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Digg it UP - Create a Resource Website for Your Company
Google has build an advertisement system which consists of two mechanisms that work apart, but keeps it together.Google ad words is one of the mechanisms, An advertiser is willing to pay Google an amount of cash, if Google will advertise his ad. Google has two types of ad placement, one is on the Google search results page, and the other one is on other person’s site that advertise with Google ad sense. the advertiser is paying per a keyword, every keyword has it’s own price per a click or 1,000 impressions, the price is usually calculated by competition on that keyword. [competition: how many other advertisers are willing to pay for that keyword]The other mechanism is Google ad sense, people who own a website can implement ads from Google ad words.The advertiser can choose if to pay Google per a click or to pay Google per impressions. click is made when someone clicks on the ad on the website, impression is made each time when a user refreshes the page or other person visits the site, impressions are per 1,000 impressions meaning 1,000 page views.While the advertiser is paying Google a price that is calculated per a click on a keyword by competition on that keyword, Google is paying website owners by a percentages of what Google receives from the advertiser. That means if the
Create the Resource Site Using Excel
Here's how to create an online resource site which will allow access to your important documents and forms through a browser, using Microsoft Excel. For this example, I used Microsoft Office Excel 2003.
Open a new workbook in Excel. Place your company logo at the top by clicking "Insert/Picture/From File" and selecting your logo. If the picture needs modification such as resizing, right click on it and select "Format Picture". Then you have a world of options.
If you think your resource site will have many links, use the tabs in Excel to correspond to your major categories. These tabs will carry over to the web page version. If not, just work with one page. You can add tabbed pages later.
Set the Width
Decide how many columns of links you will want to display. If it will be one column only, widen column A so that it stretches about 800 or 900 pixels wide. If everyone is using wide screens, you can go up to about 1100 pixels wide. For all purpose use, I believe 900 pixels is better. Do your work on monitors similar to ones your co-workers will use to get the best visual feedback.
I
If you are anything like me, you spend a lot of time researching joint ventures and going through the chore of analysing all the joint venture proposals you get on a daily basis in your inbox. I've often wondered if there was an easier way to find successful joint ventures, as serious marketers online all know the power of joint venture marketing.In fact, some marketers have told me that if they could only utilize one marketing strategy it would be joint ventures fullstop.If you have got a product or service to promote you know joint ventures are essential to your business. Joint ventures are when two or more people work on the same project. The most lucrative way to benefit from joint ventures is to let other people sell your product or service and share the profits with you. Some examples of cross promotions would be exchanging popups and testimonials.In my online experience recently I have noticed that some forms of ezine advertising did not pull the results that would have been expected. If you are also spending hard earned money on ezine advertising there is a better and easier way.An example of a joint venture unrelated to internet marketing would be a gym coming together with a company that produces body building supplements.Joe Vitale made $25,000 from join
Coherent use of resources is essential to your work, yet bringing about coherence can be a daunting task, especially if the resources have been allowed to grow uncontrolled. But it's not impossible. It just takes a well-chosen method and a quiet afternoon.
Start by Organizing the Paper
The most primitive, but effective method of achieving document coherence is to create a big, fat 3-ring binder with tabs dividing the resources into categories. Obsolete pages can be culled, and gaps in the collection can be easily noticed.
This hard-copy can be an easy reference, as long as the path/filename of the corresponding digital version is displayed on the document. This can be an important first step, especially if many of the resources are hard copy, as opposed to digital.
Binders are also great if there is a certain type of static (not often changed) information which needs to be easily accessed without the user being chained to a computer. An example would be out on a factory floor where the worker needs to quickly check the drill bit size required to accomodate a particular screw. Don't bother that guy with a computer. But even that information should be digitized so the clean-hands bunch can find it.
Decide: In-House or Web-Based Distribution
For our computerized world, after reviewing the hard copies and organizing them, you will now need to make an important decision: Will your resource site always stay local (operating on your computer or local network only) or, will there be a chance that you might want to post it on the internet, for use of employees when they are remote?
