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Digg it UP - Web Design: Non-Searchable Text
You need to be visible to attract customers, right? But how do you get that visibility when you’re short on cash? Here’s an idea that’s worked for many businesses. It’s postcard marketing, and it’s very affordable.You can design your own postcards or hire a designer. Print the cards on 67# card stock to meet USPS requirements
Some web designers may want to deliver an attractive brochure, manual, or other document as a pdf file that is downloadable by the end user. This does, in fact, provide a great tool for those individuals that may already know of the file and a download in a fully produced format is just what they nee
What should you assume about your audience?When you're writing to professionals in any field, you can assume that they know the terminology. You can also assume professionals know why they need the equipment they use every day - so you can get right down to showing why your product is best.But should you assume that they
Why does all this work seem fruitless? The answer lies in the title of this article. In each case the information presented is absolutely unsearchable by search engines.
To be clear, the content on a web page is only useful to Search Engine Optimization (SEO) purposes if the content that is read is a text format. If the content is not text it will have no value to your SEO objectives.
Text in JPG (or other graphic file)
This method of showing text has been around the longest and is probably the least used today. Essentially the premise is to create text and graphics, save them as a photographic element and then place them on the website. It would be much better to place all text in the body of your web page and then insert optimized photos throughout the text.
Portable Document File
Some web designers may want to deliver an attractive brochure, manual, or other document as a pdf file that is downloadable by the end user. This does, in fact, provide a great tool for those individuals that may already know of the file and a download in a fully produced format is just what they need
What exactly is RSS? RSS goes by a few different names, mainly 'really simple syndication', 'rich site summary', or 'RDF site summary' where RDF stands for 'resource description framework.'Okay, but what can RSS do? And what can RSS do for your online marketing efforts?Basically RSS is a snippet of code that produces
Why does all this work seem fruitless? The answer lies in the title of this article. In each case the information presented is absolutely unsearchable by search engines.
To be clear, the content on a web page is only useful to Search Engine Optimization (SEO) purposes if the content that is read is a text format. If the content is not text it will have no value to your SEO objectives.
Text in JPG (or other graphic file)
This method of showing text has been around the longest and is probably the least used today. Essentially the premise is to create text and graphics, save them as a photographic element and then place them on the website. It would be much better to place all text in the body of your web page and then insert optimized photos throughout the text.
Portable Document File
Some web designers may want to deliver an attractive brochure, manual, or other document as a pdf file that is downloadable by the end user. This does, in fact, provide a great tool for those individuals that may already know of the file and a download in a fully produced format is just what they nee
Brainstorming can be the most abused word when it comes to meetings and group activities. It is often used by students, teachers, successful businessmen and even criminals. A lot of projects and activities have become successful due to creative brainstorming sessions.It is a fact that a person normally uses less than ten percen
To be clear, the content on a web page is only useful to Search Engine Optimization (SEO) purposes if the content that is read is a text format. If the content is not text it will have no value to your SEO objectives.
Text in JPG (or other graphic file)
This method of showing text has been around the longest and is probably the least used today. Essentially the premise is to create text and graphics, save them as a photographic element and then place them on the website. It would be much better to place all text in the body of your web page and then insert optimized photos throughout the text.
Portable Document File
Some web designers may want to deliver an attractive brochure, manual, or other document as a pdf file that is downloadable by the end user. This does, in fact, provide a great tool for those individuals that may already know of the file and a download in a fully produced format is just what they nee
A mobile auto detailer and their profits are tied to the weather perhaps more than any other business. There are ways to make money even on a rainy day if you are smart. A mobile detailer can do many things. They of course can specialize during these time on the interior detailing of automobiles, SUVs and mini-vans. It might not be as
Portable Document File
Some web designers may want to deliver an attractive brochure, manual, or other document as a pdf file that is downloadable by the end user. This does, in fact, provide a great tool for those individuals that may already know of the file and a download in a fully produced format is just what they nee
With the growing number of free job sites on the Internet, plenty of opportunities appear to be available to the qualified candidate. Essential to clinching that dream job is the way an applicant’s resume is put together. Using free resume-building websites and examining free online job descriptions will help hone resume-writing skills
Some web designers may want to deliver an attractive brochure, manual, or other document as a pdf file that is downloadable by the end user. This does, in fact, provide a great tool for those individuals that may already know of the file and a download in a fully produced format is just what they need. However, if the text would benefit your website in SEO strategies you might consider allowing a text version to appear on your site with an alternate pdf download for those who need it.
If you are concerned about copyright infringement you may not want to make the full text available online. In this case you should develop a keyword rich summary that will be searchable while refraining from publishing the full text (except in a non-altering pdf).
Flash
The use of flash combines great imagery with audio and animation, however, this creative design feature does not assist search engines in ranking your site in more favorable ways.
Some sites are developing a hybrid site. The first side of the website is pure Flash, with the other side is text driven. In this case the end user has the opportunity to utilize all the features of Flash while the text driven side provides search engines with all the searchable information needed for positive site rankings.
Today’s rule of thumb – when seeking improved site rankings, use text.
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