Tags |
|
|
Links |
|
|
Digg it UP - Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site
You need people to run a business unless you happen to be a one-man-industry. So, if you have employees, you have payments to make, taxes to deduct from the salaries and send the deducted money to the state exchequer. In case of larger establishments, these things are taken care of by the professionals, who are experts in the area, which takes the accounting load off the higher management.But if you own a small business, you need to take care of the payroll all by yourself. The old paper system, quite
The easiest way to build subscribers is to divert the traffic coming to your site to your lead capture page. If you have been sending all traffic to your main sales you should change that strategy right now, as you are losing a lot of money. Think about it: out of 1000 people visiting your sales page, perhaps only 300 people are actually buying your product. So what about the rest 700 people who left without purchasing anything? You lost 700 potential customers! If you would have directed all the traffic to
Again, it's NOT about you, it's about THEM!
*Note: May I add, this is an area where most of my clients get stuck…If you find yourself at a total loss when it comes to writing, please let me know. ______________________________________________
Write/gather/compile; prepare copy for your main pages:
• Answer questions.
Frequently asked questions woven into your copy will give your visitor confidence in you because you answered their concerns right away. Think of questions you’ve been asked and document them providing the most detailed and complete answer you can. This will save you lots of time in the future.
• Focus on the ~pain~ your prospect is experiencing.
Your client is looking for someone to take away their pain or help solve their problem. What’s bugging them? What keeps them up at night? Why are they looking for you? If you don’t get in touch with your prospect’s emotions they are not going to connect with you, or hire you. Give a positive outcome for each pain they have.
How do you turn a complainer into a problem solver? How do you stay abreast of problems on the front line, get the employees to let you in on the inside scoop without encouraging them to tattle or criticize? There are four knee-jerk responses that you may be operating from without awareness. These statements are sure to award you the title “unapproachable” and the result will be low moral, as you are rendered clueless to that inside world of your employees.Look at the list below as if you were takingmy clients get stuck…If you find yourself at a total loss when it comes to writing, please let me know. ______________________________________________
Write/gather/compile; prepare copy for your main pages:
• Answer questions.
Frequently asked questions woven into your copy will give your visitor confidence in you because you answered their concerns right away. Think of questions you’ve been asked and document them providing the most detailed and complete answer you can. This will save you lots of time in the future.
• Focus on the ~pain~ your prospect is experiencing.
Your client is looking for someone to take away their pain or help solve their problem. What’s bugging them? What keeps them up at night? Why are they looking for you? If you don’t get in touch with your prospect’s emotions they are not going to connect with you, or hire you. Give a positive outcome for each pain they have.
Relationships are based on trust—not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic.That's why the absolute worst thing a financial planner can do in their relationship with a reporter—especially a new relationship—is to give them false information.Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial plons.
Frequently asked questions woven into your copy will give your visitor confidence in you because you answered their concerns right away. Think of questions you’ve been asked and document them providing the most detailed and complete answer you can. This will save you lots of time in the future.
• Focus on the ~pain~ your prospect is experiencing.
Your client is looking for someone to take away their pain or help solve their problem. What’s bugging them? What keeps them up at night? Why are they looking for you? If you don’t get in touch with your prospect’s emotions they are not going to connect with you, or hire you. Give a positive outcome for each pain they have.
So you're a fairly new website owner who is scratching his/her head wondering why you're only getting 50 to 100 web visitors per day to your site. You've tried what all the "web gurus" out there told you to do: Link up with like-minded sites! Put an ad for your site on another similar site and you will get hundreds ofclick-throughs every day!Somehow it's just not working. Let's say you are getting 75 visitors per day for your site, but only about 10% of those visitors come back for another visit. Havicomplete answer you can. This will save you lots of time in the future.
• Focus on the ~pain~ your prospect is experiencing.
Your client is looking for someone to take away their pain or help solve their problem. What’s bugging them? What keeps them up at night? Why are they looking for you? If you don’t get in touch with your prospect’s emotions they are not going to connect with you, or hire you. Give a positive outcome for each pain they have.
A large amount of money is being used by market research firms, as they provide companies with consumers’ opinions about certain products either before they are launched to know what market to launch it into; or consumers’ opinions about existing products to ascertain what needs to be done to revamp and improve them.Having internet access has opened up a new ball game wherein these corporations reach out and contact the consumer. Now, it is possible that you as the consumer can find and contact these gging them? What keeps them up at night? Why are they looking for you? If you don’t get in touch with your prospect’s emotions they are not going to connect with you, or hire you. Give a positive outcome for each pain they have.
• Your copy needs to be as specific and clear as possible to the kind of client you want to attract. Why?
TO WEED OUT THE WRONG TYPE OF CLIENTS, that’s why! (what an amazing idea... eliminate the tire kickers immediately!)
Why waste your valuable time on a comp session with a ambitious college grad who wants a career coach when you're a parenting coach? If parents with potty training issues are who you seek... make your home page’s message crystal clear, prospects will determine right away if you are right for them before they contact you.
• Remember to be personable and approachable.
Even go as far as to write down 10 characteristics of your perfect client and make up a fictitious individual who has all these characteristics and write your copy as if that person were sitting right next to you.
Your prospects want to learn more, and be closer to you. They will love reading about your human side
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/85934/diggitup-Web-Coach-Tip-The-Single-Most-Important-and-CRUCIAL-Element-of-Your-Web-Site.html">Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/85934/diggitup-Web-Coach-Tip-The-Single-Most-Important-and-CRUCIAL-Element-of-Your-Web-Site.html]Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site[/url]
Related Articles:
Opening a Dollar Store - How does Higher Fuel Cost Affect Your Store
4 Ways To Increase Your Landing Page Conversion Rate-Generate Revenue-Affiliate Sales-Marketing
Bookmark it:
|