So many of them said "PURE" so much that it pretty much lost all of its meaning.

In an effort to turn around their fortune, Schlitz hired famous copywriter Claude Hopkins to create an ad campaign for them.

You know what the ad campaign was?

A story. A story about:

• How Schlitz filtered their water with white wood pulp until it was completely clear.
• How they dug 4,000 feet into the ground to find the purest water.
• How they ran 1,018 experiments to refine the yeas
  How to Market with Niche Auction Sites
  Online auctions are big business. But they can be big headaches.During the past year, trading in online commerce was valued at $60 billion, according to *Business Standard.” Online trade among small businesses makes up 1 per cent of USA*s GDP (Gross Domestic Product) and is expected to reach 10 per cent or $400 billion of USA*s GDP by 2010.“But setting up and maintaining operations on huge auction sites like Ebay is not always easy,” said Rich Moc, o
  Why do you have a real estate website?

  For what reason are you directing your money, time and attention to a bunch of electrons living out there on the internet somewhere?

  Is it because everyone else is? Is it because you've been told that you HAVE to be "on the internet?"

  Is the reason to:

  • Get more listings?
  • Collect more leads?
  • Create some leverage so you don't have to work so hard?
  • Make more sales?
  • Deliver quality information to your prospects?
  
  

  While each of the items in the list above IS a worthy business goal, I would argue that they are all byproducts of a successful real estate website, NOT the primary purpose of one.

  The primary purpose of your real estate website is to TELL YOUR STORY to the people that want to hear it. This is simple, but it is not easy. Because getting YOUR story into words takes thought.

  It takes answering questions like:

  • "What makes my real estate business different?"
  • "What do I offer that no other real estate professional can offer or is willing to offer?"
  • "Why should buyers and sellers do business with me over any and every option available to them?
  
  

  These are tough questions. And for that reason, they usually get skipped in the process of putting a real estate website together.

  Instead, most real estate website visitors are greeted with something like:

  "Mr. John Doe, Your Number One Source for Chicago Real Estate"

  Considering there are tens of thousands of real estate professionals in the Chicago area, an opening statement like that on your website tells your visitors one of two things:

  • You say things that aren't true.
  • You think the world revolves around you.
  
  

  And having them think either of those two things is not going to help you create a relationship with your visitor.

  But telling your story IS powerful and it is well worth the effort to put it together.

  To illustrate, let's look at the example of Schlitz Beer in the early 1900s.

  Yes, we're looking at the beer industry to learn something about real estate.

  Back then, Schlitz beer was in trouble and its sales were down. In those days, all beers were advertised as "Pure." The beer companies spent a lot of money and time getting that concept in front of as many people as possible.

  So many of them said "PURE" so much that it pretty much lost all of its meaning.

  In an effort to turn around their fortune, Schlitz hired famous copywriter Claude Hopkins to create an ad campaign for them.

  You know what the ad campaign was?

  A story. A story about:

  • How Schlitz filtered their water with white wood pulp until it was completely clear.
  • How they dug 4,000 feet into the ground to find the purest water.
  • How they ran 1,018 experiments to refine the yeas
    Business Ethics Etiquette - Is Corporate Social Responsibility An Oxymoron?
    One of the biggest business myths is that business ethics is an oxymoron. There are some that would say that business is a big competition, a competition where business people are competing for a limited prize – success, money, power – and thrive achieve it by any means possible, including advancing your own personal interest at the expense of others.Do you agree? Is there no room for etiquette in business? Is corporate social responsibility an oxymoron?orthy business goal, I would argue that they are all byproducts of a successful real estate website, NOT the primary purpose of one.

    The primary purpose of your real estate website is to TELL YOUR STORY to the people that want to hear it. This is simple, but it is not easy. Because getting YOUR story into words takes thought.

    It takes answering questions like:

    • "What makes my real estate business different?"
    • "What do I offer that no other real estate professional can offer or is willing to offer?"
    • "Why should buyers and sellers do business with me over any and every option available to them?

    
    

    These are tough questions. And for that reason, they usually get skipped in the process of putting a real estate website together.

    Instead, most real estate website visitors are greeted with something like:

    "Mr. John Doe, Your Number One Source for Chicago Real Estate"

    Considering there are tens of thousands of real estate professionals in the Chicago area, an opening statement like that on your website tells your visitors one of two things:

    • You say things that aren't true.
    • You think the world revolves around you.

    
    

    And having them think either of those two things is not going to help you create a relationship with your visitor.

    But telling your story IS powerful and it is well worth the effort to put it together.

    To illustrate, let's look at the example of Schlitz Beer in the early 1900s.

    Yes, we're looking at the beer industry to learn something about real estate.

    Back then, Schlitz beer was in trouble and its sales were down. In those days, all beers were advertised as "Pure." The beer companies spent a lot of money and time getting that concept in front of as many people as possible.

    So many of them said "PURE" so much that it pretty much lost all of its meaning.

    In an effort to turn around their fortune, Schlitz hired famous copywriter Claude Hopkins to create an ad campaign for them.

    You know what the ad campaign was?

