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Digg it UP - General Web Design Guidelines
Marketing vs Selling - Why There's A DifferenceMarketing is something that we do to let people know what products we have to offer.Selling is something that we do to show people that the products we have to offer are of value to them.In the high tech world of today, much of what we consider marketing is very inconspicuous. Messages are moving at the speed of light, and we are hardly even aware of what we saw or heard that ever made us think eating fast food meant getting good food fast!Marketing is all around us - from the letters that appear in our mind when our stomach hurts scrolling down by keeping them inside the upper 300 pixels of the page. Why? It’s the only way you’ll be sure that 98% of visitors can see and act on critical elements. Remember Better Typography and More Readable Text in PowerPointPowerPoint is, fundamentally, a tool for communication, and the heart of that communication is written words. As many charts, videos and illustrations a presentation might have, without text these add up to little more than a collection of disjointed elements pasted between slide transitions.Words remain the glue that ties information together. Because of this, good typography is as important -- if not more so -- than any visual element in a presenter's PowerPoint file. (This not to say good presentation is a substitute for weak content; after a The following are general guidelines to consider when having your website designed. These guidelines are based on research and studies which have guided Heritage Web Solutions in designing and producing successful websites. - Relevance – All of the content and images should be absolutely relevant and focused to the task at hand.
- Clarity – Content must be organized so it’s very easy for the visitor to figure out what to look at, in what order, and how to take the conversion step when they are ready.
- Visibility – Make sure the critical elements in your creative are visible to almost all visitors above the fold without scrolling down by keeping them inside the upper 300 pixels of the page. Why? It’s the only way you’ll be sure that 98% of visitors can see and act on critical elements. Remember t
Become a Credible Communicator: Make Honesty Your Policy!When you speak, do people listen? You don't have to be E.F. Hutton to command attention and respect in the workplace. But you do have to be credible.
Credibility in the workplace means believability. Simply put, do people believe what you say? Is your reputation based on a track record of telling the truth? Are your estimates accurate, your forecasts realistic and your word solid? Or are you a big talker, a storyteller or a spin doctor? Strive to be a credible communicator.
The Right Way to Speak and Write
From t ng and producing successful websites.- Relevance – All of the content and images should be absolutely relevant and focused to the task at hand.
- Clarity – Content must be organized so it’s very easy for the visitor to figure out what to look at, in what order, and how to take the conversion step when they are ready.
- Visibility – Make sure the critical elements in your creative are visible to almost all visitors above the fold without scrolling down by keeping them inside the upper 300 pixels of the page. Why? It’s the only way you’ll be sure that 98% of visitors can see and act on critical elements. Remember
Lesson Learnt from a ShopkeeperLast week I had a very interesting experience while out shopping. My daughter had requested that I purchase three lever arch files for her while I went about my law full business and as a result I found myself in a small stationers shop.I picked up the files and stood at the counter waiting for my turn to be served. I became aware of a disembodied voice repeating “they are two for ?2.50.” At first I just ignored the intrusion but eventually I looked around and realised the voice was in fact talking to me.“They are two for ?2.50”, I am su nd. - Clarity – Content must be organized so it’s very easy for the visitor to figure out what to look at, in what order, and how to take the conversion step when they are ready.
- Visibility – Make sure the critical elements in your creative are visible to almost all visitors above the fold without scrolling down by keeping them inside the upper 300 pixels of the page. Why? It’s the only way you’ll be sure that 98% of visitors can see and act on critical elements. Remember
I Want to Sell my Healthcare Information Technology Company - Just After This Next Big SaleYou have made the decision to sell your healthcare information technology company. Maybe it was because your prospects are selecting the inferior product but superior safety of your brand name competitor. It could be that one of the industry giants recently acquired one of your small but worthy competitors and has removed the risk component of a buyer's decision. You may think that you have a limited window of opportunity for your technology and you should sell it while it still enjoys a competitive advantage.These are all good reasons to set yo on step when they are ready. - Visibility – Make sure the critical elements in your creative are visible to almost all visitors above the fold without scrolling down by keeping them inside the upper 300 pixels of the page. Why? It’s the only way you’ll be sure that 98% of visitors can see and act on critical elements. Remember
Affiliate Project X - A Review for Potential BuyersAffiliate Project X is not an all inclusive Internet marketing how-to, it’s not even an all inclusive affiliate marketing how-to. As with his first product, the author Chris has written Affiliate Project X for a very targeted audience. This book was written for affiliates who have been playing the game and losing (much as Chris himself was just a few months back). They’ve bought e-books and courses, followed all the steps to a tee, and haven’t made a red cent. This is because they are largely mis-informed about everything. The super affiliates, after a scrolling down by keeping them inside the upper 300 pixels of the page. Why? It’s the only way you’ll be sure that 98% of visitors can see and act on critical elements. Remember that the first screenful of visible content a visitor sees is what they make their first bail-or-not-to-bail conversion decisions based on. This happens in the first few seconds. Your initial screen shot must convince them not to bail. - Font Style and Size – Never use a font style and size that is hard to read. Never use a font size smaller than 10 point. If you are targeting older adults or young children, use a much larger font size for easier reading. Use web-safe font styles that most computers will have.
- Left vs. Centered – Avoid centering text, with the exception of one-liner headlines. All text should be flush left.
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