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Digg it UP - Reciprocal Link Scamming
Question 1How do keywords effect your conversion rate in terms of SEO/SEM (search engine optimization/marketing)?Keywords are important for two reasons.Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Notice that I phrased the last sentence carefully. I said ‘keywords which relate to your reader’. It’s important to understand that what you consider ‘key words’ might not be the keywords your visitors are using to reach you.Secondly and from my point of view more importantly keywords help to qualify your audie
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If you have seen me speak you will know that I believe the word ‘entrepreneur’ is used way too much these days. People seem to wear it as a badge instead of just getting out there and doing entrepreneurial things. Just because you run or own a successful business doesn’t necessarily mean that you an entrepreneur.Entrepreneurs have a different mindset to others. They will go way above and beyond to complete and finish something that they have started.I have developed what I call the 5 senses of an entrepreneur which will highlight those differences.We all have 5 which are sight, taste, smell, hearing
So what are the techniques they use to get an inbound link without reciprocating or by devaluing the link so much that it is worthless?
- Multiple links into different sites for a single link out from a central directory
- Links into sub domains
- JavaScript wraps
- Blocking search engine spiders using Robots.txt
- Using META tags to block the search bots
- Orphan link directories
Reciprocal and Inbound Linking
Despite announcements to the contrary, reciprocal linking is not dead yet. The premise is a simple one: I’ll link to you if you link to me. What could go wrong with such a simple arrangement? Inbound links. Some webmasters salivate at the thought of a bunch of juicy one-way, inbound links to their site. All the sweeter if they have gamed another webmaster into giving them one by promising reciprocal linking but hiding their link from the search engines.
Since a one-way, inbound link is generally given more weight by a Search Engine, webmasters do what they can to develop inbound links, for example, offering free web tools or by writing articles like this one.
Checking for the Scammers
Sometimes this is obvious and sometimes a little digging is required. I often use http://www.linkmarket.net to help generate links and will manually check every site I consider exchanging links with using the following criteria:
- Check the link page is there. It is surprising how often the link page doesn’t actually exist!
- Is the site a sub-domain? Personally, I don’t like to reciprocally link to sub-domains because they typically use a central site directory. In other words, you will provide multiple links into a site using sub-domains but only receive a single link back from the central link directory.
- Is there a link to the homepage from the link page? If there isn’t, the chances are the link page is an orphan page or a central link directory for a number of sites. An orphan page is invisible to the search engines while a central directory provides a single link out for multiple links in and may not even be visible to the SE’s at all.
- Can the link pages be found from the home page? Again, unless your link appears on a page that is visible to the search engines it is pointless exchanging links. Webmasters trying to game the reciprocal link system will set up a link directory but will not actually link to it from the main body of the site; in effect preventing the search engine spiders from ‘seeing’ it.
- Is the link a standard text link or is it wrapped in JavaScript or using a php server-side include? JavaScript wraps are a common way of hiding a link from the search engine spiders whilst giving the appearance of being a normal text link. PHP or other server-side includes are also sometimes used to disguise links.
- Does the Robots.txt file exclude the search engines from spidering the link pages? A quick check of the Robots.txt file will soon tell you if the SE’s are excluded from the links section.
- Are there META tags in place to prevent the SE spiders from following the links? Some webmasters will place the NOFOLLOW or NOINDEX attribute in the META tags on link pages.
- The rel="nofollow" attribute applied to “a href= links”. A way of fighting comment spam in blogs, this attribute is also being used to prevent SE spiders from following the links.
Lu
What makes you want to go into a store you've never been in before? Maybe the storefront itself. The bright clear colors, the design, the business logo, maybe it's the bright, clean, clear appearance. The storefront is likely well-defined, you know that's the kind of store you're looking for, they will probably have what you want there. It's appearance says "quality" to you. You may well spend some money there. Likewise a website must maximize graphics, keywords, & rich-content.Now... that new lounge you dropped into awhile back, and have returned to since, maybe even become a regular...what brought you inside, the
Reciprocal and Inbound Linking
Despite announcements to the contrary, reciprocal linking is not dead yet. The premise is a simple one: I’ll link to you if you link to me. What could go wrong with such a simple arrangement? Inbound links. Some webmasters salivate at the thought of a bunch of juicy one-way, inbound links to their site. All the sweeter if they have gamed another webmaster into giving them one by promising reciprocal linking but hiding their link from the search engines.
Since a one-way, inbound link is generally given more weight by a Search Engine, webmasters do what they can to develop inbound links, for example, offering free web tools or by writing articles like this one.
Checking for the Scammers
Sometimes this is obvious and sometimes a little digging is required. I often use http://www.linkmarket.net to help generate links and will manually check every site I consider exchanging links with using the following criteria:
- Check the link page is there. It is surprising how often the link page doesn’t actually exist!
- Is the site a sub-domain? Personally, I don’t like to reciprocally link to sub-domains because they typically use a central site directory. In other words, you will provide multiple links into a site using sub-domains but only receive a single link back from the central link directory.
- Is there a link to the homepage from the link page? If there isn’t, the chances are the link page is an orphan page or a central link directory for a number of sites. An orphan page is invisible to the search engines while a central directory provides a single link out for multiple links in and may not even be visible to the SE’s at all.
