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Digg it UP - Is FLASH Appropriate in a Business Web Site?
Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America? The simple fact behind the answer is senior management and employees are not on the same wave length. The appropriate policies are in place and every one uses the politically correct rhetoric yet the implementation of policies never seems to trickle down to those who are affected the most. The women employees know that policies, for the most part, are a joke and not taken seriously by the employer. There is a serious discrepancy in getting the "true" message to the right people. Here are some reasons why.1) Lack of legitimate support for women at workThe Party Line: The company has developed a strong platform of supporting women in the workforce. The Reality: Women have not attained parity with in the organization.The Solution: The company needs more than rhetoric. A legitimate plan of understanding the real issues and implementation of solutions needs to be devised.Start by assembling a team that is representative of the women within the company. Collect a good balance between the most senior women executives (if there are any), those who are on a management track and women who are considered 9-5 employees (not serious career plans) yet are an integral component of the companies success.This task for
Having said all of that, there are arguably ways to get a Flash site indexed and catalogued by a search engine. It simply is not the easiest thing to do and you will likely require a Search Engine Optimization specialist to assist you.
Reciprocal Linking
If you are kind enough to put links on your web site for other web sites then you are providing them with a “vote of confidence” in terms of search engine rankings. The more web sites that link to a web site, in the eyes of the search engine, makes the linked web site more important. Taking that a step further, the more important the web site that links to you the higher the potential ranking your site will get. Likewise sites that provide you with a reciprocal link are in effect giving you their “vote of confidence” and in turn making your web site more important.
Remember what I said earlier? Search engines can not see hyper-links when they are embedd
Having an Internet business, which earns you money on auto-pilot is very exciting. Although it's easy to make money with affiliate marketing, only a very small percentage of affiliates make a lot of money.By following the advice in this article, not only will you avoid the common mistakes most affiliate marketers make, but you will also learn how to select programs that make you residual income for many months.With affiliate marketing a vendor pays people (affiliates) a certain percentage of the sale price for merchandise sold. It's a win-win situation because the affiliate simply refers people to a website and does not have to worry about fulfillment, and the vendor gets people to advertise for them and only has to pay them after they make a sale.Here are some common mistakes most affiliate marketers make, and why you should avoid them:1. Sending people directly to an affiliate's website.You spend so much energy, time and money to advertise. When you send people directly to a vendor's website you only have one chance to get the sale. If they don't buy they are gone. The best way to do this is to send people to an opting page, where you give them something of value for free, in exchange for their email address. That way you can follow up with them at a later date and have the opportunity to sell them other products.2. Creating a webs
Of course, they do work in terms of visuals. If you visit a Flash web site you will see it. Just because a visitor can see the web site doesn’t automatically mean that the web site is working for your business.
What is Flash?
Flash is technology developed by Macromedia, a leader in web development tools. Flash movies are a compilation of many images, elements and text that is then compiled into a nice, tight little digital file that then gets put on the internet. Some designers build entire web sites using this technology. Graphic designers quite like the technology because it gives them a great opportunity to show how talented they are by developing interactive, moving, and quite honestly some very entertaining web sites. Remember though that the purpose for your business web site is to communicate with your existing and prospective clients, not to show everyone what a talented designer you hired.
What is Flash Good For?
Flash is great as an add-on element for some graphic components of a business web site. Recently the ability for web masters to compile digital audio and video into flash movies has been simplified and using flash to stream a video is a great example of a perfect use for Flash in a business web site.
Another example of where Flash is well used and well received is on web sites that are about presentation and not information. For example a rock band, kids web sites with little games, a photo gallery, a movie clip are all places where Flash is particularly well suited.
Does Flash have a place on the internet? Absolutely it does, but as a web site purchaser though, you have to ask yourself the question, “does Flash have a place on my business web site?”
Can Everyone See Flash
The short answer is no. Although widely available and a component of most web browsers when they are installed, not everyone has flash installed with their web browser. If a visitor who does not have a flash plug-in on their PC visits a site that requires the Flash plug-in, their web browser will prompt them to install it. PC and web savvy visitors will likely go ahead and do it, but some users (like my mother) panic if a pop-up window asks a question and they walk away, or surf away, thinking they just infected their PC with the latest doomsday virus. All of that said, a large percentage of people can see Flash without too much anxiety.
