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Digg it UP - How To Use Visual Impact To Sell Your Site
Who else hears sounds from the pictures in your PowerPoint Presentation?You will not know unless you ask. Just asking will add more interaction to your PowerPoint presentations.When you do your next PowerPoint presentation include a few pictures without text. Ask your audience “What sounds do you hear from this picture?”Note: Be careful to distinguish from sounds versus words spoken. That is another exercise you could use with another slide.At first your audience may think you are crazy. But sta
2. Choice of font
Resist the temptation to use that fancy new font you just downloaded because it will not necessarily be installed on everyone else's computers. Putting-non standard fonts on your web page doesn't necessarily mean that everyone will be able to see them. Their browsers will revert to a standard font, already installed, which can ruin your layout making your site, and consequently, your service or product, look instantly unprofessional and third-rate. Away clicks your potential customer, never to return
First, your prospect would have been led to one your golf pages, presumably one relevant to the golf swing. There, you would probably have some content about the swing, an article for example, and possible a link to your product. After all, that is the purpose of your web site isn’t it, to sell your product or products. You will probably have a number of products to sell on a golf site.Your visitor would read the article, and perhaps click to have a look at your product, and perhaps not. A lot will depend on the
But while copy is the number one ingredient to a successful sales website, the second factor: the aesthetic factor, runs a close second. Simply put, if you have compelling copy and an ugly or visually distracting website, your whole business is going to suffer, and suffer big time! It stands to reason that the best option for you and your online business, is to harmonize the copy into the visual design so one supports the other, and vice versa. Some key pointers are provided here to assist you in doing just that.
We are going to be looking at three essential visual features of web page design for your sales letters:
1. Use of color,
2. Choice of font, and
3. Layout.
1. Use of color
Be sure to take into account effective use of color while designing your website. This rates as highly important because people subconsciously relate different emotions to different colors. We don't use phrases such as 'to see red' without good reason.
But the bottom line is this: you really can make your product or service more appealing by making a careful choice when it comes to color combinations on your sales site. Following you will find a basic guide: Black and white looks very business like and exudes authority (however it can be hard to read if your site uses a lot of text, so do consider this factor too.)
Blue inspires trust and confidence.
Neutral shades such as browns and greens tend to put people at ease and make them feel more comfortable.
Reds can be highly effective for drawing attention to headings and other areas of your website you wish to make stand out and trigger action. However, they also can trigger subconscious warning messages, so be careful how you use them. Examine the most successful marketers websites, and see how and where they use red, as an example to follow.
A final point on the subject of color: Don't make the pages hard or even impossible to read by using a dark coloured font on a dark background, or bright coloured font on light background. You would be surprised how many designers do this, oblivious to the detriment it is having on their overall web-marketing success.
2. Choice of font
Resist the temptation to use that fancy new font you just downloaded because it will not necessarily be installed on everyone else's computers. Putting-non standard fonts on your web page doesn't necessarily mean that everyone will be able to see them. Their browsers will revert to a standard font, already installed, which can ruin your layout making your site, and consequently, your service or product, look instantly unprofessional and third-rate. Away clicks your potential customer, never to return
If you need to reach with your advertising an audience which is highly targeted and cost effective then ezines are the way to go. Ezine ads are highly recommended by all the internet gurus for some advantages you hardly can find in other mediums.1. Ezines have a highly targeted audience.Every ezine covers one topic or many related items. Going further, the subscribers are interested by this topic, this is their motivation to join. If you take care to match the ezine to the product you are selling, you have re
We are going to be looking at three essential visual features of web page design for your sales letters:
1. Use of color,
2. Choice of font, and
3. Layout.
1. Use of color
Be sure to take into account effective use of color while designing your website. This rates as highly important because people subconsciously relate different emotions to different colors. We don't use phrases such as 'to see red' without good reason.
But the bottom line is this: you really can make your product or service more appealing by making a careful choice when it comes to color combinations on your sales site. Following you will find a basic guide: Black and white looks very business like and exudes authority (however it can be hard to read if your site uses a lot of text, so do consider this factor too.)
Blue inspires trust and confidence.
Neutral shades such as browns and greens tend to put people at ease and make them feel more comfortable.
Reds can be highly effective for drawing attention to headings and other areas of your website you wish to make stand out and trigger action. However, they also can trigger subconscious warning messages, so be careful how you use them. Examine the most successful marketers websites, and see how and where they use red, as an example to follow.
A final point on the subject of color: Don't make the pages hard or even impossible to read by using a dark coloured font on a dark background, or bright coloured font on light background. You would be surprised how many designers do this, oblivious to the detriment it is having on their overall web-marketing success.
