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Digg it UP - Q&A With Stephen Oachs, Technical Director of VisiStat - Web Analytics Trends Discussed
Marketing on the internet means different things to different people. If you are new to internet marketing it is helpful to understand the various ways you can market on the internet. In this article we will look at of the basics of internet marketing. This will include your own website, blogging, advertising, email newsletters, and email marketing.The first basic step with internet marketing is to get your own website. You can certainly make money selling other people's stuff as an affiliate and use their websites, but for long term success you are better off to create your own. There are many different software packages online that you can purchase to help you create a website. If you have the money you may want to hire someone to it for you. Even if you hire creating your website out it is better for you in the ling run to learn some basic HTML
Q. VisiStat just released VisiStat 4.0. What are the new capabilities associated with the release of this version?
A. Well first, VisiStat 4.0 unveils unique features offered nowhere else, such as WorldMaps, which is a kind of a GPS for Website monitoring. With WorldMaps, users can see the source and volume of visits to their Website from any country around the globe. Second, our users asked us to respond to the dramatic increase in online advertising and e-mail campaigns. So VisiStat 4.0 now offers LinkTracker, a new feature that displays the number of document downloads and other clickable actions available on every page of a Website.
We’ve also added some security features like Domain Filtering, which uses data authentication to prevent "spoofing," a simple yet insidious trick where hackers simply copy a site's HTML page code and post their own look-alike site. The remaining new features in VisiStat 4.0 are
Style is the way in which your business is organized. This is an example of a company that enters in a new business that requires a complete new approach. The type of business – in this case a service offering – requires a new way of offering the business to customers.By providing services a company is able to balance its revenue over time. Especially for those companies that are dependent on others like in the moving business; it is not your own product that gets transported and others trigger your business (model). Storage of furniture for example can be both a profitable business as well as a business that generates a more stable cashflow, whereas the original flows from transport are more difficult to control. So entering a new business (Storage) could be profitable. Yet it often requires a new style.Offering a new service like this requi
I sat down with Stephen Oachs, founder of VisiStat (www.visistat.com), to talk about the future of Web analytics, as well as the newly released VisiStat 4.0.
Q. Stephen, what Web analytics market trends have you seen so far this year?
A. Well, after a bit of a rocky start, the Google acquisition of Urchin and the subsequent release of Google Analytics have created a seismic event in the market. Some of the legacy Web analytics companies that previously offered expensive enterprise reporting packages are now faced with a very serious competitor. Google is essentially giving the very same service away free.
Don’t get me wrong; all of this is good news for companies like VisiStat that have earned their stripes by toughing it out at the low end of the market, especially where education is a big factor in customer acquisition and retention. And Google, with their fine-tuned marketing machine, has generated a ton of interest in the Web reporting space. People who didn’t even know they needed Web reporting are now demanding it. What you have to consider is, Google has everything to gain by offering Web analytics, as they are in the business to sell Pay Per Click ads – but I see it a bit like asking the fox to watch the hen house.
Q. Are you at all concerned about competing in the Web analytics market with titans like Google and WebTrends?
A. Not at all. We let these big players do the hard work of demand creation -- educating people about why Web analytics is so important. Meanwhile, we focus on delivering a valuable service to small- and medium-sized businesses in a way they can use and understand. It’s pretty obvious that if the users don’t comprehend their reports, they miss the full business benefits. And remember, unlike these other companies, VisiStat has always been focused on one thing – providing rich data as fast as humanly possible, in an easy-to-digest format. From a feature point of view, we provide many unique capabilities, like our exclusive StatCasting™, AdCaM™ and PageAlarm™ technology. These are things that even Google doesn’t have yet.
Q. How does VisiStat stack up against enterprise solutions?
A. It’s really apples and oranges. Enterprise solutions address a much different business model, and are tailored toward larger companies with educated staff to interpret the information they provide. VisiStat takes a much different approach, both in the data we provide and the means in which we deliver. VisiStat is very much suited for the small to medium business, where often times our customers are single business owners, or only have small staff, thus they do not have the time to become educated to use an enterprise solution, nor can they reasonably afford one.
