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Digg it UP - How to Brand Yourself for Career Advancement
There are several marketing strategies businesses can use today. Online marketing, television commercials, and radio plug-ins are some of the popular methods. Banners and flyers are still used to advertise sales and other promos. But these advertising strategies don't really give prospective consumers something. If anything, the flyers usually end up in the trash and the TV gets switched off. Nobody bothers with online ads for fear of viruses. If you're a business own
A professional profile says that you're an independent consultant who can help a potential client increase their (insert client objective). Eg, sales, customer subscriber list, client retention rate, etc.
If you're a full-time employee, I would create this category on my resume. You can name it any number of ways, eg, Professional Profile, Professional Summary, Career Highlights, etc. It's up to you. The point is to create a place where, at a glance, potential employers can grasp what you can offer.
4. Market Yourself:
You know there is an excellent product to be introduced to the public. Time passes but the strategy remains ineffective and the question remains: why? To answer this poser we need to get deep into the matter of bad advertising. The most trustworthy statement would sound: the advertising strategy that did not work. Advertising plan aims at different goals. It may be plain increase of sales or maintenance of the process considering the circumstances and accordingly eith
Most professionals undersell, understate and/or outright don't take stock of their skills and accomplishments. So, how do you brand yourself for career advancement? Following the steps below will put you well on your way.
4 Steps to Branding Yourself for Career Advancement
NOTE: The following applies whether you are a full-time employee, or a freelancer.
1. Assess Your Skills & Abilities: I mean, really take stock. Don't look at your existing resume. Start with your current position and list every project you've worked on, every dollar you saved, every new skill you mastered, every client who's bottom line you increased.
Just make a list - no matter how minute the project, dollar amount or skill. Dollars to doughnuts, you have quite an impressive list in front of you. Many professionals don't ever take the time to do this type of in-depth skill analysis.
Okay, you have your list. Now what?
2. Organize Your List: How? I'd separate them into categories. Depending on your profession, they may look something like:
Sales Increased: List all cases where sales increased because of your input (eg, project you headed, direct mail campaign you wrote copy for, reorganization you structured, etc.
Dollars Saved: Similar to the above, list all instances where you saved a client/company money either directly or indirectly.
Skills Mastered: Did you take an HTML class? Did you go on a leadership retreat to master new management policies? Again, whatever skill it is you've mastered - whether it be a hard skill like coding, or a soft skill like employee management - put it in this category.
Projects Headed: If you spearheaded a project, list it. Eg, did you convert client files from QuickBooks to Peachtree, a new software you learned? Did you create a filing system to track client images? Did you create a new layout and design for a client brochure?
3. Create a Professional Profile: If you're a freelancer, I advise that you submit professional profiles to potential clients, not a resume (this subliminally says I'm an employee/I want a job).
A professional profile says that you're an independent consultant who can help a potential client increase their (insert client objective). Eg, sales, customer subscriber list, client retention rate, etc.
If you're a full-time employee, I would create this category on my resume. You can name it any number of ways, eg, Professional Profile, Professional Summary, Career Highlights, etc. It's up to you. The point is to create a place where, at a glance, potential employers can grasp what you can offer.
4. Market Yourself:
The primary reason that corporations introduce Six Sigma into data warehousing boils down to cost reduction. Large corporations are incurring huge expenditures, most of the times running into millions of dollars, which eats into stakeholders margin, in creating and maintaining data warehouses. The criticality of data warehouses can be understood by their vital role in support to prediction of business performance.There is no denying the fact that data warehousi
1. Assess Your Skills & Abilities: I mean, really take stock. Don't look at your existing resume. Start with your current position and list every project you've worked on, every dollar you saved, every new skill you mastered, every client who's bottom line you increased.
Just make a list - no matter how minute the project, dollar amount or skill. Dollars to doughnuts, you have quite an impressive list in front of you. Many professionals don't ever take the time to do this type of in-depth skill analysis.
Okay, you have your list. Now what?
2. Organize Your List: How? I'd separate them into categories. Depending on your profession, they may look something like:
Sales Increased: List all cases where sales increased because of your input (eg, project you headed, direct mail campaign you wrote copy for, reorganization you structured, etc.
Dollars Saved: Similar to the above, list all instances where you saved a client/company money either directly or indirectly.
Skills Mastered: Did you take an HTML class? Did you go on a leadership retreat to master new management policies? Again, whatever skill it is you've mastered - whether it be a hard skill like coding, or a soft skill like employee management - put it in this category.
