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  • Digg it UP - Should You Care About Web Usability?

    Ex-Yankee Pitcher Pitches Barter As Powerful Business Tool
    Mission Viejo, CA - June 14, 2005 - Bob Meyer, a former major league pitcher in the 1960s who signed four-consecutive major league contracts with the New York Yankees, is now the most visible spokesman for the worldwide commercial barter industry.Meyer is the publisher of BarterNews, which he founded 25 years ago. The magazine reports on the many ways barter can be used to leverage one’s business, as well as up-to-date information on the happenings
    ould not know and would not be able to use their Back button at all.

    Be simple and direct

    There’s no prize for being clever online so name your navigational links in easy, simple and clear language. Users don’t like to guess what’s behind a link like “Knowledge Repository” but they do know what “Free Articles” are. Language must be simple and direct so that everyone, regardless of their educational level, can understand when they arrive at your website.

    Scannable information

    Users do not like reading online because it is 25% slowe

    Venture Capitalism and Funding Your Idea
    Do you have a great idea for a business? Sure you do, who doesn’t, but the question is how do you raise the capital to start this great business or fund your new invention. Perhaps it is a technology device or perhaps it is a simple solution that is needed and you intend to fulfill that niche?Hey, let’s face it there have been some wacky inventions or ideas, which have made millions right? Indeed, the Hoola Hoop for instance, but that is just one id
    Web usability is about making the web more usable for people who go online. It is about making websites easier to navigate which in turn help people find what they need faster. As we know, people like you and I go online to look for information, to learn more about a specific product or service before we commit ourselves to buying a product or a service.

    When websites are not designed to be usable, then I cannot find the information I want. In short, this frustrates me and I leave and the business loses a potential customer.

    Regardless of whether you are selling a service or a product, making your website usable is one of the key elements in ensuring you have a steady stream of satisfied prospects and customers, who come back again and again and hence, producing for you a sustainable and profitable business.

    What makes a website usable?

    A website consists of a number of web pages. These web pages contain graphics, text, colours and logo. How these elements are arranged is the difference between making a sale or making your customer frustrated.

    Web usability focuses on the customer. At every step of the way, your website must be designed with the customer in mind.

    The problem is, many websites do not do this. They are designed to look great and perhaps elicit a couple of wows but whether the websites actually function in the way customers want are not taken into account at all. When this happens, customers are confused and frustrated, unable to locate the information they want and leave with a bad impression of the business. This defies the very reason websites are created. Websites are created to communicate, not irritate!

    What can I do to make my website more usable to customers?

    Design with consistency

    If your menu links are on the left, ensure it is on the left on all pages of your website. If you have a logo on the left top corner, ensure the logo is on the left top corner on all your webpages.

    Links in same window

    If you link to other pages within your website or link out to other websites, ensure your link opens up in the same window. Most users usually use their Back button to get back to the original web page. If your link opens up in a new window, users would not know and would not be able to use their Back button at all.

    Be simple and direct

    There’s no prize for being clever online so name your navigational links in easy, simple and clear language. Users don’t like to guess what’s behind a link like “Knowledge Repository” but they do know what “Free Articles” are. Language must be simple and direct so that everyone, regardless of their educational level, can understand when they arrive at your website.

    Scannable information

    Users do not like reading online because it is 25% slower

    SEO - A Part of Internet Marketing Strategy
    SEO is not the be all and end all - it is just one part of your Internet Marketing strategy. According to Brand Week Online Magazine: "Search engine positioning may be just one part of an online marketing strategy,but it is the fundamental part. It's the baseline."It is found that Search Engine Effectiveness report on the brand lift from textual paid search results, found that high search engine listings drive the highest awareness or branding for a
    elling a service or a product, making your website usable is one of the key elements in ensuring you have a steady stream of satisfied prospects and customers, who come back again and again and hence, producing for you a sustainable and profitable business.

    What makes a website usable?

    A website consists of a number of web pages. These web pages contain graphics, text, colours and logo. How these elements are arranged is the difference between making a sale or making your customer frustrated.

    Web usability focuses on the customer. At every step of the way, your website must be designed with the customer in mind.

    The problem is, many websites do not do this. They are designed to look great and perhaps elicit a couple of wows but whether the websites actually function in the way customers want are not taken into account at all. When this happens, customers are confused and frustrated, unable to locate the information they want and leave with a bad impression of the business. This defies the very reason websites are created. Websites are created to communicate, not irritate!

    What can I do to make my website more usable to customers?

    Design with consistency

    If your menu links are on the left, ensure it is on the left on all pages of your website. If you have a logo on the left top corner, ensure the logo is on the left top corner on all your webpages.

