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Digg it UP - Designing Websites That Appeal To The Senses
Doubt PR's Clout? Don't!
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.Nor are you likely to see prospects who know little or nothing about you.Ditto for people who may be miffed about something you, or one of your people, said or did publicly.And forget about those folks with a REAL beef about your business. Like "I didn't get what I thought I paid for," or "it didn't live up to its promise" or "my emails weren't answered" or "they take 5 days to answer a phone inquiry."Let's face it, meeting this challenge is either a priority for you or it isn't.If it is, here's a little advice.First, you should know that public relation's clout is rooted solidly in its fundamental premise:"People will act on their own perception of the facts before them. And those perceptions will lead to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, pe
ed advertising biases and pitch-mandated direct mail practices from metric-minded agencies have limitDone right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.Nor are you likely to see prospects who know little or nothing about you.Ditto for people who may be miffed about something you, or one of your people, said or did publicly.And forget about those folks with a REAL beef about your business. Like "I didn't get what I thought I paid for," or "it didn't live up to its promise" or "my emails weren't answered" or "they take 5 days to answer a phone inquiry."Let's face it, meeting this challenge is either a priority for you or it isn't.If it is, here's a little advice.First, you should know that public relation's clout is rooted solidly in its fundamental premise:"People will act on their own perception of the facts before them. And those perceptions will lead to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, pe
Search Engine Optimization: What Is It?
Search Engine Optimization is the creation of a web page, purposely designed to rank well with the Search Engines.If you want traffic to your website then you must Optimize your website for the Search Engines.Search Engine Optimization is a necessity if you want a huge amount of traffic flowing to your website.Traffic from the Search Engines is one of the best (And most abundant) forms of traffic. Most people use Search Engines to find what they are looking for. I do and I bet you do too.You simply cannot afford to pass this up. If you do, then your competitors will be way ahead of you, taking customers which you could have had.However, if you are going to undertake Search Engine Optimization I STRONGLY recommend that you do some extensive research before you start trying to create the "perfect" page for the Search Engines.If you don't do enough research then you will find bits of Optimization information, but will it be correct or will it heavily penalize your website, or even completely ban it? If you end up doing the wrong thing, this is what can happen.Examples of bad Optimization techniques:Previously
Taking Advantage of The Experience FactorSearch Engine Optimization is the creation of a web page, purposely designed to rank well with the Search Engines.If you want traffic to your website then you must Optimize your website for the Search Engines.Search Engine Optimization is a necessity if you want a huge amount of traffic flowing to your website.Traffic from the Search Engines is one of the best (And most abundant) forms of traffic. Most people use Search Engines to find what they are looking for. I do and I bet you do too.You simply cannot afford to pass this up. If you do, then your competitors will be way ahead of you, taking customers which you could have had.However, if you are going to undertake Search Engine Optimization I STRONGLY recommend that you do some extensive research before you start trying to create the "perfect" page for the Search Engines.If you don't do enough research then you will find bits of Optimization information, but will it be correct or will it heavily penalize your website, or even completely ban it? If you end up doing the wrong thing, this is what can happen.Examples of bad Optimization techniques:Previously
We read the newspaper, we watch television, and we listen to the radio, but we experience the Web; this is what makes 'The Website' one of the most powerful marketing tools available to today's marketing executives. Unfortunately conventional wisdom has stifled the 'experience factor' on most website presentations.
Traditional circulation based advertising biases and pitch-mandated direct mail practices from metric-minded agencies have limite
How Easy is Your Company to Do Business With?
This may seem like a rhetorical question, but stop and think about your business ― from your CUSTOMER's perspective, ask yourself: Is your organization truly easy to do business with?I recently called a local auto dealer to schedule routine maintenance on my car. I spoke with the Service Manager who was very nice. He was very efficient, in fact too efficient. He hung up on me while I was in the process of asking to speak with a salesperson.I've always liked the dealership so I called back. The Service Manager answered the phone. I told him that we'd just spoken and that he had hung up on me! I assured him I didn't think it was intentional, but that he was merely in a hurry. I also explained that I wanted to speak with a salesperson.He apologized, thanked me and hung up – again! I called back a third time and a salesperson answered the phone (thank goodness!). After answering my questions about a new vehicle I wanted to purchase I asked to speak with the General Manager.The GM was pleasant until I explained my concern -- that in their effort to deliver fast service they were delivering poor service. His response was a very defens
d we listen to the radio, but we experience the Web; this is what makes 'The Website' one of the most powerful marketing tools available to today's marketing executives. Unfortunately conventional wisdom has stifled the 'experience factor' on most website presentations.This may seem like a rhetorical question, but stop and think about your business ― from your CUSTOMER's perspective, ask yourself: Is your organization truly easy to do business with?I recently called a local auto dealer to schedule routine maintenance on my car. I spoke with the Service Manager who was very nice. He was very efficient, in fact too efficient. He hung up on me while I was in the process of asking to speak with a salesperson.I've always liked the dealership so I called back. The Service Manager answered the phone. I told him that we'd just spoken and that he had hung up on me! I assured him I didn't think it was intentional, but that he was merely in a hurry. I also explained that I wanted to speak with a salesperson.He apologized, thanked me and hung up – again! I called back a third time and a salesperson answered the phone (thank goodness!). After answering my questions about a new vehicle I wanted to purchase I asked to speak with the General Manager.The GM was pleasant until I explained my concern -- that in their effort to deliver fast service they were delivering poor service. His response was a very defens
Traditional circulation based advertising biases and pitch-mandated direct mail practices from metric-minded agencies have limit
Internet Marketing: Are You Killing Off Your Customers?
