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Digg it UP - Is Video Streaming the Future for Corporate Video?
1. Using web graphics on printed material.With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution images which are a good source for suitable imagery.2. Forgetting about or not allowing enough bleed.A very common error is to send to print a document or flattened image that has no bleed at all. Generally speaking you should allow at least 3mm around every cut off edge. Failing to do so will give the printers no leeway and will either c
Because of the smaller screen size, it's best to avoid any complicated graphics or DVE moves in a streamed video, although still frame graphics can always be shown on the website alongside the video.
There are a lot of myths and misconceptions about streaming video. Some of the most common questions I get asked are:
"Don't I need a special website for streaming video?" No, you don't. Because the files are large, most free sites won't host them, but ordinary sites will. I have over five hours of streaming video on my LearnPhotoshopFast website, and it's just an ordinary one. Some web hosting companies do charge you extra if you have live streaming video on a continuous basis, but this is usually to cover the extra bandwidth.
"Ah, bandwidth. I'll bet it uses a lot. Won't that cost a fortune?" This is sort of true. Video files are large, but they are just binary files. Downloading large files - be they video or software - does use up a lot of bandwidth. However, video streaming formats are especially designed to keep file sizes as small as possible. Bandwidth isn't all that expensive these days anyway, and many web hosting packa
We're all looking for more qualified leads - more people that we can talk to who have a need for our product or service.Whether you're in the service business or you represent a product, creating more leads is not only time consuming, it's expensive!One way to save some money and better leverage your lead generation time is to find a brand partner. What's a brand partner you wonder?A brand partner is a strategic alliance that is non-competitive to your business BUT who shares the same ideal client as you and does not overlap with your business. This is the stuff that great win-wins are made of.Searching for that perfect partnership starts with just a few simple steps:1. Have your ideal client profile in front of you when you conduct this exercise and be very CLEAR on what their needs are - the problem(s) they wish to solve.Take a look at yellow pa
Today, nearly twenty years later, the much heralded digital age is upon us. You can shoot on DV, edit on Avid, and burn the result onto DVD without a moment's thought or any loss of quality. The only stage of the process that has remained more or less the same is the final one: delivery of the programme to the viewer. Be it by post, Fed-Ex, or motorcycle courier, someone has to take a copy of your finished programme, transport it to where your viewer is going to see it, and then play it on specialised equipment. If your programme has to cross borders into another country, chances are you'll have to have special copies made to conform to that country's TV standard, and the customer will have to pay a hefty customs charge as well.
The Internet provides a solution to this problem and is, in my view, the perfect medium for the distribution of corporate videos, for companies large and small. Broadband/ ADSL Internet access is rapidly becoming the norm. Around 80% of the UK now has the capability to access Broadband (source: The Guardian) and the figure is higher for some other countries. Here are a few examples of ways this technology can be utilised:
Let's say you run a small or medium sized company and have made a promotional video to show to potential clients. You can easily stream this from your website. If you don't want your competition to see your video (and you cannot guarantee a DVD won't fall into the "wrong" hands), you can password protect that part of the website and make access by invitation only. You could also stream a commercial from your website for the whole world to see - not just people in your local TV area. You could even tie it in to your print advertising, so people would want to visit your site and see your commercial. That certainly beats them getting up to go to the bathroom when your commercial is showing on TV, or fast forwarding it if they've videoed the programme its being shown in! There's so much video content of this nature being shown on the web now, Yahoo! has devoted a large area of their search engine to it. Visit Yahoo!, click on the "video" tab and type in "commercial" to see what I mean.
If you run a large company or have staff in more than one place, then video streaming becomes a real boon. In addition to the options available to small businesses, you can use it for corporate communications. You can show the same video to employees in different locations, cities, time zones, or even countries. Apart from converting your video into the correct format (more on that subject later), and having your webmaster upload it to your webspace, the actual costs are practically nothing - and there's definitely nothing for the tax man to get his teeth into! Your video can cross boarders without having to incur customs charges, and standards conversion becomes a thing of the past.
Getting your training message across also becomes much easier. Employees can watch the video from their computer screens. Add some "interactivity" to the mix, and you can build a training session tailored for each employee. If you're on a network, you can do this via your company intranet as well as over the web.
With live streaming, one trainer can train several people at the same time, even if they are in different parts of the world. This is particularly useful for medical training. A surgeon can demonstrate a particular technique from a sterile environment, without the operating theatre having to be filled with students. The entire process can also be recorded on video for viewing later.
