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    Digg it UP - Successful Websites Don't Set Out To Sell

    Why Build a List?
    There are list building seminars, courses, teleseminars, and much more. All of these give you advice on how to build your list. They even get excited when they show you the results of a blitz over a month to build the biggest and best list. True these experts can build lists quickly, my question is, "How long does this list stay in existence?" and "What is in it for the list builder other than simply having a big list?"Many people will join a list because they are curious or there is a product that is of interest to them. I have purchased many products this way by giving my fir
    ying to solve a problem or avoid a problem?

    - Are they looking for a budget solution or a ‘best of breed’ solution?

    - Are they looking for something with all the bells and whistles or something which focuses on one thing only?

    - Are they looking to buy immediately (just as soon as they know they’ve found what they want)?

    - Are they comfortable with internet purchases?

    - Are they the final decision maker or do they need to convince someone else as well?

    - How much do they know already about your subject material?

    - How much do they want to know?

    Whether you do some real research or just make some educated guesses, it’s important that you know your visitor very well. Then, and only then, can you help them. And only when you help them will you start to realize the true sales potential of your website.

    H

    Traffic Exchange Lingo - What is a Splash Page?
    If you’ve spent any time online promoting with traffic exchanges, you’ve probably heard the term “splash page” mentioned a time or two. So just what is a splash page?When it comes to traffic exchanges, a splash page is simply a short advertising page that is designed to create curiosity. Think of it like a billboard you might see while driving down the highway. The splash page should evoke enough curiosity to get the viewer to do one of two things: either get them to click on a link to go to another page such as a sales page, or get them to fill out their name and ema
    What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping?

    Your answer to this question may determine the success of your website. So think carefully…

    How we define what a website is all depends on which side of the fence we’re on. I suspect that most – if not all – vendors and service providers would say their website is a sales tool. But this is a fundamentally flawed perspective. Adopt this position, and sooner or later you’ll pay for it.

    To really understand what a website is for, we need to think about who the Internet serves. It’s tempting to think cynically and argue that it serves commercial interests, but that’s getting the cart before the horse. The Internet serves buyers and information seekers. That’s what most people use it for.

    What your visitors are really looking for is a website that helps them. A website that helps them buy when they want to buy. Helps them understand when they want to understand. And – most importantly - a website that helps them decide when they want to decide.

    So if you really want to build trust, credibility, authority, and site loyalty, helping visitors is the way to go. Of course, that’s not to say you have to do it for free. We’re all in business to make money after all. In fact, the main aim of many of your visitors will be to buy something. But it’s important that you focus on them, not on you. For example, your visitors don’t want to know what you have to sell. They want to know what they can choose to buy. If your primary focus is sales, your visitors will pick up on it.

    To generate revenue from our websites – either directly or indirectly – we need to build them to help our readers. Don’t start by asking “How can I sell?” Instead, start by asking “How can I help?” (Even “How can I help them buy?” is a step in the right direction.)

    We need to build our websites from the ground up to be a form of online help. Think of your website as a cousin of the online help provided with Microsoft Office. (If you think of Microsoft’s help as the slow-witted cousin, you’re on the right track…)

    I worked as a technical writer in the software industry for 9 years, writing and managing online help for software programs. And the key to successful online help is to always try to answer one simple question: What does the reader want to know? We knew they wanted help, but did they want reference information or how-to information? Did they want to know how to get started or how to get out of trouble?

    Sure, when you’re writing for a website, the subject material is different, but the question is still the same. What does your reader want to know?

    Obviously, the answer to this question will be different for everyone, but there are some common questions you can ask yourself which might help you decide…

    - Who is your audience?

    - What time of the day are they most likely to be searching?

    - Are they searching from home or their workplace?

    - Are they the business owner or do they have a boss looking over their shoulder?

    - Are they relaxed or in a hurry?

    - Are they spending their money or someone else’s?

    - Are they looking for something which will make their job easier?

    - Or are they looking for something which will make their job possible?

    - Are they trying to solve a problem or avoid a problem?

    - Are they looking for a budget solution or a ‘best of breed’ solution?

    - Are they looking for something with all the bells and whistles or something which focuses on one thing only?

    - Are they looking to buy immediately (just as soon as they know they’ve found what they want)?

    - Are they comfortable with internet purchases?

    - Are they the final decision maker or do they need to convince someone else as well?

    - How much do they know already about your subject material?