Some extremely robust enterprise Web analytic products on the market provide very granular information. These services are perfect for the fortune 1000-type companies. VisiStat’s mission is to service the rest of the market. There were 18 million new domains registered in 2005 and the small business opportunity on the Internet grows every day. We seek to service those customers, which isn’t to say we can’t provide analytics for larger companies – we actually work with many large companies and they love the information VisiStat provides. But our focus is strongly on the small business community.
I guess the best way to sum it up is that Web analytics is not a "one-size-fits all" service, therefore, we provide VisiStat Web Analytics side by side with other tracking services. For instance, a marketing group may use VisiStat to monitor visitor traffic, page usage, search engine keyword usage, pay per click campaigns, etc., and the IT people may keep WebTrends in place as it provides excellent information about network and bandwidth usage, dead pages and bots and crawler usage. VisiStat actually complements any other analytics services, allowing all departments in a business to get exactly the information needed for their specific uses.
Q. VisiStat just released VisiStat 4.0. What are the new capabilities associated with the release of this version?
A. Well first, VisiStat 4.0 unveils unique features offered nowhere else, such as WorldMaps, which is a kind of a GPS for Website monitoring. With WorldMaps, users can see the source and volume of visits to their Website from any country around the globe. Second, our users asked us to respond to the dramatic increase in online advertising and e-mail campaigns. So VisiStat 4.0 now offers LinkTracker, a new feature that displays the number of document downloads and other clickable actions available on every page of a Website.
We’ve also added some security features like Domain Filtering, which uses data authentication to prevent "spoofing," a simple yet insidious trick where hackers simply copy a site's HTML page code and post their own look-alike site. The remaining new features in VisiStat 4.0 are
According to an article published in The Harvard Business Review there is a high degree of correlation between sales growth and customer satisfaction scores. Well, yeah! That’s logical. Satisfied customers return to vendors who perform at a high level. Additionally they refer others so, obviously, higher levels of satisfaction should normally translate into increased sales volume. But how do you find out your companies satisfaction score?The typical way is to survey the customers. Problem - usually very few survey forms are filled out and returned because most are time-consuming, complex affairs. The few people who return those surveys are at either end of the satisfaction spectrum, those who are very satisfied or those who are very dissatisfied.So let’s look at goals. What we really want to measure is whether a favorable or unfavorab
Q. Are you at all concerned about competing in the Web analytics market with titans like Google and WebTrends?
A. Not at all. We let these big players do the hard work of demand creation -- educating people about why Web analytics is so important. Meanwhile, we focus on delivering a valuable service to small- and medium-sized businesses in a way they can use and understand. It’s pretty obvious that if the users don’t comprehend their reports, they miss the full business benefits. And remember, unlike these other companies, VisiStat has always been focused on one thing – providing rich data as fast as humanly possible, in an easy-to-digest format. From a feature point of view, we provide many unique capabilities, like our exclusive StatCasting™, AdCaM™ and PageAlarm™ technology. These are things that even Google doesn’t have yet.
Q. How does VisiStat stack up against enterprise solutions?
A. It’s really apples and oranges. Enterprise solutions address a much different business model, and are tailored toward larger companies with educated staff to interpret the information they provide. VisiStat takes a much different approach, both in the data we provide and the means in which we deliver. VisiStat is very much suited for the small to medium business, where often times our customers are single business owners, or only have small staff, thus they do not have the time to become educated to use an enterprise solution, nor can they reasonably afford one.
Some extremely robust enterprise Web analytic products on the market provide very granular information. These services are perfect for the fortune 1000-type companies. VisiStat’s mission is to service the rest of the market. There were 18 million new domains registered in 2005 and the small business opportunity on the Internet grows every day. We seek to service those customers, which isn’t to say we can’t provide analytics for larger companies – we actually work with many large companies and they love the information VisiStat provides. But our focus is strongly on the small business community.
I guess the best way to sum it up is that Web analytics is not a "one-size-fits all" service, therefore, we provide VisiStat Web Analytics side by side with other tracking services. For instance, a marketing group may use VisiStat to monitor visitor traffic, page usage, search engine keyword usage, pay per click campaigns, etc., and the IT people may keep WebTrends in place as it provides excellent information about network and bandwidth usage, dead pages and bots and crawler usage. VisiStat actually complements any other analytics services, allowing all departments in a business to get exactly the information needed for their specific uses.