There are many formats available for digital video, and careful research is necessary to select the most appropriate one. The most popular formats are:
Macromedia Flash (swf)
Microsoft Video (avi)
Motion Picture Experts Group (mpeg)
Quick Time (mov)
Real Media (rm)
Windows Media (wmv)
Streaming video does not quite compare to what viewers are used to seeing on broadcast TV or DVD. The most obvious difference being the optimum screen size is much smaller. Under ideal conditions, streaming video can be clear and continuous, but the latest technology must be used to create, send and receive the video or the results can be unsatisfactory; however, that said, the sort of picture one would see when seated directly in front of the computer monitor is not dissimilar from that seen on a 14" portable TV viewed from 10 feet or so away.
Because of the smaller screen size, it's best to avoid any complicated graphics or DVE moves in a streamed video, although still frame graphics can always be shown on the website alongside the video.
There are a lot of myths and misconceptions about streaming video. Some of the most common questions I get asked are:
"Don't I need a special website for streaming video?" No, you don't. Because the files are large, most free sites won't host them, but ordinary sites will. I have over five hours of streaming video on my LearnPhotoshopFast website, and it's just an ordinary one. Some web hosting companies do charge you extra if you have live streaming video on a continuous basis, but this is usually to cover the extra bandwidth.
"Ah, bandwidth. I'll bet it uses a lot. Won't that cost a fortune?" This is sort of true. Video files are large, but they are just binary files. Downloading large files - be they video or software - does use up a lot of bandwidth. However, video streaming formats are especially designed to keep file sizes as small as possible. Bandwidth isn't all that expensive these days anyway, and many web hosting packag
10 Steps Towards Designing an Effective Questionnaire1. What are you trying to find out?A good questionnaire is designed so that your results will tell you what you want to find out. Start by writing down what you are trying to do in a few clear sentences, and design your questionnaire around this.2. How are you going to use the information? There is no point conducting research if the results aren't going to be used - make sure you know why you are asking the questions in the first place. Make sure you cover everything you will need when it come to analysing the answers. e.g. maybe you want to compare answers given by men and women. You can only do this if you've remembered to record the gender of each respondent on each questionnaire.3. Telephone, Postal, Web, Face-to-Face? There are many methods used
The Internet provides a solution to this problem and is, in my view, the perfect medium for the distribution of corporate videos, for companies large and small. Broadband/ ADSL Internet access is rapidly becoming the norm. Around 80% of the UK now has the capability to access Broadband (source: The Guardian) and the figure is higher for some other countries. Here are a few examples of ways this technology can be utilised:
Let's say you run a small or medium sized company and have made a promotional video to show to potential clients. You can easily stream this from your website. If you don't want your competition to see your video (and you cannot guarantee a DVD won't fall into the "wrong" hands), you can password protect that part of the website and make access by invitation only. You could also stream a commercial from your website for the whole world to see - not just people in your local TV area. You could even tie it in to your print advertising, so people would want to visit your site and see your commercial. That certainly beats them getting up to go to the bathroom when your commercial is showing on TV, or fast forwarding it if they've videoed the programme its being shown in! There's so much video content of this nature being shown on the web now, Yahoo! has devoted a large area of their search engine to it. Visit Yahoo!, click on the "video" tab and type in "commercial" to see what I mean.
If you run a large company or have staff in more than one place, then video streaming becomes a real boon. In addition to the options available to small businesses, you can use it for corporate communications. You can show the same video to employees in different locations, cities, time zones, or even countries. Apart from converting your video into the correct format (more on that subject later), and having your webmaster upload it to your webspace, the actual costs are practically nothing - and there's definitely nothing for the tax man to get his teeth into! Your video can cross boarders without having to incur customs charges, and standards conversion becomes a thing of the past.
Getting your training message across also becomes much easier. Employees can watch the video from their computer screens. Add some "interactivity" to the mix, and you can build a training session tailored for each employee. If you're on a network, you can do this via your company intranet as well as over the web.
With live streaming, one trainer can train several people at the same time, even if they are in different parts of the world. This is particularly useful for medical training. A surgeon can demonstrate a particular technique from a sterile environment, without the operating theatre having to be filled with students. The entire process can also be recorded on video for viewing later.
There are many formats available for digital video, and careful research is necessary to select the most appropriate one. The most popular formats are:
Macromedia Flash (swf)
Microsoft Video (avi)
Motion Picture Experts Group (mpeg)
Quick Time (mov)
Real Media (rm)
Windows Media (wmv)
Streaming video does not quite compare to what viewers are used to seeing on broadcast TV or DVD. The most obvious difference being the optimum screen size is much smaller. Under ideal conditions, streaming video can be clear and continuous, but the latest technology must be used to create, send and receive the video or the results can be unsatisfactory; however, that said, the sort of picture one would see when seated directly in front of the computer monitor is not dissimilar from that seen on a 14" portable TV viewed from 10 feet or so away.
