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Digg it UP - Allocating Your Web Site's Budget Properly
Electronic data interchange, also known as electronic data processing, is based upon electronic exchange of data between a number of mini and microcomputers in a regular planned system. Electronic funds transfer refers to fund transfers between financial institutions. This allows a large number of businesses to carry out prompt business transactions, orders and invoices. EFT is a precise and efficient system that is
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are not taking SEO and the overall marketing of thei
Hurricane. Terrorist attack. Avian flu outbreak. Staff strike. Missing attendees. Is your heart beating fast yet? Meeting planners today have more worst case scenarios that need to be planned for than in the past. September 11th completely changed our idea of risk management and the Avian flu was not something that meeting planners considered a year ago. This past May, two attendees at a conference in California went
I think this is most obvious when you consider how little many are willing to spend on their website once they get past the design stage. I’ve dealt with client after client that had no problem pouring thousands of dollars into their website design but cringe at a few thousand dollars going towards improving traffic and conversions through search engine optimization. Maybe this is why so much more money is spent on PPC (pay-per-click) advertising than on SEO, even though SEO has proven a better return on investment over the long term.
What should be considered a marketing expense in regards to your website?
Web Hosting
Technically, web hosting can be considered a utility expense. It’s just another bill you pay each month to keep things moving forward, right? Maybe. But what happens when your web site goes down because you exceeded your allocated server load due to a big marketing push? Suddenly hundreds, if not thousands, of potential visitors are not able to download your site. How many potential dollars are lost? Web hosting is cheap, but good web hosting might cost a bit more. Ensuring that your site remains accessible despite sudden peaks in traffic can mean the difference of thousands of dollars a month.
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web site know how to assemble the pieces in a way that generates maximum conversions? You don’t know? Well, you should. Colors, images, navigation and text placement (among many other factors) all play a role in how you are able to convert your visitors into buyers. Great looking sites can still be poor performers from a usability and conversion perspective. You may getting plenty of sales, but you also may be missing out on many more with an improved, marketing focused, web site design.
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are not taking SEO and the overall marketing of their
In order to attract the best and brightest of those newly qualified to take audit positions – both internal and external – companies are going to have to come up with more money. A major survey of HR professionals at the Big Four firms and recruitment firms states that salaries for entry level audit jobs will increase up to 25% over the next two to three years. All this has taken positions in audit o
What should be considered a marketing expense in regards to your website?
Web Hosting
Technically, web hosting can be considered a utility expense. It’s just another bill you pay each month to keep things moving forward, right? Maybe. But what happens when your web site goes down because you exceeded your allocated server load due to a big marketing push? Suddenly hundreds, if not thousands, of potential visitors are not able to download your site. How many potential dollars are lost? Web hosting is cheap, but good web hosting might cost a bit more. Ensuring that your site remains accessible despite sudden peaks in traffic can mean the difference of thousands of dollars a month.
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web site know how to assemble the pieces in a way that generates maximum conversions? You don’t know? Well, you should. Colors, images, navigation and text placement (among many other factors) all play a role in how you are able to convert your visitors into buyers. Great looking sites can still be poor performers from a usability and conversion perspective. You may getting plenty of sales, but you also may be missing out on many more with an improved, marketing focused, web site design.
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are not taking SEO and the overall marketing of thei
Do you believe that employees drive company performance?Overall globally business faces at least 3 major internal challenges: attract and keep talent; actively engage existing employees;convert productivity lost due to internal infighting, silo turf wars, and destructive conflict to productive gain;close the performance gap left b
Technically, web hosting can be considered a utility expense. It’s just another bill you pay each month to keep things moving forward, right? Maybe. But what happens when your web site goes down because you exceeded your allocated server load due to a big marketing push? Suddenly hundreds, if not thousands, of potential visitors are not able to download your site. How many potential dollars are lost? Web hosting is cheap, but good web hosting might cost a bit more. Ensuring that your site remains accessible despite sudden peaks in traffic can mean the difference of thousands of dollars a month.
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web site know how to assemble the pieces in a way that generates maximum conversions? You don’t know? Well, you should. Colors, images, navigation and text placement (among many other factors) all play a role in how you are able to convert your visitors into buyers. Great looking sites can still be poor performers from a usability and conversion perspective. You may getting plenty of sales, but you also may be missing out on many more with an improved, marketing focused, web site design.
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are not taking SEO and the overall marketing of thei
If you are a company looking to make a splash at a trade show, listen to the words of Woody Allen who said that 80% of success is just showing up. Same applies to trade shows. If you want a major presence at a trade show, your company needs to show up on the trade show floor with a trade show exhibit. Otherwise, you will be conspicuously absent from the trade show arena.A case in point --at the CES show in
Web Design
Just about anybody can build a good looking web site, but does the artistic team behind the web site know how to assemble the pieces in a way that generates maximum conversions? You don’t know? Well, you should. Colors, images, navigation and text placement (among many other factors) all play a role in how you are able to convert your visitors into buyers. Great looking sites can still be poor performers from a usability and conversion perspective. You may getting plenty of sales, but you also may be missing out on many more with an improved, marketing focused, web site design.
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are not taking SEO and the overall marketing of thei
Sales leads are crucial for every business. As your business grows, you have to see to it that the sales leads you create will be able to keep pace with the expanding size of your business. However, you must bear in mind that these leads should be solid and qualified leads in order to close the deal that you want to make. Therefore, it is a must that you know how to distinguish a qualified lead from a potential lead.
Search Engine Optimization
Site optimization is still often relegated as a function of the IT department. While this view has been slowly changing as of late still too many businesses are not taking SEO and the overall marketing of their web site seriously.
What is the goal of getting your site optimized? Is it top rankings? Sadly, for many, this is still the case. In the strictest sense, SEO is just about achieving top rankings, but that mindset is also changing. Top rankings are (or should be) merely a means to an end. The endgame of getting your site optimized for search engine placement is to increase traffic and conversions. That sounds like a marketing plan to me.
Business owners looking toward SEO to improve traffic would do well to change their mindset to thinking of their website as a marketing expense. Not only will your expectations be more realistic but you’ll find that this marketing investment, when purchased with careful consideration, can and should outperform virtually all other forms of marketing on- or offline.
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