Digg it UP - Internet and Businesses Online

Where There is Smoke There is ...
FIRE! Every manager knows there are fires to tend in the workplace. From smoldering embers to raging infernos they hamper our ability to manage the routine events upon which our operations depend. The world is not a perfect place and we should be proud of our ability to multi-task, to resolve issues and to maintain control whether in crisis or otherwise. But how often have you said (or heard) “I spend too much time putting out fires?” Keep these ideas in mind: 1) identify and manage the real fires, 2)

action.

8. The 30 Second Rule – The 30 Second Rule states that users should know who you are, what you do, and what they should do next on your site. Do a gut check and make sure you pass. Ask anyone who is not familiar with your site or business to perform this test.

9. Search – Fifty percent of users prefer to use a search tool rather than drill down through your navigation. Give your users search so they can find what they are looking for fast.

10. Speed – Users hate nothing more than waiting. Do you think they really care about the fancy Flash effects your designer talked you into? Every last study also says that Flash-based intros are useless. So, if you’re considering spending good money on a fancy intro, think again.

At least 8 out of ten websites

Five Things to Do while Waiting for a Job Interview
You have arrived at your appointment for a job interview two hours early because you didn’t want to be late. Now you have found the place where the company told you they would meet you for the interview but you have time on your hands. What should you do? Go across the street for another cup of coffee to calm your nerves? Read the Good Housekeeping magazine sitting on the table in the lobby? Go to the ladies room and look for makeup smudges?You can use this gift of free time to help prepare your

Whether it’s an e-commerce site, an online tool, or just your company’s corporate sites--smart marketers know that web site usability is key to the success of any online presence. What a lot of marketers don’t know is the basic principles of web usability and how to apply those rules to their own online presence. Here are ten very easy ways to make an immediate impact on the usability of your site:

1. Home – Users want a home and they expect to see a link to home in the same place: the top left-hand part of your site. Don’t try to be creative and place your link on the right hand side, or at the bottom of a left navigation, or even worse, leave it off your navigation completely. You’ll just end up frustrating your users.

2. Links – Make links look like links. Designers hate the ugly blue, underlined text that indicates a hyperlink, but users love it. The standard blue, underlined text shows users implicitly that the content is a link. Now you don’t have to use that blue, underlined text, but do make sure your links look like links. You’ll want to also make sure that a visited link changes color.

3. Text Size – Another Designer pet peeve is text size. Designers tend to use the smallest size they can get away with. If users can’t read your text, they’ll bail out. Make sure your text size is 11pt. or above. One of the great trends that stemmed from Web 2.0 is the use of really large text, buttons, and features.

4. Navigation – Your navigation is central to the usability of your site. Your navigation should be placed on the top of the page under your logo, or down the left side. Never place your navigation on the right hand side, or worse change the location of your navigation Users are used to seeing navigation in the same place. If you make them hunt for it, they’ll bail and you’ll lose out on that sale, lead, or client.

5. Orientation – If your site is deep, meaning it has a lot of pages and many levels of navigation make sure that users know where they are in the site, and how to get back. A great way to accomplish this is by adding a breadcrumb trail. This basically shows users their click path. For example, a user who is shopping for skirts might see: Home > Women’s > Clothing > Skirts. Each of these categories should be a link that takes the user back to that category.

6. Content – Though content is usually not mentioned as an aspect of usability, it is so important to use web best standards for your written content. In this case, less is always more. Your site is NOT an online brochure. Web users don’t read, they scan. Use short, active sentences and calls to action that are engaging. You can do this with bold, bullets, buttons, and call-outs.

7. Placement – Put features where users expect to see them. Your logo goes on the top left and is a link to the homepage. Search belongs at the top right hand side. Contact Us should be the last section in your navigation. Login should be at the top left. Eye tracking studies show that users start at the top right, scan back and forth from left down the page, and end up at the top right expecting to complete an action.

9. Search – Fifty percent of users prefer to use a search tool rather than drill down through your navigation. Give your users search so they can find what they are looking for fast.

