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Digg it UP - Great Design Elevates Web Sites Above The Rest
The internet is almost perfect in a sense; there are no geographical boundaries and censorship is virtually impossible. Transfer of information is cheap and can be accomplished in real time. Business can reach out to global markets at a fraction of the cost they will incur if they use traditional marketing and advertising campaigns. Consumers, on the other hand, can search and purchase the goods and services they need without having to leave their office or homes. As businesses and consumers become more depende
Does your navigation “read” well? Do your photos and graphics communicate quickly and clearly? If not, your site may be getting passed over by disinterested visitors. Design is all around us. It permeates our lives from the subliminal to the int
When you think of search engine optimization you automatically think of getting your website to the top of the search engine results in order to increase online sales. What about utilizing search to enhance your recruiting strategy? Companies spend thousands of dollars advertising open jobs on places like Monster and Career Builder but often neglect the importance of being found on the various search engines.Two Road Blocks ExistThere are generally two road blocks that companies h
This rule applies to everyone -- from the lofty creative director to the junior designer to the boss who employs them. By "read" I mean a viewer’s ability to comprehend the advertisement or message in less than three seconds. That’s right! You have only three seconds to convey your message. If you have not successfully captured your reader or viewer by then, they will simply move on. Whether you're on TV or the Web, you are one simple click away from being ignored. In print, you're one turn away. Good design is essential whether you're creating a church newsletter or developing a multi-million dollar ad campaign for TV.
Reading broadcast and the Internet
Try this at home. Turn your TV to a news channel like CNN or MSNBC and mute the sound. Do the visuals communicate without sound? News channels rely heavily on graphics and visuals to tell their stories. The same is exceedingly true for the Web. The only exception is that the Web is user driven. That means your Web site visitor must click and navigate around your Web site to browse its information.
Does your navigation “read” well? Do your photos and graphics communicate quickly and clearly? If not, your site may be getting passed over by disinterested visitors. Design is all around us. It permeates our lives from the subliminal to the int
Nonprofits, the value of a marketing plan to serve as the foundation of your daily work cannot be overstated. The right plan is flexible enough to embrace the changes your organization faces on a regular basis yet specific enough to guide ongoing implementation. Yet, I find that many nonprofit communicators are working without a marketing plan.As a matter of fact, findings from my recent survey of over 200 nonprofit communicators showed that more than 60% of the respondents did not have a marketing and
Reading broadcast and the Internet
Try this at home. Turn your TV to a news channel like CNN or MSNBC and mute the sound. Do the visuals communicate without sound? News channels rely heavily on graphics and visuals to tell their stories. The same is exceedingly true for the Web. The only exception is that the Web is user driven. That means your Web site visitor must click and navigate around your Web site to browse its information.
Does your navigation “read” well? Do your photos and graphics communicate quickly and clearly? If not, your site may be getting passed over by disinterested visitors. Design is all around us. It permeates our lives from the subliminal to the int
We all hate listening to people, especially when they are right and we are wrong. For those of you who have kids of any age, you will know what a challenge it is trying to get the message across to them.My 17 month old son is at an age where he understands the word NO!, but chooses not to act upon it. This can create an understandable amount of frustration, and eventually it ends in tears!In business we need to do more to listen, specifically to our clients, and customers. When we choose to ignore
Reading broadcast and the Internet
Try this at home. Turn your TV to a news channel like CNN or MSNBC and mute the sound. Do the visuals communicate without sound? News channels rely heavily on graphics and visuals to tell their stories. The same is exceedingly true for the Web. The only exception is that the Web is user driven. That means your Web site visitor must click and navigate around your Web site to browse its information.
Does your navigation “read” well? Do your photos and graphics communicate quickly and clearly? If not, your site may be getting passed over by disinterested visitors. Design is all around us. It permeates our lives from the subliminal to the int
A network is a group of points or locations interlinked with specific paths. A network can be computers, people, web sites, or anything that is linked together to form a group.Remember the old adage, "There is power in number?" You can utilize this power by developing a network of locations all promoting your products or services.Web SitesNetworking your web sites in one of the best marketing strategies you can use. The concept is simple. Develop several web sites promoting similar products
Does your navigation “read” well? Do your photos and graphics communicate quickly and clearly? If not, your site may be getting passed over by disinterested visitors. Design is all around us. It permeates our lives from the subliminal to the int
Blogs have taken over the internet!Everyone is blogging from politicos to teeny boppers. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out their feelings and blow off some steam. However, savvy marketers have discovered that blogging is one of the best Internet marketing strategies available. The best part is that blogging is just a cent or two more expensive than free.So what exactly is blogging? Blog is just a fancy name for
Does your navigation “read” well? Do your photos and graphics communicate quickly and clearly? If not, your site may be getting passed over by disinterested visitors. Design is all around us. It permeates our lives from the subliminal to the intentional. The keyboard you’re typing on and the mouse you’re clicking were first developed and conceived by an industrial design team. The chair you’re sitting in was developed by an ergonomics design team. The box your chair was shipped in and its printing was developed by an advertising packaging team.
Design is critical to successfully selling your product to the public. Your Web site is literally your storefront or advertisement to the world. Make sure it’s designed to invite, inform and intrigue.
Do not covet thy neighbor’s concept
People tend to covet what they see. I know this because clients frequently bring me their ideas, hopes and dreams. And many times they’re of Web site concepts they’ve seen elsewhere. This is good creative fuel for inspiration, but it’s best to create a concept from the core of your own business branding. Innovate, don’t regurgitate. Consult a design professional who will collaborate with you in building a Web site concept that conveys your message. A great concept leaves a memorable impression.
Here’s an example. Let’s say client “A” sells
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