    A story. A story about:

    • How Schlitz filtered their water with white wood pulp until it was completely clear.
    • How they dug 4,000 feet into the ground to find the purest water.
    • How they ran 1,018 experiments to refine the yeas
      Affiliate Marketing Programs - The Importance of Developing a Relationship
      When it comes to a successful marketing plan, there is no greater tool for converting potential prospects into long term clients than developing a relationship with each of your prospects. You may be able to offer potential business prospects the best quality products and service, but unless they see you as something other than an impersonal web page or catalog, there is little else to keep them loyal when another clever advertising campaign comes along.Doe
      h me over any and every option available to them?

    
    

    These are tough questions. And for that reason, they usually get skipped in the process of putting a real estate website together.

    Instead, most real estate website visitors are greeted with something like:

    "Mr. John Doe, Your Number One Source for Chicago Real Estate"

    Considering there are tens of thousands of real estate professionals in the Chicago area, an opening statement like that on your website tells your visitors one of two things:

    • You say things that aren't true.
    • You think the world revolves around you.

    
    

    And having them think either of those two things is not going to help you create a relationship with your visitor.

    But telling your story IS powerful and it is well worth the effort to put it together.

    To illustrate, let's look at the example of Schlitz Beer in the early 1900s.

    Yes, we're looking at the beer industry to learn something about real estate.

    Back then, Schlitz beer was in trouble and its sales were down. In those days, all beers were advertised as "Pure." The beer companies spent a lot of money and time getting that concept in front of as many people as possible.

    So many of them said "PURE" so much that it pretty much lost all of its meaning.

    In an effort to turn around their fortune, Schlitz hired famous copywriter Claude Hopkins to create an ad campaign for them.

    You know what the ad campaign was?

    A story. A story about:

    • How Schlitz filtered their water with white wood pulp until it was completely clear.
    • How they dug 4,000 feet into the ground to find the purest water.
    • How they ran 1,018 experiments to refine the yeas
      Entrepreneurial Business Plan The Down And Dirty Way
      Does the idea of running your own business sound exciting? Do you have a business up and running and want to take it to the next level?After coaching hundreds of entrepreneurs at various stages of their evolution, I’ve found that the answers to these 5 questions can make or break any endeavor. Of course there are lots of other areas that must be addressed, however these will get you moving in the right direction quickly.Shhh, don’t tell anyone.
      think the world revolves around you.

    
    

    And having them think either of those two things is not going to help you create a relationship with your visitor.

    But telling your story IS powerful and it is well worth the effort to put it together.

    To illustrate, let's look at the example of Schlitz Beer in the early 1900s.

    Yes, we're looking at the beer industry to learn something about real estate.

    Back then, Schlitz beer was in trouble and its sales were down. In those days, all beers were advertised as "Pure." The beer companies spent a lot of money and time getting that concept in front of as many people as possible.

    So many of them said "PURE" so much that it pretty much lost all of its meaning.

    In an effort to turn around their fortune, Schlitz hired famous copywriter Claude Hopkins to create an ad campaign for them.

    You know what the ad campaign was?

    A story. A story about:

    • How Schlitz filtered their water with white wood pulp until it was completely clear.
    • How they dug 4,000 feet into the ground to find the purest water.
    • How they ran 1,018 experiments to refine the yeas
      Subject Lines To Avoid- Spam-Alikes
      We like to think we create email subject lines that have nothing in common with spam. However, it’s all too easy to do just that. For instance, we want recipients to feel excited and interested in our email, to feel it’s an opportunity they can’t afford to miss. See what I mean? Right there I’ve used a phrase that’s all too common in spam: “An opportunity you can’t afford to miss.”To avoid creating subject lines that could be confused for spam, you need to
      y and time getting that concept in front of as many people as possible.

      So many of them said "PURE" so much that it pretty much lost all of its meaning.

      In an effort to turn around their fortune, Schlitz hired famous copywriter Claude Hopkins to create an ad campaign for them.

      You know what the ad campaign was?

      A story. A story about:

      • How Schlitz filtered their water with white wood pulp until it was completely clear.
      • How they dug 4,000 feet into the ground to find the purest water.
      • How they ran 1,018 experiments to refine the yeast to give the beer just the right flavor.
      
      

      The funny thing is, almost every beer maker in the country was doing the exact same thing in their brewing process.

      But Schlitz was telling the story. And the results of the campaign confirmed its power: Schlitz vaulted from 5th in the marketplace into a tie for 1st... in just a few months.

      That's the power of a compelling story.

      And that is what your real estate website is for. To get that story, YOUR unique story out to the people that need to hear it. Tell a compelling story about how your services will BENEFIT your prospects (along with reasons WHY) and there will be no stopping the leads, listings, sales and all of the other good things that will be produced.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.diggitup.net/article/84930/diggitup-What-Is-the-Primary-Purpose-of-Your-Real-Estate-Website--A-Lesson-From-Schlitz-Beer.html">What Is the Primary Purpose of Your Real Estate Website? A Lesson From Schlitz Beer</a>
    
    BB link (for phorums):
    [url=http://www.diggitup.net/article/84930/diggitup-What-Is-the-Primary-Purpose-of-Your-Real-Estate-Website--A-Lesson-From-Schlitz-Beer.html]What Is the Primary Purpose of Your Real Estate Website? A Lesson From Schlitz Beer[/url]

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