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Digg it UP - Graphic Terms- The Basics Part I
“It’s a labor of love.” That’s how I’ve always described my content-based website. Until the last year or so, what I meant is that my website paid me in love more frequently than it paid in money. And if visitor compliments and good karma paid the mortgage, that would have been fine.I knew I enjoyed and was very good at helping others and communicating in the online world. What I needed was a way to help others online that also brought in a steady paycheck.When I found a direct sales company to work with, this all began to chang
Dithering
Dithering is combining pixels from a 256-color palette into patterns that approximate other colors. At a distance the eye merges the pixels into a single color. To display a full-color graphic on a 256-color monitor, computers must simulate the colors it cannot display.
DPI
DPI stands for dots per inch. DPI specifies the resolution of an output device, such as a printer.
Drop Shadow
A drop shado
Every day, millions of entrepreneurs get up and go to work and they go no further than their own home. A home business is one of the most popular ventures for those who want to earn money, but also desire the freedom and flexibility that can only be achieved through working at home.At the end of the day, the most important thing that we have is our family. In an effort to spend more time with them, many entrepreneurs set up an office in a spare bedroom or even in the family room. This option is especially beneficial for those who have childre
Aliasing
Aliasing happens when a computer monitor printer, or graphics file does not have a high enough resolution to represent a graphic image or text. An aliased image has the “jaggies.”
Anti-Aliasing
Anti-Aliasing is smoothing or blending the transition of pixels in an image thus making the edges appear smooth, not jagged.
Banner
A banner is a graphic image placed on a web site as an advertisement. Banners are commonly used for brand awareness and generating sales.
Bevel
A beveled effect to a graphic gives the image a raised appearance by applying highlight colors and shadow colors to the inside and outside edges of the graphic.
Bitmap Image (bmp)
A graphic defined by specifying the colors of dots or pixels that make up the picture. Common types of bitmap graphics are GIF and JPEG
Cast Shadow
A cast shadow creates added emphasis on perspective. Cast shadows can be stretched, rotated, and skewed to create a realistic 3-D effect
CMYK
CMYK stands for the colors Cyan-Magenta-Yellow-Black. In print design colors are defined as a percentage of each of these 4 colors. For example, the color black would be 0-0-0-100. Display devices usually define colors using RGB.
Color Cast
Using a color cast will change the hue of a selected part of an image, while keeping the saturation and brightness intact. Looking at an image with a color is like looking at it through colored glasses.
Dithering
Dithering is combining pixels from a 256-color palette into patterns that approximate other colors. At a distance the eye merges the pixels into a single color. To display a full-color graphic on a 256-color monitor, computers must simulate the colors it cannot display.
DPI
DPI stands for dots per inch. DPI specifies the resolution of an output device, such as a printer.
Drop Shadow
A drop shadow
A limited liability company is a way for small businesses to limit the liability of its owners. The major feature of a limited liability company is that it limits the liability of the owners to the extent of their equity while excluding the personal liability from the general debts and other obligations of the company. This is unlike other forms of business ownership like a sole proprietorship in which the owners assume all liability for all of the financial obligations of the company.All states in the United States of America permit the registr
Aliasing
Aliasing happens when a computer monitor printer, or graphics file does not have a high enough resolution to represent a graphic image or text. An aliased image has the “jaggies.”
Anti-Aliasing
Anti-Aliasing is smoothing or blending the transition of pixels in an image thus making the edges appear smooth, not jagged.
Banner
A banner is a graphic image placed on a web site as an advertisement. Banners are commonly used for brand awareness and generating sales.
Bevel
A beveled effect to a graphic gives the image a raised appearance by applying highlight colors and shadow colors to the inside and outside edges of the graphic.
Bitmap Image (bmp)
A graphic defined by specifying the colors of dots or pixels that make up the picture. Common types of bitmap graphics are GIF and JPEG
Cast Shadow
A cast shadow creates added emphasis on perspective. Cast shadows can be stretched, rotated, and skewed to create a realistic 3-D effect
CMYK
CMYK stands for the colors Cyan-Magenta-Yellow-Black. In print design colors are defined as a percentage of each of these 4 colors. For example, the color black would be 0-0-0-100. Display devices usually define colors using RGB.
Color Cast
Using a color cast will change the hue of a selected part of an image, while keeping the saturation and brightness intact. Looking at an image with a color is like looking at it through colored glasses.
Dithering
Dithering is combining pixels from a 256-color palette into patterns that approximate other colors. At a distance the eye merges the pixels into a single color. To display a full-color graphic on a 256-color monitor, computers must simulate the colors it cannot display.
DPI
DPI stands for dots per inch. DPI specifies the resolution of an output device, such as a printer.