    - How much do they want to know?

    Whether you do some real research or just make some educated guesses, it’s important that you know your visitor very well. Then, and only then, can you help them. And only when you help them will you start to realize the true sales potential of your website.

    Ha

    How to Get Your Business More Disciplined
    Discipline is very important in organizations as it is for organizing you personal life. If you want to achieve something in sports or any other area you cannot without. But what is it exactly?According to the free dictionary, the verb discipline may be used to express four actions: to train (a specific pattern of behaviour) ; to teach (a branch of knowledge or teaching) ; to punish (in order to correct) or to impose order (by a set of rules or methods). http://www.thefreedictionary.com/disciplineIn fact all four are centered around order; order in the frequenc
    t most people use it for.

    What your visitors are really looking for is a website that helps them. A website that helps them buy when they want to buy. Helps them understand when they want to understand. And – most importantly - a website that helps them decide when they want to decide.

    So if you really want to build trust, credibility, authority, and site loyalty, helping visitors is the way to go. Of course, that’s not to say you have to do it for free. We’re all in business to make money after all. In fact, the main aim of many of your visitors will be to buy something. But it’s important that you focus on them, not on you. For example, your visitors don’t want to know what you have to sell. They want to know what they can choose to buy. If your primary focus is sales, your visitors will pick up on it.

    To generate revenue from our websites – either directly or indirectly – we need to build them to help our readers. Don’t start by asking “How can I sell?” Instead, start by asking “How can I help?” (Even “How can I help them buy?” is a step in the right direction.)

    We need to build our websites from the ground up to be a form of online help. Think of your website as a cousin of the online help provided with Microsoft Office. (If you think of Microsoft’s help as the slow-witted cousin, you’re on the right track…)

    I worked as a technical writer in the software industry for 9 years, writing and managing online help for software programs. And the key to successful online help is to always try to answer one simple question: What does the reader want to know? We knew they wanted help, but did they want reference information or how-to information? Did they want to know how to get started or how to get out of trouble?

    Sure, when you’re writing for a website, the subject material is different, but the question is still the same. What does your reader want to know?

    Obviously, the answer to this question will be different for everyone, but there are some common questions you can ask yourself which might help you decide…

    - Who is your audience?

    - What time of the day are they most likely to be searching?

    - Are they searching from home or their workplace?

    - Are they the business owner or do they have a boss looking over their shoulder?

    - Are they relaxed or in a hurry?

    - Are they spending their money or someone else’s?

    - Are they looking for something which will make their job easier?

    - Or are they looking for something which will make their job possible?

    - Are they trying to solve a problem or avoid a problem?

    - Are they looking for a budget solution or a ‘best of breed’ solution?

    - Are they looking for something with all the bells and whistles or something which focuses on one thing only?

    - Are they looking to buy immediately (just as soon as they know they’ve found what they want)?

    - Are they comfortable with internet purchases?

    - Are they the final decision maker or do they need to convince someone else as well?

    - How much do they know already about your subject material?

    - How much do they want to know?

    Whether you do some real research or just make some educated guesses, it’s important that you know your visitor very well. Then, and only then, can you help them. And only when you help them will you start to realize the true sales potential of your website.

    H

    How to Flop in Direct Mail and Mail Order
    How to Flop in Direct Mail and Mail OrderMost mail order and direct mail businesses fail. I’m going from my own experience, most of mine have failed. You can fail a lot faster if you know what you are doing. Then you can work out that new idea of yours and get rich. Here are some good ways to fail:Rely on Other People More than You Rely on YourselfYou can do this in different ways.1. Have your suppliers drop ship to your customers. Some suppliers are okay. Others are not. Choose one that steals your customer’s names and then sends them all kin
    sites – either directly or indirectly – we need to build them to help our readers. Don’t start by asking “How can I sell?” Instead, start by asking “How can I help?” (Even “How can I help them buy?” is a step in the right direction.)

    We need to build our websites from the ground up to be a form of online help. Think of your website as a cousin of the online help provided with Microsoft Office. (If you think of Microsoft’s help as the slow-witted cousin, you’re on the right track…)

    I worked as a technical writer in the software industry for 9 years, writing and managing online help for software programs. And the key to successful online help is to always try to answer one simple question: What does the reader want to know? We knew they wanted help, but did they want reference information or how-to information? Did they want to know how to get started or how to get out of trouble?