Things to Consider
The Intro Flash Splash
Flash is commonly used for “splash” pages or “entry pages” into web sites. We have all seen them, the animated movie or commercial that leads us into a more traditional marketing web site. Have you ever wondered why the Flash designer almost always places a “skip intro” link on this page? I believe it’s because they know that if they don’t allow people to skip the Flash splash screen that they are going to lose the visitor. Remember that most internet surfers are impatient and they are usually looking for information, not another commercial. Get people to your main web page and do it fast.
The trend of using ‘splash’ pages has declined in the past couple of years as the internet has matured. It is my belief, and widely shared, that if your web site is about good information, then an entry screen is just a road block to your visitors.
The Search Engine
Search engines send out automated robots called “spiders” that crawl through the internet and create massive databases of web pages. People then search for web pages based on key words that are embedded in to the web page in hidden tags as well as in the text that is on the web page itself. If it is important to you that people find your web site then it is important to you to create well written text and links on your web pages that the search engines can find, read and follow. Search engines can not see the text in a Flash page. Search engines can not see hyper-links on flash pages and therefore can not follow the links. Your web page will not seem very important to most search engines because to a search engine your web site will consist of one page and the only relevant information that the search engine will see is your meta-tags if they exist.
Having said all of that, there are arguably ways to get a Flash site indexed and catalogued by a search engine. It simply is not the easiest thing to do and you will likely require a Search Engine Optimization specialist to assist you.
Reciprocal Linking
If you are kind enough to put links on your web site for other web sites then you are providing them with a “vote of confidence” in terms of search engine rankings. The more web sites that link to a web site, in the eyes of the search engine, makes the linked web site more important. Taking that a step further, the more important the web site that links to you the higher the potential ranking your site will get. Likewise sites that provide you with a reciprocal link are in effect giving you their “vote of confidence” and in turn making your web site more important.
Remember what I said earlier? Search engines can not see hyper-links when they are embedde
One you find the topic for your website, the next step it’s to build a good website in order to make money around this topic.You need a very nice domain name, the domain will be easy to remember, catchy, related with your topic, some name the people remember easily and can tell to others without complications, and the best domain extension you can find its a simple .comNothing more simple and powerful than a .comIf you don’t find available a .com you can use .net or .biz, but remember: the first thing any prospect search for a domain name it’s a .comYou have so many options of companies that offer cheap domains for sale; you can buy the domain with any company you wish.Before to go to search for your domain name take a piece of paper and write at less 20 domain names you like for your site, and then make some combinations with the words and sentences in order to create at less 40 options, because as you will notice there are so many domains already taken.Some domain sellers offer a tool that show you a list for possible domain names that looks similar to the domain you search and was taken, this tool can help you to find a good domain, so take care about this tool.Then, when you choose a domain name you have the option to buy a private registration domain, this means that your domain will not contain your info in the WhoIs lis
What is Flash Good For?
Flash is great as an add-on element for some graphic components of a business web site. Recently the ability for web masters to compile digital audio and video into flash movies has been simplified and using flash to stream a video is a great example of a perfect use for Flash in a business web site.
Another example of where Flash is well used and well received is on web sites that are about presentation and not information. For example a rock band, kids web sites with little games, a photo gallery, a movie clip are all places where Flash is particularly well suited.
Does Flash have a place on the internet? Absolutely it does, but as a web site purchaser though, you have to ask yourself the question, “does Flash have a place on my business web site?”
Can Everyone See Flash
The short answer is no. Although widely available and a component of most web browsers when they are installed, not everyone has flash installed with their web browser. If a visitor who does not have a flash plug-in on their PC visits a site that requires the Flash plug-in, their web browser will prompt them to install it. PC and web savvy visitors will likely go ahead and do it, but some users (like my mother) panic if a pop-up window asks a question and they walk away, or surf away, thinking they just infected their PC with the latest doomsday virus. All of that said, a large percentage of people can see Flash without too much anxiety.
