Digg it UP - Internet and Businesses Online

4 of the Top 5 Search Engine Benefits to Article Marketing
You've probably heard by now that article marketing can help you build links back to your site.But there's a lot more to it than that. Articles aren't only good for leveraging yourself stronger positions in Google, Yahoo, MSN and the other big search engines, though that's what we'll be focusing on today. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.For now, let's start with four of the top five search engine benefits.1- The One-Way Link of a Resource Box backlink is More Powerful.A link from a site that you're not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchange

nes -- neither manually nor in an automated fashion. They all have spiders that "crawl" the Web and find all pages that exist, as long as there is a link to them from a page they already know about.

READER QUESTION: Once submitted ...do you keep submitting ...if so how often? (So you don't get kicked out.)

JW: Never.

READER QUESTION: The Microsoft submit supposedly submits to hundreds of search engines and directories

JW: It's a waste of time and bandwidth.

READER QUESTION: Is this good or bad (the number of SE's submitted to)

JW: It's neither, just useless.

READER QUESTION: I heard the more the better ...but there are some pretty cheesy search engines out there

JW: "The more the better" is incorrect. There are only 4 major search databases that matter: Google, Yahoo, MSN, and Ask Jeeves. Their databases power all of the other engines that make a difference.

*** END EXCERPT ***

Inte

Big Political Races Mean Major Profits for Television Companies and Mass Media
When election races get tight for political party control of the government you have to stop and wonder who makes out like bandits? Well consider this if you will; the average American has surrendered their mind to the television set and to the mass media hysteria with all the chaos and controversy, as well as sound and fury.Those that run for political office know this and they know that he who puts out the most ads on the television set and radio and gets the most print during the election will most likely win. But political ads cost a lot of money and that means they need big contributions.Big Political Races mean major Profits for Television Companies and Mass Media. Political season is a time for huge quarterly profits, increased shareholders equity and incredible ratings for our mass media. After all, advertising i

If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time" marketer that came along with the latest traffic generating trick.

You've got dozens of gurus vying for your attention and every one of them has the solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.

Time out.

Take a deep breath.

Sit back in your chair.

Relax.

Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.

In part 1 of this article series, we discussed the fact that...

There are only 3 ways to get traffic to your website:

1) Buy it.

2) Borrow it.

3) Steal it.

Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

We also talked about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

Here's the truth...

It's a myth.

It doesn't exist.

There is no such thing as free website traffic.

We'll resume our discussion where we left off...

In parts 1 and 2 of this series we discussed what your first two priorities should be for buying website traffic (PPC search engines and ezine advertising). Next, let's talk about borrowing traffic.

There are 2 traffic borrowing strategies that we'll talk about here.

1) Search engines.

2) Writing and submitting articles.

There's no disguising the fact that the print books, ebooks and reports written on these two strategies number in the hundreds and even thousands. Therefore, I'll make no attempt to provide comprehensive treatment on either of them.

However, they're both important and worthy of at least a primer. So, let's start with search engines.

If you want to make money with your website today, this week or this year, what is the absolute worst investment of your time?

Search engine optimization.

I know that some marketers don't want to hear this, but it's a fact for some of the reasons stated above and plenty of others. The mathematical (im)probabilities of achieving a top ranking for a search phrase that will result in meaningful traffic that includes buyers is… let's just say the odds aren't in your favor.

There are strategies that work with search engines to drive traffic to websites, but one thing they absolutely do not include is any attempt to optimize a sales page or for that matter an entire website that's designed to convert visitors into customers. The strategies that work with search engines offer them what they crave most, which is content. Perhaps in the future we can discuss this in some detail.

The next big time waster that's closely related to search engine optimization is submitting your website to the search engines. If your site won't be listed in the top 2, 3 or 4 pages of a search engine, nobody's going to see it anyways. This debate rages back and forth even with SEO experts who make their full time living doing nothing but consulting on SEO. Submit? Don't submit?

Following is an excerpt from Jill Whalen's High Ranking ezine. Jill does this stuff full time and she's well respected. I'm including this because it's enlightening. Here we go...

*** BEGIN EXCERPT ***

READER QUESTION: Is manually submitting each site better?

JW: You don't actually need to submit your site at all to search engines -- neither manually nor in an automated fashion. They all have spiders that "crawl" the Web and find all pages that exist, as long as there is a link to them from a page they already know about.

READER QUESTION: Once submitted ...do you keep submitting ...if so how often? (So you don't get kicked out.)

JW: Never.

READER QUESTION: The Microsoft submit supposedly submits to hundreds of search engines and directories

JW: It's a waste of time and bandwidth.

READER QUESTION: Is this good or bad (the number of SE's submitted to)

JW: It's neither, just useless.

READER QUESTION: I heard the more the better ...but there are some pretty cheesy search engines out there

JW: "The more the better" is incorrect. There are only 4 major search databases that matter: Google, Yahoo, MSN, and Ask Jeeves. Their databases power all of the other engines that make a difference.