Because of the smaller screen size, it's best to avoid any complicated graphics or DVE moves in a streamed video, although still frame graphics can always be shown on the website alongside the video.
There are a lot of myths and misconceptions about streaming video. Some of the most common questions I get asked are:
"Don't I need a special website for streaming video?" No, you don't. Because the files are large, most free sites won't host them, but ordinary sites will. I have over five hours of streaming video on my LearnPhotoshopFast website, and it's just an ordinary one. Some web hosting companies do charge you extra if you have live streaming video on a continuous basis, but this is usually to cover the extra bandwidth.
"Ah, bandwidth. I'll bet it uses a lot. Won't that cost a fortune?" This is sort of true. Video files are large, but they are just binary files. Downloading large files - be they video or software - does use up a lot of bandwidth. However, video streaming formats are especially designed to keep file sizes as small as possible. Bandwidth isn't all that expensive these days anyway, and many web hosting packa
Many people start a website because they think that it is going to make their business grow, or get their name in front of a lot of people; and this can definitely be true. But unfortunately, without the appropriate amount of promotion nobody will know about your site; and if nobody knows about your site it is not very useful.Website content is one of the most important aspects of promoting your site. If you have good, informative website content people will visit your site just to see what you say next. They will spread the word that your information is top notch, and word of mouth will start to increase your traffic. When searching for website content, you will want to stick to information that is easy to understand, but also informative to the people that will be reading it. Website keywords are important if you are looking to get your site ranked high on the search engines. For
If you run a large company or have staff in more than one place, then video streaming becomes a real boon. In addition to the options available to small businesses, you can use it for corporate communications. You can show the same video to employees in different locations, cities, time zones, or even countries. Apart from converting your video into the correct format (more on that subject later), and having your webmaster upload it to your webspace, the actual costs are practically nothing - and there's definitely nothing for the tax man to get his teeth into! Your video can cross boarders without having to incur customs charges, and standards conversion becomes a thing of the past.
Getting your training message across also becomes much easier. Employees can watch the video from their computer screens. Add some "interactivity" to the mix, and you can build a training session tailored for each employee. If you're on a network, you can do this via your company intranet as well as over the web.
With live streaming, one trainer can train several people at the same time, even if they are in different parts of the world. This is particularly useful for medical training. A surgeon can demonstrate a particular technique from a sterile environment, without the operating theatre having to be filled with students. The entire process can also be recorded on video for viewing later.
There are many formats available for digital video, and careful research is necessary to select the most appropriate one. The most popular formats are:
Macromedia Flash (swf)
Microsoft Video (avi)
Motion Picture Experts Group (mpeg)
Quick Time (mov)
Real Media (rm)
Windows Media (wmv)
Streaming video does not quite compare to what viewers are used to seeing on broadcast TV or DVD. The most obvious difference being the optimum screen size is much smaller. Under ideal conditions, streaming video can be clear and continuous, but the latest technology must be used to create, send and receive the video or the results can be unsatisfactory; however, that said, the sort of picture one would see when seated directly in front of the computer monitor is not dissimilar from that seen on a 14" portable TV viewed from 10 feet or so away.
Because of the smaller screen size, it's best to avoid any complicated graphics or DVE moves in a streamed video, although still frame graphics can always be shown on the website alongside the video.
There are a lot of myths and misconceptions about streaming video. Some of the most common questions I get asked are:
"Don't I need a special website for streaming video?" No, you don't. Because the files are large, most free sites won't host them, but ordinary sites will. I have over five hours of streaming video on my LearnPhotoshopFast website, and it's just an ordinary one. Some web hosting companies do charge you extra if you have live streaming video on a continuous basis, but this is usually to cover the extra bandwidth.
