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Digg it UP - Brand Warfare is More of a War than You Think
Maintaining a telecommunications network involves huge expenses and you cannot rule out the incidence of intended or inadvertent lapses, which may slash your profits or run you into a loss. A Telecom Audit by an expert agency is essential in your own interest to run your business successfully.You just need to search the net to get the services of outside agencies. Since you would be paying them and also placing vital records at their disposal, it would be important to ask them questions regarding the maintenance of security and privacy for your business. You can also ask them for references to cross-check the qualifications of their team of auditors and their claims of efficient performance.Hiring such an agency saves you from maintaining your own in-house team of auditors whose salaries and other overheads may cost you heavily in terms of money and extra administrative responsibility. A plus point in hiring outside auditing agencies is that some of them do not require any upfront payment or retainer ship fees. You have only to engage them and, to start wi
Do you have clients that take up to 60 days to pay their accounts receivable? Waiting months to get paid for your invoices can wreak havoc in your company’s cash flow, especially if you have to meet payroll, pay suppliers and pay rent. But what happens if your business can’t wait to get paid because it must meet its obligations?One solution to this problem has been gaining popularity recently. It’s called accounts receivable factoring and it allows you to turn your slow paying receivables into cash, almost immediately. It works by selling your receivables to a factoring company, who in turn, pays you on the spot. This provides you with the necessary cash flow to pay suppliers, rent and salaries.Selling your receivables to a factoring company is relatively simple. It can be done with a 3-step process:You deliver goods/services and issue an invoiceYou sell the invoice to the factoring company who advances the first installment you up to 90% for them. The average advance is 80%.Once your client pays the invoice, the factoring
If you do not find this interesting perhaps you might find the line extension of Kingsford Charcoal interesting. 3-types now. What about Raid, the bug killer, they have it now for ants, slugs, flies and ants/roaches, Roaches only. Raid for the garage, for the bathroom, for the kitchen and for the garden. 7 different types. They own the entire space for bug killer on many a store shelf. And what about our famous Lego Brand? They already have all the Star Wars characters and hardware of spacecrafts, and structures.
Yes we are very aware of Lego Brands. Lego is very aggressive promoting their brand identity and expanding their customer base, they have something for everyone, We are on the leading edge of these trends and have read all the same books and sometimes it amazes me how many large corporations in America make such unfortunate mistakes with their brands. Lets look a Hot Wheels line extension. Garbage trucks, Fed Ex Vans, Over the Road 18 Wheelers, Skateboarders, SUVs etc. And Barbie, judging by their books, cars, houses and clothes-lines. Interesting that the founder died and they simply did what Wendy’s Hamburger did, use the PR to sell even more and extend the brand name even further, with books and video-tapes and newest lines. Look at Wendy’s launching a new hamburger early ah
If all other things such as project outlining, defining deviations and correction measures using the famed DMAIC, training the personnel, assessment and audit are on one side, then the project selection on the other can outweigh all of them. It doesn’t matter that the improvement project is not more than academic interest; it’s success depends entirely on the selection of the project itself.What Does It Mean To Select a Wrong Project?What does it mean to select a wrong project? Well, this question has arisen not because projects are selected wrongly by design or because the project selection teams are incompetent. This question can’t be misconstrued as something willful when especially it dawns at an advanced stage that the project is out of track and control and as a consequence, doomed to fail.Fail-Proofing the Projection ProcessIn Six Sigma, project selection is based on two foundation cornerstones that are ‘total customer satisfaction’ and ‘maximization of ROI.’ We can use the analogy that a home is only as good as its foundation.Lo
If you do not find this interesting perhaps you might find the line extension of Kingsford Charcoal interesting. 3-types now. What about Raid, the bug killer, they have it now for ants, slugs, flies and ants/roaches, Roaches only. Raid for the garage, for the bathroom, for the kitchen and for the garden. 7 different types. They own the entire space for bug killer on many a store shelf. And what about our famous Lego Brand? They already have all the Star Wars characters and hardware of spacecrafts, and structures.
