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Digg it UP - The Brand Called You
Everybody has heard the horror stories about bosses that don't care, bosses that take advantage of their employees, bosses who don't do their jobs, etc...How can you prevent yourself from being categorized as one of "these bosses?"1) Know your job. Know it well. Know your employees' jobs. Preferably have done your employees' jobs before you landed your job as the "boss."2) Care about your employees. Honestly try to have compassion and understanding for each individual employee and their unique abilitie
But it’s not enough to just join groups: you must participate to benefit fully. As a participant you have the opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement on the board or in a special project. If you are a com
Sheet metal stamping is the system wherein metal sheets are used for producing final products. When a metal sheet is inserted into the die or the press, it is molded into the required shape and size. Metal sheets of only a certain thickness can be inserted into metal stamping machines. The maximum limit for most metal stamping machines is ? inch. However, machines can be designed to accommodate sheets of greater thickness also. Even the kind of metal sheets that can be processed in metal stamping are also specific. Only ce
We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our daily work. Address these needs and you begin to improve your brand. Here is my agenda for building your brand.
- Join and participate in community and professional organizations
- Generate media coverage about your brand
- Stay in touch, or renew old ties with friends, family and business associates
Let’s examine how each one improves your brand.
Join and participate in professional and community organizations
The best brands grow, evolve and get better with time, while maintaining their special qualities from the past.
Professional and community organizations provide ample opportunity to learn and grow.
They provide professional development opportunities. They allow you to network with peers as well as with people you would not necessarily ever meet in the normal course of your workday.
For instance, I am a member and served on the board of our local International Association of Business Communicators chapter. This allowed me to broaden my contacts in the corporate communications world, as well as form a number of friendships I probably never would have developed. I’m also a member of the North Carolina Citizens For Business and Industry. Here I meet people from all walks of life and all work disciplines. Finally, I am involved with Charlotte Reads, a local non-profit that focuses on literacy issues. This allows me to use my communication experience in support of an issue I feel very strongly about.
But it’s not enough to just join groups: you must participate to benefit fully. As a participant you have the opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement on the board or in a special project. If you are a comm
Sometimes life provides us with character-defining opportunities that remain with us forever. If we're lucky, that is. These events, which occur in both our professional and our personal lives, are significant not for their particulars, but for what they say about who we are and who we are not. It is who we become as a result of these experiences-not the experiences themselves-that is most important. This is because these "choice points" articulate our values, clarify our character, and define our integrity.I had on
- Join and participate in community and professional organizations
- Generate media coverage about your brand
- Stay in touch, or renew old ties with friends, family and business associates
Let’s examine how each one improves your brand.
Join and participate in professional and community organizations
The best brands grow, evolve and get better with time, while maintaining their special qualities from the past.
Professional and community organizations provide ample opportunity to learn and grow.
They provide professional development opportunities. They allow you to network with peers as well as with people you would not necessarily ever meet in the normal course of your workday.
For instance, I am a member and served on the board of our local International Association of Business Communicators chapter. This allowed me to broaden my contacts in the corporate communications world, as well as form a number of friendships I probably never would have developed. I’m also a member of the North Carolina Citizens For Business and Industry. Here I meet people from all walks of life and all work disciplines. Finally, I am involved with Charlotte Reads, a local non-profit that focuses on literacy issues. This allows me to use my communication experience in support of an issue I feel very strongly about.
But it’s not enough to just join groups: you must participate to benefit fully. As a participant you have the opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement on the board or in a special project. If you are a com
Letting people know about your business Web siteYou can’t set up in cyberspace and expect customers to just come to your business Web site. You have to let them know you are there. And, while there are people who look online, there are still plenty of others who are not as Web savvy as you would like them to be. For those folks, you need an offline marketing strategy to get them to your business Web site. This is where the postcard comes in. Put your Web address on an attractive postcard to create interest in your b
Professional and community organizations provide ample opportunity to learn and grow.
They provide professional development opportunities. They allow you to network with peers as well as with people you would not necessarily ever meet in the normal course of your workday.
For instance, I am a member and served on the board of our local International Association of Business Communicators chapter. This allowed me to broaden my contacts in the corporate communications world, as well as form a number of friendships I probably never would have developed. I’m also a member of the North Carolina Citizens For Business and Industry. Here I meet people from all walks of life and all work disciplines. Finally, I am involved with Charlotte Reads, a local non-profit that focuses on literacy issues. This allows me to use my communication experience in support of an issue I feel very strongly about.
But it’s not enough to just join groups: you must participate to benefit fully. As a participant you have the opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement on the board or in a special project. If you are a com
Starting one's own business was never so easy. Now thanks to the advancement in web-based technology, you can virtually start your business without moving a muscle. All you need is an access to the Internet and you can go about starting your dream venture. The first thing that comes to mind when you are on the verge of starting your business is the business forms. When it comes to business forms, there are forms and forms. You will be amazed at the number of forms you need to maintain for running your business successfully
But it’s not enough to just join groups: you must participate to benefit fully. As a participant you have the opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement on the board or in a special project. If you are a com
The time to start thinking about the ideal name for your new business is at the same time you start putting your business plan on paper. Yes, your business – no matter how small a start-up – should have a written business plan. But that’s another story for another day. For now, let’s look at the most important reason to pick just the right name for your business.If there’s one idea you want to carry with you always, particularly as you evaluate possible names for your business, it’s this: Perception is reality!.<
But it’s not enough to just join groups: you must participate to benefit fully. As a participant you have the opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement on the board or in a special project. If you are a communicator by trade, try being treasurer for the group to exercise the other side of your brain, or take on a special project about which you feel strongly.
Generate media coverage about your brand
All that professional and community involvement will certainly lead to opportunities to leverage that involvement into news about the brand called you. And, of course, there will be promotions, new assignments, and awards at work, too. More opportunities to make headlines.
Your achievements are of interest to local print, broadcast, and online media, particularly the business pages. In Charlotte, the Observer has a weekly feature called On The Move spotlighting someone in a new position. The Charlotte Business Journal has a similar feature called Moving Up. If it is a big enough move and your company won’t do it, pay the estimated $150 to place it on BusinessWire or PR Newswire. Consider it an investment in your future. Don’t forget trade publications serving your industry and alumni publications.
Seek out speaking engagements and write guest articles, too. This is yet another way to publicize your brand. And don’t forget to do news releases when you make a speech or write an article. It’s all about merchandising.
To stay top of mind, you might even want to develop your own monthly e-newsletter like Think, the Hoover ink publication. Keep it mostly informational and limit the commercial material.
Stay in touch, or renew old ties with friends, family and business associates
Everyone you know can be a brand ambassador for you, so stay in touch or reach out to those you haven’t talked with for a whi
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