Things to Consider
The Intro Flash Splash
Flash is commonly used for “splash” pages or “entry pages” into web sites. We have all seen them, the animated movie or commercial that leads us into a more traditional marketing web site. Have you ever wondered why the Flash designer almost always places a “skip intro” link on this page? I believe it’s because they know that if they don’t allow people to skip the Flash splash screen that they are going to lose the visitor. Remember that most internet surfers are impatient and they are usually looking for information, not another commercial. Get people to your main web page and do it fast.
The trend of using ‘splash’ pages has declined in the past couple of years as the internet has matured. It is my belief, and widely shared, that if your web site is about good information, then an entry screen is just a road block to your visitors.
The Search Engine
Search engines send out automated robots called “spiders” that crawl through the internet and create massive databases of web pages. People then search for web pages based on key words that are embedded in to the web page in hidden tags as well as in the text that is on the web page itself. If it is important to you that people find your web site then it is important to you to create well written text and links on your web pages that the search engines can find, read and follow. Search engines can not see the text in a Flash page. Search engines can not see hyper-links on flash pages and therefore can not follow the links. Your web page will not seem very important to most search engines because to a search engine your web site will consist of one page and the only relevant information that the search engine will see is your meta-tags if they exist.
Having said all of that, there are arguably ways to get a Flash site indexed and catalogued by a search engine. It simply is not the easiest thing to do and you will likely require a Search Engine Optimization specialist to assist you.
Reciprocal Linking
If you are kind enough to put links on your web site for other web sites then you are providing them with a “vote of confidence” in terms of search engine rankings. The more web sites that link to a web site, in the eyes of the search engine, makes the linked web site more important. Taking that a step further, the more important the web site that links to you the higher the potential ranking your site will get. Likewise sites that provide you with a reciprocal link are in effect giving you their “vote of confidence” and in turn making your web site more important.
Remember what I said earlier? Search engines can not see hyper-links when they are embedd
Word choice in marketing and advertising is absolutely critical. When advertisers spend millions of dollars each year, you can bet they have tested every word they are going to use. They want their word choices to psychologically lead you to believe their product is the best, that it will change your life. Skilled advertisers can get us to absorb their message unconsciously. They might even package an identical product with different words and phrases to reach a wider segment of the public.Daryl Benn conducted a study on how advertisers use word choice and catch phrases to sell different, but identical in effectiveness, brands of aspirin. Consider the following:Brand A: proclaims 100 percent pure, claims nothing is stronger. Benn notes that governmental tests also showed no brand was weaker or less effective than any of the others.Brand B: advertises "unsurpassed in speed--no other brand works faster." The same governmental tests showed "B" works no faster than any of the others.Brand C: declares it used an ingredient "that doctors recommend." Governmental tests revealed that "special ingredient" is nothing more than regular aspirin.The word choices in these advertisements work because the positive connotations make us assume that each advertised brand is the best. Advertisers know that changing just one word in their ad can dramatically in
Things to Consider
The Intro Flash Splash
Flash is commonly used for “splash” pages or “entry pages” into web sites. We have all seen them, the animated movie or commercial that leads us into a more traditional marketing web site. Have you ever wondered why the Flash designer almost always places a “skip intro” link on this page? I believe it’s because they know that if they don’t allow people to skip the Flash splash screen that they are going to lose the visitor. Remember that most internet surfers are impatient and they are usually looking for information, not another commercial. Get people to your main web page and do it fast.
The trend of using ‘splash’ pages has declined in the past couple of years as the internet has matured. It is my belief, and widely shared, that if your web site is about good information, then an entry screen is just a road block to your visitors.
The Search Engine
Search engines send out automated robots called “spiders” that crawl through the internet and create massive databases of web pages. People then search for web pages based on key words that are embedded in to the web page in hidden tags as well as in the text that is on the web page itself. If it is important to you that people find your web site then it is important to you to create well written text and links on your web pages that the search engines can find, read and follow. Search engines can not see the text in a Flash page. Search engines can not see hyper-links on flash pages and therefore can not follow the links. Your web page will not seem very important to most search engines because to a search engine your web site will consist of one page and the only relevant information that the search engine will see is your meta-tags if they exist.