Ramification: If you will only operate locally, the resource site can link to any file in any network or shared folder. If you post to the web, all resources and the site itself need to be in one master folder, so that it can be uploaded to a web host with all links intact.
At my company, we decided to prepare for posting remotely. Our people are increasingly traveling and they will need the resources.
Select, Update and Move Resources
This created a useful process for building the site. Each resource could be reviewed one-by-one, then moved to the site folder. In fact, we converted many of them to HTML during the process, so they would render on the screen rather than act as downloads.
Name your master folder something like "resource-site" (avoid spaces in all folder names and filenames). If you have a network, place the folder at the highest visible level of your folder structure and give all appropriate employees access to this folder.
Use Subfolders for Organization
Create a few subfolders under this master folder which organize the forms and documents into categories, such as "Sales," "Accounting," "Products", etc. Then start the process:
1. Open the resource file
2. Check it and update it.
3. If you want it rendered, or viewable in the browser, convert it to HTML if you can. Try File/Save As/ and select "HTML" or "Web Page" as the file type. Save it directly into the folder you just created under the folder named "resource-site".
4. If you want the resource to be offered as a download from the resource website, simply move it to the new folder using Windows Explorer or "File Save As".
5. As you go, if you find multiple versions of the same form, dispose of all obsolete files.
6. Obsolete the moved file from its previous location by either deleting it or adding "-OLD" to the end of the filename.
7. Notify co-workers of the change you made via email and remind them weekly that resources are being moved to a new location. When they add resources, they must do so in the correct location, or better yet, submit it to a person designated as the site webmaster.
The work you have done to this point will bring about a marked improvement in company performance. Now, take it to the next level. Get it online.
Can the Browser Display it?
The word "online", in this instance, means accessible via browser software, such as Internet Explorer of Mozilla Firefox. In some senses, browsers are universal interfaces. Browsers will do something with any file type. For instance, Browsers readily display HTML, TXT, JPG, PNG, GIF file types.
If a "plug-in" or "viewer" software is installed into your browser, then the browser will be able to display these also, but not necessarily modify them. Examples files which can be commonly viewed after installing a plugin: PDF, DOC, XLS.
If the browser can't display the file type, it will offer the file to you as a download. Don't think of this as a limitation, but rather a design parameter. It can come in handy when you want to deliver a fresh form to a user, and force the user to save it in a new location. Examples of files not readily viewed in a browser: Autocad formats such as DWG or DXF.
Create the Resource Site Using Excel
Here's how to create an online resource site which will allow access to your important documents and forms through a browser, using Microsoft Excel. For this example, I used Microsoft Office Excel 2003.
Open a new workbook in Excel. Place your company logo at the top by clicking "Insert/Picture/From File" and selecting your logo. If the picture needs modification such as resizing, right click on it and select "Format Picture". Then you have a world of options.
If you think your resource site will have many links, use the tabs in Excel to correspond to your major categories. These tabs will carry over to the web page version. If not, just work with one page. You can add tabbed pages later.
Set the Width
Decide how many columns of links you will want to display. If it will be one column only, widen column A so that it stretches about 800 or 900 pixels wide. If everyone is using wide screens, you can go up to about 1100 pixels wide. For all purpose use, I believe 900 pixels is better. Do your work on monitors similar to ones your co-workers will use to get the best visual feedback.