Projects Headed: If you spearheaded a project, list it. Eg, did you convert client files from QuickBooks to Peachtree, a new software you learned? Did you create a filing system to track client images? Did you create a new layout and design for a client brochure?
3. Create a Professional Profile: If you're a freelancer, I advise that you submit professional profiles to potential clients, not a resume (this subliminally says I'm an employee/I want a job).
A professional profile says that you're an independent consultant who can help a potential client increase their (insert client objective). Eg, sales, customer subscriber list, client retention rate, etc.
If you're a full-time employee, I would create this category on my resume. You can name it any number of ways, eg, Professional Profile, Professional Summary, Career Highlights, etc. It's up to you. The point is to create a place where, at a glance, potential employers can grasp what you can offer.
4. Market Yourself:
Digital signage is the newest player to the world of out-of-home advertising, and has been taking over the industry with a vengeance. The term digital signage refers to screens both large and small that are used to show content and advertising. The screens are usually networked to a main content server which can usually be administered from anywhere in the world where an internet connection is available.The benefits of digital signage are clear, and are
2. Organize Your List: How? I'd separate them into categories. Depending on your profession, they may look something like:
Sales Increased: List all cases where sales increased because of your input (eg, project you headed, direct mail campaign you wrote copy for, reorganization you structured, etc.
Dollars Saved: Similar to the above, list all instances where you saved a client/company money either directly or indirectly.
Skills Mastered: Did you take an HTML class? Did you go on a leadership retreat to master new management policies? Again, whatever skill it is you've mastered - whether it be a hard skill like coding, or a soft skill like employee management - put it in this category.
Projects Headed: If you spearheaded a project, list it. Eg, did you convert client files from QuickBooks to Peachtree, a new software you learned? Did you create a filing system to track client images? Did you create a new layout and design for a client brochure?
3. Create a Professional Profile: If you're a freelancer, I advise that you submit professional profiles to potential clients, not a resume (this subliminally says I'm an employee/I want a job).
A professional profile says that you're an independent consultant who can help a potential client increase their (insert client objective). Eg, sales, customer subscriber list, client retention rate, etc.
If you're a full-time employee, I would create this category on my resume. You can name it any number of ways, eg, Professional Profile, Professional Summary, Career Highlights, etc. It's up to you. The point is to create a place where, at a glance, potential employers can grasp what you can offer.
4. Market Yourself:
A history of setting industry standards by letting consumers' expectations for product performance and concerns for safety take center stage is Case's real claim to fame.Inventor Jerome Case founded the company in 1842. What began as a company meant to build threshing machines has been transformed into a major manufacturer of construction equipment. The company's longevity in a highly competitive arena reflects the success of their commitment to the industry an
Projects Headed: If you spearheaded a project, list it. Eg, did you convert client files from QuickBooks to Peachtree, a new software you learned? Did you create a filing system to track client images? Did you create a new layout and design for a client brochure?
3. Create a Professional Profile: If you're a freelancer, I advise that you submit professional profiles to potential clients, not a resume (this subliminally says I'm an employee/I want a job).
A professional profile says that you're an independent consultant who can help a potential client increase their (insert client objective). Eg, sales, customer subscriber list, client retention rate, etc.
If you're a full-time employee, I would create this category on my resume. You can name it any number of ways, eg, Professional Profile, Professional Summary, Career Highlights, etc. It's up to you. The point is to create a place where, at a glance, potential employers can grasp what you can offer.
4. Market Yourself:
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?<
A professional profile says that you're an independent consultant who can help a potential client increase their (insert client objective). Eg, sales, customer subscriber list, client retention rate, etc.
If you're a full-time employee, I would create this category on my resume. You can name it any number of ways, eg, Professional Profile, Professional Summary, Career Highlights, etc. It's up to you. The point is to create a place where, at a glance, potential employers can grasp what you can offer.
4. Market Yourself: This is where many professionals - freelancers and full-time job seekers alike - fall down. YOU are the product. Market yourself.
Create a professional website and/or create a blog. When you apply for positions/gigs, direct potential clients/employers to this.
Even if you are currently employed, it can be helpful to create some type of online professional preference, if only to keep track of your accomplishments as they happen. Then, when you are ready to move on and/or branch out on your own, all you have to do is make it "Live."
In today's ever-competitive professional environment, it's those who are able to effectively sell themselves who get the plum jobs/assignments. Don't be left behind.
Brand the thing you know the best - you!
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