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Configuration Management
The primary advantage to formal configuration management is a resulting project with good change management, as evidenced through changes that are properly identified, structured, linked and owned. Configuration management provides the documentation explaining why the project changes occurred, who approved the changes, and who the assigned change ow

Freehand are the most common), you can scale the image up and down without losing image quality. If your logo was not created as a vector graphic (i.e., if it was created in Photoshop), then you need the largest, highest resolution file available. See our article on Logo File Formats for more information on which type of formats of your logo you should have on-hand.

• A file containing any specialized secondary graphic brand elements. Some designers will give you files containing

Telecommuting to Work: How Web Conferencing can Help you be More Productive
Broadband Internet connections are changing the way people go to work. Imagine not having to sit in a traffic jam, and just getting up in the morning and starting to work from your computer at home. This is not science fiction. If you already have a fast Internet connection, all you need to do is add a web cam and some conferencing software and you

While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.

Whenever you work with a designer other than the original who created your logo, stationery and marketing materials, we suggest a few practices that will prove invaluable for ensuring a consistent look and feel across all of your marketing communications.

At a minimum, make sure that you have information on:

• The Pantone Matching System (PMS) colors used in the designs. These will come in the form of a number. For example, PMS #280 is a deep blue color.

• Fonts. Ask your designer what font is used in your logo, and what secondary and tertiary fonts are used in your stationery and other marketing materials. Having this information will save a future designer many font matching headaches.

• The type of paper on which your materials are printed. In order to duplicate and keep consistent with the look and feel of your materials in future print runs, you’ll always want to have your items printed on the same type of paper.

• The printer who printed your materials. Knowing whether your materials were printed by a digital printer or a press printer can help to ensure that they are reproduced at the same quality in the future. In the case of press printing, this can save you money on additional films as well.

To make for an even smoother transition, negotiate for the original files for your designs. This can be a delicate matter, as some graphic designers do not sell the rights in the original files to their clients. If you cannot get the entire assembled files, we recommend that you negotiate for a minimum of the following pieces:

• An original file of your logo. This is typically known as a vector graphic version, which means that, if the appropriate software is available (Adobe Illustrator or Macromedia Freehand are the most common), you can scale the image up and down without losing image quality. If your logo was not created as a vector graphic (i.e., if it was created in Photoshop), then you need the largest, highest resolution file available. See our article on Logo File Formats for more information on which type of formats of your logo you should have on-hand.

• A file containing any specialized secondary graphic brand elements. Some designers will give you files containing

The Best Branding Strategy: Make a Real Connection
What is it that makes some brands connect so well with their audiences? We could learn something about building brands for organizations by also asking,What is it that makes some people connect so well with other people?In many ways, organizations are like individuals. Each has its own specific "fingerprint" -- strengths, charac

information on:

• The Pantone Matching System (PMS) colors used in the designs. These will come in the form of a number. For example, PMS #280 is a deep blue color.

• A file containing any specialized secondary graphic brand elements. Some designers will give you files containing

2007 and The Power of Presence and Brand Marketing in the 21st Century
What is the Power of Presence and how can one capitalize on the ominous strength in becoming a household name? We all know of the strength of branding and yet few realize its vast power. You see, the amount of consumer dollars spent on brands in the United States is $300 billion plus per year. Obviously, any businessperson would want to get in on th

duplicate and keep consistent with the look and feel of your materials in future print runs, you’ll always want to have your items printed on the same type of paper.

• A file containing any specialized secondary graphic brand elements. Some designers will give you files containing

Message-On-Hold - A Powerful Marketing Tool
What is Messaging On Hold? Message On Hold is a customized recording that callers will hear when they are placed on hold. Now one might think that that is just another fancy way to keep your callers entertained. But truth is, Messaging On Hold is far more than just helping callers kill time while they are on hold. Messaging On Hold is actually a hig

other transition, negotiate for the original files for your designs. This can be a delicate matter, as some graphic designers do not sell the rights in the original files to their clients. If you cannot get the entire assembled files, we recommend that you negotiate for a minimum of the following pieces:

• A file containing any specialized secondary graphic brand elements. Some designers will give you files containing

If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more.Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...Metaphors and stories have proven to be

• A file containing any specialized secondary graphic brand elements. Some designers will give you files containing special headers, backgrounds, illustrations, etc., so they are available for any future projects. Loss or lack of these elements keeps a new designer from knowing what original effects were used to create the design.

This information will ensure that your materials have graphics that are consistent across the board, and will save time on future projects.

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A joint venture (often abbreviated JV) is a legal entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise.

Cashflow problems are the main reason why more than 70% of UK businesses go under in their first year. Although this statistic is fairly shocking, the reassuring fact is that there is a lot that companies can do to manage their cashflow effectively. We have put together our top tips to help you avoid cashflow problems and become a business success story.

The remarkable power of stories to drive readership, and burn your sales message deep into your prospects brains...

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