Drop Shadow
A drop shado
At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.Main LessonsData, data and more data is the main factor holding back B2B and B2C email marketersData Management:Many marketers are only capturing email address and failing to use follow-up communications to capture further information. From demographics to coherent reporting lines to feed back recipient behaviour, markete
Bevel
A beveled effect to a graphic gives the image a raised appearance by applying highlight colors and shadow colors to the inside and outside edges of the graphic.
Bitmap Image (bmp)
A graphic defined by specifying the colors of dots or pixels that make up the picture. Common types of bitmap graphics are GIF and JPEG
Cast Shadow
A cast shadow creates added emphasis on perspective. Cast shadows can be stretched, rotated, and skewed to create a realistic 3-D effect
CMYK
CMYK stands for the colors Cyan-Magenta-Yellow-Black. In print design colors are defined as a percentage of each of these 4 colors. For example, the color black would be 0-0-0-100. Display devices usually define colors using RGB.
Color Cast
Using a color cast will change the hue of a selected part of an image, while keeping the saturation and brightness intact. Looking at an image with a color is like looking at it through colored glasses.
Dithering
Dithering is combining pixels from a 256-color palette into patterns that approximate other colors. At a distance the eye merges the pixels into a single color. To display a full-color graphic on a 256-color monitor, computers must simulate the colors it cannot display.
DPI
DPI stands for dots per inch. DPI specifies the resolution of an output device, such as a printer.
Drop Shadow
A drop shado
Advertising is advertising. Whether it is offline or online. Only the modes of advertising vary. For example, in offline advertising you would make use of printed stationery like flyers, banners, ads placed in newspaper etc. etc.It is pretty similar online. Online too you have banners, e-zine ads and classified ads.There are many ways to advertise online. The most popular being banners. Banners are graphical images (generally animated) which you place on other websites. Why should you do that? The reason is a simple one. When a user click
CMYK
CMYK stands for the colors Cyan-Magenta-Yellow-Black. In print design colors are defined as a percentage of each of these 4 colors. For example, the color black would be 0-0-0-100. Display devices usually define colors using RGB.
Color Cast
Using a color cast will change the hue of a selected part of an image, while keeping the saturation and brightness intact. Looking at an image with a color is like looking at it through colored glasses.
Dithering
Dithering is combining pixels from a 256-color palette into patterns that approximate other colors. At a distance the eye merges the pixels into a single color. To display a full-color graphic on a 256-color monitor, computers must simulate the colors it cannot display.
DPI
DPI stands for dots per inch. DPI specifies the resolution of an output device, such as a printer.
Drop Shadow
A drop shado
Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. As an offline example, new insurance and car sales people are frequently asked to compile lists of their friends, families, acquaintances, and so on. This list is used then as a lead builder - something to get the ball rolling towards that first big sale. The online world is no different. Every for-profit web site needs a steady flow of internet marketing leads. A big part of any online marketer*s job is
Dithering
Dithering is combining pixels from a 256-color palette into patterns that approximate other colors. At a distance the eye merges the pixels into a single color. To display a full-color graphic on a 256-color monitor, computers must simulate the colors it cannot display.
DPI
DPI stands for dots per inch. DPI specifies the resolution of an output device, such as a printer.
Drop Shadow
A drop shadow gives an image depth by creating shading offset behind the image.
Duotone
The application of two colors to provide richer tones than a single-color image.
Emboss
Embossing a graphic image adds dimension by making the image appear as if it were carved as a projection from a flat background.
Feathering
Feathering the edge of a graphic gradually diffuses the edge, making the edge look blurry.
Font
A font is a complete set of characters in a specific size and style of type. Some examples are Times New Roman, Arial, and Century.
GIF
GIF stand for graphic Interchange Format. GIF images are the most widely used graphic format on the web. GIF images displays up to 256 colors.
Glow
A glow creates a surrounding highlight of an image. A high radiance creates a soft, subtle, glow and a low radiance creates a hard, bright glow. An example of a bright glow is neon.
Gradient
A gradual transition of colors.
Graphic Backgrounds
The bottom layer on a web page, usually with either a design or color that highlights the copy above.
Grayscale
An application of the color black that simulates a range of tones. Grayscale images have no hue.
Hexadecimal
A numbering system using a base of 16. The first 10 digits are 0-9. The next 6 are A-F. Hexadecimal numbers are used to define colors on the web. For example the color white is hexadecimal #FFFFFF.
Hue
Hue is the actual color of an object. It is measured as a location on a color wheel, expressed in degrees.
JPEG
JPEG is the abbreviation for Joint Photographic Experts Group. JPEG images allow for more colors than GIF images and are usually smaller in size.
Kerning
Kerning is the horizontal spacing between the letters in a word.
Leading
The vertical spacing between lines of text.
For more graphic design terms see Graphic Terms – The
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