If
Getting links from other websites is not the only Free way to attract visitors to visit your blog. This time, we are going to explore alternative methods to attract high quality traffic.The first thing you can do to generate traffic is to take advantage of all the content you have written on your blog. You can literally multiply your visibility across the internet with this simple, yet powerful, method. I use it often. I'm talking about making your blog posts available to millions of people by posting them in Article Directories. Focus on your posts that help people solve their problems or offer valuable information and submit them to article directories. These article directories are like aggregators that collect articles of similar themes together in one place, so they receive thousands and thousands of qualified visitors every day. Best of all, it's Free!When you submit your articles to these directories, you are exposing your name to the thousands of pairs of eyes visiting them for free! On most article directories, you are also permitted to include a “resource box” where you can include your contact details, a simple biography and so on. Most importantly, you include a link to your blog! This is where you can truly leverage for Free traffic! Once you get the hang of it, do a Google Sea
Decide: In-House or Web-Based Distribution
For our computerized world, after reviewing the hard copies and organizing them, you will now need to make an important decision: Will your resource site always stay local (operating on your computer or local network only) or, will there be a chance that you might want to post it on the internet, for use of employees when they are remote?
Ramification: If you will only operate locally, the resource site can link to any file in any network or shared folder. If you post to the web, all resources and the site itself need to be in one master folder, so that it can be uploaded to a web host with all links intact.
At my company, we decided to prepare for posting remotely. Our people are increasingly traveling and they will need the resources.
Select, Update and Move Resources
This created a useful process for building the site. Each resource could be reviewed one-by-one, then moved to the site folder. In fact, we converted many of them to HTML during the process, so they would render on the screen rather than act as downloads.
Name your master folder something like "resource-site" (avoid spaces in all folder names and filenames). If you have a network, place the folder at the highest visible level of your folder structure and give all appropriate employees access to this folder.
Use Subfolders for Organization
Create a few subfolders under this master folder which organize the forms and documents into categories, such as "Sales," "Accounting," "Products", etc. Then start the process:
1. Open the resource file
2. Check it and update it.
3. If you want it rendered, or viewable in the browser, convert it to HTML if you can. Try File/Save As/ and select "HTML" or "Web Page" as the file type. Save it directly into the folder you just created under the folder named "resource-site".
4. If you want the resource to be offered as a download from the resource website, simply move it to the new folder using Windows Explorer or "File Save As".
5. As you go, if you find multiple versions of the same form, dispose of all obsolete files.
6. Obsolete the moved file from its previous location by either deleting it or adding "-OLD" to the end of the filename.
7. Notify co-workers of the change you made via email and remind them weekly that resources are being moved to a new location. When they add resources, they must do so in the correct location, or better yet, submit it to a person designated as the site webmaster.
The work you have done to this point will bring about a marked improvement in company performance. Now, take it to the next level. Get it online.
Can the Browser Display it?
The word "online", in this instance, means accessible via browser software, such as Internet Explorer of Mozilla Firefox. In some senses, browsers are universal interfaces. Browsers will do something with any file type. For instance, Browsers readily display HTML, TXT, JPG, PNG, GIF file types.
If a "plug-in" or "viewer" software is installed into your browser, then the browser will be able to display these also, but not necessarily modify them. Examples files which can be commonly viewed after installing a plugin: PDF, DOC, XLS.
If the browser can't display the file type, it will offer the file to you as a download. Don't think of this as a limitation, but rather a design parameter. It can come in handy when you want to deliver a fresh form to a user, and force the user to save it in a new location. Examples of files not readily viewed in a browser: Autocad formats such as DWG or DXF.
Create the Resource Site Using Excel
Here's how to create an online resource site which will allow access to your important documents and forms through a browser, using Microsoft Excel. For this example, I used Microsoft Office Excel 2003.
Open a new workbook in Excel. Place your company logo at the top by clicking "Insert/Picture/From File" and selecting your logo. If the picture needs modification such as resizing, right click on it and select "Format Picture". Then you have a world of options.
If you think your resource site will have many links, use the tabs in Excel to correspond to your major categories. These tabs will carry over to the web page version. If not, just work with one page. You can add tabbed pages later.