*** END EXCERPT ***

Inter

SEO And The Human Element
So, some of your pages ended up in the supplemental results. Now what? How do you get them out? Well, the popular short answer is this: "Build page rank!" The obvious next question is: "How do I build page rank?" Again, the popular short answer is: "Build links!" The question that naturally follows is: "How do I build links?" Well, now we are getting somewhere! You could buy them, but that is taboo, and everyone knows it is cheating, but whether you admit it or not, eventually it will lead to trouble.So, what's a webmaster to do? There is really only one correct answer to this one, and once you know this and really understand it it will be the answer to almost every other page rank problem as well. One simple word, "content!"How do you get content? You obviously have an interest in a subject. What is your site all about?

affic to your website:

1) Buy it.

2) Borrow it.

3) Steal it.

Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

We also talked about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

Here's the truth...

It's a myth.

It doesn't exist.

There is no such thing as free website traffic.

We'll resume our discussion where we left off...

In parts 1 and 2 of this series we discussed what your first two priorities should be for buying website traffic (PPC search engines and ezine advertising). Next, let's talk about borrowing traffic.

There are 2 traffic borrowing strategies that we'll talk about here.

1) Search engines.

2) Writing and submitting articles.

However, they're both important and worthy of at least a primer. So, let's start with search engines.

If you want to make money with your website today, this week or this year, what is the absolute worst investment of your time?

Search engine optimization.

Following is an excerpt from Jill Whalen's High Ranking ezine. Jill does this stuff full time and she's well respected. I'm including this because it's enlightening. Here we go...

*** BEGIN EXCERPT ***

READER QUESTION: Is manually submitting each site better?

READER QUESTION: Once submitted ...do you keep submitting ...if so how often? (So you don't get kicked out.)

JW: Never.

READER QUESTION: The Microsoft submit supposedly submits to hundreds of search engines and directories

JW: It's a waste of time and bandwidth.

READER QUESTION: Is this good or bad (the number of SE's submitted to)

JW: It's neither, just useless.

READER QUESTION: I heard the more the better ...but there are some pretty cheesy search engines out there

JW: "The more the better" is incorrect. There are only 4 major search databases that matter: Google, Yahoo, MSN, and Ask Jeeves. Their databases power all of the other engines that make a difference.

*** END EXCERPT ***

Inte

Your Advertising Should Match Your Website Message Too
Consistency in your business advertising is paramount. If you have colorful brochures, which state information about your business but it does not match the advertisements that the customers see in the newspaper and in your radio advertising sends a completely different message then often you can confuse your customers.Even if each selective type of advertising is targeted towards a different type of customer for your business often customers will see multiple impressions with different messages and this causes conflicts in the customer's mind. You need to keep it simple, short and sweet.What about advertising on your web site? All the material and information on your web site is indeed advertising and if the advertising in the newspaper or the Yellow Pages has your web address on it and then your customer goes to your

n these two strategies number in the hundreds and even thousands. Therefore, I'll make no attempt to provide comprehensive treatment on either of them.

However, they're both important and worthy of at least a primer. So, let's start with search engines.

If you want to make money with your website today, this week or this year, what is the absolute worst investment of your time?

Search engine optimization.

Following is an excerpt from Jill Whalen's High Ranking ezine. Jill does this stuff full time and she's well respected. I'm including this because it's enlightening. Here we go...

*** BEGIN EXCERPT ***

READER QUESTION: Is manually submitting each site better?

READER QUESTION: Once submitted ...do you keep submitting ...if so how often? (So you don't get kicked out.)

JW: Never.

READER QUESTION: The Microsoft submit supposedly submits to hundreds of search engines and directories

JW: It's a waste of time and bandwidth.

READER QUESTION: Is this good or bad (the number of SE's submitted to)

JW: It's neither, just useless.

READER QUESTION: I heard the more the better ...but there are some pretty cheesy search engines out there

JW: "The more the better" is incorrect. There are only 4 major search databases that matter: Google, Yahoo, MSN, and Ask Jeeves. Their databases power all of the other engines that make a difference.

*** END EXCERPT ***

Inte

Three Sure-Fire Ways to Convert Visitors Into Customers
Website owners get so excited about getting traffic to their site they don’t know what to do once it gets there. There are three major mistakes website owners make with their landing pages. These mistakes cause visitors to leave quickly without converting to a sale.Mistake #1: Not having custom landing pages for every search term that visitors use to find your site. When designing a marketing plan remember to take a step back and look at the whole picture. The search begins with a specific search term that your visitor typed in a search engine. Your customer will be are looking for confirmation that they have “landed” in the right spot after they click on a link. The decision to stay on a site is made within a fraction of a second so make that first impression count.There are three easy ways

e that's designed to convert visitors into customers. The strategies that work with search engines offer them what they crave most, which is content. Perhaps in the future we can discuss this in some detail.

