Relevance to a search:

• The frequency of the search word on a web page is an indicator of its relevance. If a web page contains the word ten times on the page, it is ten times more relevant than a page which contains the word only once.

• The position of the search word:
  • In the title tag.
    This appears in your browser at the very top of the screen, above File, Edit, View...

    This tag is important to search engines as it is visible to the visitor, and ostensibly sums up the purpose for the page. Other meta tags are largely ignored by search engines.

  • In a heading.
    This tag is very important to search engines as it is visible to the visitor, and ostensibly sums up the purpose for the page. The size of the heading does not matter. Take care not to have more that one such heading on the home page. (Don't confuse the search engine).

  • In a link to another page.
    In the HTML coding, such a link could be Whodickies. If "Whodickies" are important enough to have a link to them, they are very relevant to a visitor's search for whodickies.

  • In the body text.
    Key words near the top and the bottom of the text are important. Certainly many search results show the beginning and end of pages.

• Proportion of the search words on the page.
  The intensity of key words in relation to the total words in a page tells a search engine if there is spamming. Experience has shown that if the key words in a search make up more than 10% of the total web page the page is marked down. Some experts say 5%.

• Number of inside pages linking back to that web page.
  The more inside pages linking back to the home page the more relevant the home page appears to the search engine. A website
  I, Robot: How Do Search Engine Spiders and Robots Work?
  Some internet surfers still hold on to the mistaken belief that actual people visit each and every website and then input it for inclusion in the search engine’s database. Imagine, if these were true! With billions of websites available on the internet and with a majority of these sites offering fresh content it will take thousands of people to achieve the tasks made by search engine spiders and robots – and even then th
  an a page which contains the word only once.

• The position of the search word:
  • In the title tag.
    This appears in your browser at the very top of the screen, above File, Edit, View...

    This tag is important to search engines as it is visible to the visitor, and ostensibly sums up the purpose for the page. Other meta tags are largely ignored by search engines.

  • In a heading.
    This tag is very important to search engines as it is visible to the visitor, and ostensibly sums up the purpose for the page. The size of the heading does not matter. Take care not to have more that one such heading on the home page. (Don't confuse the search engine).

  • In a link to another page.
    In the HTML coding, such a link could be Whodickies. If "Whodickies" are important enough to have a link to them, they are very relevant to a visitor's search for whodickies.

  • In the body text.
    Key words near the top and the bottom of the text are important. Certainly many search results show the beginning and end of pages.

• Proportion of the search words on the page.
  The intensity of key words in relation to the total words in a page tells a search engine if there is spamming. Experience has shown that if the key words in a search make up more than 10% of the total web page the page is marked down. Some experts say 5%.

• Number of inside pages linking back to that web page.
  The more inside pages linking back to the home page the more relevant the home page appears to the search engine. A website
  How To Host A Successful Online Party
  Have you ever wanted to host a candle party, but don’t have the time or energy to get one organized? Well with online parties all of the hard work has been eliminated. You won’t have to clean your house, or buy snacks. You can now host a party in your pajamas! Here are some tips for hosting a successful online party:1. Tell ALL of your friends (including co-workers) and tell them to tel
  n a heading.
  This tag is very important to search engines as it is visible to the visitor, and ostensibly sums up the purpose for the page. The size of the heading does not matter. Take care not to have more that one such heading on the home page. (Don't confuse the search engine).

• In a link to another page.
  In the HTML coding, such a link could be Whodickies. If "Whodickies" are important enough to have a link to them, they are very relevant to a visitor's search for whodickies.

• In the body text.
  Key words near the top and the bottom of the text are important. Certainly many search results show the beginning and end of pages.

Why do different search engines give different rankings to the same website? Each search engine may give a different weight to each of the factors above.

Why would a website lose or gain ranking position, without any change? Search engines change their secret algorithms (formula of factor weighting) from time to time. Other websites may enter the lists, change, or leave the lists.

Remember that the main reason for putting up a website it to be found by search engines, so do all you can to be friendly to them.

More information on search engine optimization of websites can be found at platypus websites - www.platywebs.com.au