Set the Width
Decide how many columns of links you will want to display. If it will be one column only, widen column A so that it stretches about 800 or 900 pixels wide. If everyone is using wide screens, you can go up to about 1100 pixels wide. For all purpose use, I believe 900 pixels is better. Do your work on monitors similar to ones your co-workers will use to get the best visual feedback.
I
There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to the one below. This list is not exhaustive. No two people would set it out in exactly the same way. It would be quite possible to extend the list a great deal further. This is my version. It works for me. It could work for you.COUNTDOWN TO AN ADVERTThe headline must grab the readers attention. Make a promise or offer a benefit.Expand the headline in the lead paragraph.Don't waffle. You must hold the readers interest.Make sure that any information that you give is useful.Make sure your product is of interest to this particular audience.Stress all of the benefits, As many as possible.Curiosity creates interest.Solve your reader's problems.Talk to the reader as a person.If you make a promise, make sure you keep it.Decide what you want your readers to do next and ask them to do it. Make it easy for them.Ask for an action, 'click here, buy now' etc.For more information, 'Do this. Do that. Go to.'Make it easy to sign up. In the copy and at the end of the copy.Offer a freebie for signing up
Name your master folder something like "resource-site" (avoid spaces in all folder names and filenames). If you have a network, place the folder at the highest visible level of your folder structure and give all appropriate employees access to this folder.
Use Subfolders for Organization
Create a few subfolders under this master folder which organize the forms and documents into categories, such as "Sales," "Accounting," "Products", etc. Then start the process:
1. Open the resource file
2. Check it and update it.
3. If you want it rendered, or viewable in the browser, convert it to HTML if you can. Try File/Save As/ and select "HTML" or "Web Page" as the file type. Save it directly into the folder you just created under the folder named "resource-site".
4. If you want the resource to be offered as a download from the resource website, simply move it to the new folder using Windows Explorer or "File Save As".
5. As you go, if you find multiple versions of the same form, dispose of all obsolete files.
6. Obsolete the moved file from its previous location by either deleting it or adding "-OLD" to the end of the filename.
7. Notify co-workers of the change you made via email and remind them weekly that resources are being moved to a new location. When they add resources, they must do so in the correct location, or better yet, submit it to a person designated as the site webmaster.
The work you have done to this point will bring about a marked improvement in company performance. Now, take it to the next level. Get it online.
Can the Browser Display it?
The word "online", in this instance, means accessible via browser software, such as Internet Explorer of Mozilla Firefox. In some senses, browsers are universal interfaces. Browsers will do something with any file type. For instance, Browsers readily display HTML, TXT, JPG, PNG, GIF file types.
If a "plug-in" or "viewer" software is installed into your browser, then the browser will be able to display these also, but not necessarily modify them. Examples files which can be commonly viewed after installing a plugin: PDF, DOC, XLS.
If the browser can't display the file type, it will offer the file to you as a download. Don't think of this as a limitation, but rather a design parameter. It can come in handy when you want to deliver a fresh form to a user, and force the user to save it in a new location. Examples of files not readily viewed in a browser: Autocad formats such as DWG or DXF.
Create the Resource Site Using Excel
Here's how to create an online resource site which will allow access to your important documents and forms through a browser, using Microsoft Excel. For this example, I used Microsoft Office Excel 2003.
Open a new workbook in Excel. Place your company logo at the top by clicking "Insert/Picture/From File" and selecting your logo. If the picture needs modification such as resizing, right click on it and select "Format Picture". Then you have a world of options.
If you think your resource site will have many links, use the tabs in Excel to correspond to your major categories. These tabs will carry over to the web page version. If not, just work with one page. You can add tabbed pages later.
Set the Width
Decide how many columns of links you will want to display. If it will be one column only, widen column A so that it stretches about 800 or 900 pixels wide. If everyone is using wide screens, you can go up to about 1100 pixels wide. For all purpose use, I believe 900 pixels is better. Do your work on monitors similar to ones your co-workers will use to get the best visual feedback.