Those of us who spend our spare time on the Internet are exposed to unrelenting sales pitches for everything from clothes to books to health supplements to stock trades. Rather than the information, education, and entertainment we initially sought, we find we have entered an apparently unlimited yellow pages with colored, flashing ads exhorting us to pull out our credit cards and "Click Here."Nowhere is this more rampant than in the field of Internet marketing itself. At the bleary-eyed end of a day on the computer, it sometimes seems as if everyone alive is trying to make a living online. If you still have doubts about the extent of the issue, get yourself a throwaway email address on Yahoo! or Hotmail. Then join a couple of safe list mailers. Your bulk folder will soon be stuffed with hundreds of e-mails, all trying to sell something and all guaranteeing that their product will absolutely solve your problems, make you rich, grant you the good life you have always wanted and all without breaking a sweat.Who are all these people? They are your neighbor down the street, your uncle Jim, your daughter's fifth grade teacher, the store clerk who sold yo
powerful marketing tools available to today's marketing executives. Unfortunately conventional wisdom has stifled the 'experience factor' on most website presentations.Those of us who spend our spare time on the Internet are exposed to unrelenting sales pitches for everything from clothes to books to health supplements to stock trades. Rather than the information, education, and entertainment we initially sought, we find we have entered an apparently unlimited yellow pages with colored, flashing ads exhorting us to pull out our credit cards and "Click Here."Nowhere is this more rampant than in the field of Internet marketing itself. At the bleary-eyed end of a day on the computer, it sometimes seems as if everyone alive is trying to make a living online. If you still have doubts about the extent of the issue, get yourself a throwaway email address on Yahoo! or Hotmail. Then join a couple of safe list mailers. Your bulk folder will soon be stuffed with hundreds of e-mails, all trying to sell something and all guaranteeing that their product will absolutely solve your problems, make you rich, grant you the good life you have always wanted and all without breaking a sweat.Who are all these people? They are your neighbor down the street, your uncle Jim, your daughter's fifth grade teacher, the store clerk who sold yo
Traditional circulation based advertising biases and pitch-mandated direct mail practices from metric-minded agencies have limit
Business To Business
Most businessmen prefer going about their concerns with partners. The main reason is that they will just have to invest on a portion since the other portion would be filled in by their partner. There are also times when there comes the business to business merging between the partners.They see this as an effective way of widening their opportunity for profit. However, as there is always a bad side to anything, if during the time that the business to business dealings come to an end, both of the involved persons should be willing to face the consequences that tag along their prior decision. There is clearly no assurance that business to business partnerships will stay fixed on a bed of roses. These dealings are not forever and the market is frequently unstable. So before you endear yourself to a business to business partnership, better see all the possible sides first.Things to be Reminded of when Entering a Business to Business PartnershipWho is your supposed to be business partner? Is he a close friend? A relative? Or a new acquaintance? Whatever is the real deal behind your relationship with your prospect business partner, bear in mind the
has stifled the 'experience factor' on most website presentations.Most businessmen prefer going about their concerns with partners. The main reason is that they will just have to invest on a portion since the other portion would be filled in by their partner. There are also times when there comes the business to business merging between the partners.They see this as an effective way of widening their opportunity for profit. However, as there is always a bad side to anything, if during the time that the business to business dealings come to an end, both of the involved persons should be willing to face the consequences that tag along their prior decision. There is clearly no assurance that business to business partnerships will stay fixed on a bed of roses. These dealings are not forever and the market is frequently unstable. So before you endear yourself to a business to business partnership, better see all the possible sides first.Things to be Reminded of when Entering a Business to Business PartnershipWho is your supposed to be business partner? Is he a close friend? A relative? Or a new acquaintance? Whatever is the real deal behind your relationship with your prospect business partner, bear in mind the
Traditional circulation based advertising biases and pitch-mandated direct mail practices from metric-minded agencies have limit
SEO Copywriting Steps
SEO Copywriting StepsGenerally you start worrying about search engine marketing after you have a website created. Working towards getting your site noticed by a search engine is a full time endeavor just like any business. There are a lot of search engine marketing companies which adopt well proven Search Engine Optimization techniques to rank their client's websites in the top positions on all of the major search engines and directories. This enables their clients to have more visitors, resulting in either more sales or page views. A search engine optimization service employs not only award-winning designers, writers, and programmers to design/redesign websites, but also those who specialize in search engine marketing and search engine optimization. The main goal is by using SEO techniques to place your site in the top rankings/indexes of search engine results, rather be buried in three or four pages deep inside.SEO technique is not just about creating better metatags, but also to do a sort of SEO site analysis, from writing your website copy to giving advice on site architecture and employ certain marketing techniques. One method
ed advertising biases and pitch-mandated direct mail practices from metric-minded agencies have limited businesses' ability to take advantage of the Web's capacity to provide a more active, creative, and penetrating sensory experience aimed at furthering marketing objectives.SEO Copywriting StepsGenerally you start worrying about search engine marketing after you have a website created. Working towards getting your site noticed by a search engine is a full time endeavor just like any business. There are a lot of search engine marketing companies which adopt well proven Search Engine Optimization techniques to rank their client's websites in the top positions on all of the major search engines and directories. This enables their clients to have more visitors, resulting in either more sales or page views. A search engine optimization service employs not only award-winning designers, writers, and programmers to design/redesign websites, but also those who specialize in search engine marketing and search engine optimization. The main goal is by using SEO techniques to place your site in the top rankings/indexes of search engine results, rather be buried in three or four pages deep inside.SEO technique is not just about creating better metatags, but also to do a sort of SEO site analysis, from writing your website copy to giving advice on site architecture and employ certain marketing techniques. One method
As consumers of information we all filter what our mind considers irrelevant. When we go to a website we quickly recognize where banner and text advertisements have been placed and proceed to ignore them for the rest of our
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