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  • Digg it UP - How to Build a Quality Website

    9 Ways to Keep Google Happy
    A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. Changes in the way Google will be evaluating pages for search rankings are intended to address two major problems:- Search engine spam, and- Ensuring that "fresh" documents score higher than "stale" onesHere is a summary of some of the general principles outlined in the document. Most SEO specialists agree these are reasonable principles, and it is only a matter of time before they are adopted.1. Anchor text of links is still very important. Focus on your anchor text. It should contain your most important keyword.2. Google expects that anchor texts will vary. A lot of identical anchor text suggests an "unnatural" linking pattern. Anchor texts should vary, but contain related phrases
    pectations through a project's lifecycle. Determines project needs, outlines specific deliverables and oversees the process and team from start to finish. He or she also maintains ongoing client communication and education throughout project. Handles budget and scope issues, including weekly status updates and additional changes.

    Art Director/Designer
    This person oversees visual design process. Helps transforming client expectations into the right visual look and feel. Applies technical and user needs into final UI (User Interface) design. Works

    1 in 25 Sales Professionals Will Be Shocked to Hear This!
    There are a few sales professionals that really “get” the power behind this priceless insight. Others completely miss the significance or undervalue the power behind it.Hopefully, you are the one who “gets” it and your competitors are the ones to remain ignorant of this gem of thought.Those who know this shocking truth close lucrative contracts by regularly conducting meetings with THE decision makers. Those who don’t know this regularly conduct meetings with low-level decision-makers.What’s the difference between the two? Mindset. There are those who believe they can and those who believe they can. Both are right.That thought, as valuable as gold, can be unearthed in the telling of this story.During coaching call sessions, I make the “mindset” point by sharing this slice of life vignette with clients ...A while back my favorite FAX mach
    The other day I received an email from a guy asking whether we could build his eCommerce website. Since Rusbiz is a company which has a full service web solutions development department, I sent him our executive brochure by email and asked if I should send him our website building checklist. The answer I received was “Can I work directly with your web programmer and tell me what your hourly rate is?” I wrote him back that there is no problem in working with the programmer, but we use a team of experts to build a website and he will be much better off if he goes by a flat price for his project instead of going by hourly rate. Apparently he did not like the idea! Too bad!

    Web development services fundamentally differ from say an attorney’s services. If you are working with a professional company, depending on the size of your web project a team of people will work on it. Namely: your account manager, lead programmer, web programmer, designer, Content editor, database programmer, web promotional specialist, and web administrator. The tricky thing about website is starting from making your site by yourself on Geocity or similar free site builders to hiring topnotch web development companies that charge thousands of dollars the range is way too broad. Often, people select a company to do their web development job based on their subjective perception not based on knowledgeable decisions. Although, price should be a key issue, you should not go for a company just because it quoted you a cheap hourly rate! Many fall for nicely designed previous works of the vendor. The design is also only a part of the whole project, albeit a very important one but don’t make the mistake of overemphasizing on it! A beautifully designed website with nice graphics and pictures is not necessarily a good eCommerce website. It could be even just the

    Website development is increasingly becoming a sophisticated task with narrow specialties. Before handing over your job, make sure that the company does have all the right people in their team. The team may also consist of other specialists apart from the ones listed below:

    Team Members and Description of their Services

    Project or account Manager
    This is the person who manages expectations through a project's lifecycle. Determines project needs, outlines specific deliverables and oversees the process and team from start to finish. He or she also maintains ongoing client communication and education throughout project. Handles budget and scope issues, including weekly status updates and additional changes.