Yes we are very aware of Lego Brands. Lego is very aggressive promoting their brand identity and expanding their customer base, they have something for everyone, We are on the leading edge of these trends and have read all the same books and sometimes it amazes me how many large corporations in America make such unfortunate mistakes with their brands. Lets look a Hot Wheels line extension. Garbage trucks, Fed Ex Vans, Over the Road 18 Wheelers, Skateboarders, SUVs etc. And Barbie, judging by their books, cars, houses and clothes-lines. Interesting that the founder died and they simply did what Wendy’s Hamburger did, use the PR to sell even more and extend the brand name even further, with books and video-tapes and newest lines. Look at Wendy’s launching a new hamburger early a
What do I mean you may be asking? What is niche-talking? Why is it important?First of all, think about your own product set or service set. Do you have a product that could be marketed to multiple end-user markets? If so then a Circle Sites Marketing approach is a necessary approach to achieve an edge over your competition.Niche marketing is all about talking or marketing to a specific niche to a specific set of individuals. The more you can define the niche the more you will be able to talk specifically to them. Once you know this then your message is much clearer, your offer is much clearer and your follow up communications will be much clearer.Now how can you apply a niche marketing approach to your Internet marketing? One sure way to do this is to set up specific websites to specifically focus your message. If you now have a general website then consider which niche subsets actually would be the most profitable to niche market to. You will be very glad you did this once you start seeing the results.A niche focused approach
Yes we are very aware of Lego Brands. Lego is very aggressive promoting their brand identity and expanding their customer base, they have something for everyone, We are on the leading edge of these trends and have read all the same books and sometimes it amazes me how many large corporations in America make such unfortunate mistakes with their brands. Lets look a Hot Wheels line extension. Garbage trucks, Fed Ex Vans, Over the Road 18 Wheelers, Skateboarders, SUVs etc. And Barbie, judging by their books, cars, houses and clothes-lines. Interesting that the founder died and they simply did what Wendy’s Hamburger did, use the PR to sell even more and extend the brand name even further, with books and video-tapes and newest lines. Look at Wendy’s launching a new hamburger early a
Corporations have many constituents. But they seem to play to only one audience – the investment community or Wall Street. Any business is made up of workers, supervisors, managers and executives. They also have customers, suppliers and in many cases dealers or distributors. They have facilities in cities, towns and communities. Some have factories and others have only offices. But the fact is that all corporations touch the world they operate in beyond the narrow confines of where they raise money through investors – or Wall Street. So why do almost all corporations decisions revolve around how Wall Street will react? Are there alternatives?What is the problem?Most corporations can track performance to a “gnat’s eyelash” but do not spend time understanding downturns. Is the problem the product? Is the problem competition and if so why? Is it the economy? Is it a problem with marketing? There can be many reasons for a down week, month, quarter or year for any company or for any industry. The key is to analyze why and to look at the long term.
Yes we are very aware of Lego Brands. Lego is very aggressive promoting their brand identity and expanding their customer base, they have something for everyone, We are on the leading edge of these trends and have read all the same books and sometimes it amazes me how many large corporations in America make such unfortunate mistakes with their brands. Lets look a Hot Wheels line extension. Garbage trucks, Fed Ex Vans, Over the Road 18 Wheelers, Skateboarders, SUVs etc. And Barbie, judging by their books, cars, houses and clothes-lines. Interesting that the founder died and they simply did what Wendy’s Hamburger did, use the PR to sell even more and extend the brand name even further, with books and video-tapes and newest lines. Look at Wendy’s launching a new hamburger early a
In the not to distant past businesses were able to succeed simply with salespeople having a knowledgeable understanding of their products, some good old personal charm (people skills) and ambition.But in today’s terrorized world, complex global economy, and intensely competitive business environment, salespeople from the small mom and pop to large corporate giants in every market face unprecedented challenges.We heard several years back that technology, along with the Internet, set up an even playing field for all businesses. Many thought that technological innovation would be their magic potion for success in business. It is true that many have had an unequal advantage in business and life because of technology. But, remember the Dot.Com bubble that burst?Communications, science, art, medicine, automation, supply chain and products have all been reinvented and have brought about a more intense competitive advantage for many. And with that comes more unearthing challenges.With an economy that is rebounding -- growth is slowing in many markets
Now then if you look at the Fast Food Restaurant Corporations and their Multi-Brand Franchises in the QSR Sector, we see the leader McDonalds has diversified quite a bit. Recently we did a Multi-Brand Franchising Report Observation and we were quite interested in what we found. Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato's Pizza 200 stores in 10 states, Pret a Manager 140 stores in 4 countries, Fazoli's 400 units in 32 states and two countries. Of this the company derives 2 Billion in annual sales, this is not even counting McDonalds. Many people are unaware of this because McDonald's has not connected the dots.
However other franchise companies, which franchise and have multiple brands have. The question shall always be do they co-market to the same customers or serve separate niches. Do they buy out their competition yet sell and take away an cannibalize their own same store sales? It depends, McDonalds seems to be targeting different customers although if you consider in the US people eat major meals 2-3 times per day and there are 7 days a week, we are talking about 14-21 opportuniti
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