Q. VisiStat just released VisiStat 4.0. What are the new capabilities associated with the release of this version?
A. Well first, VisiStat 4.0 unveils unique features offered nowhere else, such as WorldMaps, which is a kind of a GPS for Website monitoring. With WorldMaps, users can see the source and volume of visits to their Website from any country around the globe. Second, our users asked us to respond to the dramatic increase in online advertising and e-mail campaigns. So VisiStat 4.0 now offers LinkTracker, a new feature that displays the number of document downloads and other clickable actions available on every page of a Website.
We’ve also added some security features like Domain Filtering, which uses data authentication to prevent "spoofing," a simple yet insidious trick where hackers simply copy a site's HTML page code and post their own look-alike site. The remaining new features in VisiStat 4.0 are
Want to show your employees, boss, or clients how much you appreciate them but are unsure how best to do it? Personalized gifts are a great way to boost moral, express your thanks to a loyal client, or confirm your gratitude towards an inspiring boss.There are thousands of items that can be personalized but choosing something fun and unique can be overwhelming. Listed below are 5 unique items that you can have personalized that make terrific corporate gifts.1. Engraved Wine Bottles:Wine gifts are always warmly received and appreciated. Add a beautiful engraved design on the bottle along with your client’s or employees’ name and a simple bottle of wine becomes an exclusive gift that they’ll appreciate for years to come. Please note that most people don’t drink the wine - it is a wine keepsake. Engraving can also be done on no
Q. How does VisiStat stack up against enterprise solutions?
A. It’s really apples and oranges. Enterprise solutions address a much different business model, and are tailored toward larger companies with educated staff to interpret the information they provide. VisiStat takes a much different approach, both in the data we provide and the means in which we deliver. VisiStat is very much suited for the small to medium business, where often times our customers are single business owners, or only have small staff, thus they do not have the time to become educated to use an enterprise solution, nor can they reasonably afford one.
Some extremely robust enterprise Web analytic products on the market provide very granular information. These services are perfect for the fortune 1000-type companies. VisiStat’s mission is to service the rest of the market. There were 18 million new domains registered in 2005 and the small business opportunity on the Internet grows every day. We seek to service those customers, which isn’t to say we can’t provide analytics for larger companies – we actually work with many large companies and they love the information VisiStat provides. But our focus is strongly on the small business community.
I guess the best way to sum it up is that Web analytics is not a "one-size-fits all" service, therefore, we provide VisiStat Web Analytics side by side with other tracking services. For instance, a marketing group may use VisiStat to monitor visitor traffic, page usage, search engine keyword usage, pay per click campaigns, etc., and the IT people may keep WebTrends in place as it provides excellent information about network and bandwidth usage, dead pages and bots and crawler usage. VisiStat actually complements any other analytics services, allowing all departments in a business to get exactly the information needed for their specific uses.
Q. VisiStat just released VisiStat 4.0. What are the new capabilities associated with the release of this version?
A. Well first, VisiStat 4.0 unveils unique features offered nowhere else, such as WorldMaps, which is a kind of a GPS for Website monitoring. With WorldMaps, users can see the source and volume of visits to their Website from any country around the globe. Second, our users asked us to respond to the dramatic increase in online advertising and e-mail campaigns. So VisiStat 4.0 now offers LinkTracker, a new feature that displays the number of document downloads and other clickable actions available on every page of a Website.
We’ve also added some security features like Domain Filtering, which uses data authentication to prevent "spoofing," a simple yet insidious trick where hackers simply copy a site's HTML page code and post their own look-alike site. The remaining new features in VisiStat 4.0 are
Are you just starting your new eBay business? Do you have questions about how eBay works and how to make money selling on eBay? Do you think other successful sellers are going to tell you all of the secrets that made them an eBay success? You are in for a big surprise if you think those experts and competitors are going to share their secrets of success.It is important to realize that just as in all other business ventures you will need to pay your dues as a part of starting your eBay business. You will need to learn how eBay works. You will need to find you market niche and the products that you will sell in that niche. You will need to learn the best practices associated with listing, pull, packing and shipping products. You will need to establish your record as a trustworthy seller. You will need to learn how to make money selling on eBay.