    Art Director/Designer
    This person oversees visual design process. Helps transforming client expectations into the right visual look and feel. Applies technical and user needs into final UI (User Interface) design. Works

    HVAC Noise: Solving a Common Noise Problem
    Noise pollution caused by rooftop and ground-level HVAC equipment including chillers, boilers, and air handlers has become one of the most annoying as well as dangerous environmental problems in cities worldwide. As urban noise increases and residential growth multiplies, residents and communities are demanding better noise reduction solutions for heating, ventilation and air conditioning equipment. Outdoor community noise problems caused by commercial and industrial HVAC systems may require an acoustically engineered Sound Barrier Wall.Sound barrier walls have been used extensively for years in the transportation and industrial fields. A sound barrier wall is an exterior structure, normally made of masonry or earth, designed to protect sensitive land uses, such as residential areas from noise pollution. These noise pollution abatement products are now being used to help
    y a flat price for his project instead of going by hourly rate. Apparently he did not like the idea! Too bad!

    Web development services fundamentally differ from say an attorney’s services. If you are working with a professional company, depending on the size of your web project a team of people will work on it. Namely: your account manager, lead programmer, web programmer, designer, Content editor, database programmer, web promotional specialist, and web administrator. The tricky thing about website is starting from making your site by yourself on Geocity or similar free site builders to hiring topnotch web development companies that charge thousands of dollars the range is way too broad. Often, people select a company to do their web development job based on their subjective perception not based on knowledgeable decisions. Although, price should be a key issue, you should not go for a company just because it quoted you a cheap hourly rate! Many fall for nicely designed previous works of the vendor. The design is also only a part of the whole project, albeit a very important one but don’t make the mistake of overemphasizing on it! A beautifully designed website with nice graphics and pictures is not necessarily a good eCommerce website. It could be even just the

    Website development is increasingly becoming a sophisticated task with narrow specialties. Before handing over your job, make sure that the company does have all the right people in their team. The team may also consist of other specialists apart from the ones listed below:

    Team Members and Description of their Services

    Project or account Manager
    This is the person who manages expectations through a project's lifecycle. Determines project needs, outlines specific deliverables and oversees the process and team from start to finish. He or she also maintains ongoing client communication and education throughout project. Handles budget and scope issues, including weekly status updates and additional changes.

    Art Director/Designer
    This person oversees visual design process. Helps transforming client expectations into the right visual look and feel. Applies technical and user needs into final UI (User Interface) design. Works

    Material Handling, Loading Dock and Distribution Warehouse Lighting
    Loudly watching the intense activity at a modern trucking terminal and distribution center with all the material handling equipment moving in one direction one has to wonder how they do it all without any accidents. Whether you are involved in modern day American material handling or using Canada handling material pneumatic equipment to briskly move freight on stacked pallets, you know about the vibrational energy all around.The noise, bumps and vibration of conveyor belts, forklifts and material handling equipment is everywhere. I propose we use this information and this vibrational energy for powering up the Loading Dock and Distribution Warehouse Lighting, which at a typical facility could be as much as $50,000 to $300,000 or more in energy costs.By placing large sandwich sheets with a taunt film on the vibrational side and small copper lined tubes, hundreds of
    r similar free site builders to hiring topnotch web development companies that charge thousands of dollars the range is way too broad. Often, people select a company to do their web development job based on their subjective perception not based on knowledgeable decisions. Although, price should be a key issue, you should not go for a company just because it quoted you a cheap hourly rate! Many fall for nicely designed previous works of the vendor. The design is also only a part of the whole project, albeit a very important one but don’t make the mistake of overemphasizing on it! A beautifully designed website with nice graphics and pictures is not necessarily a good eCommerce website. It could be even just the

    Website development is increasingly becoming a sophisticated task with narrow specialties. Before handing over your job, make sure that the company does have all the right people in their team. The team may also consist of other specialists apart from the ones listed below:

    Team Members and Description of their Services

    Project or account Manager
    This is the person who manages expectations through a project's lifecycle. Determines project needs, outlines specific deliverables and oversees the process and team from start to finish. He or she also maintains ongoing client communication and education throughout project. Handles budget and scope issues, including weekly status updates and additional changes.

