Digg it UP - Internet and Businesses Online

Ailing Business Needs a Tonic or How To Stay Fresh in the Biz
So your store has changed the window display and all the mannequins. Colour and seasonal decorations have spruced up the walls and display units. The new arrivals have been steamed and strategically placed throughout the store. The outdoor pots have been refreshed and the welcome mat is new.But it’s not only the merchandising that needs a new change – business practices – all aspects of business – nee

and generated 30 sales. Your conversion rate would be one-tenth of a percent. If you generated 300 sales, your conversion rate would be one percent. A 1% percent conversion rate is a healthy rate for most businesses on the web.

If you offer a free newsletter, your objective is to get as many people as possible to sign up for it, to maximize your conversion rate. While you may only get 1% of people to buy your products during a given month you should be able to get 5-15% of site visitors to give you their contact information so you can stay in touch with th

A Marketing Strategy That Works!
Undoubtedly permission marketing could be used personalize almost every aspect of internet marketing. Some speculate that the world wide web has more than one billion pages of content! For the average Internet user that means alot of time searching through endless websites and cluttered pages jammed with ads completely irrelevant to their target search. I will explore the In's and Out's of what effective per

Do you know how to get the numbers you need to accurately evaluate the performance of your company's website? Before selling one of my early sites, I had no idea.

In the late 90s I had a web site I'd developed that was getting well over a million 'hits' and over three hundred thousand 'page views' a month. When ZDNet approached me about buying the site. I thought I'd hit the jackpot and that it must be worth tens of millions. Before we even started negotiating on price, though, they wanted to run a test on my site by adding code to the homepage so they could do their own evaluation.

The numbers I had been tracking, hits and pages views, didn't help them determine the value of the site. Hits are the number of individual gifs and items that load each time someone visits a page. Page views tell you how frequently different parts of your site are being seen, but you could have a large number of page views triggered by a small audience.

ZDNet wanted to put tracking code on my homepage to determine the number of 'unique visitors' to my site. This would tell them how many visitors I was attracting per month and what percentage of these were unique visitors; new visitors who hadn't already been to my site or visited one of their own sites.

The more 'unique visitors' you are attracting to your site the better, but you could attract a zillion visitors a month and it wouldn't help you at all if none of them contacted you or bought from you or at least clicked on the ads on your site. The key question in evaluating your web site's performance is:

What percentage of site visitors take the action or actions you want them to take, whether it is subscribing to your newsletter, emailing you, calling you to inquire about your services or making a purchase?

To evaluate your site's performance first look at your web usage statistics to identify the number of unique visitors your site receives each month. Once you have this number, divide it by the number of people who took the action you wanted them to take. This is your site's 'conversion rate' and is the second number you want to look at each month to determine how well your site is performing.

Let's say that you had thirty thousand unique visitors each month and generated 30 sales. Your conversion rate would be one-tenth of a percent. If you generated 300 sales, your conversion rate would be one percent. A 1% percent conversion rate is a healthy rate for most businesses on the web.

Exhibition Stands and Trade Show Booths
Trade shows have long been established as a favored way to feature and display your companys products in front of buyers from existing, new and potential customers.Buyers do not have much time, they have an agenda and want to see as much of the trade show as possible. It is, therefore, imperative that you make a good first impression. This is where having visually pleasing exhibition stands is a must – t

uld do their own evaluation.

Marketing Your Online Content
As a webmaster, we need to actively promote our site. There are lots of ways to do that, both ethical and unethical. We don't have to resolve to unethical ways of marketing our site such as spamming, reciprocal link farms, page generation software and the like. The search engine algorithm will eventually catch up with that. That still leaves us with plenty of ways to market our site and content. However, the mo

and what percentage of these were unique visitors; new visitors who hadn't already been to my site or visited one of their own sites.

Nigerian Scam
Although this scam has its root from Nigeria dated a decade back, nowadays, you receive similar scam letters from many African countries, notably, Nigeria, Benin, Togo and even South Africa.The subject lines of these emails are pretty similar. Something like: Business relationship, Urgent Assistance needed, Soliciting for your assistance, A cry for help etc. Most of the emails from this scam begin in the

ur newsletter, emailing you, calling you to inquire about your services or making a purchase?

Do I Need a Resume or Curriculum Vita?
If you're confused about the difference between a resume and a curriculum vita (CV), you're not alone! Both are job-seeking documents used to help you obtain a job interview with a prospective employer. Both a resume and CV list relevant information about your background and your qualifications. To add to the confusion about these job-seeking tools, many people use these terms interchangeably. What are the diff

Try the Free Web Site Conversion Calculator with this link. http://www.marketingforsuccess.com/marketing-calculator4.html

Want to increase your web sales?

1. Increase the number of unique visitors to your site.

2. Get more people to contact you and buy from you.

Track your conversion rate as a first step to identifying where and how you can increase your online profits.

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There is a huge value in accepting help in your business, to build your own capacity as well as growing your team too. And often, when we are given a compliment, or someone says 'Thank you', we feel it is polite to gently decline. We say things like 'It's nothing' or 'No, no - it was all you'. Yet, there's much more to it than that...

One of the problems in internet marketing list building is the long term boredom factor. You were excited when you first started list building, but over time you have become disillusioned with list building. There are several reasons for this. The first is obvious. When you first got started with list building, you were excited about it, but that has since changed. This is normal, and of course this change in attitude is not just limited to list building. Another reason for this is that your email list responsiveness has gone done. When you first started list building, you had 50-75% open....

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