Following is an excerpt from Jill Whalen's High Ranking ezine. Jill does this stuff full time and she's well respected. I'm including this because it's enlightening. Here we go...

*** BEGIN EXCERPT ***

READER QUESTION: Is manually submitting each site better?

READER QUESTION: Once submitted ...do you keep submitting ...if so how often? (So you don't get kicked out.)

JW: Never.

READER QUESTION: The Microsoft submit supposedly submits to hundreds of search engines and directories

JW: It's a waste of time and bandwidth.

READER QUESTION: Is this good or bad (the number of SE's submitted to)

JW: It's neither, just useless.

READER QUESTION: I heard the more the better ...but there are some pretty cheesy search engines out there

JW: "The more the better" is incorrect. There are only 4 major search databases that matter: Google, Yahoo, MSN, and Ask Jeeves. Their databases power all of the other engines that make a difference.

*** END EXCERPT ***

Inte

The Ten Commandments of Successful Marketing
I’ll start off with a somewhat controversial declaration: Marketing Rules! Okay, maybe it’s not that controversial. What I mean by that is business is all about marketing when you break it down to the basics. Therefore, successful business is all about successful execution of the company’s marketing function. Don’t believe me? I can swap stories with you that illustrate millions of dollars of lost value for companies that have struggled with the marketing function.A company can have strong financial managers and accountants, but without customers, for what will they account? Without revenues, what will your IT staff have to maintain? The same questions can be asked of the operations, legal and many executive functions. At the end of the day, a company is successful because it has customers that pay. Without customers, the projec

nes -- neither manually nor in an automated fashion. They all have spiders that "crawl" the Web and find all pages that exist, as long as there is a link to them from a page they already know about.

READER QUESTION: Once submitted ...do you keep submitting ...if so how often? (So you don't get kicked out.)

JW: Never.

READER QUESTION: The Microsoft submit supposedly submits to hundreds of search engines and directories

JW: It's a waste of time and bandwidth.

READER QUESTION: Is this good or bad (the number of SE's submitted to)

JW: It's neither, just useless.

READER QUESTION: I heard the more the better ...but there are some pretty cheesy search engines out there

JW: "The more the better" is incorrect. There are only 4 major search databases that matter: Google, Yahoo, MSN, and Ask Jeeves. Their databases power all of the other engines that make a difference.

*** END EXCERPT ***

Interesting, huh? So, let's move on.

Writing and Submitting Articles:

I KNOW that there are talented writers online who have not capitalized on their writing skills yet.

If you're in this group, you need to write and submit articles.

IF YOU'RE NOT IN THIS GROUP, you need to write and submit articles.

You see, nobody is out there grading you. Google does not moralize over your ability (or lack thereof) to write a coherent article. Google will, however, spider the links back to your IBSoftShop if you include it in your article's resource box. The more you do this, the better you'll get.

Writing and submitting articles is a long term approach to generating traffic that you should start right now. Set time aside weekly to consistently get your name and your site's URL out there in various article directories. Can you spare one hour a week? If yes, do this.

I just published an article on this topic titled "How to Vote for Your 0wn Website in the Search Engines." You can read it here: http://www.gothrive.com/articles/vote-for-your-own-website.html

Next, can I save you some time?

Here's a short list of activities and "programs" that will consume your time with very little if any result:

- Start Page Networks

- Exit Traffic Exchanges

- Safelists

- FFA Pages

- Lurking in Forums

There are others too, but who really benefits from a start page network, exit traffic exchange, safelist or FFA page? The person who owns and runs it. They benefit because they get to market to you and you get to market to other people who want nothing other than free traffic. Remember free traffic? Forget it.

You could spend the next year whiling away the hours on free traffic schemes or you could find PPC traffic that will turn your $10 investment into $49.85 in profit and then duplicate this success 10 times, 50 times or 100 times. Which will you choose?

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/83454/diggitup-Traffic-Generation-The-Number-One-Skill-That-Will-Generate-Cash-Flow-Part-3-of-3.html">Traffic Generation: The Number One Skill That Will Generate Cash Flow. (Part 3 of 3)</a>

BB link (for phorums):
[url=http://www.diggitup.net/article/83454/diggitup-Traffic-Generation-The-Number-One-Skill-That-Will-Generate-Cash-Flow-Part-3-of-3.html]Traffic Generation: The Number One Skill That Will Generate Cash Flow. (Part 3 of 3)[/url]

Custom Silicone Bracelets are low-cost items that can be easily be given away because they are so cheap, but at the same time, a message of advertising goes out, and promotes the message. These wristbands are more effective than mugs, pens, calculators, etc., that organizations use in fairs.

It may be surprising that some mannequins are made to look like children rather than full size adults...

How do you build online? Is it truly exponential? Or does it grow at a flat even pace? Read this now!

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Digg it UP - Traffic Generation: The Number One Skill That Will Generate Cash Flow. (Part 3 of 3)

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