    Links in same window

    If you link to other pages within your website or link out to other websites, ensure your link opens up in the same window. Most users usually use their Back button to get back to the original web page. If your link opens up in a new window, users would not know and would not be able to use their Back button at all.

    Be simple and direct

    There’s no prize for being clever online so name your navigational links in easy, simple and clear language. Users don’t like to guess what’s behind a link like “Knowledge Repository” but they do know what “Free Articles” are. Language must be simple and direct so that everyone, regardless of their educational level, can understand when they arrive at your website.

    Scannable information

    Users do not like reading online because it is 25% slowe

    The Internet Challenge
    In spite of the increasing attention on how the Internet is changing the business landscape, many small business owners are still struggling to understand its influence. But unlike the ceaseless blinking of the home VCR, the impact of the Internet cannot be ignored.The Internet provides an all-encompassing vehicle to connect us to the information and things we want. Browse for your desires through millions of pages of shopping, communications, enter
    p of the way, your website must be designed with the customer in mind.

    The problem is, many websites do not do this. They are designed to look great and perhaps elicit a couple of wows but whether the websites actually function in the way customers want are not taken into account at all. When this happens, customers are confused and frustrated, unable to locate the information they want and leave with a bad impression of the business. This defies the very reason websites are created. Websites are created to communicate, not irritate!

    What can I do to make my website more usable to customers?

    Design with consistency

    If your menu links are on the left, ensure it is on the left on all pages of your website. If you have a logo on the left top corner, ensure the logo is on the left top corner on all your webpages.

    Links in same window

    If you link to other pages within your website or link out to other websites, ensure your link opens up in the same window. Most users usually use their Back button to get back to the original web page. If your link opens up in a new window, users would not know and would not be able to use their Back button at all.

    Be simple and direct

    There’s no prize for being clever online so name your navigational links in easy, simple and clear language. Users don’t like to guess what’s behind a link like “Knowledge Repository” but they do know what “Free Articles” are. Language must be simple and direct so that everyone, regardless of their educational level, can understand when they arrive at your website.

    Scannable information

    Users do not like reading online because it is 25% slowe

    What is Anti-Spam Filter
    Spam is unsolicited and unwanted email. Other common names of spam are spam mail, bulk email or just junk mail. Today, spam has reached such monumental proportions that almost every other message we receive is spam. Protecting the inbox with anti-spam filter has become one of the barest necessities for almost all PC users.In a few words, anti-spam software helps detect spam. It is a program that detects unsolicited and unwanted e-mails, and doesn’t
    ke my website more usable to customers?

    Design with consistency

    If your menu links are on the left, ensure it is on the left on all pages of your website. If you have a logo on the left top corner, ensure the logo is on the left top corner on all your webpages.

    Links in same window

    If you link to other pages within your website or link out to other websites, ensure your link opens up in the same window. Most users usually use their Back button to get back to the original web page. If your link opens up in a new window, users would not know and would not be able to use their Back button at all.

    Be simple and direct

    There’s no prize for being clever online so name your navigational links in easy, simple and clear language. Users don’t like to guess what’s behind a link like “Knowledge Repository” but they do know what “Free Articles” are. Language must be simple and direct so that everyone, regardless of their educational level, can understand when they arrive at your website.

    Scannable information

    Users do not like reading online because it is 25% slowe

    Continuously Moving Your Marketing Forward
    Marketing is an ongoing journey for your business.That might seem like an obvious statement, but the actions of many small business owners might indicate otherwise. For many you build a web site, or create a brochure, or go to a few networking events and then you wait for results to happen. Effective marketing rarely works like that.It takes regular and consistent effort to keep your pipeline full of good high-quality leads that you
    ould not know and would not be able to use their Back button at all.

    Be simple and direct

    There’s no prize for being clever online so name your navigational links in easy, simple and clear language. Users don’t like to guess what’s behind a link like “Knowledge Repository” but they do know what “Free Articles” are. Language must be simple and direct so that everyone, regardless of their educational level, can understand when they arrive at your website.

    Scannable information

    Users do not like reading online because it is 25% slower than conventional print reading according to http://www.useit.com. Users prefer to scan websites for vital information. So if you want to help them scan faster, chunk your information into bulleted lists. Keep one idea per paragraph and keep paragraphs short. Use bold text or headlines to highlight important information. Align your text to the left because this helps users read faster.

    Fast downloads

    Websites must download fast or you lose the visitor. You have less than 10 seconds to capture your visitor’s attention. To ensure your website downloads fast, design with the assumption that every web visitor is using an old computer, accessing your website using dial-up Internet services. Other methods include optimizing website graphics and reducing time-wasters such as Flash graphics.

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