    Art Director/Designer
    This person oversees visual design process. Helps transforming client expectations into the right visual look and feel. Applies technical and user needs into final UI (User Interface) design. Works

    7 Secrets to a Successful Business Blog: How to Blog Smart
    Today's software makes it so easy to set up a blog that it seems like everybody and their neighbor has a blog. Yes, they are a fad right now. And yes, they are a great business tool for any business, large or small – and they're here to stay.Especially for the independent professional, a blog is an easy communication tool to build credibility and trust. Most importantly, blogs make it easy for people to find you on the Web.But 9 out of 10 blogs created will be abandoned because they can take up a lot of time in a busy professional’s life, and results may not be evident right away.There are several keys to making your blog work for you, instead of the other way around. Once you learn and integrate these steps, it should take you only 10-20 minutes per post. It's recommended that an additional 20 minutes a couple of times per week should be spent reading and c
    hasizing on it! A beautifully designed website with nice graphics and pictures is not necessarily a good eCommerce website. It could be even just the

    Website development is increasingly becoming a sophisticated task with narrow specialties. Before handing over your job, make sure that the company does have all the right people in their team. The team may also consist of other specialists apart from the ones listed below:

    Team Members and Description of their Services

    Project or account Manager
    This is the person who manages expectations through a project's lifecycle. Determines project needs, outlines specific deliverables and oversees the process and team from start to finish. He or she also maintains ongoing client communication and education throughout project. Handles budget and scope issues, including weekly status updates and additional changes.

    Art Director/Designer
    This person oversees visual design process. Helps transforming client expectations into the right visual look and feel. Applies technical and user needs into final UI (User Interface) design. Works

    How to Retain Your New Customers
    Okay, so your marketing has paid off - you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and services and purchasers of additional services.This can be done in a variety of ways. However, some basics steps must be followed to ensure retention. Here are a few tips you can use to develop long-term relationships with newly acquired customers.1. Proactively shape impressions about your business. Whether you're sending a welcome message, making the first contact via phone, or sending a letter, be sure to position you company for the long-term. Often times, individuals buy products without knowing a whole lot about the company their buying from.A popular tactic is sending a welcome kit or an overview letter that introduces your company, your values, and the addit
    pectations through a project's lifecycle. Determines project needs, outlines specific deliverables and oversees the process and team from start to finish. He or she also maintains ongoing client communication and education throughout project. Handles budget and scope issues, including weekly status updates and additional changes.

    Art Director/Designer
    This person oversees visual design process. Helps transforming client expectations into the right visual look and feel. Applies technical and user needs into final UI (User Interface) design. Works with project manager and the client to establish a clearer vision of the site.

    Information Architect/Designer
    Defines overall site organization and layout from an informational, navigational and functional perspective. Works with client and project manager to determine overall content strategy and site structure, page layout and interaction through out a site. Participates in usability testing and works with developers to bridge gap between design and technology.

    Developer/Programmer
    This person works on writing and coding programming parts of the web site. Oversees design and ensures effective translation to HTML. Also works with other developers of the production team to maintain standards for coding. Depending on the size of the site, there could be several programmers involve in a project.

    Content Manager
    This individual provides a consistent style and tone of the site. She works closely with client to gather all information and materials for the Web site. Understands fundamentals of content development, and has a clear understanding of the overall goals and communication objectives of the site. She works with the designer to implement content in an efficient manner. She also works with Web Promotional Specialist in order to bring the content inline with search engines’ requirement.

    Technical Lead
    Provides management and direction of the programming team for back-end projects such as database development or system integration specialists. She acts as a liaison between front-end and back-end teams.

    Database Programmer
    Depending on the needs of the website, a database specialist may necessary to handle the development of various catalogs and various database issues.

    Usability Specialist
    An individual with a background in human factors engineering and/or cognitive psychology who has a broad understanding of usability issues on the Web. This individual should have knowledge in information design, navigation and Web development processes.

    Web Promotional Specialist
    Helps optimizing web pages for search engines. Understand the fundamentals of search engine optimizations and aware of the latest changes in the algorit

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