Having said all of that, there are arguably ways to get a Flash site indexed and catalogued by a search engine. It simply is not the easiest thing to do and you will likely require a Search Engine Optimization specialist to assist you.
Reciprocal Linking
If you are kind enough to put links on your web site for other web sites then you are providing them with a “vote of confidence” in terms of search engine rankings. The more web sites that link to a web site, in the eyes of the search engine, makes the linked web site more important. Taking that a step further, the more important the web site that links to you the higher the potential ranking your site will get. Likewise sites that provide you with a reciprocal link are in effect giving you their “vote of confidence” and in turn making your web site more important.
Remember what I said earlier? Search engines can not see hyper-links when they are embedd
Public Relations is often the forgotten tool of real estate marketing. Unfortunate, because with an effective PR program, real estate agents can generate more exposure than with traditional advertising, and for a fraction of the cost.Even better, PR brings additional credibility due to its third-party nature. Which would you be more inclined to believe ... a paid advertisement, or an article written by an editor or journalist?Here are some PR tips that can help you round out your marketing program:1. Build relationships with your local media. Develop yourself as their "go to" guy or gal for real estate expertise and commentary.2. Conduct home buying seminars in your area. When the seminars become popular, invite your local media to attend. At the least, send them a press release about it. Get some quotes from happy attendees and include them in your release.3. Is there a weekend "Homes" show in your area? In Austin, Texas, we have "Hot on Austin," a Saturday program about homes for sale in the area. Hunt down the editors and producers of your local program. Pitch yourself as an expert on local real estate conditions, and strive to build a relationship with them. Send them relevant news and articles from time to time.4. Publish articles online to position yourself as an expert. Find out what key phrases your target audience is searchi
The trend of using ‘splash’ pages has declined in the past couple of years as the internet has matured. It is my belief, and widely shared, that if your web site is about good information, then an entry screen is just a road block to your visitors.
The Search Engine
Search engines send out automated robots called “spiders” that crawl through the internet and create massive databases of web pages. People then search for web pages based on key words that are embedded in to the web page in hidden tags as well as in the text that is on the web page itself. If it is important to you that people find your web site then it is important to you to create well written text and links on your web pages that the search engines can find, read and follow. Search engines can not see the text in a Flash page. Search engines can not see hyper-links on flash pages and therefore can not follow the links. Your web page will not seem very important to most search engines because to a search engine your web site will consist of one page and the only relevant information that the search engine will see is your meta-tags if they exist.
Having said all of that, there are arguably ways to get a Flash site indexed and catalogued by a search engine. It simply is not the easiest thing to do and you will likely require a Search Engine Optimization specialist to assist you.
Reciprocal Linking
If you are kind enough to put links on your web site for other web sites then you are providing them with a “vote of confidence” in terms of search engine rankings. The more web sites that link to a web site, in the eyes of the search engine, makes the linked web site more important. Taking that a step further, the more important the web site that links to you the higher the potential ranking your site will get. Likewise sites that provide you with a reciprocal link are in effect giving you their “vote of confidence” and in turn making your web site more important.
Remember what I said earlier? Search engines can not see hyper-links when they are embedd
Buying a business could be your most important decision in life, but many people treat it in a cavalier fashion. Most people would consult a professional in any other major transaction, but don’t think of going to professionals for business purchases.With that in mind, consider using a reputable business broker. A good broker can be found in your area simply by calling or emailing their professional association, the IBBA, or International Business Brokers Association. Or, asking friends who own businesses if they’ve had good or bad experience with a business broker in the area.Business brokers who have earned their profession’s highest professional credential will have CBI after their name on business cards. This stands for Certified Business Intermediary and assures the buyer that the broker has been properly trained and is held to high ethical standards.If you don’t use a broker and represent yourself, then you must first determine that the business is right for you. Is it something you will enjoy doing? If it is, then check the financial health of the business.After signing a standard non-disclosure agreement the seller should be willing to show you his tax returns for the past three years and allow you a chance to visit with his CPA. Make sure that the business is bringing in enough money to pay for itself, pay you a decent salary and co
Having said all of that, there are arguably ways to get a Flash site indexed and catalogued by a search engine. It simply is not the easiest thing to do and you will likely require a Search Engine Optimization specialist to assist you.