- Can the link pages be found from the home page? Again, unless your link appears on a page that is visible to the search engines it is pointless exchanging links. Webmasters trying to game the reciprocal link system will set up a link directory but will not actually link to it from the main body of the site; in effect preventing the search engine spiders from ‘seeing’ it.
- Is the link a standard text link or is it wrapped in JavaScript or using a php server-side include? JavaScript wraps are a common way of hiding a link from the search engine spiders whilst giving the appearance of being a normal text link. PHP or other server-side includes are also sometimes used to disguise links.
- Does the Robots.txt file exclude the search engines from spidering the link pages? A quick check of the Robots.txt file will soon tell you if the SE’s are excluded from the links section.
- Are there META tags in place to prevent the SE spiders from following the links? Some webmasters will place the NOFOLLOW or NOINDEX attribute in the META tags on link pages.
- The rel="nofollow" attribute applied to “a href= links”. A way of fighting comment spam in blogs, this attribute is also being used to prevent SE spiders from following the links.
L
Collecting money is always a touchy issue for anyone, whether it is from someone you loaned it to, or someone who has purchased something from you. Women tend to want to wait, saying such things as, "Oh they will pay", or "Their having a hard time, I am sure they will pay when they can". Some of this is because we are compassionate creatures and some of it is because we will sometimes do anything in our power to avoid conflict or the thought of *gasp* someone not liking us, or thinking we are pushy. Well ladies, when someone owes you money, it is time to be pushy not a push over.If you are a mom, you can be a su
Checking for the Scammers
Sometimes this is obvious and sometimes a little digging is required. I often use http://www.linkmarket.net to help generate links and will manually check every site I consider exchanging links with using the following criteria:
- Check the link page is there. It is surprising how often the link page doesn’t actually exist!
- Is the site a sub-domain? Personally, I don’t like to reciprocally link to sub-domains because they typically use a central site directory. In other words, you will provide multiple links into a site using sub-domains but only receive a single link back from the central link directory.
- Is there a link to the homepage from the link page? If there isn’t, the chances are the link page is an orphan page or a central link directory for a number of sites. An orphan page is invisible to the search engines while a central directory provides a single link out for multiple links in and may not even be visible to the SE’s at all.
- Can the link pages be found from the home page? Again, unless your link appears on a page that is visible to the search engines it is pointless exchanging links. Webmasters trying to game the reciprocal link system will set up a link directory but will not actually link to it from the main body of the site; in effect preventing the search engine spiders from ‘seeing’ it.
- Is the link a standard text link or is it wrapped in JavaScript or using a php server-side include? JavaScript wraps are a common way of hiding a link from the search engine spiders whilst giving the appearance of being a normal text link. PHP or other server-side includes are also sometimes used to disguise links.
- Does the Robots.txt file exclude the search engines from spidering the link pages? A quick check of the Robots.txt file will soon tell you if the SE’s are excluded from the links section.
- Are there META tags in place to prevent the SE spiders from following the links? Some webmasters will place the NOFOLLOW or NOINDEX attribute in the META tags on link pages.
- The rel="nofollow" attribute applied to “a href= links”. A way of fighting comment spam in blogs, this attribute is also being used to prevent SE spiders from following the links.
L
The dictionary defines power as “control and influence exercised over others”. With positions of management, and leadership, comes power and it seems to sit more comfortably with some than others. It is increasingly recognised that organisations need good leaders if they are to go forward successfully. Their people will feel motivated, empowered and want to contribute. Leaders who are not using their power positively and abusing will act in a way which will be coercive and, in extremes, could be bullying. This latter situation is one which appears to be on the increase and is creating further problems in the w
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Problems with staffing and retention may not be due to bad hires or a low unemployment rate. In fact, they may be related to poor management insight by not recognizing your employees as a core competency in your business strategy. Although employees may not fit the strictest definition of a core competency, it is a fact that your employees are the ones responsible for creating many of your core competencies. It is an undisputable fact that failure to recognize the importance of employee contributions will lead to failure regardless of your business strategy.Recruitment and RetentionCreating a strategic plan
Luckily, Firefox has some useful extensions to assist with these tasks. Chris Pederick’s Web Developer toolbar (http://chrispederick.com/work/webdeveloper/) and Quirk’s Search Status toolbar (http://www.quirk.co.za/searchstatus/) are two excellent additions to a webmaster’s kit that allow quick access to the information.
A Brief Word About PR (Page Rank)
Don’t assume that because a page is showing zero PR (Page Rank) that it is being hidden from the search engines. PR updates are irregular and take time to filter through to the lower site pages. Although zero PR may indicate sneaky linking practices, this is not always the case so it is worth checking just to be sure.
There are lots of webmasters out there who are eagerly seeking links with like-minded individuals who run websites with a proper approach to reciprocal linking. By adopting a more rigorous approach to examining the sites you intend to link with, the bad apples can be avoided and the good sites rewarded, which is as it should be.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/83234/diggitup-Reciprocal-Link-Scamming.html">Reciprocal Link Scamming</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/83234/diggitup-Reciprocal-Link-Scamming.html]Reciprocal Link Scamming[/url]
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