2. Choice of font
Resist the temptation to use that fancy new font you just downloaded because it will not necessarily be installed on everyone else's computers. Putting-non standard fonts on your web page doesn't necessarily mean that everyone will be able to see them. Their browsers will revert to a standard font, already installed, which can ruin your layout making your site, and consequently, your service or product, look instantly unprofessional and third-rate. Away clicks your potential customer, never to return
If you are a newbie to Affiliate Marketing, I do recommend to look into Pay-Per-Click Advertising at the beginning, because it is still one of the more easy ways (or less difficult would probably be more true) to get started in this industry AND get fast results. Results referring to earning commission. No more and no less.Using the PPC services of the big three US Search Engines, Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter or services of "second tier" Search Engines like Miva, Kanoodle, Ask.com or Lo
But the bottom line is this: you really can make your product or service more appealing by making a careful choice when it comes to color combinations on your sales site. Following you will find a basic guide: Black and white looks very business like and exudes authority (however it can be hard to read if your site uses a lot of text, so do consider this factor too.)
Blue inspires trust and confidence.
Neutral shades such as browns and greens tend to put people at ease and make them feel more comfortable.
Reds can be highly effective for drawing attention to headings and other areas of your website you wish to make stand out and trigger action. However, they also can trigger subconscious warning messages, so be careful how you use them. Examine the most successful marketers websites, and see how and where they use red, as an example to follow.
A final point on the subject of color: Don't make the pages hard or even impossible to read by using a dark coloured font on a dark background, or bright coloured font on light background. You would be surprised how many designers do this, oblivious to the detriment it is having on their overall web-marketing success.
2. Choice of font
Resist the temptation to use that fancy new font you just downloaded because it will not necessarily be installed on everyone else's computers. Putting-non standard fonts on your web page doesn't necessarily mean that everyone will be able to see them. Their browsers will revert to a standard font, already installed, which can ruin your layout making your site, and consequently, your service or product, look instantly unprofessional and third-rate. Away clicks your potential customer, never to return
If you want to have your own website, there are a couple of phrases you should be aware of before you go shopping for your piece of the "web". I have tried to explain them in easy terms to the best of my understanding.Domain - The name and address of your website. When you purchase a domain, you are really just buying a name for and giving directions to your belongings. You are calling your belongings "Your Stuff" and letting people know where your stuff currently is. You can change the location of "Your Stuff
Reds can be highly effective for drawing attention to headings and other areas of your website you wish to make stand out and trigger action. However, they also can trigger subconscious warning messages, so be careful how you use them. Examine the most successful marketers websites, and see how and where they use red, as an example to follow.
A final point on the subject of color: Don't make the pages hard or even impossible to read by using a dark coloured font on a dark background, or bright coloured font on light background. You would be surprised how many designers do this, oblivious to the detriment it is having on their overall web-marketing success.
2. Choice of font
Resist the temptation to use that fancy new font you just downloaded because it will not necessarily be installed on everyone else's computers. Putting-non standard fonts on your web page doesn't necessarily mean that everyone will be able to see them. Their browsers will revert to a standard font, already installed, which can ruin your layout making your site, and consequently, your service or product, look instantly unprofessional and third-rate. Away clicks your potential customer, never to return
Where can I advertise to get good results? 1. There are BILLIONS of Websites and blogs. Use a search engine like Google to find Websites and blogs that interest you. Now start surfing. When you find one you like and/or that you know has a good amount of traffic, contact the Webmaster (there's usually a "Contact Us" link in the footer or header of most sites) and ask about advertising on their site. You might be shocked at how cheap you can get banners on some fairly high traffic sites. Also
2. Choice of font
Resist the temptation to use that fancy new font you just downloaded because it will not necessarily be installed on everyone else's computers. Putting-non standard fonts on your web page doesn't necessarily mean that everyone will be able to see them. Their browsers will revert to a standard font, already installed, which can ruin your layout making your site, and consequently, your service or product, look instantly unprofessional and third-rate. Away clicks your potential customer, never to return!
The rule here is simple: Stick with the standard fonts that everybody already has such Arial, Courier or Times New Roman. Georgia has also become a popular choice on websites in recent months. However, if you want a fool-proof solution, use Verdana because it was specifically designed by Microsoft to be read via the computer screen comfortably. A final point on fonts: Remember to set the font size so it can be read easily on different monitors.
3. Layout
The final component we will look at here is a feature of layout - page width. In a nutshell, don't make your visitor scroll left to right to read your page, because he or she will tire of it very quickly and leave! It smacks of amateurish design and probably worse, lack of sensitivity to the needs of the visitor. Avoid this by setting the page width to a maximum of 600 pixels, and you should have nothing to worry about.
Incorporate these features into your web design and you will be off to a good start, avoiding three of the basic errors that scream, 'Amateur!' on so many sites on the Web, and that drive visitors away before they even look at what you have to offer
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