Reciprocal Linking
If you are kind enough to put links on your web site for other web sites then you are providing them with a “vote of confidence” in terms of search engine rankings. The more web sites that link to a web site, in the eyes of the search engine, makes the linked web site more important. Taking that a step further, the more important the web site that links to you the higher the potential ranking your site will get. Likewise sites that provide you with a reciprocal link are in effect giving you their “vote of confidence” and in turn making your web site more important.
Remember what I said earlier? Search engines can not see hyper-links when they are embedded into flash. So although the links are appreciated they will not contribute to the search engines perception of how valuable your web site may be to the world and as a result all those “votes of confidence” are going to waste.
Make sure that people who provide you with a link from their web site to your is not embedded into a flash page. Links should be in pure HTML or Hyper-Text MarkUp Language. If you provide links to other web sites on your site, the same applies to you, use HTML.
Don’t Break my Back Button
Web-browsers all have a back button. As software users, and more specifically as web surfers, we use the back button as a matter of course. It is a good practice as a web developer to not ‘break the back button’. Unfortunately because of the nature of Flash, the back button doesn’t work for backward navigation in the flash web site.
Create a Bookmark if You Can
People like to bookmark pages on the internet so that they can quickly return to them later on. Web surfers do not always bookmark the index page, or the main page, of a web site. For example if you site has a nifty currency converter or a great mortgage calculator on it, people may simply want to bookmark just that page. You can not bookmark an internal page within a Flash site. You can only bookmark the main page. Try it. Visit a 100% Flash web site, surf around a bit, then try to bookmark the page you are looking at. It doesn’t work, because you literally haven’t changed pages from when you first arrived at the site, you have simply “played the animation” which made it appear as though you went to different pages.
Cost
The cost to develop a traditional marketing web site using standard design graphic, HTML and text is in most cases less expensive than using Flash. If you designer proposes to use Flash, ask the question, “how much would it cost to do the same thing without flash?”.
Making Revisions and Updates
If you have your web site built 100% in Flash, you have subscribed to a certain skill-set in your designer. If you want to make revisions you will always need to use someone who can work within Flash. The same theory applies if your web site is images, HTML and text. The distinct difference is that there are far more web masters that work with the later than in Flash. It also typically will take longer to make revisions to Flash sites and as a result your cost of maintenance can be quite steep.
The Source Files
Flash source files are the heart of a flash movie, element or web site. The file will be names something like mywebsite.FLA. This is the native un-compiled source file for a Flash file. Once the designer is ready to deploy the Flash to the web server the file is compiled into a different format. The compiled file in our example would be called mywebsite.SWF.
So to clarify, the original artwork and design is worked on in the .FLA format and the final file that goes on the web server is .SWF.
I see it time and time again where the designer does not provide the client with the source file for their flash elements or web site. They protect the .FLA files, and guess what, you have to go to them for updates and revisions. It does not matter how talented your new web master or designer is, if you do not have the source file with the .FLA extension for your Flash site you will not be able to update it. You should ask your designer to provide you with this source file if you decide to use Flash elements on your web site.
A Final Note On Flash
Please do not interpret my remarks here as me being “anti-flash” the fact is, it really is a great media technology. If you have the budget and want to develop your web site using 100% pure flash, there are some things you can do to mitigate some of the pitfalls that I have described here.
Use a javascript to detect the browser capabilities of the visitor and ensure that they have Flash plug-in to support the Flash on your site. If the result of this simple test is ‘no they do not support Flash’ then the right thing to do is direct them to an alternative HTML based web site with your content. So, although you can overcome the missing Flash plug-in you have to have two web sites designed (the Flash one and the HTML one).
In Summary
Flash is a great design tool to add elements to your website to ‘spice it up’.
Flash is great for delivering rich media like audio and video.
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