I
One of the most aggravating things that a franchising consultant has to go through is to field calls from students who are writing research papers on Franchising for their schools. Apparently the instructors assign these projects and the business students go out and make contacts in the real world.One tactic I have found to get rid of these bogus contacts is to simply say that I am too busy and let them know that I know that they are merely writing a paper and are trying to get free information. Here is a typical response that you might try in fact:Unfortunately, I am extremely busy right now and cannot take on additional consulting presently. I wish you all the success in writing up your research report, Business plan or academic paper on a Fictitious Franchising Operation. If you are a student writing a paper on franchising, I recommend that you read the following books:Start Small and Finish BigFranchising 101Grinding it OutTrips and Traps in FranchisingFranchise and LicensingFranchising for DummiesThe Franchise BibleThe E-MythThese should also be listed and referenced in your paper in my humble opinion. And to all the Business Academics out there, may I say; to the end of the filename.
7. Notify co-workers of the change you made via email and remind them weekly that resources are being moved to a new location. When they add resources, they must do so in the correct location, or better yet, submit it to a person designated as the site webmaster.
The work you have done to this point will bring about a marked improvement in company performance. Now, take it to the next level. Get it online.
Can the Browser Display it?
The word "online", in this instance, means accessible via browser software, such as Internet Explorer of Mozilla Firefox. In some senses, browsers are universal interfaces. Browsers will do something with any file type. For instance, Browsers readily display HTML, TXT, JPG, PNG, GIF file types.
If a "plug-in" or "viewer" software is installed into your browser, then the browser will be able to display these also, but not necessarily modify them. Examples files which can be commonly viewed after installing a plugin: PDF, DOC, XLS.
If the browser can't display the file type, it will offer the file to you as a download. Don't think of this as a limitation, but rather a design parameter. It can come in handy when you want to deliver a fresh form to a user, and force the user to save it in a new location. Examples of files not readily viewed in a browser: Autocad formats such as DWG or DXF.
Create the Resource Site Using Excel
Here's how to create an online resource site which will allow access to your important documents and forms through a browser, using Microsoft Excel. For this example, I used Microsoft Office Excel 2003.
Open a new workbook in Excel. Place your company logo at the top by clicking "Insert/Picture/From File" and selecting your logo. If the picture needs modification such as resizing, right click on it and select "Format Picture". Then you have a world of options.
If you think your resource site will have many links, use the tabs in Excel to correspond to your major categories. These tabs will carry over to the web page version. If not, just work with one page. You can add tabbed pages later.
Set the Width
Decide how many columns of links you will want to display. If it will be one column only, widen column A so that it stretches about 800 or 900 pixels wide. If everyone is using wide screens, you can go up to about 1100 pixels wide. For all purpose use, I believe 900 pixels is better. Do your work on monitors similar to ones your co-workers will use to get the best visual feedback.
I
A successful IT consulting business should be focused on selling your consulting services and not selling products. At this stage of the game of starting an IT consulting business, you should not be looking to be a dealer for someone or an authorized solution for someone.You can get those things if you think it will help your business a little bit, but don’t build your IT consulting business around that. It’s not a product driven economy anymore. It's about the services. It's about the solution.If you align yourself with someone and say "Hey I am this dealer." If you put it all over your website and business cards, then you are basically a non-salaried employee of that company. That is the surest way to end up in commodity status.A Real World ExampleIn terms of hooking up with a software vendor, for example, those in the medical field, you really have to figure out if that is going to be your IT consulting niche. Do you already have expertise in that area? You should be focusing on getting paying clients first and gaining some expertise in that area.If you are working full time in a niche right now, ie. the medical field, and currently providing PC support for someone that makes medical practice management software. If you are looking to moving into IT consulting,
Create the Resource Site Using Excel
Here's how to create an online resource site which will allow access to your important documents and forms through a browser, using Microsoft Excel. For this example, I used Microsoft Office Excel 2003.