"Ah, bandwidth. I'll bet it uses a lot. Won't that cost a fortune?" This is sort of true. Video files are large, but they are just binary files. Downloading large files - be they video or software - does use up a lot of bandwidth. However, video streaming formats are especially designed to keep file sizes as small as possible. Bandwidth isn't all that expensive these days anyway, and many web hosting packa
The old days look better because we cannot cope with the new, especially when there are no consistent rules to guide us, when we do not feel included in its message and the seemingly secure boundaries we are enjoying are gradually being stripped away. The past always looks better when we lack confidence because it allows us to dismiss anything remotely uncomfortable while we remain deliberately blind to what we do not wish to see. But this merely increases our sense of insecurity and keeps us on the periphery, isolated and ignored.When we rely too much upon past solutions to resolve current dilemmas it is an indirect admission of our inability to control our own destiny. To feel more secure, we hark back to tried and tested methods of dead men that were ideal in a bygone era but is of less relevance, and limited use, in the present revolutionary age with its vastly different mores and exp
With live streaming, one trainer can train several people at the same time, even if they are in different parts of the world. This is particularly useful for medical training. A surgeon can demonstrate a particular technique from a sterile environment, without the operating theatre having to be filled with students. The entire process can also be recorded on video for viewing later.
There are many formats available for digital video, and careful research is necessary to select the most appropriate one. The most popular formats are:
Macromedia Flash (swf)
Microsoft Video (avi)
Motion Picture Experts Group (mpeg)
Quick Time (mov)
Real Media (rm)
Windows Media (wmv)
Streaming video does not quite compare to what viewers are used to seeing on broadcast TV or DVD. The most obvious difference being the optimum screen size is much smaller. Under ideal conditions, streaming video can be clear and continuous, but the latest technology must be used to create, send and receive the video or the results can be unsatisfactory; however, that said, the sort of picture one would see when seated directly in front of the computer monitor is not dissimilar from that seen on a 14" portable TV viewed from 10 feet or so away.
Because of the smaller screen size, it's best to avoid any complicated graphics or DVE moves in a streamed video, although still frame graphics can always be shown on the website alongside the video.
There are a lot of myths and misconceptions about streaming video. Some of the most common questions I get asked are:
"Don't I need a special website for streaming video?" No, you don't. Because the files are large, most free sites won't host them, but ordinary sites will. I have over five hours of streaming video on my LearnPhotoshopFast website, and it's just an ordinary one. Some web hosting companies do charge you extra if you have live streaming video on a continuous basis, but this is usually to cover the extra bandwidth.
"Ah, bandwidth. I'll bet it uses a lot. Won't that cost a fortune?" This is sort of true. Video files are large, but they are just binary files. Downloading large files - be they video or software - does use up a lot of bandwidth. However, video streaming formats are especially designed to keep file sizes as small as possible. Bandwidth isn't all that expensive these days anyway, and many web hosting packa
In this article you will learn how to expand your internet business using your newly created content.There are simple steps that you have to follow once you have enough content in your hands on a specific topic.Let's say that you are writing articles for last 2 months. Now you have a collection of 18 articles relating to article marketing niche.What will you do with this niche related specific content? Here are some steps that you can use right now to expand your internet businesss using this content.Step 1 - Create Report.Create a killer report and name it as..."How to Write Quality Content and Attract 523+ Unique Visitors this Month to Your Website?"Writing quality 12 to 15 page report will help you to attract tons of leads, visitors and sales to your site.You can link this report with quality affiliate programs and make some good money i
Because of the smaller screen size, it's best to avoid any complicated graphics or DVE moves in a streamed video, although still frame graphics can always be shown on the website alongside the video.
There are a lot of myths and misconceptions about streaming video. Some of the most common questions I get asked are:
"Don't I need a special website for streaming video?" No, you don't. Because the files are large, most free sites won't host them, but ordinary sites will. I have over five hours of streaming video on my LearnPhotoshopFast website, and it's just an ordinary one. Some web hosting companies do charge you extra if you have live streaming video on a continuous basis, but this is usually to cover the extra bandwidth.
"Ah, bandwidth. I'll bet it uses a lot. Won't that cost a fortune?" This is sort of true. Video files are large, but they are just binary files. Downloading large files - be they video or software - does use up a lot of bandwidth. However, video streaming formats are especially designed to keep file sizes as small as possible. Bandwidth isn't all that expensive these days anyway, and many web hosting packages come with a monthly allocation of 50 - 100 gigabytes, which is more than adequate for most applications.
"Some people who want to see my videos have Windows PCs, while others have Macs. Won't that be a problem?" No. Most streaming formats are compatible with multiple operating systems, and even specific manufacturer's formats like Microsoft's Windows Media, and Apple's Quick Time, have versions that can be used by "the competition".
"Is streaming video any good on a dial-up connection?" It's true that streaming video works best via Broadband. The best option is to offer the alternative of downloading the video file as well as streaming it; that way, someone on a dial-up can download the file and watch it from his/her hard drive.
Video streaming can add a whole new dimension to your corporate video, be it for training, communications, or marketing. It's just like having your own cable-TV channel - only considerably cheaper.
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