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Digg it UP - Creating a Landing Page Campaign: 7 Things to Avoid
A couple of months ago I had a small kitchen fire in my home. All is well now, but for a few days my family and I camped out in a hotel room and once we returned home we had no oven (it was destroyed in the fire) so we were forced to eat every meal out for several days.On the day of the fire two representatives from the insurance company told me to "Hold on to your meal receipts, send them to us and we'll cover your meals plus sales tax." After th
Search engine optimization used to be fairly simple. The algorithms the engines used were clearly based on strategically placed keywords, and the strategy in the early days was to “beat the engines”. How? By loading each page with hundreds of keywords, made invisible by making the words the same color as the page background.The search engines have become a lot smarter since the old days, and figuring out their complex formulas has be
When you create a landing page campaign here are the seven things you should avoid:
1. Don’t Forget to Determine Your Customer Goal
Determine the most important action you want from your visitor. If you obtain this result, you can deem your landing page campaign a success. If your goal is to obtain their email address, make sure you provide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an onli
You start your own business to find fulfillment, flexibility, and freedom – and to help others. You know you have a terrific product or service. You're talented, and passionate about what you're offering. But how are you going to get customers?One word: Marketing.Most businesses start with a drive and passion for what's being offered – the Field of Dreams "if you build it, they (customers) will come" approach. The excitement you feel about
When you create a landing page campaign here are the seven things you should avoid:
1. Don’t Forget to Determine Your Customer Goal
Determine the most important action you want from your visitor. If you obtain this result, you can deem your landing page campaign a success. If your goal is to obtain their email address, make sure you provide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an onl
Think of your booth as a tiny piece of real estate. Your goal is to secure a location where both traffic and your customers' productive tension are optimized. You must be SEEN in order to capture the attention of your prospects. So let's get right down to business.If your budget only allows you to purchase a 10'x10' space, the best choice would be a corner. This location gives you exposure on two aisles. A 10'x20' space is best positioned at
1. Don’t Forget to Determine Your Customer Goal
Determine the most important action you want from your visitor. If you obtain this result, you can deem your landing page campaign a success. If your goal is to obtain their email address, make sure you provide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an onl
The internet is the greatest money machine in these days. Google, Yahoo, Amazon or Ebay have achieved a higher market capitalization than many traditional brick and mortar companies. Google has grown within a few year to a value of more than $77 billions. How is most of the money made? The big search engines make most of the money with advertisement revenues. Google Adwords and Overture are the leading cash machines.
It goes without saying that it is very true that the more people that you can get to trust you, the more sales that you will be able to make. This building a trusting relationship with your list is very important as it will ensure that you have a long term business. So let’s look at 2 different situations.The 1st situation is that you have met someone. While talking to him, he tells you about a great product that he heard about last week. He even
2. Don’t Forget About “What Comes First”
In this case, “what comes first” is your originating ad. Whether it’s a Google text ad or a full color magazine page, make sure that they stand together as one cohesive message with matching graphics. To test this, simulate what the visitor will do — read your ad and then click to your landing page. If your message is inconsistent, the path to your goal will be lost.
3. Don’t Present an Unprofessional Design
Your landing page must be up
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