Open a new workbook in Excel. Place your company logo at the top by clicking "Insert/Picture/From File" and selecting your logo. If the picture needs modification such as resizing, right click on it and select "Format Picture". Then you have a world of options.
If you think your resource site will have many links, use the tabs in Excel to correspond to your major categories. These tabs will carry over to the web page version. If not, just work with one page. You can add tabbed pages later.
Set the Width
Decide how many columns of links you will want to display. If it will be one column only, widen column A so that it stretches about 800 or 900 pixels wide. If everyone is using wide screens, you can go up to about 1100 pixels wide. For all purpose use, I believe 900 pixels is better. Do your work on monitors similar to ones your co-workers will use to get the best visual feedback.
If you want more columns, drag the columns so they are equal and add up to 900 pixels. These columns will be where you will place your links.
At the top of each column, but beneath the logo, enter main categories of resources you will be presenting. In cells below these headings, type names of each resource you want to link to. These will be the names of the links you are building. You don't need to enter filenames to describe your resource, just a simple understandable resource name.
Take some time with this step, it will be an exercise in organizing your thinking and your company's organization.
Sort the Resource List
You can use Excel's Data/Sort capability to alphabetize the resources.
Build Your Links
Right click on a link name, then click "Hyperlink". In the dialog window, at the upper left corner, click "Link to Existing File or Web Page", then navigate to the file in your computer or network.
Select the target file. Where it says "Text to Display" you should see the name you already selected for the resource. You can change it there if you like.
Click "OK". The link name on your page will now display in the familiar blue underlined text.
Easy, isn't it? Do a bunch more. Don't worry about making mistakes. Everything you do can (and probably will be) edited and corrected.
Then click File/Save As. In the dialog box, navigate to your resource-site folder. Name the file "resource-site". Where it says "Save as type", select "Web Page".
Do not save it as an Excel Workbook.
Before you save it, you will have a choice of whether to save the entire workbook or only the selected page ("Selection:Sheet"). If your Resource Site is only one page, select accordingly. If you only have one page with content, Excel will only produce a one-page site, even with "Entire Workbook" selected.
If you are using multiple tabbed sheets in Excel for your Resource Site, select "Entire Workbook" and the tabbing function will be preserved in the site. Having the tabbing available on your resource site is a very nice feature.
Give Your Site a Title
You can also click "Change Title" to use a different title for display in the title bar of the browser. Select a title which will tell your story in the title bar. It adds credibility when the browser title shows "Acme Resource Site" as opposed to "Resource Site.html". Your title bar will show your web page file name if you don't specify a title.
You can now click "Save".
You are a Webmaster!
Open your browser. Click "File/Open" or "File/Open File" (depending on the browser), and browse to your Resource Site file. Click "Open". If you see your Resource Site rendered on the screen, you just published a website!
Technically, since it is not hosted on the World Wide Web but rather in a closed system, some might argue that it is not a "web" site, but I won't tell if you don't. If you upload the same folder to a web server and pointed a URL at resource-site.htm, it would be undisputably a website.
Fine Tuning
One at a time, click on the sample links you posted. Observe how the file opens. This can vary from user to user depending upon the browser and add-ins, also known as plug-ins, the browser has installed. Based upon these variables, results may not be consistent across your entire user base, but it should be close.
When I create sites using Excel, I review the results of my work in two browsers simultaneously, Internet Explorer and Mozilla Firefox. They display differently, especially in the location of graphics. For consistency, you may need to left-justify your logos and images.
To edit, have same resource-site.htm file open in Excel and both browsers at the same time. Make your edit in Excel, click "Save", then refresh both browsers. You will see your results immediately. Make your corrections accordingly. After a few rounds of this, you will have a great Resource Site.
Teach your people to set their browser home page to the resource site, and you now have a company-wide Resource Website.
Copyright 2006 Mark Meshulam
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