I guess the best way to sum it up is that Web analytics is not a "one-size-fits all" service, therefore, we provide VisiStat Web Analytics side by side with other tracking services. For instance, a marketing group may use VisiStat to monitor visitor traffic, page usage, search engine keyword usage, pay per click campaigns, etc., and the IT people may keep WebTrends in place as it provides excellent information about network and bandwidth usage, dead pages and bots and crawler usage. VisiStat actually complements any other analytics services, allowing all departments in a business to get exactly the information needed for their specific uses.
Q. VisiStat just released VisiStat 4.0. What are the new capabilities associated with the release of this version?
A. Well first, VisiStat 4.0 unveils unique features offered nowhere else, such as WorldMaps, which is a kind of a GPS for Website monitoring. With WorldMaps, users can see the source and volume of visits to their Website from any country around the globe. Second, our users asked us to respond to the dramatic increase in online advertising and e-mail campaigns. So VisiStat 4.0 now offers LinkTracker, a new feature that displays the number of document downloads and other clickable actions available on every page of a Website.
We’ve also added some security features like Domain Filtering, which uses data authentication to prevent "spoofing," a simple yet insidious trick where hackers simply copy a site's HTML page code and post their own look-alike site. The remaining new features in VisiStat 4.0 are
A good logo design represents a good company that clients and customers alike can put their trust in. Although it might seem like a minimalist issue when it comes to talking about a big company a logo actually has a lot of influence on how the company it stands for fares in its respective market. And it does not matter how big or small the company is, it has a great impact on its acceptance by the people. It comes as no surprise that all the companies place so much importance on such a small symbol.When you are going to start a new company or a new business venture a logo is one of the first things that should be decided upon: a logo that somehow tries to represent the ideals and interests of the respective company. A good logo design seeks to do several things for the company that it represents. It serves to give a good first impression of the comp
Q. VisiStat just released VisiStat 4.0. What are the new capabilities associated with the release of this version?
A. Well first, VisiStat 4.0 unveils unique features offered nowhere else, such as WorldMaps, which is a kind of a GPS for Website monitoring. With WorldMaps, users can see the source and volume of visits to their Website from any country around the globe. Second, our users asked us to respond to the dramatic increase in online advertising and e-mail campaigns. So VisiStat 4.0 now offers LinkTracker, a new feature that displays the number of document downloads and other clickable actions available on every page of a Website.
We’ve also added some security features like Domain Filtering, which uses data authentication to prevent "spoofing," a simple yet insidious trick where hackers simply copy a site's HTML page code and post their own look-alike site. The remaining new features in VisiStat 4.0 are designed to improve the user experience. Friendly Page Naming lets you create and track easy-to-remember page names instead of clumsy URL page descriptors, and QuickNav, a handy little toggle window, lets you jump directly to the VisiStat report you need, when you need it.
Q. Finally, can you offer some insight into where you see the Web Analytics market is headed?
A. I think I can sum it up by saying that there is a vast untapped market that is just beginning to realize the benefits of Web analytics. The Internet continues to evolve – I remember when you had to convince someone why they needed a Website, then why they needed to be listed well in Search Engines, then why they needed their site to function and be a tool; and now this is all common place and businesses are realizing they need to know what’s happening on their indispensable Websites. They are starting to treat their online businesses just as they would a brick and mortar, where concepts such as return on investment has been an online mystery.
I think this market will continue to become commoditized. Businesses will require easy to use, real-time information, critical for their online success. The other trend I see is moving away from log-based, time-delayed reports and toward real-time, "as-it-happens" Web reporting. That’s a concept we refer to as “information at the speed of business™” and represents a shift in the Internet to Software as a Service (Web 2.0), where Websites perform and operate like their desktop software cousins, but with vast advantages for the consumer.
Q. Stephen, thanks for taking the time to speak with us today.
A. It’s been my pleasure.
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