    Sure, when you’re writing for a website, the subject material is different, but the question is still the same. What does your reader want to know?

    Obviously, the answer to this question will be different for everyone, but there are some common questions you can ask yourself which might help you decide…

    - Who is your audience?

    - What time of the day are they most likely to be searching?

    - Are they searching from home or their workplace?

    - Are they the business owner or do they have a boss looking over their shoulder?

    - Are they relaxed or in a hurry?

    - Are they spending their money or someone else’s?

    - Are they looking for something which will make their job easier?

    - Or are they looking for something which will make their job possible?

    - Are they trying to solve a problem or avoid a problem?

    - Are they looking for a budget solution or a ‘best of breed’ solution?

    - Are they looking for something with all the bells and whistles or something which focuses on one thing only?

    - Are they looking to buy immediately (just as soon as they know they’ve found what they want)?

    - Are they comfortable with internet purchases?

    - Are they the final decision maker or do they need to convince someone else as well?

    - How much do they know already about your subject material?

    - How much do they want to know?

    Whether you do some real research or just make some educated guesses, it’s important that you know your visitor very well. Then, and only then, can you help them. And only when you help them will you start to realize the true sales potential of your website.

    H

    3 HOT Tips To Improve Your Ads/Flyers and Letters for Small Business Growth
    One of the areas that you can dramatically improve the number of leads to your small business is through effective advertising.Right now I’ll take you through 3 HOT tips on how you can bring in more money and customers.Here are three things you can do to improve your prospecting letters.1. Use a benefit orientated headline, not your business name.The biggest mistake most small businesses make is using their business name as the headline for their advertisements.Your prospective customer isn’t interested in your business name, they want to know what y
    t started or how to get out of trouble?

    Sure, when you’re writing for a website, the subject material is different, but the question is still the same. What does your reader want to know?

    Obviously, the answer to this question will be different for everyone, but there are some common questions you can ask yourself which might help you decide…

    - Who is your audience?

    - What time of the day are they most likely to be searching?

    - Are they searching from home or their workplace?

    - Are they the business owner or do they have a boss looking over their shoulder?

    - Are they relaxed or in a hurry?

    - Are they spending their money or someone else’s?

    - Are they looking for something which will make their job easier?

    - Or are they looking for something which will make their job possible?

    - Are they trying to solve a problem or avoid a problem?

    - Are they looking for a budget solution or a ‘best of breed’ solution?

    - Are they looking for something with all the bells and whistles or something which focuses on one thing only?

    - Are they looking to buy immediately (just as soon as they know they’ve found what they want)?

    - Are they comfortable with internet purchases?

    - Are they the final decision maker or do they need to convince someone else as well?

    - How much do they know already about your subject material?

    - How much do they want to know?

    Whether you do some real research or just make some educated guesses, it’s important that you know your visitor very well. Then, and only then, can you help them. And only when you help them will you start to realize the true sales potential of your website.

    H

    Update Your Resume Today
    A friend was just promoted to a position of vice-president of a company. I am happy for him and the first thing I told him after congratulations was “update your resume”. He is now in a new league and if and when a headhunter should call or an opportunity to advance presents itself, he must be ready with his paperwork. Ready now, not tomorrow. A prospective employer’s first impression of you should be one of preparedness.How about you? When did you last update your resume?“Be Prepared” is not just a motto for the Boy Scouts, and having your resume up-to-date is a major p
    ying to solve a problem or avoid a problem?

    - Are they looking for a budget solution or a ‘best of breed’ solution?

    - Are they looking for something with all the bells and whistles or something which focuses on one thing only?

    - Are they looking to buy immediately (just as soon as they know they’ve found what they want)?

    - Are they comfortable with internet purchases?

    - Are they the final decision maker or do they need to convince someone else as well?

    - How much do they know already about your subject material?

    - How much do they want to know?

    Whether you do some real research or just make some educated guesses, it’s important that you know your visitor very well. Then, and only then, can you help them. And only when you help them will you start to realize the true sales potential of your website.

    Happy writing!

    Related Articles:

    - How to get your customers to trust your website - http://www.divinewrite.com/trust.htm

    - Web Copy – How Much is Enough? - http://www.divinewrite.com/webcopyenough.htm

    - Engage Your Customer – Write About Benefits - http://www.divinewrite.com/benefits.htm

    - Writing Benefit-Driven Web Copy - http://www.divinewrite.com/webbenefitwriting.htm

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