell house wares on their web site, and Home Depots add McDonalds inside their stores and Bank of Wal-Mart opening it's own brand of bank within its 5 superstores; you have to think that 'express detailing' at car washes is simply a natural. progression.

    Many professional detailers would disagree saying these types of services are different animals. Some complain that fixed site car washes have ruined t

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    n previously it was strictly a books sales site. It can quickly add new revenue streams by offering it's customer base more reasons to buy more things. Do you to see the revolutionizing effect of this trend? We have on-line search engines being paid million dollars from car companies and furniture companies for their industries exclusive rights to e-commerce directly on those sites. As Starbucks begins to sell house wares on their web site, and Home Depots add McDonalds inside their stores and Bank of Wal-Mart opening it's own brand of bank within its 5 superstores; you have to think that 'express detailing' at car washes is simply a natural. progression.

    Many professional detailers would disagree saying these types of services are different animals. Some complain that fixed site car washes have ruined t

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    companies and furniture companies for their industries exclusive rights to e-commerce directly on those sites. As Starbucks begins to sell house wares on their web site, and Home Depots add McDonalds inside their stores and Bank of Wal-Mart opening it's own brand of bank within its 5 superstores; you have to think that 'express detailing' at car washes is simply a natural. progression.

    Many professional detailers would disagree saying these types of services are different animals. Some complain that fixed site car washes have ruined t

    Delaware Incorporation – Why Delaware?
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    ithin its 5 superstores; you have to think that 'express detailing' at car washes is simply a natural. progression.

    Many professional detailers would disagree saying these types of services are different animals. Some complain that fixed site car washes have ruined the true definition of the term detailing. Yet if you look closely this is nothing more than true capitalism in a free market system generating additional revenues with existing resources.

    Think about it for a minute. Professional Detailing Centers often do glass repair, window tinting, pin-striping and graphics, gold plating, ozone treatment, dent repair, color sanding, upholstery repair, wood grain paneling, and even after market auto accessories. These are all industries in their own right and these industry leaders with their own definitions and trade publications and accepted operational procedures complain about other competitors in other market sectors offering similar services as professional detailers. They say we are stealing their customers and not providing the same quality workmanship as the craftsmen do in those industries, which may or may not be true.

    For example a person specializing in upholstery repair for twenty years can obviously do a better quality job than a detailer on fabrics of almost any type. You are affecting his bottom line with an inferi

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