At least 8 out of ten websites

Create a Catalog to Supplement Your eCommerce Business
Multi-channel marketing is the tactic of reinforcing your brand message by utilizing numerous channels to sell to customers. Not just for large retailers, small to medium eCommerce businesses can reap the benefits of multi-channel marketing and should examine strategies to do so.As Multi-channel marketing has become “par for the course” in online retail, retailers need to serve customers in multiple channels to stay competitive. Due to rising customer expectations, retailers must provide a consistent

ers hate the ugly blue, underlined text that indicates a hyperlink, but users love it. The standard blue, underlined text shows users implicitly that the content is a link. Now you don’t have to use that blue, underlined text, but do make sure your links look like links. You’ll want to also make sure that a visited link changes color.

9. Search – Fifty percent of users prefer to use a search tool rather than drill down through your navigation. Give your users search so they can find what they are looking for fast.

At least 8 out of ten websites

Internet Marketing Diploma Unit 1
E-Commerce and Your Company: E-commerce is the wave of the future, and any company can capitalize on it. However, to be successful at it, you need to understand both the implications of e-commerce, as well as the technology behind it. This course introduces you to e-commerce. You will learn how to plan a strategy for converting your current business to an e-business, as well as learn how to build an e-business from scratch. In this unit, you will learn how you can capitalize on e-commerce. You wil

the page under your logo, or down the left side. Never place your navigation on the right hand side, or worse change the location of your navigation Users are used to seeing navigation in the same place. If you make them hunt for it, they’ll bail and you’ll lose out on that sale, lead, or client.

9. Search – Fifty percent of users prefer to use a search tool rather than drill down through your navigation. Give your users search so they can find what they are looking for fast.

At least 8 out of ten websites

Traffic Exchange Programs And Their Benefits
If you browse the internet for a long time, you would have surely come across the traffic exchange programs. As its name suggests traffic exchange programs means exchange of traffic between two websites. The idea is to browse others’ ads or websites and in turn, others will view yours. There are two basic types of traffic exchange.Types Traffic Exchange:• The manual surf exchange: Here, you are required to manually click the other members’ ads or website. In this type, an anti-cheat tool is in p

ugh content is usually not mentioned as an aspect of usability, it is so important to use web best standards for your written content. In this case, less is always more. Your site is NOT an online brochure. Web users don’t read, they scan. Use short, active sentences and calls to action that are engaging. You can do this with bold, bullets, buttons, and call-outs.

9. Search – Fifty percent of users prefer to use a search tool rather than drill down through your navigation. Give your users search so they can find what they are looking for fast.

At least 8 out of ten websites

Videos Online - How To Make Online Profits Using Videos
Videos are great viral marketing tools that can attract a lot of traffic to your web site. They are similar to how article marketing is used to boost traffic to your web site. It is used not only as a marketing tool, but also as a tool for teaching online. Whatever its purpose is, business videos are great for supporting your marketing scheme, and is an effective way of advertising your website, enticing your audience to visit.Ways of Profiting from Online VideosA way to increase conversions and

action.

9. Search – Fifty percent of users prefer to use a search tool rather than drill down through your navigation. Give your users search so they can find what they are looking for fast.

At least 8 out of ten websites are breaking at least one of these rules if not all of them. Do your users a favor and fix these issues right away; your users and your bottom line will thank you for it.

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Even if you have a low ad budget, you can have a good ad if you put some thinking behind it. It's creativity that makes an ad more effective. Here are tips on making your ads work for you.

Technology has changed the way we train our staff! Dealers in this century have realized that in order to remain not only competitive, but just to remain on the map, they have to set themselves apart from the rest of their competition. They must take their auto sales training to the next level.See more on our site!!!

A good illustration of contrasting attitudes in internet marketing can be found in fishing (not phishing, but fishing.) The fisherman with a poor attitude hopes there are fish in the water where he's fishing and that he'll get lucky. The fisherman with a positive attitude assumes there are fish in the water and that catching one is just a matter of presenting the right bait. On the internet, like on the water, the fisherman with the positive attitude will achieve success online.

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